This is a presentation i made at uni for a degree module of Product Development. We had to develop an existing product and describe how it would increase customer satisfaction.
Please vote for me if you like my presentation
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
DTH Market Overview & Approach to MarketAraf Habib
A carefully formulated insight on Direct to Home entertainment prospects in Bangladesh. Market Overview, Consumer Psychology & possible Market Segmentation approaches. Supported with Sales & Retail Channel development.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Project report on 'customer satisfaction towards whatsapp'Chirag Patel
marketing research on "WhatsApp Inc." for general understanding of the marketing research. However in particular my emphasis was on to fulfill the objective of research and to find out and to explore the analyses of primary data.
This Project Report is to measure the Satisfaction level of WhatsApp Messenger; customer satisfaction is a measure of how products and services supplied by a company meet customer expectation. Customer satisfaction is critical if a company is to register high sales profits.
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Final presentation for Principles of Marketing (Managment 331) course
Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)
Ed Perez, U.S. Cellular - "Customer Focused Loyalty: The Belief Project"Chicago AMA
Ed Perez, Vice-President Marketing & Sales Operations, U.S. Cellular speaks about "Customer Focused Loyalty"– How U.S. Cellular launched and is changing the face of wireless service through the industry’s first-ever loyalty program, The Belief Project on Jan 20th at Spertus Institute.
DTH Market Overview & Approach to MarketAraf Habib
A carefully formulated insight on Direct to Home entertainment prospects in Bangladesh. Market Overview, Consumer Psychology & possible Market Segmentation approaches. Supported with Sales & Retail Channel development.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Project report on 'customer satisfaction towards whatsapp'Chirag Patel
marketing research on "WhatsApp Inc." for general understanding of the marketing research. However in particular my emphasis was on to fulfill the objective of research and to find out and to explore the analyses of primary data.
This Project Report is to measure the Satisfaction level of WhatsApp Messenger; customer satisfaction is a measure of how products and services supplied by a company meet customer expectation. Customer satisfaction is critical if a company is to register high sales profits.
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Final presentation for Principles of Marketing (Managment 331) course
Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)
Ed Perez, U.S. Cellular - "Customer Focused Loyalty: The Belief Project"Chicago AMA
Ed Perez, Vice-President Marketing & Sales Operations, U.S. Cellular speaks about "Customer Focused Loyalty"– How U.S. Cellular launched and is changing the face of wireless service through the industry’s first-ever loyalty program, The Belief Project on Jan 20th at Spertus Institute.
Dec 10 Webinar: Service in the Time of the Social Customer: Harnessing contact centers’ unique ability to monetize and make sense of social media insight
NEW PRODUCT LAUNCH PART 2 1NEW PRODUCT LAUNCH PART 2 6.docxhenrymartin15260
NEW PRODUCT LAUNCH PART 2
1
NEW PRODUCT LAUNCH PART 2
6
New Product Launch Part 2
Elizabeth Berger, Constanza Pierre, Diana Velez
MKT571
November 10, 2014
William Reicken
New Product Launch Part 2
The major objective of the analysis is to analyze and then critically examine market segmentation plans applied by Apple Company in comparison to the competitors dealing with mobile phones. Segmentation is defined as breaking down a big market to small groups with joint traits with the objective of delivering the market offers that meets the unsolved customers wants nearly as possible (Frank, 1972). A market (buyer) can be divided into many ways that include geographic, demographic, sex, income among others. Through segmentation, it is possible for an organization to meet the consumer’s needs easily sign the marketers know what each group of consumers’ needs.
The market can be segmented based on behavior of the buyers that is behavioral segmentation. The market is broken down based on buyer’s information, attitude, application or new product response (Wedel, 2002). Apple applies this division strategy very comprehensively by the entrepreneurs that result to switching of brands. Individuals do not share interests. Individuals interested in purchasing an iPhone have some preferences in products with high technology. Consumers will always choose the most affordable and convenient product. Apple products being easily portable and not big in size makes them become consumer’s choice. The company does not focus on markets instead their main interest is on individuals (consumers). However, the company has given the consumers the freedom to make decisions on ways they need to use the products and the location of using the products. These are the loyal customers who have faith in the products of the company. Consumer’s attitude determines his purchasing power (Krishna, 2013).
Demographic segmentation is another form of dividing market based on factors such as sex, age, size of the family, income, work, education; religion among others, clients can be grouped into various categories. Introduction of a certain brand into the market, income, age and sex are some of the factors that have effects on purchasing decision made by the consumer. For an instance, introduction of the iPhone 4s mainly targeted the middle-level earners who have the capability of purchasing a brand. Looking at the brands released by Apple it is clear that they are quality products, and that explains why they come with a high price tag (Richard, 2006). Consumers are motivated by the quality of the products. This means that they never compromise the quality of their products. The features that come along with the product are way too high, and it outlines what applicants can perform on their phones therefore t falls in innovations group.
