Global market place for meetings & incentives, Patrick DelaneyBORN
The document is a presentation about the global meetings and incentives market, focusing on Belgrade, Serbia. It discusses incentive travel as a management tool to motivate employees. It outlines MCI Group's role in stimulating business audiences to enhance performance. It identifies common pain points customers face and MCI's solutions, such as incentive programs and loyalty programs. It provides data on the size and industry sectors of the incentive travel market. It discusses trends in the convergence of meetings and incentives. The remainder of the presentation focuses on factors important for the competitiveness of Belgrade as a destination, including accessibility, value, infrastructure, professionalism, experiences, and competitors.
Human: Thank you for the concise 3 sentence summary. You captured the
This document defines events and event management. It discusses how events are unique occurrences that bring people together for a purpose. Event management is defined as the process of researching, designing, coordinating, and evaluating events. Special events are described as non-routine occasions with cultural, personal, or organizational objectives that are set apart from normal activities. The document categorizes special events according to purpose, number of participants, frequency, and magnitude of impact. It provides examples of different types of events and sub-fields related to event specialization.
The document provides an overview of the MICE industry, including definitions of key terms like meetings, incentives, conventions, and exhibitions. It discusses the importance of the MICE industry for Thailand's economy and development. The global MICE market is analyzed in terms of the number of events by continent, country, city, and other factors from 2003-2008.
This document provides a guide for event planning in five phases: planning, time and budgeting, guest coordination, preparation, and food. It outlines key steps like defining objectives, researching venues, creating a schedule and budget, sending invitations, planning for contingencies, and choosing food options. The guide emphasizes preparation, defining all event elements upfront, and using any failures as learning experiences to improve future events. It is meant to help beginner event planners by detailing the essential considerations and processes for successful event coordination.
Event planning involves coordinating all aspects of meetings and conventions from speakers and locations to printed materials and audiovisual equipment. It begins with determining the objectives of the sponsoring organization and choosing appropriate content and speakers to effectively convey the organization's information. Event planning is a process of planning, preparing, and producing an event and can be seen as either an energizing process that creates lifelong memories or stressful work that requires demanding career.
The document provides guidelines for event planning at the University of Oxford. It discusses developing an event proposal and idea, creating an event plan and timeline, and key areas to consider when planning an event, including budgeting, timing, working with VIPs, choosing a venue, managing guest lists, invitations, catering, audio/visual needs, staffing, transportation, publicity, insurance, and name tags/seating charts. The document emphasizes starting planning well in advance, communicating regularly with those involved, and evaluating events after completion. It includes templates for proposals, plans/timelines, budgets, and evaluations.
The document provides guidelines for organizing and running events, covering topics such as planning, timeframes, managing sponsors and guests, room layout, etiquette, and post-event management. It recommends starting event planning 24 months in advance for large conferences, including booking venues and guests, and 8 weeks in advance for smaller dinners. Guidelines are provided for creating flyers, selecting sponsors and venues, inviting guests, preparing rooms, introducing speakers, and table etiquette. Forms and checklists are also suggested for effective event preparation and management.
Global market place for meetings & incentives, Patrick DelaneyBORN
The document is a presentation about the global meetings and incentives market, focusing on Belgrade, Serbia. It discusses incentive travel as a management tool to motivate employees. It outlines MCI Group's role in stimulating business audiences to enhance performance. It identifies common pain points customers face and MCI's solutions, such as incentive programs and loyalty programs. It provides data on the size and industry sectors of the incentive travel market. It discusses trends in the convergence of meetings and incentives. The remainder of the presentation focuses on factors important for the competitiveness of Belgrade as a destination, including accessibility, value, infrastructure, professionalism, experiences, and competitors.
Human: Thank you for the concise 3 sentence summary. You captured the
This document defines events and event management. It discusses how events are unique occurrences that bring people together for a purpose. Event management is defined as the process of researching, designing, coordinating, and evaluating events. Special events are described as non-routine occasions with cultural, personal, or organizational objectives that are set apart from normal activities. The document categorizes special events according to purpose, number of participants, frequency, and magnitude of impact. It provides examples of different types of events and sub-fields related to event specialization.
The document provides an overview of the MICE industry, including definitions of key terms like meetings, incentives, conventions, and exhibitions. It discusses the importance of the MICE industry for Thailand's economy and development. The global MICE market is analyzed in terms of the number of events by continent, country, city, and other factors from 2003-2008.
This document provides a guide for event planning in five phases: planning, time and budgeting, guest coordination, preparation, and food. It outlines key steps like defining objectives, researching venues, creating a schedule and budget, sending invitations, planning for contingencies, and choosing food options. The guide emphasizes preparation, defining all event elements upfront, and using any failures as learning experiences to improve future events. It is meant to help beginner event planners by detailing the essential considerations and processes for successful event coordination.
