This document provides updates and details on communications initiatives and public affairs activities from the Prospectors & Developers Association of Canada's Public Affairs Committee. It outlines budgets, descriptions, and statuses of various projects from 2012-2013 including work with the Fraser Institute, Minalliance, developing a communications strategy, public opinion research, stakeholder engagement events, and developing case studies on corporate social responsibility and green technology. It also reviews the impacts of media relations efforts, digital presence, advocacy activities with government, and provides proposals to address outstanding budgets for public opinion research. An overview of the planned 2013-2014 work plan is also included.
Loshnee Naidoo has over 20 years of experience in socio-economic development across Africa and South Africa. She has worked for organizations like Transnet and the Industrial Development Corporation, and now runs her own company Sansara focusing on economic empowerment, especially of women. Her work includes developing strategies for public-private partnerships and managing socio-economic development obligations for renewable energy projects in South Africa. She holds several qualifications and serves on the boards of development agencies and companies.
This document outlines four packages of publicity and marketing services for companies. Package 1 for $5,000 provides basic services including featuring the company on the homepage, sending press releases to investors, and posting on message boards. Package 2 for $15,000 adds services such as internet broadcasts, Google Adwords campaigns, and social media integration. Package 3 for $30,000 includes an interview on an internet chat network and expanded social media and website customization. Package 4 is the most comprehensive for $40,000, adding video press releases, journalist distribution, and fax blasts.
The document discusses the challenges of teaching someone, especially a baseball player, to play golf. It states that golf is a 90% mental game that varies greatly between individuals. The teacher must figure out the student's skill level, knowledge, and thinking to effectively teach them. In addition to the mental aspects, golf involves using different clubs appropriately and executing accurate swings. The document then outlines the basic elements of golf, including tee shots, iron play, chipping, pitching, bunker shots, and putting. It emphasizes that while each element sounds simple, golf is actually a very intricate and difficult game to learn.
Kyle Cowart discusses the evolution of carpentry from the medieval period to modern times. In the medieval ages, rough carpentry was used primarily to construct homes out of wood, while fine carpentry was used to accessorize homes. Over time, the focus has shifted to fine carpentry as the standard for building furniture and finishing home interiors. Modern carpentry utilizes both hand tools and computerized machines, making the work more precise and artistic compared to medieval carpentry which relied entirely on hand tools.
The document is a presentation about building your brand. It discusses that a brand is defined by what others say about an organization when it is not present. It also summarizes that a brand comes from an organization's mission, vision, values, strategic and operational plans, and brand strategy. Finally, it emphasizes that actions are more important than words in defining a brand and fixing a brand if issues arise.
The real Breaking Bad: Underfunded, underutilized and undervalued, non-profit communications disaster recovery. Find out how to clean up other people’s failed efforts and get on to the job at hand. Learn how to clean up the mess, build strategy and get buy-in, in 60 minutes or less. Learn from feedback from non-profit marketing and communications leaders from across North America.
Loshnee Naidoo has over 20 years of experience in socio-economic development across Africa and South Africa. She has worked for organizations like Transnet and the Industrial Development Corporation, and now runs her own company Sansara focusing on economic empowerment, especially of women. Her work includes developing strategies for public-private partnerships and managing socio-economic development obligations for renewable energy projects in South Africa. She holds several qualifications and serves on the boards of development agencies and companies.
This document outlines four packages of publicity and marketing services for companies. Package 1 for $5,000 provides basic services including featuring the company on the homepage, sending press releases to investors, and posting on message boards. Package 2 for $15,000 adds services such as internet broadcasts, Google Adwords campaigns, and social media integration. Package 3 for $30,000 includes an interview on an internet chat network and expanded social media and website customization. Package 4 is the most comprehensive for $40,000, adding video press releases, journalist distribution, and fax blasts.
The document discusses the challenges of teaching someone, especially a baseball player, to play golf. It states that golf is a 90% mental game that varies greatly between individuals. The teacher must figure out the student's skill level, knowledge, and thinking to effectively teach them. In addition to the mental aspects, golf involves using different clubs appropriately and executing accurate swings. The document then outlines the basic elements of golf, including tee shots, iron play, chipping, pitching, bunker shots, and putting. It emphasizes that while each element sounds simple, golf is actually a very intricate and difficult game to learn.
