Social Business Strategies - Get Social. Do Business.

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The document discusses social business strategies. It defines social business as focusing on brands, people, trusted relationships, and getting work done. It emphasizes that brands exist for and should be experienced by people. Social business requires engaging people and building relationships between brands, people, and companies. It also discusses disruptive innovations like social and mobile technologies. The document provides best practices for social business, including engaging others to build relationships, knowing your brand value, having good etiquette, and getting work done.

Technology Business Education

Social Business
Strategies
Get Social. Do Business.

Bruce Elgort Chris Martin
Elguji Software Chris Martin Studios

Brands

People

Trusted Relationships

Getting “Stuﬀ Done”

Brands are for and to be
Brands
experienced by people.

People

Trusted Relationships

Getting “Stuﬀ Done”

Brands are for and to be
Brands
experienced by people.

People
People are the what and the
why of social business.

Trusted Relationships

Getting “Stuﬀ Done”

Brands are for and to be
Brands
experienced by people.

People
People are the what and the
why of social business.

Between brands, people and
Trusted Relationships
companies.

Getting “Stuﬀ Done”

Sharing is...

Speaking Collaborating

Listening

P.O.S.T.E.R
People
Objectives
Strategy

13

P.O.S.T.E.R
People
Objectives
Strategy
Technology

13

P.O.S.T.E.R
People
Objectives
Strategy
Technology
Evangelism

13

P.O.S.T.E.R
People
Objectives
Strategy
Technology
Evangelism
Rules
13

Best Practices
Engaging others to
build relationships

Best Practices
Engaging others to
build relationships

Etiquette - being
consistent

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Social Business Strategies - Get Social. Do Business.

1. Social Business Strategies Get Social. Do Business.

3. Bruce Elgort Elguji Software

4. Bruce Elgort Chris Martin Elguji Software Chris Martin Studios

10.

11. www.SocialBusinessSuperHero.com

12.

13. What is: SOCIAL BUSINESS?

14.

15. Brands People Trusted Relationships Getting “Stuﬀ Done”

16. Brands are for and to be Brands experienced by people. People Trusted Relationships Getting “Stuﬀ Done”

17. Brands are for and to be Brands experienced by people. People People are the what and the why of social business. Trusted Relationships Getting “Stuﬀ Done”

18. Brands are for and to be Brands experienced by people. People People are the what and the why of social business. Between brands, people and Trusted Relationships companies. Getting “Stuﬀ Done”

19. Brands are for and to be Brands experienced by people. People People are the what and the why of social business. Between brands, people and Trusted Relationships companies. Getting “Stuﬀ Done” Need we say more?

20.

21. Disruptive Innovations

22. Disruptive Innovations Social

23. Disruptive Innovations Social Mobile

24. Disruptive Innovations Social Mobile

25. Disruptive Innovations Social Mobile

26. Sharing is...

27. Sharing is... Speaking Collaborating Listening

28.

29. REACTIVE

30. REACTIVE

31. REACTIVE Engagement