The document discusses a crowdfunding campaign by PeaceGeeks to raise $10,000 for peace and security initiatives by October 28th. The campaign has had some successes in gaining social media traction and donations from inner circles. However, there have also been some surprises like the campaign requiring more work than expected to keep the pitch video concise. The document outlines lessons learned like keeping the story concise, having clear team roles, being realistic about scheduling, and laying groundwork before launching.

1. Connect Locally – Empower Globally

2. Help us raise $10,000 or more
for peace & securityby October 28th
.com/PeaceGeeks
Every dollar counts. Give what you can.
Be a PeaceGeek.
@PeaceGeeks

3. Campaign Basics
• Goal: $10,000
• Platform: IndieGoGo
• Launch: Sept. 24
Length: 35 days
• End: Oct. 28
• Team: 10
– Storyboard / Script: 4
– Video Shoot: 5
– Skype: 3

4. Successes
• Social media traction
• Inner circle donations
• Campaign updates
– Testimonials, images, videos, etc.
– Updated pitch video
• Promotion on IndieGoGo (as of 4pm today)
– #1 in Politics
– #6 in Vancouver
• Timely recognition & thanks

5. Surprises
• More work than expected
• Hard to keep video concise
• Banking can be a hassle
• No spontaneous donations yet
– Except for Bitcoin
• Others are keen to promote us
• Personal fulfillment

6. Lessons
• Know your story & keep it concise
• Build a team with clear roles
– Avoid last minute chefs
• Be realistic about scheduling
– It takes longer than you expect
• Lay the groundwork pre-launch
• Launch Update Iterate
• Be willing to tell your case study

7. Help us raise $10,000 or more
for peace & securityby October 28th
.com/PeaceGeeks
Every dollar counts. Give what you can.
Be a PeaceGeek.
@PeaceGeeks