Kyle Cowart discusses the evolution of carpentry from the medieval period to modern times. In the medieval ages, rough carpentry was used primarily to construct homes out of wood, while fine carpentry was used to accessorize homes. Over time, the focus has shifted to fine carpentry as the standard for building furniture and finishing home interiors. Modern carpentry utilizes both hand tools and computerized machines, making the work more precise and artistic compared to medieval carpentry which relied entirely on hand tools.
The document is a presentation about building your brand. It discusses that a brand is defined by what others say about an organization when it is not present. It also summarizes that a brand comes from an organization's mission, vision, values, strategic and operational plans, and brand strategy. Finally, it emphasizes that actions are more important than words in defining a brand and fixing a brand if issues arise.
The real Breaking Bad: Underfunded, underutilized and undervalued, non-profit communications disaster recovery. Find out how to clean up other people’s failed efforts and get on to the job at hand. Learn how to clean up the mess, build strategy and get buy-in, in 60 minutes or less. Learn from feedback from non-profit marketing and communications leaders from across North America.
Canada's newsletter to public servants regarding the Blueprint 2020 initiative.
(I'm a citizen who got a hold of them...this isn't a government account)
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
The Chartered Institute of Public Relations (CIPR) has published its 2019 Annual Report, celebrating its success in a year which helps define its purpose “more clearly than ever before”.
The report (below) outlines the work of the Institute through the four key areas as outlined in our five-year strategy; leading practice development, building a resilient community, championing lifelong learning, and advocating public relations.
LVSC annual review 2013 -14 contains highlights from the events and projects we ran last year including two short videos talking about the impact of their project. There is also a round up of performance rated stats and facts. As well as a sincere thank you to our funders for their support.
Enabling Poor Rural People to Overcome Poverty Dr Lendy Spires
Agriculture can provide a robust pathway out of poverty, today and in the future, for many smallholder farmers and livestock producers. IFAD’s strategic framework for 2011-2015 is guiding our efforts towards realizing that future. IFAD prepared its fourth strategic framework in response to a global context characterized by persistent challenges and major changes. The challenges include massive rural poverty, and a high prevalence of food insecurity and hunger in some regions.
The changes include increasingly diverse rural livelihoods;
accelerating natural resource degradation and climate change;
growing economic importance of agriculture and rising demand for food, biofuels and other agricultural goods and services;
higher and more volatile food prices; and growing private-sector investment in agriculture.
As we move towards 2015, we continue to build on what we have learned about small-scale agriculture and rural poverty reduction in more than 30 years. At the programme and project level, this involves stepped-up efforts to:
• enhance environmental sustainability and resilience in small-scale agriculture
• promote win-win contractual arrangements to help small agricultural producers seize opportunities in agricultural value chains at lower risk
• support the development of technologies for sustainable intensification of small-scale agriculture
• increase the capacity of financial institutions to provide a broad range of inclusive services to poor rural people
• promote the capabilities of rural women and men, including young people
• capitalize on opportunities to use renewable energy sources, and promote low-cost technologies using local resources to provide energy. In terms of thematic engagement, IFAD continues to focus on:
• natural resources – land, water, energy and biodiversity .
• climate change adaptation
• improved agricultural technologies and effective production services
• a broad range of inclusive financial services
• integration of poor rural people within value chains
• rural enterprise development and non-farm employment opportunities
• technical and vocational skills development
• support to rural producers’ organizations.
Each of these areas addresses gender equality and social inclusion as cross-cutting themes, as well as household strategies to improve food security and nutrition. In delivering on strategic framework objectives, we continue to strive to improve quality and efficiency, strengthen our ability to work effectively with the private sector, step up our advocacy, and amplify the voices of poor rural women and men in decisions that affect their lives. IFAD Strategic Framework 2011-2015:
The quarterly report for October - December 2016 contains data and analysis on impact of PIND’s programs in economic development, capacity building, peace building, and analysis and advocacy over the period. It also contains narratives of the quarter’s success stories from beneficiaries across different programs, as well as insights and lessons learned by program and project officers on their work.
FULL TITLE:
What is the Cutting Edge for Microfinance in Rural Areas and Arid and Semi-Arid Land?
