The document is a presentation about building your brand. It discusses that a brand is defined by what others say about an organization when it is not present. It also summarizes that a brand comes from an organization's mission, vision, values, strategic and operational plans, and brand strategy. Finally, it emphasizes that actions are more important than words in defining a brand and fixing a brand if issues arise.
The document discusses the challenges of teaching someone, especially a baseball player, to play golf. It states that golf is a 90% mental game that varies greatly between individuals. The teacher must figure out the student's skill level, knowledge, and thinking to effectively teach them. In addition to the mental aspects, golf involves using different clubs appropriately and executing accurate swings. The document then outlines the basic elements of golf, including tee shots, iron play, chipping, pitching, bunker shots, and putting. It emphasizes that while each element sounds simple, golf is actually a very intricate and difficult game to learn.
Kyle Cowart discusses the evolution of carpentry from the medieval period to modern times. In the medieval ages, rough carpentry was used primarily to construct homes out of wood, while fine carpentry was used to accessorize homes. Over time, the focus has shifted to fine carpentry as the standard for building furniture and finishing home interiors. Modern carpentry utilizes both hand tools and computerized machines, making the work more precise and artistic compared to medieval carpentry which relied entirely on hand tools.
This document outlines four packages of publicity and marketing services for companies. Package 1 for $5,000 provides basic services including featuring the company on the homepage, sending press releases to investors, and posting on message boards. Package 2 for $15,000 adds services such as internet broadcasts, Google Adwords campaigns, and social media integration. Package 3 for $30,000 includes an interview on an internet chat network and expanded social media and website customization. Package 4 is the most comprehensive for $40,000, adding video press releases, journalist distribution, and fax blasts.
This document provides updates and details on communications initiatives and public affairs activities from the Prospectors & Developers Association of Canada's Public Affairs Committee. It outlines budgets, descriptions, and statuses of various projects from 2012-2013 including work with the Fraser Institute, Minalliance, developing a communications strategy, public opinion research, stakeholder engagement events, and developing case studies on corporate social responsibility and green technology. It also reviews the impacts of media relations efforts, digital presence, advocacy activities with government, and provides proposals to address outstanding budgets for public opinion research. An overview of the planned 2013-2014 work plan is also included.
The real Breaking Bad: Underfunded, underutilized and undervalued, non-profit communications disaster recovery. Find out how to clean up other people’s failed efforts and get on to the job at hand. Learn how to clean up the mess, build strategy and get buy-in, in 60 minutes or less. Learn from feedback from non-profit marketing and communications leaders from across North America.
The document provides steps for personal branding success. It discusses defining your personal brand by focusing on your strengths and value. It recommends researching your online reputation by Googling yourself. The document also stresses being memorable by having consistent branding, photos, and encompassing your brand across all communications. Building a 30-second commercial is recommended to concisely convey your message and value through examples like a case study or testimonial.
The document discusses the challenges of teaching someone, especially a baseball player, to play golf. It states that golf is a 90% mental game that varies greatly between individuals. The teacher must figure out the student's skill level, knowledge, and thinking to effectively teach them. In addition to the mental aspects, golf involves using different clubs appropriately and executing accurate swings. The document then outlines the basic elements of golf, including tee shots, iron play, chipping, pitching, bunker shots, and putting. It emphasizes that while each element sounds simple, golf is actually a very intricate and difficult game to learn.
Kyle Cowart discusses the evolution of carpentry from the medieval period to modern times. In the medieval ages, rough carpentry was used primarily to construct homes out of wood, while fine carpentry was used to accessorize homes. Over time, the focus has shifted to fine carpentry as the standard for building furniture and finishing home interiors. Modern carpentry utilizes both hand tools and computerized machines, making the work more precise and artistic compared to medieval carpentry which relied entirely on hand tools.
This document outlines four packages of publicity and marketing services for companies. Package 1 for $5,000 provides basic services including featuring the company on the homepage, sending press releases to investors, and posting on message boards. Package 2 for $15,000 adds services such as internet broadcasts, Google Adwords campaigns, and social media integration. Package 3 for $30,000 includes an interview on an internet chat network and expanded social media and website customization. Package 4 is the most comprehensive for $40,000, adding video press releases, journalist distribution, and fax blasts.
