Amanda Lambert Prouty is exploring her personal brand and identifies herself as someone who is tenacious in pursuing answers to problems. Her professional background includes roles in marketing, web development, and sales management. She aims to target small business owners, non-profits, and freelancers between 25-70 years old with her graphic design and web development services. Her goals are to learn web development, launch a design agency within 5 years, and purchase rental properties for passive income within 10 years.

1. Personal Brand
Exploration
Amanda Lambert Prouty
ENT119-O
12/14/2019

2. Identity
• I’m someone who doesn’t stop. I always search for an
answer and am tenacious in my pursuit of it. I love solving
problems and never back down.

3. Profession
• Marketing Manager
• Web development
• Sales manager
https://www.onetonline.org/find/quick?s=marketing

4. Target Audience
• My target audience will be small business owners, non-
profit organizations, and other freelancers.
• Basic demographics include anywhere from 25-70 and
include all races.

5. Career Goals
• Learn web development (2 years) to create themes for
Wordpress and Squarespace to generate passive income.
• Launch a graphic and web design agency to help small
businesses, freelancers and non-profits (5 years).
• Purchase rental properties (10 years) for passive income.

6. Skills analysis
• Website design (75%) and marketing (50%) are my hard
technical skills.
• Customer service (100%) and problem solving skills
(90%) are my soft skills.

7. Promise
• My goal and promise is to provide intelligent graphic and
web design to grow and retain the client base of my
customers.

8. Credentials
• Account manager (10/19 - current). Use analytical skills to
solve problems. Engage with clients to ensure orders are
correct. Input orders as needed.
• Freelance graphic and web designer and marketing
specialist. (10/17 - current). Create websites, graphics
and use marketing to grow and retain client bases of
other freelancers, small businesses and non-profits.
• Customer Service Manager (10/17-10/19) Use analytical
skills to solve client challenges. Manage scheduling for
delivery and drop off of client goods.

9. Competition

10. Brand Position