ROOM: Tsavo A
Translated session: English & French
PANEL:
Chair: Mr. Wolday Amha, Executive Director, Association of Ethiopian Microfinance Institution (AEMFI), Ethiopia
Panelist: Mr. Issa Barro, Inclusive Finance Specialist, United Nations Capital Development Fund (UNCDF), Senegal
Panelist: Mr. Mwangi Githaiga, Managing Director, Kenya Women Finance Trust (KWFT), Kenya
Actual Annual Report 2015- Small File Size- Most RecentNicole Bucher
The LED annual report summarizes the organization's activities and accomplishments in 2014-2015. LED was involved in establishing over 600 new jobs with an average salary of $43,726, resulting in $27 million in new payroll. LED also assisted over $21 million in new capital investment. LED supported local entrepreneurs and innovation through referrals to GPTC and Cameron University. LED expanded its marketing efforts through its website and social media, increasing website usage by 6%. LED fostered partnerships between the local community and organizations like the Department of Commerce.
The St. Lawrence Corridor Economic Development Commission Annual Report 2020 highlights our regional economic development strategy, progress and activities. Its purpose is to communicate and share our efforts and mandate with the respective member municipal councils and the broader community. Completing the report puts this tumultuous year in perspective and clarifies the importance of our renewed strategy and focus on creating jobs and regional prosperity. It also testifies to our resilience as a community. I am certainly grateful for the time, energy and commitment to our commission's Board of Directors.
This is Africa- Sustainability BarometerAmina Aziz
The Africa Sustainability Barometer aims to provide the first benchmark for sustainable business practices across Africa. It will track companies through indicators across core business, social investments, and advocacy. The annual report will analyze trends to help development practitioners identify opportunities to engage businesses, help businesses improve, guide investors, and inform governments. It will launch in September 2013 at the UN Global Compact Summit and PRI in Person conference with print coverage, website analysis, and events to raise awareness.
This is Africa, part of the Financial Times Limited, in partnership with the United Nations Global Compact, is
producing the Africa Sustainability Barometer. This comprehensive, region-wide assessment of sustainable business practice – covering international companies with operations in the region, as well as local and regional companies– provides the first benchmark for the state of sustainability on the continent.
This is Africa- Sustainability BarometerAmina Aziz
This is Africa is working in conjunction with the United Nations Global Compact and Eskom to produce The Africa Sustainability Barometer.
We are currently seeking two additional partners/sponsors for this project. Please contact me on +44 207 873 4736 or amina.aziz@ft.com with any questions.
US Cleantech's Market Webinar - 18th of June 2019Cluster TWEED
Are you interested in the US market? Do you need advice for doing business in the US? This webinar is in the preamble to the matchmaking event, second and last US mission in New York City & Boston from 16-20 September 2019. Many speakers : EC2i, Smart City Tech, Hodgson Russ, NYSERDA, World Climate Limited (Horizon 19) and ENRICH !
We bring business to La Jolla Village Merchants! During this crazy year of COVID-19 take a look at how we adapted and adjusted and supported the community.
The document outlines plans for the Open Data Institute (ODI) Leeds node to implement recommendations from a development review in order to further develop the organization. It discusses plans to: 1) develop a new website to provide more information and promote projects/events; 2) work with ODI HQ to optimize resources and training; and 3) publish a clearer vision, strategy, and 12-24 month business plan on the new website. It also notes initial steps taken to expand membership and engagement, identify resource needs, increase transparency, review the events program, and formalize governance arrangements with an advisory board.
The document proposes establishing an event management company called M.A.D. that will focus on organizing surprise events for individuals. The company aims to target middle to high income individuals by providing high quality, personalized events at an affordable price point. M.A.D. plans to leverage technology and develop long-term customer relationships to establish itself in the growing UK event management industry.
CDA Collaborative Learning Projects is a non-profit organization that works to improve the effectiveness of international actors providing humanitarian assistance, engaging in peacebuilding, and supporting sustainable development. In the 2012-2013 fiscal year, CDA generated $1.4 million in revenue, a decrease from the previous year. Program expenses increased to $1.7 million while net assets decreased by $326,000. CDA is funded by government and corporate donors and focuses on collaborative learning and providing practical tools to field staff and policymakers through programs in corporate engagement, conflict sensitivity, listening, and reflecting on peace practice.