This document provides updates and details on communications initiatives and public affairs activities from the Prospectors & Developers Association of Canada's Public Affairs Committee. It outlines budgets, descriptions, and statuses of various projects from 2012-2013 including work with the Fraser Institute, Minalliance, developing a communications strategy, public opinion research, stakeholder engagement events, and developing case studies on corporate social responsibility and green technology. It also reviews the impacts of media relations efforts, digital presence, advocacy activities with government, and provides proposals to address outstanding budgets for public opinion research. An overview of the planned 2013-2014 work plan is also included.
The real Breaking Bad: Underfunded, underutilized and undervalued, non-profit communications disaster recovery. Find out how to clean up other people’s failed efforts and get on to the job at hand. Learn how to clean up the mess, build strategy and get buy-in, in 60 minutes or less. Learn from feedback from non-profit marketing and communications leaders from across North America.
The document provides steps for personal branding success. It discusses defining your personal brand by focusing on your strengths and value. It recommends researching your online reputation by Googling yourself. The document also stresses being memorable by having consistent branding, photos, and encompassing your brand across all communications. Building a 30-second commercial is recommended to concisely convey your message and value through examples like a case study or testimonial.
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
Smoking Gun PR: an introduction to social media for businessSmoking Gun PR
This document provides a basic introduction to social media for business use. It discusses the importance of social media for PR, defines what social media is, and outlines some key social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips for developing a social media strategy and guidelines for effective social media use.
This document outlines best practices for marketing and PR for startups. It discusses establishing a clear mission, vision and values. It also covers branding, messaging, social media strategies, analytics tools, and getting press. Specifically, it emphasizes the importance of relationships and creating compelling content to engage audiences and get media coverage. It provides examples of effective messaging and social media usage from startups. Overall, the document aims to equip startup founders with strategies for marketing and PR on a budget.
The Changing Nature of Brand Experience in Higher EducationJoel Pattison
The document discusses how the nature of brand experience in higher education is changing. It notes that traditionally, higher education institutions relied heavily on in-person interactions to shape perceptions of their brands. However, more experiences are now taking place digitally online. The document expresses concern that universities' digital brand experiences are often inconsistent and do not always fulfill the promised brand. It argues that for a university to have a strong brand, its actual experiences both online and offline must align with its strategic brand messaging. The document calls on higher education institutions to better integrate their digital experiences into the overall brand strategy to meet the expectations of modern students.
Is Social CRM the new Holy Grail? How big is the hype and what is reality? A critical view on all types of (online) CRM and what Social CRM actually means today.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
From SXSW 2012 -- Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. Presented by @Lbenitez & @heidi_ambler .
Even as the European market is still finding its feet in this field, there is increasing acknowledgment of the benefits social technologies offer in the key organisational function that is recruitment – cost efficiency, scalability, leveling field for organisations of smaller size, relationship building, social referrals – to name a few. With European consumers strongly embracing social media it makes perfect business sense for employer brands to be aware of the need to meet their potential hires in their channel of choice.
So where do you start in your organisation when you approach recruitment socially? How do you define your vision and organise internally for social? How do you measure success and if your approach is reaping results?
This document summarizes a webinar on using social media for businesses. The webinar will cover how social media can impact sales, marketing, and customer service. It will also discuss how businesses can create "social gravity" by mapping out their sales process, identifying their customer base and where they engage on social media, creating content strategies, and keeping customers engaged throughout the sales funnel and coming back. The webinar aims to help businesses understand how to use social media to their advantage.
This document outlines an online advertising strategy for a fashion magazine to increase awareness, subscribers, and profits. It proposes using advertising on e-book stores, social media networks, fashion blogs, and Google ads to target young women interested in fashion trends and mobile devices. Key performance indicators include the number of e-book downloads, regular subscribers, and visitors from advertising clicks. The $60,000 budget would be allocated with more spending earlier to test effectiveness and optimize the campaign over its six-month period.
