Reliant is looking for a Marketing Operations Specialist to manage their website, inbound marketing programs, and all marketing systems to generate leads and drive profitability. The presentation argues that Paul Brobson is the best fit for the role, providing testimonials from past colleagues that praise his experience, skills, and work ethic in marketing, including expertise in SEO, SEM, marketing strategy, and data-driven decision making. The presentation highlights Paul's relevant qualifications, including over 10 years of B2B marketing experience and practical experience executing lead nurture programs and improving marketing systems infrastructure.

1. WHAT IS LOOKING FOR IN
THEIR MARKETING OPERATIONS SPECIALIST
“ …successfully manage our Website, Inbound Marketing Programs and
all Marketing Systems to generate Leads and drive profitability.
”
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PAUL BROBSON IS THE BEST FIT
FOR RELIANT TO ACHIEVE THESE GOALS

2. Listen to what OTHERS have to say….

3. Required: Working day-to-day with Marketing Director to
optimize all the systems related to Lead Generation.
“ Paul Brobson's experience in marketing is thorough,
forward- thinking and innovative.
Beth St. Paul
Director of eCommerce, Paul setup the entire online eCommerce platform,
Premiere Global Services
including website, SEM, SEO and marketing campaign strategy.
His work and relationships with colleagues was
professional, collaborative and insightful. ”

4. Required: Knowledge of and passion for marketing
concepts, methods and techniques
“ Paul Brobson is a very knowledgeable and capable
marketing executive who has deep expertise in the digital
Ed Trimble space.
President and
Co-Founder
”
Kevy
“ Paul is a creative, hard worker and I recommend him as an
employee. He is passionate about his job and is easy to
David Guthrie
work with.
EVP/CTO
PGi ”

5. Required: Expert knowledge of the latest SEO and SEM platforms
“ Paul can architect campaigns to attract new visitors
Jacob Ajwani through seeding your brand thoughtfully across Google ad
Vice President
of Client Services, networks and other exchanges.”
North America
Cognitive Match

6. Required: Collaborate with sales and management
to identify opportunities to develop lead
nurturing programs and execute them.
“Paul was fantastic to work with. He brought passion and
experience to our marketing projects and worked to generate
tremendous lift in the conversion rates
Michael Krypel
Director
Adobe Systems, Inc.
for multiple products.
”

7. Required: Test and monitor campaigns to optimize
performance based on industry best practices.
“ Paul's mindset is ever-progressive.... As a cutting-edge
internet marketer, he understands the steps to generating
online revenue....
Brandon Johnson
Director of Digital Marketing
& Ecommerce As a testing expert, specializing in multi-variate and
PGi
A/B testing, Paul has led teams in double-digit lifts
in conversion for sites. ”

8. Required: Optimize all the systems related to lead generation.
“ Paul was a great marketing manager with hands-on experience
on the tools and data-driven decision making.
Srini Manickam
”
Senior Director,
Development
Premiere Global Services Inc.
“ Paul puts a 100% into developing the most effective marketing
strategy. He always backs up his strategy with data that
Matt Jones will either prove it effective, or he quickly changes the approach
Principal,
Creativ Resources, Inc.
”
if the data indicates the approach is ineffective.

9. Required: Come with an up-beat attitude and spirit
and bring your “A-game” to the company
“ Paul is one of the most resourceful technology leaders
I know. Without a doubt he gets things done, knows how to
Erik Petrik generate revenue and understands what it means to
Chief Creative Officer,
Premiere Global Services collaborate. ”

10. Required: If you want to have your decisions & ideas be
heard and then be implemented with a well-run
machine, then we welcome you to join our company.
“Paul has leadership qualities that are hard to find now a days.
He always puts the company first, he speaks his mind and he
John Keane
Sr. Director,
drives a project until completion. ”
Product Management
iMeet

11. Required: The most important thing we have is our people.
We have great people, that are a lot of fun to work with.
> Click to play video
Jeremy Hall
Director Of Video Process
The Stonebridge Group

12. “ needs a smart analytical mind to join the team
who is a true executer.
”
“Paul is a tireless partner in helping the organization strategize
and achieve critical business objectives.
Michael Buckham-White
Vice President He readily volunteers to fill gaps within the company and
PGi (Premiere Global Services) always has the benefit of the business in mind.
He is a star player and a valuable asset to the long-
term health of our organization.
”

13. Key Characteristics: 3 + Years of B2B Marketing Experience
Over 10 Years of B2B Marketing Experience
• Managing Director at e5 Marketing (agency-side)
• Sr. Director Marketing & Sales at PGi (client-side)
5 Years B2B Technology Experience
PAUL BROBSON
• Includes experience managing Cloud-based SaaS product (iMeet)
• Headed up all operations at BudgetConferencing.com
• Developed, managed and grew new B2B brands
(SaveOnFaxes.com, StarConferencing.com, etc.)