This quarterly report from IABC provides updates on the organization's activities from October to December 2015. Key updates include:
- IABC achieved a balanced budget for 2016, including $350,000 in savings from relocating headquarters.
- Regional conferences were held in North America and the speaker roster for the 2016 World Conference was announced.
- Membership initiatives like Membership Month in October helped increase global membership numbers.
- The organization continued work on strategic priorities like the new website, certification programs, and developing leaders across chapters.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
Canada's newsletter to public servants regarding the Blueprint 2020 initiative.
(I'm a citizen who got a hold of them...this isn't a government account)
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
The Chartered Institute of Public Relations (CIPR) has published its 2019 Annual Report, celebrating its success in a year which helps define its purpose “more clearly than ever before”.
The report (below) outlines the work of the Institute through the four key areas as outlined in our five-year strategy; leading practice development, building a resilient community, championing lifelong learning, and advocating public relations.
LVSC annual review 2013 -14 contains highlights from the events and projects we ran last year including two short videos talking about the impact of their project. There is also a round up of performance rated stats and facts. As well as a sincere thank you to our funders for their support.
Enabling Poor Rural People to Overcome Poverty Dr Lendy Spires
Agriculture can provide a robust pathway out of poverty, today and in the future, for many smallholder farmers and livestock producers. IFAD’s strategic framework for 2011-2015 is guiding our efforts towards realizing that future. IFAD prepared its fourth strategic framework in response to a global context characterized by persistent challenges and major changes. The challenges include massive rural poverty, and a high prevalence of food insecurity and hunger in some regions.
The changes include increasingly diverse rural livelihoods;
accelerating natural resource degradation and climate change;
growing economic importance of agriculture and rising demand for food, biofuels and other agricultural goods and services;
higher and more volatile food prices; and growing private-sector investment in agriculture.
As we move towards 2015, we continue to build on what we have learned about small-scale agriculture and rural poverty reduction in more than 30 years. At the programme and project level, this involves stepped-up efforts to:
• enhance environmental sustainability and resilience in small-scale agriculture
• promote win-win contractual arrangements to help small agricultural producers seize opportunities in agricultural value chains at lower risk
• support the development of technologies for sustainable intensification of small-scale agriculture
• increase the capacity of financial institutions to provide a broad range of inclusive services to poor rural people
• promote the capabilities of rural women and men, including young people
• capitalize on opportunities to use renewable energy sources, and promote low-cost technologies using local resources to provide energy. In terms of thematic engagement, IFAD continues to focus on:
• natural resources – land, water, energy and biodiversity .
• climate change adaptation
• improved agricultural technologies and effective production services
• a broad range of inclusive financial services
• integration of poor rural people within value chains
• rural enterprise development and non-farm employment opportunities
• technical and vocational skills development
• support to rural producers’ organizations.
Each of these areas addresses gender equality and social inclusion as cross-cutting themes, as well as household strategies to improve food security and nutrition. In delivering on strategic framework objectives, we continue to strive to improve quality and efficiency, strengthen our ability to work effectively with the private sector, step up our advocacy, and amplify the voices of poor rural women and men in decisions that affect their lives. IFAD Strategic Framework 2011-2015:
The quarterly report for October - December 2016 contains data and analysis on impact of PIND’s programs in economic development, capacity building, peace building, and analysis and advocacy over the period. It also contains narratives of the quarter’s success stories from beneficiaries across different programs, as well as insights and lessons learned by program and project officers on their work.
FULL TITLE:
What is the Cutting Edge for Microfinance in Rural Areas and Arid and Semi-Arid Land?
ROOM: Tsavo A
Translated session: English & French
PANEL:
Chair: Mr. Wolday Amha, Executive Director, Association of Ethiopian Microfinance Institution (AEMFI), Ethiopia
Panelist: Mr. Issa Barro, Inclusive Finance Specialist, United Nations Capital Development Fund (UNCDF), Senegal
Panelist: Mr. Mwangi Githaiga, Managing Director, Kenya Women Finance Trust (KWFT), Kenya
Actual Annual Report 2015- Small File Size- Most RecentNicole Bucher
The LED annual report summarizes the organization's activities and accomplishments in 2014-2015. LED was involved in establishing over 600 new jobs with an average salary of $43,726, resulting in $27 million in new payroll. LED also assisted over $21 million in new capital investment. LED supported local entrepreneurs and innovation through referrals to GPTC and Cameron University. LED expanded its marketing efforts through its website and social media, increasing website usage by 6%. LED fostered partnerships between the local community and organizations like the Department of Commerce.