The document discusses a company that provides positive marketing and technology services and solutions. It outlines their culture of pursuing excellence, passion, and fun. It then describes their capabilities in areas like marketing communication, brand design, digital marketing, and application development. Finally, it provides examples of projects they have completed, including various websites, digital activations, and social media campaigns. The overall message is that the company focuses on creating positive experiences and solutions for clients.
Measuring Social Media ROI In the Real World for BusinessTara Coomans
Measuring social media means a return to real business metrics. Stop measuring social media within the platforms and use meaningful Key Performance Indicators (KPI) to evaluate ROI. Included is a case study and sample Key Performance Indicators.
Social media can increase business success in several ways:
- Support customers and get customer feedback to improve products
- Generate leads and increase sales through platforms like Facebook and Twitter
- Build your brand's personality and improve customer retention
- Create opportunities for increased revenue through ecommerce
The key is to provide added value to customers by addressing their problems and deriving meaning from data, rather than just collecting the most data.
Webjam: Ignore the Hype, Listen to Real Social Media GuidanceWebjamMark2
Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.
http://www.webjam.com
What is the future of retail? How is it impacted by digital, mobile, social media?
What about Big Data?
The presentation Jo Caudron gave for his keynote speech for the GS1 Forum in Belgium.
This document discusses emerging media behaviors that brands need to understand to effectively engage with people. It covers three key areas: studying people's motivations through behavioral science; breaking down brand silos using APIs to find new opportunities; and adapting the brand ecosystem to capitalize on merging communications and products. The document advocates understanding behaviors through informed research, observation, and borrowing behaviors from other contexts. It also stresses the importance of constant testing and iteration using key learning indicators to evolve products and experiences over time based on user feedback.
Social Business Strategies - Get Social. Do Business.Bruce Elgort
The document discusses social business strategies. It defines social business as focusing on brands, people, trusted relationships, and getting work done. It emphasizes that brands exist for and should be experienced by people. Social business requires engaging people and building relationships between brands, people, and companies. It also discusses disruptive innovations like social and mobile technologies. The document provides best practices for social business, including engaging others to build relationships, knowing your brand value, having good etiquette, and getting work done.
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
Smoking Gun PR: an introduction to social media for businessSmoking Gun PR
This document provides a basic introduction to social media for business use. It discusses the importance of social media for PR, defines what social media is, and outlines some key social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips for developing a social media strategy and guidelines for effective social media use.
This document outlines best practices for marketing and PR for startups. It discusses establishing a clear mission, vision and values. It also covers branding, messaging, social media strategies, analytics tools, and getting press. Specifically, it emphasizes the importance of relationships and creating compelling content to engage audiences and get media coverage. It provides examples of effective messaging and social media usage from startups. Overall, the document aims to equip startup founders with strategies for marketing and PR on a budget.
The Changing Nature of Brand Experience in Higher EducationJoel Pattison
The document discusses how the nature of brand experience in higher education is changing. It notes that traditionally, higher education institutions relied heavily on in-person interactions to shape perceptions of their brands. However, more experiences are now taking place digitally online. The document expresses concern that universities' digital brand experiences are often inconsistent and do not always fulfill the promised brand. It argues that for a university to have a strong brand, its actual experiences both online and offline must align with its strategic brand messaging. The document calls on higher education institutions to better integrate their digital experiences into the overall brand strategy to meet the expectations of modern students.
Is Social CRM the new Holy Grail? How big is the hype and what is reality? A critical view on all types of (online) CRM and what Social CRM actually means today.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
From SXSW 2012 -- Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. Presented by @Lbenitez & @heidi_ambler .
Even as the European market is still finding its feet in this field, there is increasing acknowledgment of the benefits social technologies offer in the key organisational function that is recruitment – cost efficiency, scalability, leveling field for organisations of smaller size, relationship building, social referrals – to name a few. With European consumers strongly embracing social media it makes perfect business sense for employer brands to be aware of the need to meet their potential hires in their channel of choice.
So where do you start in your organisation when you approach recruitment socially? How do you define your vision and organise internally for social? How do you measure success and if your approach is reaping results?
This document summarizes a webinar on using social media for businesses. The webinar will cover how social media can impact sales, marketing, and customer service. It will also discuss how businesses can create "social gravity" by mapping out their sales process, identifying their customer base and where they engage on social media, creating content strategies, and keeping customers engaged throughout the sales funnel and coming back. The webinar aims to help businesses understand how to use social media to their advantage.