Product Life Cycle
The introduction stage is the most expensive for the company. A new product has low sales with a small market. The cost is high f.
Similar to Paul Ferguson Simpsons iPhone presentation (20)
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
4. Where are we now? Introduced in Summer 2007 Time magazine ‘Invention of the year’ iPhone 3G introduced Summer 2008 Released in over 80 countries Over 20 million units sold 3rd largest mobile phone manufacturer Where next?
5. Where do we want to be? Customer-centred culture where the product is the vital ingredient and vehicle in providing customer satisfaction (Trott 1998).
6. Benefits of Customer Satisfaction Understanding satisfaction helps improve marketing efficiency Repeat purchases Positive reputation and W.O.M Satisfied customers an asset (Griffin and Hauser 1993) “Satisfaction breeds loyalty” (Dacko 2008) Increased profitability Less price-sensitive
7. Achieving customer satisfaction Long-term customer satisfaction is created through: Creating exceptional value Meeting needs Managing the gap between expectations and performance by: Modest promises Over-delivering
9. What do our customers expect from Apple ? Systematic new-product development Innovation & Ingenuity Superior Design High Quality Functionality And more....?
11. Nature and Depth of market research Directly - Surveys, complaints and customer feedback Indirectly – Reviews and Online discussion Concentration on internal R&D NPD not influenced too heavily by customer feedback as customers may not know their future needs and wants. (Brassington and Pettitt 2006) Performance needs to exceed expectations Important to surprise, delight and offer more than is expected or imagined. (Jobber 2001)
12. What we needed to create Unique superior product that offers customers better quality, new features and higher value in use (Kotler et al 2008) Added-value through additional features and improved customer services New product needs to meet and expand on specific consumer needs (Stanley and Stanley 2004). A unique innovative selling point
13. Idea Generation Problem analysis – Camera limited amongst innovations Benefit structure analysis Hardware to increase use, and potential use, for phone Software capabilities (can be updated wirelessly via internet) Aim is to increase product life cycle Important that ideas must be viable and able to deliver promises (Kotler et al 2008)
21. iPhone Video features ‘Delighters’ for the delight response -Unexpected characteristics which surprise and create high satisfaction: New Video capabilities New innovative iTag system Face recognition Integrated Wi-Fi Local Wi-Fi connectivity (Kano Model 2001) (Arnold et al 2004)
40. iNtegration Congruence - Tags fully compliant with all photo/video sites Connectivity - Partnerships with Social networking sites
41.
42. iNtegration Convenience - Automatic uploading in Wi-Fi area Communication - Alerts for friends when tagged Community - View photos tagged in your area
44. Target Market Demographics Affluent 16 to 35 years old Technologically confident Innovators and early adopters Existing Apple users and customers Social networkers i.e. Facebook/MySpace Mobile phone users Design conscious / Cool hunters
45. Loyal Advocates Aspirational Articulate Design Conscious Happy Sophisticated Social Innovators Early Adopters End Users Satisfied Evangelical Tech savvy Demanding Fashion Conscious Price-insensitive
49. Post-purchase After-sales care of customers plays a crucial role in customer satisfaction (Hill et al 1999) - Collecting and analysing customer satisfaction feedback - Dealing with complaints - Enable simple interaction with customers
51. Collecting Satisfaction Feedback Make it easy for customers to compliment, enquire, suggest or complain. Suggestion boxes – online, instore, with purchase Free-phone helpline Physical shops Helpful knowledgeable staff Incentivised online surveys
52. Measuring Satisfaction Important to collect information on: Specific evaluation of transaction purchase (Oliver 1993) Cumulative satisfaction with whole experience (Anderson et al 1994) Bench-marking against competition (Waumenn 1995) Confirmation of expectations Comparison to ideals
53. Measuring satisfaction Problems with measuring satisfaction Self-selection bias (Griffin and Hauser 1993) Greater population variance may lead to greater satisfaction variance Niche satisfaction and self-selection bias need to be understood and not focused upon too heavily Positive emotions with purchase will increase post-purchase satisfaction (Dube and Menon 2000) and....
54. .... customers may also find it hard to describe their feelings and opinions properly
55. Measuring Satisfaction Additionally draw on analysis of customers usage and acceptance of new features and software More indirect collection More accurate results Measurable Quantifiable
57. Disconfirmation, dissonance and complaints Complaints: Dissatisfied customers unlikely to complain Most simply exit/switch suppliers(Baker 2000) Costs and purchase frequency may delay exit/switching but hard to regain once gone Complaints are a common indicator of low customer satisfaction but absence of complaints does necessarily imply high customer satisfaction (Nilsson 2001) Complainants normally a minority and views may be skewed (Leppond and Molyneux 1994)
58. Disconfirmation, dissonance and complaints Freepost suggestion cards with purchases Suggestion boxes online Suggestion boxes instore National internet forums Apple staff and other advocates to help and advise.