The St. Lawrence Corridor Economic Development Commission Annual Report 2020 highlights our regional economic development strategy, progress and activities. Its purpose is to communicate and share our efforts and mandate with the respective member municipal councils and the broader community. Completing the report puts this tumultuous year in perspective and clarifies the importance of our renewed strategy and focus on creating jobs and regional prosperity. It also testifies to our resilience as a community. I am certainly grateful for the time, energy and commitment to our commission's Board of Directors.
This is Africa- Sustainability BarometerAmina Aziz
The Africa Sustainability Barometer aims to provide the first benchmark for sustainable business practices across Africa. It will track companies through indicators across core business, social investments, and advocacy. The annual report will analyze trends to help development practitioners identify opportunities to engage businesses, help businesses improve, guide investors, and inform governments. It will launch in September 2013 at the UN Global Compact Summit and PRI in Person conference with print coverage, website analysis, and events to raise awareness.
This is Africa, part of the Financial Times Limited, in partnership with the United Nations Global Compact, is
producing the Africa Sustainability Barometer. This comprehensive, region-wide assessment of sustainable business practice – covering international companies with operations in the region, as well as local and regional companies– provides the first benchmark for the state of sustainability on the continent.
This is Africa- Sustainability BarometerAmina Aziz
This is Africa is working in conjunction with the United Nations Global Compact and Eskom to produce The Africa Sustainability Barometer.
We are currently seeking two additional partners/sponsors for this project. Please contact me on +44 207 873 4736 or amina.aziz@ft.com with any questions.
US Cleantech's Market Webinar - 18th of June 2019Cluster TWEED
Are you interested in the US market? Do you need advice for doing business in the US? This webinar is in the preamble to the matchmaking event, second and last US mission in New York City & Boston from 16-20 September 2019. Many speakers : EC2i, Smart City Tech, Hodgson Russ, NYSERDA, World Climate Limited (Horizon 19) and ENRICH !
We bring business to La Jolla Village Merchants! During this crazy year of COVID-19 take a look at how we adapted and adjusted and supported the community.
The document outlines plans for the Open Data Institute (ODI) Leeds node to implement recommendations from a development review in order to further develop the organization. It discusses plans to: 1) develop a new website to provide more information and promote projects/events; 2) work with ODI HQ to optimize resources and training; and 3) publish a clearer vision, strategy, and 12-24 month business plan on the new website. It also notes initial steps taken to expand membership and engagement, identify resource needs, increase transparency, review the events program, and formalize governance arrangements with an advisory board.
The document proposes establishing an event management company called M.A.D. that will focus on organizing surprise events for individuals. The company aims to target middle to high income individuals by providing high quality, personalized events at an affordable price point. M.A.D. plans to leverage technology and develop long-term customer relationships to establish itself in the growing UK event management industry.
CDA Collaborative Learning Projects is a non-profit organization that works to improve the effectiveness of international actors providing humanitarian assistance, engaging in peacebuilding, and supporting sustainable development. In the 2012-2013 fiscal year, CDA generated $1.4 million in revenue, a decrease from the previous year. Program expenses increased to $1.7 million while net assets decreased by $326,000. CDA is funded by government and corporate donors and focuses on collaborative learning and providing practical tools to field staff and policymakers through programs in corporate engagement, conflict sensitivity, listening, and reflecting on peace practice.
This quarterly report from IABC provides updates on the organization's activities from October to December 2015. Key updates include:
- IABC achieved a balanced budget for 2016, including $350,000 in savings from relocating headquarters.
- Regional conferences were held in North America and the speaker roster for the 2016 World Conference was announced.
- Membership initiatives like Membership Month in October helped increase global membership numbers.
