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Patterns of Paragraph Developmen t Persuasive Appeals Presentation.pptx
- 2. Persuasive Appeals Mastering the art of Unlockthe Power of Influence
- 3. Learning Objectives 1 Identify thedifferent types of persuasive appeals and techniques 2 2 Read sample paragraphs using persuasion pattern
- 4. Think about somethingyou recently purchased and reflect on the following: 1.What was the item? 2.Why did you decide to buy it? 3.What motivated your decision? Let’s Think
- 5. Persuasive Appeals Persuasive appeals aretechniques used to convince or persuade an audience to adopt a particular viewpoint or take a specific action. They aim to create a connection between the audience and the message, encouraging meaningful engagement with the ideas or products. How do they work? These techniques leverage various strategies to influence the audience’s attitudes, beliefs, and behaviors
- 6. Persuasive Techniques Persuasive adstap into three main areas in our lives. Our Needs Our Values Our Feelings
- 7. Our Needs This includesare everyday needs, such as: • Food • Water • Shelter • Clothing • Entertainment
- 8. Our Values This focuseson our values and we see as important, such as • Our beliefs • How we view the world • Aspirations • How we want to live our lives These techniques appeal to our sense of identity and the principles that guide our decisions and actions.
- 9. Our Feelings This focuseson the emotions that make us human, such as • Happiness • Love • Sadness • Anger • Joy An alignment with an emotional resonance not only captures attention but also enhances the likelihood of engagement and response to the persuasive message.
- 10. Persuasive Techniques Five These arethe specific tools or methods used in writing or speaking to support the appeals and enhance persuasion.
- 11. Ethos Ethos is anexample of an ethical appeal. It appeals to the credibility or character of the speaker or writer, establishing them as knowledgeable, trustworthy, or morally upright. An example would be a doctor endorsing a medical product. Why does this work? This technique works because people trust experts and those who have authority.
- 12. Ethos As a registerednutritionist with over a decade of experience working in rural health centers, I have witnessed firsthand how poor eating habits affect both children and adults. It is not merely about access to food, but about education on proper nutrition. Trust me when I say that incorporating more whole foods like fruits and vegetables into your daily diet can drastically improve your overall health and prevent chronic diseases. When professionals guide your choices, better health becomes achievable.
- 13. Pathos Pathos is anexample of an emotional appeal. It appeals to the audience’s emotions, often stirring feelings such as compassion, empathy, fear, joy, or nostalgia. An example would be a charity ad showing sad images of animals to encourage donations. Why does this work? This technique works because emotions drive people to take action.
- 14. Pathos Imagine a childgoing to bed hungry, not because they are picky, but because there is simply no food at home. Her stomach growls through the night, and she wakes up too weak to concentrate in class. This is the reality for millions of children. By supporting local food drives and advocating for food security policies, we can make sure no child endures this silent suffering.
- 15. Logos Logos is anexample of a logical appeal. It focuses on persuading an audience through the use of logic, reasoning, and evidence. An example would be using statistics and facts to support an argument. Why does this work? This technique works by appealing to the audience's rationality with factual information and logical arguments, enhancing credibility and persuasiveness.
- 16. Logos Studies from theWorld Health Organization reveal that a balanced diet reduces the risk of heart disease by 31% and type 2 diabetes by nearly 50%. These numbers don’t lie. Choosing nutritious meals over processed foods is not just a personal choice—it’s a scientifically proven way to live longer and healthier. The data strongly supports investing in food and nutrition education for everyone.
- 17. Bandwagon Appeal Bandwagon appeal encouragespeople to think or act because “everyone else is doing it.” This approach leverages the desire for acceptance and conformity among individuals. An example would be an ad that claims “everyone is switching to this phone.” Why does this work? This technique works because people like to fit in and follow trends.
- 18. Bandwagon Appeal More and morefamilies today are switching to plant-based diets— and for good reason. Social media is flooded with stories of people feeling more energized, losing weight, and even reversing health conditions. Don’t get left behind! Join the thousands who are embracing healthier, more sustainable eating habits and see the difference for yourself.
- 19. Testimonial Appeal Testimonial appeal usesendorsements from celebrities or satisfied customers. This technique capitalizes on the influence and credibility of well- known figures or individuals. An example would be a famous athlete promoting a brand of sports shoes. Why does this work? This technique works because people trust recommendations from those they admire or relate to.
- 20. Testimonial Appeal "When I changedmy eating habits and started prioritizing nutrition, everything improved—my energy, my skin, and even my sleep,” shares Heart Evangelista, actress and advocate for wellness. Her journey has inspired thousands to re-evaluate their food choices. If someone as busy as her can make the switch, so can you.
- 21. Establishing a communitygarden can significantly improve food security in barangays. According to a 2023 study by the Department of Agriculture, communities with organized gardens reduced their dependency on market-bought vegetables by 40%. Aside from reducing costs, these gardens promote nutrition and environmental awareness among residents. With minimal investment and proper management, local government units can help ensure that every family has access to fresh produce.
- 22. As the CityHealth Officer of Davao for over a decade, I assure you that all vaccines administered in our health centers are safe and approved by the Food and Drug Administration. I have seen firsthand how immunization protects our children from deadly diseases like measles, polio, and hepatitis. Trust the process, and let’s work together to keep our communities healthy and protected.
- 23. I’ve been usingLagundi tea for three years now whenever I feel symptoms of cough and colds. At first, I was skeptical, but it really helped me recover faster — even better than some of the over-the-counter medicines I used to take. It’s affordable, available in our backyard, and now part of my daily routine. If it worked for me, it might work for you too.
- 24. Every night, AlingTeresa stares at her phone, waiting for a message from her son in Dubai. It’s been two years since she last hugged him. Her heart aches during birthdays and holidays, moments that pass with only video calls and tears. While he works hard overseas to provide for their family, the emotional toll of being apart weighs heavily on both sides. No amount of remittance can fill the emptiness left by distance.
- 25. Everyone in BarangaySan Roque is now participating in the weekly "Bayan Ko, Linis Ko" clean-up drive. From students to senior citizens, each member of the community takes part in making our surroundings cleaner and safer. Even the sari-sari store owners have joined in. Be part of the movement! Don’t be the only one left behind while the entire barangay works hand-in-hand for a cleaner tomorrow.
- 26. Think back tothe item you shared earlier today and reflect on what appeal persuaded you to purchase it. Share your thoughts with the class Let’s Reflect
- 27. Apply & Practice Watcha series of commercials and determine which appeals are used in the ads. Then explain why with evidence from the advertisement. Discuss on how effective each appeal was and why. Analyze Advertisements Directions: