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#PeelNation: Internal communications matters
- 2. We serve 1,254 square km of Peel Region.
- 3. 239 schools 153,066 37 secondary 202 elementary students 44,003 secondary 109,063 elementary
- 4. Communications But not too visual
- 5. Who is your most important audience?
- 6. How does this affect me? Every time you communicate, you shape public opinion about your profession, your school, our Board and public education.
- 8. Get to know the audience What do they want?
- 10. Communication vehicles • strategically choose strategies and tactics based on employee preference, communication objectives, desired outcomes • tailor communication for different employee groups • tailor communication for different generations
- 11. Love me suddenly doesn’t work
- 12. Internal Communication • Use your opinion leaders • Keep your messages simple • Tie messages to student success/fun • Repeat messages • Be enthusiastic • Encourage dissemination to external audiences
- 14. Effective communication • timely • courteous and respectful • informative • avoid “educationese” • checked for spelling, grammar and punctuation
- 15. Communication strategies • use the most powerful communication tools
- 16. Hierarchy of Effective Communications 1. One-to-one, face-to-face 2. Small group discussion/meeting 3. Speaking before a large group 4. Phone conversation 5. Handwritten, personal note 6. Social media 7. Computer generated or word-processing-generated “personal letter” 8. Mass-produced, non-personal letter 9. Brochure or pamphlet sent out as a “direct mail” piece 10. Article in organizational newsletter, magazine, website 11. News carried in popular press 12. Ads in newspapers, radio, TV, magazines, posters 13. Other (billboards, skywriters, etc.)
- 17. Communication strategies • use the most powerful communication tools • leverage what you’re already doing
- 18. Communication strategies • oral/written reports to Board • e-newsletter • staff meetings • start-of-year presentations • memos/email • work with union/federation stewards
- 19. Communication strategies • use the most powerful communication tools • leverage what you’re already doing • use technology to enhance communication
- 22. Why use Twitter? • effective platform for learning and engaging • open, two-way communication • helps foster positive relationships • gets messages out fast • rapid-fire updates
- 23. Results Measuring the impact Did this communication plan, strategy, vehicle have an impact on helping the company achieve its bottom line?
- 24. Questions
- 25. Good luck!
Editor's Notes
- What do you do exactly? Dept description: talking people off the ledge in a crisis, motivating someone to make a tough decision, providing support (cheering team on), planning strategic next steps communication support during incidents standard stationary and graphic design news releases and media relations communications advice for school events, parent outreach and more reputation management, marketing school councils and parent involvement system-wide recognition and leadership events much more
- Brainstorm Who makes up internal audiences? Staff Students School Council Communications staff
- Because you recognize the power each of you has over public perception and reputation.
- Staff—all staff and trustees Students We’re partners in education so we consider our parents to be an “internal audience” - the most credible ambassadors for their employer – they are your living brand - the goal of internal communication is to meet the business goals of the organization
- - understand how their job contributes to core business - a sense of purpose – they can make a difference - fair treatment, recognition/rewards when they do good work - a positive relationship with immediate supervisor - well-being – this is a good place to work, people care about me, the company listens to me - sense of belonging
- How can we get our internal audiences this excited? One thing you need to know now is that a flyer slipped into staff mailboxes won’t help.
- ideal communication vehicle – supervisor talking with small group of employees
- Sunshine calls -- hand out welcome letter from principal in Ottawa—Shannon Smith
- Internal Communication strategies Leadership candidates, active/involved students 3 messages, in clear, age-appropriate language Student success/fun Repeat but don’t be annoying Be enthusiastic, not silly We’ll talk about DISSEMINATION after I talk to you briefly about your external audiences.
- Here’s when we talk dissemination. Not all of us can be award-winning ;) What are some of the vehicles you use to get your messages out to parents? ASK FOR EXAMPLES
- This is the fun stuff – what everyone normally jumps to Ask—survey – the younger parents are, the more they will want to rely on electronic communication—email/text repeat your messages often, but not all of the time Find out where your audiences are?
- Communicate
- Whenever possible, communicate face-to-face
- Brainstorm what you’re already doing
- Communicate
- Intranet--SharePoint email discussion boards Twitter - #Peel21st
- 1. effective platform for learning, engaging – PD at your fingertips 2. Two-way comm. with community, parents, staff, students, etc. @fmssarrows good example 3. Helps foster positive relationships—turn sour ones around SHOW EXAMPLE