Crisanda D'suza, Anamika Misra and I participated in a case study competition and shortlisted in top 6 teams of Finomania 2018 SIMSREE A National Level Finance Case Study Competition

1. PAYMENTS BANKS:
PAST, PRESENT &
THE FUTURE
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Humara bank
A PRESENTATION BY TEAM VIKINGS

2. Digitization of Financial Services Industry
Payment
Bank
Reaching unbank rural household
Digital short period investment
with higher returns. Collaboration
with stock exchange firms for
wallet
Digital
Investment
Virtual Debit Card
Payment Bank can be used to convert
your local currency into digital
cryptocurrency
Digital
Cryptocurrency

3. How will you work towards tax compliance issues?
Currently, no TDS is
deducted. However, if
cash is deposited in
outlets TDS can not be
collected.
If online recharge of
payment bank accounts
is done, then the source
is traced.
KYC(UID,PAN Card)
must be strictly
implemented.
Stringent rules must be
formed to regulate tax
deductions for cash
deposits
Customers right now
pay tax for transferring
amount to other
payment bank accounts
Presently, a customer
can have only ₹100000
in his account at a
given point of time.

4. Tapping Rural India for Financial Inclusion
Reliance Jio is introducing a Rs.49 plan especially targeting rural India which
will significantly improve internet connectivity in rural areas. This will increase
the rural market for payment banks.
The challenge will be to capitalise on this market and the biggest competitor in
this regard will be India Post as it has a huge distribution network pre-existing
in rural India
Some ways in which this can be accomplished is targeting kirana shop
owners to get them to use the services of our Payment bank so that they in
turn can influence their customers
We can also tie up with a big FMCG company having a wide distribution
network to get them to promote the use of our services through discounts
etc. It may be expensive in the short run but will have long term benefits

5. Dealing with cut-throat competition
Since currently there
is already a lot of
existing competition
in the payments bank
market, in order to
establish ourselves,
we will to provide
discounts and cash
back to appear more
lucrative to the
customers
Establishing trust is
also very important,
so promotions and
advertising
campaigns will be
designed to that
effect.
Through prompt
servicing and
response time, we
will cater to the
market of smaller
consumers which
may sometimes be
ignored by the bigger
players to build our
network.
Once established,
then we can then
look into tapping
newer markets and
building
infrastructure that will
ensure sustainability.

6. Takeon exsting E-wallets &
eastablished banks
Attractive benefits to
vendors for using our
payment gateway
Security
Protocols
Using
Blockchain
User Friendly
Wallets for Rural
People
Low Data
Consuming Apps
SMS based
transaction
RFID based
transaction

7. What will be your Unique Value proposition?
RBI says that if a customer visits the bank 3 times(once to inquire second time to collect the
form and third time to submit it), he is spending in all Rs.139.
Payment banks remove such costs to customers. Everything can be done online using a
smart phone.
Rural people might only want to go to payment bank outlets when they want to
recharge their accounts with cash.
The cutoff time for deposit accounts is 11:30 p.m. as compared to our traditional
banks which close at 4 p.m.
Setting up a new payee is easy and payments to the new payee can be made
immediately
Extensive distribution network
Scheduled payments

8. Business model
 Sources of Finance
 Intended customer base
 Products
 Sources of revenue

9. THANKS !