- The organization continued work on strategic priorities like the new website, certification programs, and developing leaders across chapters.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
3. PUBLIC AFFAIRS COMMITTEE - WORK PLAN 2012/13 UPDATE
COMMUNICATIONS INITIATIVES
PUBLIC AFFAIRS
COMMUNICATIONS ACTIVITIES
3
4. PUBLIC AFFAIRS COMMITTEE
Initiative/Item Budget Description Status
Fraser Institute
$10,000
The survey polls the mineral industry’s views on the investment
and operating climates of all Canadian jurisdictions and a
selected number of mineral investment. The survey has gained in
authority and influence since its inception.
Under Review
Minalliance
$10,000*
In 2010 PDAC approved an annual contribution of $10,000 over
five years to MinAlliance to develop a Quebec-based
communications program to inform, educate and promote the
positive contribution of the mining industry to various
stakeholders and the public at large.
In Progress
* This does not include the one time sponsorship of Minalliance’s ‘100
Innovations in the Mining Industry” booklet ($10,000 in year
contribution), which the PDAC co-sponsored the translation.
4
5. PUBLIC AFFAIRS COMMITTEE
Initiative/Item Budget Description Status
Communication Strategy
$22,500
Project supported the development of the organizations new
brand strategy and execution. Complete
Public Opinion Research
$45,000
Execute Public opinion research specific to further enhance the
PDAC’s knowledge and understanding of Canadian’s attitudes and
understanding of the exploration community
Outstanding
Stakeholder Education and
Engagement
$50,000
Develop high-caliber stakeholder engagement opportunity that
works to position the association as a leader amongst political
elite, business leaders and the media.
Complete:
PDAC 2013 Media Reception,
Ottawa event
CSR and Green Technology—
Good News Stories
$15,000
The committee will develop a series of case studies that
demonstrate, among other things, the benefits that an exploration
project or mining operation can bring to local economies and
communities.
In Progress: Article published in
2013 Spring/Summer edition of
Core
5
8. PUBLIC AFFAIRS & COMMUNICATIONS TEAM
Duties and Responsibilities
Cameron Ainsworth-Vincze manages the PDAC’s
internal and corporate communications. He recently
oversaw the production of the association’s first
Annual Report and redesigned the newsletter In
Brief into a magazine called Core, the first issue of
which has just been mailed to members. In addition,
he serves as Project Manager of the PDAC’s new
website and is currently working on the design and
development of the Convention section of the
website that is scheduled to launch in early July.
Duties and Responsibilities
Deanna will work to achieve PDAC’s advocacy
objectives by building and maintaining productive
relationships with elected officials, public servants and
industry leaders. By maintaining effective two-way
communication with decision-makers, Deanna will
ensure that PDAC interests are considered as policies,
regulations and legislation is developed. Deanna will
also proactively identify potential challenges and
opportunities for PDAC and, together with the PDAC
team, determine an appropriate course of action.
DEANNA PAGNAN
MANAGER, PUBLIC AFFAIRS
CAMERON AINSWORTH-VINCZE M.A.
MANAGER, COMMUNICATIONS
8
9. WORK PLAN UPDATE 2012/13
KEY HIGHLIGHTS 2012/13
INTRODUCED A BRAND STRATEGY & VISUAL IDENTITY
NEW WEBSITE
ROBUST PUBLICATIONS
SECTOR LEADERSHIP IN SOCIAL MEDIA
DRAMATIC IMPROVEMENTS IN MEDIA RELATIONS
9
10. MEDIA RELATIONS
KEY OBJECTIVES FOR 2012-13
BUILD ENGAGEMENT W/ MEDIA FOR PDAC2013
IMPROVE OUR MEDIA PROFILE
INCREASE OUR RESPONSIVENESS TO ‘ISSUES’ MANAGEMENT
GET OUT THERE!
10
11. COMMUNICATIONS INITIATIVES
Initiative/Item Description Status & Stats
Communications Course
PDAC 2013
The short course remains a popular and well attended course to help
members communicate more effectively with stakeholders. Complete
Continued high marks for the course.
one of the first courses sold out
Media Relations Counsel As the PDAC looks to take a more active role in promoting our
message, both nationally and internationally, the association has
traditionally used an external firm to support these needs.
Ongoing
Convention Media Relations Management PDAC uses a public relations for media relations management and
logistics work in the months leading up to the convention and to staff
the media centre during the convention,
Complete
13,000 stories
400 media attending
Media Training Media training is always a valuable resource and tool to help
volunteers effectively communicate the goals and outcomes of the
association.
