Pedalabikeaway is the name given to a cycle centre set within Forestry Commission woodland in the heart of the Forest of Dean in Gloucestershire. The business changed hands in the spring of 2011 and, after remodelling the site layout and expanding its facilities the new owners wanted to create a focal point for cyclists, friends and families to meet in a relaxed and casual environment.

1. Design and Branding
Pedalabikeaway branding
Pedalabikeaway is the name given to a cycle centre set within Forestrty Commission woodland in
the heart of the Forest of Dean in Gloucestershire. The business changed hands in the spring of
2011 and, after remodelling the site layout and expanding its facilities the new owners wanted to
created a focal point for cyclists, friends and families to meet in a relaxed and casual environment.
We carried out an initial brand audit and followed up with a full rebrand which included a new
logo, an updated set of promotional materials, signage, a template for a new website, ads and
articles in local and national media.
Within six months of rebranding the business had seen visitor numbers increase by 30% and
turnover had doubled.

2. Design and Branding

3. Design and Branding
PEDALABIKEAWAY | CYCLE CENTRE, CANNOP VALLEY, COLEFORD GLOUCESTERSHIRE GL16 7EH TEL: 01594 860065 | PEDALABIKEAWAY.CO.UK
Pedalabikeaway
Cycle Centre
Cannop Valley
Coleford
Gloucestershire,
GL16 7EH
TEL 01594 860065
www.pedalabikeaway.co.uk
IAN OFFICER
ian@pedalabikeaway.co.uk
PEDALABIKEAWAY | CYCLE CENTRE, CANNOP VALLEY, COLEFORD GLOUCESTERSHIRE GL16 7EH TEL: 01594 860065 | PEDALABIKEAWAY.CO.UK

4. Design and Branding

5. Design and Branding

6. Design and Branding