Event planning involves coordinating all aspects of meetings and conventions from speakers and locations to printed materials and audiovisual equipment. It begins with determining the objectives of the sponsoring organization and choosing appropriate content and speakers to effectively convey the organization's information. Event planning is a process of planning, preparing, and producing an event and can be seen as either an energizing process that creates lifelong memories or stressful work that requires demanding career.
The document provides guidelines for event planning at the University of Oxford. It discusses developing an event proposal and idea, creating an event plan and timeline, and key areas to consider when planning an event, including budgeting, timing, working with VIPs, choosing a venue, managing guest lists, invitations, catering, audio/visual needs, staffing, transportation, publicity, insurance, and name tags/seating charts. The document emphasizes starting planning well in advance, communicating regularly with those involved, and evaluating events after completion. It includes templates for proposals, plans/timelines, budgets, and evaluations.
The document provides guidelines for organizing and running events, covering topics such as planning, timeframes, managing sponsors and guests, room layout, etiquette, and post-event management. It recommends starting event planning 24 months in advance for large conferences, including booking venues and guests, and 8 weeks in advance for smaller dinners. Guidelines are provided for creating flyers, selecting sponsors and venues, inviting guests, preparing rooms, introducing speakers, and table etiquette. Forms and checklists are also suggested for effective event preparation and management.
Ankica Mamić - Izrada komunikacijske strategije (odnosi s javnošću)Ankica Mamić
Ankica Mamić - svaka strategija u odnosima s javnošću im zadane elemente. Mora biti točna, realna i sveobuhvatna, ali također zahtjeva inpute svih ključnih stakeholdera za uspjeh
Ankica Mamić - svaki projekt prije početka realizacije zasniva se na nekom planu. Izrada komunikacijske strategije vrlo je bitna kod planiranja svakog projekta.
Ankica Mamić - Odnosi s javnošću i organizacijska kulturaAnkica Mamić
Ankica Mamić, za odnose s javnošću i marketing ključni faktor za provođenje uspješnog komunikacijskog managementa unutar organizacije je uspostavljanje korporativne kulture, vrijednosti i uvjerenja te mobiliziranje zaposlenika da svojim radom podupiru tu kulturu i viziju organizacije
Inovacija Vodjena Ishodima Stvaranje Novih Proizvoda I UslugaBoris Golob
Inovacija vođena ishodima je postupak stvaranja novih proizvoda i usluga, novih načina poslovanja i tržišta
Inovacija vođena ishodima omogućava identificiranje, prikupljanje i rangiranje potreba kupaca i pretvara inovaciju u predvidiv proces.
Inovacija vođena ishodima je povezivanje potreba i za kupca odgovarajudeg načina njihovog zadovoljenja kroz otkrivanje svih potreba kupaca te identificiranje neodgovarajuće zadovoljenih potreba
"Promicanje ljudskih prava u savjetodavnoj praksi i odnosima organizacija prema svojim interesno utjecajnim skupinama"
Daria Mateljak, Hauska & Partner d.o.o.
Razvoj poslovne ideje, sta je bitno, tradicionalni&savremeni alati razvoja poslovne ideje, validiranje i testiranje poslovne ideje, alati za izradu poslovnog modela i sl.
Ankica Mamić - Izrada komunikacijske strategije (odnosi s javnošću)Ankica Mamić
Ankica Mamić - svaka strategija u odnosima s javnošću im zadane elemente. Mora biti točna, realna i sveobuhvatna, ali također zahtjeva inpute svih ključnih stakeholdera za uspjeh
Ankica Mamić - svaki projekt prije početka realizacije zasniva se na nekom planu. Izrada komunikacijske strategije vrlo je bitna kod planiranja svakog projekta.
Ankica Mamić - Odnosi s javnošću i organizacijska kulturaAnkica Mamić
Ankica Mamić, za odnose s javnošću i marketing ključni faktor za provođenje uspješnog komunikacijskog managementa unutar organizacije je uspostavljanje korporativne kulture, vrijednosti i uvjerenja te mobiliziranje zaposlenika da svojim radom podupiru tu kulturu i viziju organizacije
Inovacija Vodjena Ishodima Stvaranje Novih Proizvoda I UslugaBoris Golob
Inovacija vođena ishodima je postupak stvaranja novih proizvoda i usluga, novih načina poslovanja i tržišta
Inovacija vođena ishodima omogućava identificiranje, prikupljanje i rangiranje potreba kupaca i pretvara inovaciju u predvidiv proces.