Ongoing
11
12. MEDIA RELATIONS - GLOBAL IMPACT
“Single most important
commodity fair in the world”
- WallStreet-online
“We think PDAC is a great
opportunity to meet
potential investors, talk to
analysts, and share our
stories. We want to get
more people on board.”
Elena Kazimrova, analyst,
Gold International Resources Corp. Ltd -
livetradingnews.com
“Another outstanding
conference and trade show”
Joe Oliver, Minister of Natural Resources:
TONE
47% POSITIVE
53% NEUTRAL
TOTAL REACH
3.5 MILLION
12
13. MEDIA RELATIONS
POST CONVENTION, PDAC’S EARNED
MEDIA STRATEGY, COMBINED WITH A
MORE EFFICIENT REACTIVE MEDIA
STRATEGY HAS EARNED 30
INTERVIEWS INCLUDING BROADCAST,
PRINT AND ONLINE
13
14. MARKETING INITIATIVES
Initiative/Item Description Status & Stats
Social Media Strategy Build a social media strategy that works to build engagement and
aligns with our overall brand strategy.
In progress
Facebook 300% growth
Twitter 200% growth
Advertising PDAC has been more aggressive in advertising across a variety of
mediums, including traditional (print), online and social media. A
variety of successful initiatives have been used in an integrated
fashion to support federal advocacy, convention and general brand
awareness through driving traffic to the new pdac.ca
ongoing
14
16. ADVERTISING
OBJECTIVES
REINFORCE KEY BUDGET ‘ASK’
DRIVE TRAFFIC TO METC2013 THOUGHT LEADERSHIP PIECE
INTRODUCE THE NEW PDAC BRAND
RESULTS
PRE-BUDGET
NATURAL RESOURCES EDITION
SUPPORTED ARTICLE W/ PRES. NOLAN
DRIVE TRAFFIC TO METC2013 TL
16
17. COMMUNICATIONS INITIATIVES
Initiative/Item Description Status & Stats
Annual REport The intention of this budget line is to produce a robust annual
report that celebrates the association and the sector. Through a
variety of compelling written pieces and stunning visual
presentation the Annual Report will be a showpiece publication
that will highlight the intensely important work of the association,
our volunteers, and demonstrate value to our members.
Complete - delivery to all members digitally
and copies to core members, key stakeholders
Revitalize Industry Publication The publication remains an important vehicle to promote the
organization’s internal operations to members as well as provide
insights into the various outputs of the organization. First Issue
14,000 copies delivered in May
Extremely positive feedback
17
18. IMPROVE PUBLIC COMMUNICATIONS
Our previous annual
‘report’ to
stakeholders
consisted of
4 pages of ‘activities’
Industry publication
‘In Brief’
published with
8 pages of
limited content
18
20. COMMUNICATIONS INITIATIVES
Initiative/Item Description Status & Stats
New Website The PDAC’s website is arguably the most important
communications vehicle of the association. During the 2012-2013
fiscal, the website (www.pdac.ca) will be completely redeveloped
with a view to reaching different audiences.
Delivered March 5, 2013
E-News Revitalize the existing platform for e-news delivery. Improve content
and visual presentation. Ongoing
Major milestones complete.
More work to be done on building out the
distribution list and developing a template
Video Production PDAC continues to develop a series of strong video products for public
consumption that promote and build awareness of convention, PDAC
programs and the sector Ongoing
30+ Videos now complete and public
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23. DIGITAL PRESENCE
PDAC continues to build our video
repository for a variety of publication
purposes including promoting our
programs and convention
HTTPS://WWW.YOUTUBE.COM/WATCH?V=BFCXOOX0KFQ
HTTPS://WWW.YOUTUBE.COM/WATCH?V=P8KGM6L1QNQ
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25. ADVOCACY PLAN 2012/13
Advocacy efforts are centred on both promoting the association and the industry as a whole.
We are frequently sought to act as experts, with four appearances to legislative standing committees
in 2011/12
Our activities and needs are outpacing our external government relations counsel, so we will hire a
designated government relations staff member to manage our advocacy program.