This document outlines an online advertising strategy for a fashion magazine to increase awareness, subscribers, and profits. It proposes using advertising on e-book stores, social media networks, fashion blogs, and Google ads to target young women interested in fashion trends and mobile devices. Key performance indicators include the number of e-book downloads, regular subscribers, and visitors from advertising clicks. The $60,000 budget would be allocated with more spending earlier to test effectiveness and optimize the campaign over its six-month period.
The document discusses a company that provides positive marketing and technology services and solutions. It outlines their culture of pursuing excellence, passion, and fun. It then describes their capabilities in areas like marketing communication, brand design, digital marketing, and application development. Finally, it provides examples of projects they have completed, including various websites, digital activations, and social media campaigns. The overall message is that the company focuses on creating positive experiences and solutions for clients.
Measuring Social Media ROI In the Real World for BusinessTara Coomans
Measuring social media means a return to real business metrics. Stop measuring social media within the platforms and use meaningful Key Performance Indicators (KPI) to evaluate ROI. Included is a case study and sample Key Performance Indicators.
Social media can increase business success in several ways:
- Support customers and get customer feedback to improve products
- Generate leads and increase sales through platforms like Facebook and Twitter
- Build your brand's personality and improve customer retention
- Create opportunities for increased revenue through ecommerce
The key is to provide added value to customers by addressing their problems and deriving meaning from data, rather than just collecting the most data.
Webjam: Ignore the Hype, Listen to Real Social Media GuidanceWebjamMark2
Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.
http://www.webjam.com
What is the future of retail? How is it impacted by digital, mobile, social media?
What about Big Data?
The presentation Jo Caudron gave for his keynote speech for the GS1 Forum in Belgium.
This document discusses emerging media behaviors that brands need to understand to effectively engage with people. It covers three key areas: studying people's motivations through behavioral science; breaking down brand silos using APIs to find new opportunities; and adapting the brand ecosystem to capitalize on merging communications and products. The document advocates understanding behaviors through informed research, observation, and borrowing behaviors from other contexts. It also stresses the importance of constant testing and iteration using key learning indicators to evolve products and experiences over time based on user feedback.
Social Business Strategies - Get Social. Do Business.Bruce Elgort
The document discusses social business strategies. It defines social business as focusing on brands, people, trusted relationships, and getting work done. It emphasizes that brands exist for and should be experienced by people. Social business requires engaging people and building relationships between brands, people, and companies. It also discusses disruptive innovations like social and mobile technologies. The document provides best practices for social business, including engaging others to build relationships, knowing your brand value, having good etiquette, and getting work done.
Social Business Strategies - Get Social. Do Business.
PDAC2013 communications course
1. Building your Brand
Steve Virtue M.A.
Senior Director,
Public Affairs & Communications
PDAC
@stevevirtue
Monday, 11 March, 13
2. A BIT ABOUT YOU?
EXECUTIVES 31%
COMMUNICATORS 27%
PRACTITIONERS 22%
NO CLUE 20% also had multiple
responsibilities noted in
20%
the job title
Monday, 11 March, 13
3. Why are you here?
What do you want to know?
What do you have to contribute?
Monday, 11 March, 13
4. TODAY, YOU’RE GOING TO GO
INTO SOME PRETTY INTENSE
DETAIL ABOUT
MEDIA RELATIONS
COMMUNITY ENGAGEMENT
ISSUES & CRISIS MANAGEMENT
DIGITAL STRATEGY
Monday, 11 March, 13
5. THE NEXT 30 MINUTES
PROJECT
WHAT IS A BRAND?
DATE PRESENTATION
MARCH 2, 2013 #PDAC2013
Monday, 11 March, 13
9. BRAND IS WHAT
THEY SAY ABOUT
YOU...