14. Key Responsibility: Execute Lead Nurture Programs
Practical Experience:
• Implemented new customer acquisition and retention/loyalty campaigns
at BudgetConferencing and other brands.
• Implemented back-end system integration for leads into Exact Target,
NetSuite Hubspot, and SalesForce.
PAUL BROBSON
Significant Accomplishments:
• Over 50,000 new free trial leads generated for iMeet
• Improved customer activation rates by 25%
• Online leads increased by nearly 60%

15. Key Responsibility: Marketing Systems Infrastructure
Practical Experience:
• Developed , implemented a new customer direct mail gift promotion.
• Created the entire email ecosystem for new customer acquisition/activation
for iMeet.
PAUL BROBSON • Developed and managed multiple websites in N. America, APAC and EMEA.
• Built dozens of campaign-specific 100 landing pages.
Significant Accomplishments:
• Programs achieved lifts of 250% in new customer signups.

16. Key Responsibility: Sales Funnel Data and Quality Management
Practical Experience:
• Managed customer database of over 18,000 active and inactive customers.
• Conducted ongoing segmentation on usage, frequency, and recency.
• Segmented customer accounts and created lead scoring strategy.
PAUL BROBSON Significant Accomplishments:
• Developed product tours to optimize leads-to close/won ratios by 30%
• Reduced average pay per click ad bids by 38%
• Improved lead conversion rate by 128%

17. FREE BONUS!
Click NOW to see your free bonus.
Gotcha thinking, huh….
What FREE bonus could a candidate for
Marketing Operations Specialist give me?
Only 1 way to find out!
Go to Next Slide >
Click on next slide > button in slideshare

18. Your free bonus is a quick audit of your home page
which includes some optimization suggestions
on how to improve engagement and conversion.
Whether you decide to hire me or not,
pay nothing and keep these suggestions as
my gift to you.
Click on the image of your website below to review the suggestions

19. First, let’s start with what’s really GOOD about this page:
1 1. Contact Us Options
2
> Conspicuous & easy to see
3 > Phone number stands out
> In the proper position on page
4
2. Search Utility
> Well positioned on page
3. Main Navigation
> Clean look and feel
> Obvious which page I’m on
4 4 4 > Simple, clear one-word descriptions
4. Headlines
5
> Excellent use of REAL BENEFITS to users!
> Use of a question in main headline is very strong
6
5. Customer logos
> Very strong, recognized brands
> Multiple industries represented
> Links to a sub-page which shows all customers
6. Body copy
> Very good for SEO
> Expandable/collapsible feature is useful
> Text links to sub-pages is effective internal link strategy

20. Next, let’s look at what might be TESTED to improve performance
1. Unique Value Proposition
1
As mentioned on the last slide, the headline is strong,
However, at first glance on your page, I am not exactly
sure what Reliant Technology does.
2
After glancing around, I get it pretty quickly that you are
in the storage business, but its not immediately obvious.
1
What’s more, it would be helpful to know what makes you
3 different than your competitors, and why I should choose you?
Again, as I read through the page, it appears that your value
proposition is that you are a low-cost provider.
Perhaps moving the “Store, Manage, and Protect More
Information – For Less” tagline near your logo , or above the
current headline would help me instantly know who you are,
4 and why I should choose Reliant. It kind of gets lost in its
current position on the page.
2. Feature Space
4. Social Proof / Customer Logos
I would test different hero images in this space. And, perhaps
Since this is such an important element on the page, I would test rotating different content in this section, to
I would test positioning this element to an “above-the-fold” call out to different audience segments.
position on the page.
3. Call to Action
In addition, I would test using stronger copy. Instead of “Satisfied
Customer”, I would consider : “See why industry leaders choose I would test different labels for this button.
us for their Storage needs” ; Such as “Start saving now”, and “Free Quote.”
or “These leading brands trust Reliant, shouldn’t you?”
I would also consider testing adding the request form directly
Finally, I would place testimonials (and preferably video testimonials) on this page, thereby reducing the number of clicks required to
above-the fold, as these are quite powerful in persuading visitors. get started.

21. Thank you for watching my presentation.
I look forward to helping Reliant Technology continue
writing the next chapter in your success story!
PAUL BROBSON
e : paulbrobson@yahoo.com
p: 201-320-5079
LinkedIn Profile:
http://www.linkedin.com/pub/
paul-brobson/5/42b/213/