2012/13 has been focused on building credibility and deepening our relationships politically
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26. KEY POLITICAL ACTIVITIES 2012/13
- 6 PARLIAMENTARY COMMITTEE PRESENTATIONS
- 40+ MEETINGS WITH POLITICAL LEADERS, SENIOR STAFF AND KEY OFFICIALS
- MINING DAY ON THE HILL | OCTOBER 2013 | RESULT 80 MEETINGS
- TSX EVENT W/ MINISTER OLIVER | NOVEMBER 2012
- PDAC OTTAWA EVENT | FEBRUARY 2013 | 40 MP’S, 10 AMBASSADORS, 60 POLITICAL STAFF
- PDAC CONVENTION MP DAY | MARCH 2013 | 50 MP’S, 6 CABINET MINISTERS, 2 PREMIERS 6 PROV. MINES MINISTERS
- MINING WEEK - APRIL 2013 | RRWG ROUNDTABLE W/ MINISTER OLIVER @PDAC
- PERU TRIP W/ PM & GG PRES NOLAN | AFRICA TRIP W/ GG | MAY 2013 | VP THOMAS
- SIMEW | MAY 2013 MINISTER OLIVER
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28. WORK PLAN 2012-13
OUTSTANDING ISSUES
While the majority of the work plan has been completed for 2012-13 there had been some
discussion/outstanding direction on what the committee’s intention was specific to ‘public
opinion research’. Without specific instruction, the PDAC’s Public Affairs & Communications
team has provided two projects that would satisfy the budget and prove to be instrumentally
useful.
The outstanding budget for this remains unspent at $45,000
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29. PUBLIC OPINION PROJECT PROPOSAL 1
Public Affairs Committee
Work Plan - Public Opinion
Proposal - Creative testing - Ad Campaign
PDAC has developed some early stage creative for an ad
campaign and wants to ensure it is on-strategy and being
received as intended. The best way to test this creative is in
the form of a focus groups.
Estimated Cost: $15,000
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30. PUBLIC OPINION PROJECT PROPOSAL 2
Public Affairs Committee
Work Plan - Public Opinion
Proposal - Repetitional Assessment
PDAC is in need of a clear understanding of its reputation with the Federal Government. It needs to
understand how the organization is perceived (by both the political and bureaucratic sides), what its
strengths and weaknesses are, how it stacks up against other, similar associations and thoughts on
what it can do as an organization to strengthen its reputation and influence with the federal
government.
To achieve the above noted goals, we recommend a market research approach called the in-depth
interview (or IDI). IDI’s are one-on-one interviews conducted live or over the phone with members of
the target population being studied.
Estimated Cost: $20,000
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31. WORK PLAN 2013-14
CONTEXT
PDAC is projecting a -5% decline in revenue for 2013/14 given the state of the industry
All committees will be reducing budgets
The Public Affairs and Communications operational budget was reduced by 33% to help offset the
need for overall budget reduction
The Public Affairs Committee budget has essentially been stabilized for 2013-14 (+5%)
A Work Plan will be presented to the PDAC Board at the September meeting with updated Work
Plan and Budget information
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32. WORK PLAN 2013-14
Initiative/Item Budget Description Fixed Costs
Fraser Institute PDAC has had a good conversation with the Fraser Institute and they
have yet to come back with any substantial ‘ask’. PDAC has provided
feedback that sponsoring the survey is less interesting than other,
higher output material where PDAC can generate deeper research
and value.
Minalliance
$10,000*
In 2010 PDAC approved an annual contribution of $10,000 over five
years to MinAlliance to develop a Quebec-based communications
program to inform, educate and promote the
positive contribution of the mining industry to various stakeholders
and the public at large.
$10,000
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33. Initiative/Item Budget Description Fixed Costs
Communication Strategy
$25,000 none
Public Opinion Research
$45,000
Execute Public opinion research specific to further enhance the
PDAC’s knowledge and understanding of Canadian’s attitudes and
understanding of the exploration community none
Stakeholder Education and
Engagement
$60,000
Expand the existing scope of events in Ottawa and Toronto to build
PDAC’s networks of media, political and business leaders
$40,000
CSR and Green Technology—
Good News Stories
$10,000
The committee will develop a series of case studies that
demonstrate, among other things, the benefits that an exploration
project or mining operation can bring to local economies and
communities.
none
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