WHEN YOU’RE
NOT IN THE ROOM
(photo: theadventuresofavalair.blogspot.ca
Monday, 11 March, 13
10. So what is a brand?
Your website
• marketing strategy
• Your employees
• your products
• logo
• What you say it is
Monday, 11 March, 13
11. So what is a brand?
• your brand
Your website
narrative
• marketing strategy
• iterative process
• Your employees
• reputation
• your products
• relationships
• logo
• actions
• your differentiator
• What you say it is
• What They says it is
Monday, 11 March, 13
12. No, really. What’s a
brand?
A cornerstone is the first stone set in the
construction of a solid structure.
Your operational plan guides business
decisions about products and services
and develops goals and expectations.
Your brand is the cornerstone for
communications. Your brand strategy is
the blueprint of your stakeholder
experience and will frame all
conversations about you.
Monday, 11 March, 13
15. Where does your Brand
come from?
Mission/Vision/Values
Strategic & Operational
Brand Strategy
Plans
Monday, 11 March, 13
16. Where does your Brand
come from?
Who/What
How/When Why
Monday, 11 March, 13
17. WHAT = PRODUCT
HOW = PROCESS
WHY = MOTIVATION
(BRAND)
STARTWITHWHY.COM
Monday, 11 March, 13
18. WHY ARE WE TALKING
ABOUT BRANDING?
INVESTOR
RELATIONS MEDIA
RELATIONS
SOCIAL COMMUNITY
CORPORATE MEDIA RELATIONS
COMMUNICATIONS
WEB
BRAND
PRESENCE
EMPLOYEE GOVERNMENT
ENGAGEMENT RELATIONS
Monday, 11 March, 13
19. WHY ARE WE TALKING
ABOUT BRANDING?
INVESTOR
RELATIONS MEDIA
RELATIONS
SOCIAL COMMUNITY
CORPORATE MEDIA RELATIONS
COMMUNICATIONS
WEB
BRAND
PRESENCE
EMPLOYEE GOVERNMENT
ENGAGEMENT RELATIONS
Monday, 11 March, 13
20. Why is
your
wife the
smartest marketer
you know?
Monday, 11 March, 13
21. It’s not what
you say,
its what you do.
Monday, 11 March, 13
25. It’s a cost centre that I
can’t afford.
How is a brand going to
help my bottom line?
Branding is a waste of my
time.
Monday, 11 March, 13
26. HOW MANY STORIES
ARE YOU TELLING?
INVESTOR
RELATIONS MEDIA
RELATIONS
SOCIAL COMMUNITY
CORPORATE MEDIA RELATIONS
COMMUNICATIONS
WEB
BRAND
PRESENCE
EMPLOYEE GOVERNMENT
ENGAGEMENT RELATIONS
Monday, 11 March, 13
27. HOW MANY STORIES
ARE YOU TELLING?
INVESTOR
RELATIONS MEDIA
RELATIONS
SOCIAL COMMUNITY
CORPORATE MEDIA RELATIONS
COMMUNICATIONS
WEB
BRAND
PRESENCE
EMPLOYEE GOVERNMENT
ENGAGEMENT RELATIONS
Monday, 11 March, 13
29. Be Social
55% of Twitter users are 35 or older.
63% of Pinterest users are 35 or older.
65% of Facebook users are 35 or older.
79% of LinkedIn users are 35 or older.
royal.pingdom.com/2012/08/21/report-social-network-demographics-in-2012/
Monday, 11 March, 13
31. A penny saved is
a penny earned.
Monday, 11 March, 13
32. What does it cost to fix
your brand?
Read the fine print
estimates suggest that small and medium-size businesses spent about $1.6 billion managing their online reputations in 2011.
It expects the figure to grow to more than $5 billion by 2015
Monday, 11 March, 13
33. Does brand really
matter?
53% of American adults use search engines to look for information about
each other
Number one source (78%) of trust in brand reliability comes from
recommendations of other consumers
2010 study 70% of companies have rejected candidates based on the
candidate's online reputation, but only 7%of Americans believe it affects
their job search
87% of consumers look at a CEO’s reputation when judging the reputation
of the company
pewinternet.org switched.com, www.gilpinesd.com www.webershandwick.com
Monday, 11 March, 13
34. The merger of personal
& professional brands
Personal Professional
Brand Brand
Monday, 11 March, 13
35. What do you think?
Personal Professional
Brand Brand
Monday, 11 March, 13