The value proposition of e-wallets to brands and consumers Consumer acquisition Improving consumer adoptions of electonic wallet and the consumer adoptions process.

1. 1
LAZADA E-WALLET
PRESENTATION
Jonathan Rathbone
Presenting by

2. 2VALUE PROPOSITION OF LAZADA WALLETS
CONSUMER BENEFITS
Fast transactions with out need to refer to a credit card.
Great for micro transaction like mobile and other pre-paid top up
schemes including vouchers for, Food, Events, Gaming andTaxi
ride hailing promotion codes.
Record andTrack Lazada transactions in one private place.
Accumulate rebates and refunds for quick use.

3. 3VALUE PROPOSITION OF LAZADA WALLETS
BUSINESS BEFITS
Retail rebates and refunds within
ecosystem, not lost from the store.
Increase consumer propensity to:
 Make micro purchases
 Consolidate top up management from theWallet
 Make micro purchases small impulse purchase.
 Hold balance account.
Extend to consumers not favoring credit card
transactions.
Establish Lazada in the eWallet transactional
business and potential block chain along with
supply chain business.
Maintain lead and market share on
competition.

4. 4HOW LAZADA MIGHT DIFFERENTIATES FROM
THE COMPETITION?
Biggest and Best in market
Place to go for best deals and
discount vouchers
Scope of Market place and range of
brand and private label shops
Innovations and Apps like eWallet
Rapid engagement on micro
transactions and repeat business
Local

5. 5ACQUIRING MORE USERS FROM
NEW AND EXCITING USERS
Email Facebook Social Onsite Sellers incentives to
discount transactions
via wallet
Premium favored
sellers “trust badges”

6. 6IMPROVING USER ADOPTIONS OF
LAZADA WALLETS
Cashback, Discounts, Rebate andVouchers for use as rewards
for loyalty.
Facebook adYouTubeVideo highlighting consumer befits including cashback and
one place schedule action manager for top ups.
Expand the Mobile App features including schedule repeat
buys and tops up.

7. 7HOW CONSUMERS ADOPT STEP BY STEP
ImplementationKnowledge Persuasion Decision Confirmation

8. 8
THANK YOU!
Jonathan Rathbone
Presented by
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