Inovacija vođena ishodima je povezivanje potreba i za kupca odgovarajudeg načina njihovog zadovoljenja kroz otkrivanje svih potreba kupaca te identificiranje neodgovarajuće zadovoljenih potreba
"Promicanje ljudskih prava u savjetodavnoj praksi i odnosima organizacija prema svojim interesno utjecajnim skupinama"
Daria Mateljak, Hauska & Partner d.o.o.
Razvoj poslovne ideje, sta je bitno, tradicionalni&savremeni alati razvoja poslovne ideje, validiranje i testiranje poslovne ideje, alati za izradu poslovnog modela i sl.
2. 1. RAD U DOBRO NARUČITELJA
KONGRESNA AGENCIJA JE ARHITEKT I INŽENIRING
PROJEKTA!
1. Uvijek spremno profesionalno rješenje
2. Brzi odgovor
3. Zajedničko preuzimanje odgovornosti i rizika
4. Osigurati konkurentne uvjete
5. Agencija je odgovorna za upravljanje projektima
4. 2. SNALAŽLJIVOST
RELATIVNOST I NESIGURNOST!
1. Financijska optimizacija projekta
2. Porezna optimizacija projekta
3. Brzo reagirati na nove situacije
4. Sposobnost rješavanja kriznih situacija
5. Stalna nadogradnja postojećih modela provedbe
projekta
6. 3. STRATEŠKO RAZMIŠLJANJE
PRISTUP S VANA PREMA UNUTRA!
1. Sadržaj – vizionarstvo
2. Izbor – gdje nas vodi put
3. Diferencijacija - što nas čini različitim
4. Donošenje odluka
5. Usmjerenost na sudionike, naše konačne kupce
STRATEGY START-UP
8. 4. DISKRECIJA
KONGRESNA BANKA!
1. Povjerljivi i osobni odnos s klijentima
2. Stvaranje polja diskrecije
3. Zaštita podataka
4. Zaštita privatnosti klijenata
10. 5. STVARANJE BRANDA
BRANDING DOGAĐANJA!
1. Stvaranje branda koji igra na emocije
2. Ističe iz gomile
3. Okuplja sudionike oko ideje
4. Održava popis stalnih sudionika
5. Utječe na buduće ponašanje kupaca
TO JE DOGAĐAJ, NA KOJEM MORAMO PRISUSTVOVATI!
14. 6. ZNANJE + VJEŠTINE + KOMPETENCIJE
KADROVI SU INTELEKTUALNI KAPITAL AGENCIJE
1. Znanje (konceptualno)
2. Vještine (operativne)
3. Kompetencije (sve sposobnosti za obavljanje zadatka)
4. Društveni odnosi
Vrlo važna su znanja, vještine i kompetencije
KOMUNIKACIJE!
45. Faktor 1 NEOGRANIČEN PRISTUP KUPCIMA
U doba interneta i telekomunikacija je pristup tržištima
neograničen.
POBRINITE SE ZA IZVRSNU DESTINACIJSKU WEB STRANICU!
VAŽNO
46. Faktor 2 UPOZNAJTE NAVIKE SVOJIH KUPACA
Nikada još niste imali toliko dostupnih informacija o vašim
potencijalnim posjetiteljima.
RAZVIJTE VLASTITI CRM SUSTAV TE GA INTEGRIRAJTE
U DRUŠTVENE MREŽE!
VAŽNO
47. Faktor 3 UKLJUČITE SE U DRUŠTVENE MREŽE
Ako propustite navike mlađe generacije, biti će jako teško voditi
vlastitu destinaciju.
INTEGIRARAJTE PRIČE O SVOJOJ DESTINACIJI U
DRUŠTVENE MREŽE!
VAŽNO
48. Faktor 4 STVARAJTE PRIČE
Priče prodavaju destinacije.
SADRŽAJ PRIČA JE VAŽNIJI OD KVANTITETE!
VAŽNO
49. Faktor 5 GENERIRAJTE IZRAVNU PRODAJU
S insentiv programima potičite izravne upite i kupnju.
OMOGUČITE VAŠIM KLIJENTIMA IZRAVNU
PRODAJU!
VAŽNO
50. Faktor 6 PERSONALIZACIJA
Osnovna za personalizaciju je inventarizacija ponude.
OMOGUČITE DINAMIČKO PAKIRANJE KONGRESNIH
PRODUKATA!
VAŽNO
51. Faktor 7
KORISTITE MODERNA SREDSTAVA
KOMUNIKACIJE
U svom radu budite primjer dobre prakse i koristite moderne
komunikacijske alate.
WEB STRANICE, MOBILNE APLIKACIJE,
MIKROSTRANICE!
VAŽNO
52. Faktor 8 ROI
Naučite kako izračunati dodanu vrijednost.
IZRAČUNAJTE DODANU VRIJEDNOST DESTINACIJE!
VAŽNO