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El evento de Diseño de Interacción y Experiencia de Usuario más
importante de Latinoamérica.
Biometrics from a UX perspective
Patricio Maller/Pablo Piccolotto
@PatricioMaller @pablopiccolotto
OUR RESEARCH
If you don’t know where you’re going, any road will get you there.
Define the
experience
User modeling
• Proto-personas &
Personas
• Marketing personas
alignment
• Qualitative research
₋ Structured
interviews
₋ Market surveys
• Quantitative
Research
• Storyboards
• Experience
journey mapping
• Visual design
• Wireframing
Design
• Usability tests
• Collaborative design
• Paper-prototype tests
• Structured Interviews
₋ Affective analysis
₋ Kelly’s grid
• Non-verbal cues
• Contextual observation
• Human factors Lab Test
Probing
• Mood boards
• Design principles
• Key behaviors
OUR RESEARCH
Take care of the senses and the sounds will take care of themselves.
AUTHENTICATION
Physically
Behaviors
What you have
How you are
What you know
Token
Badge
Password
Pin
When she got to the door, she found she had forgotten the little golden key.
WHAT YOU HAVE
Key
Credit Card Badge
Phone
You're thinking about something, and it makes you forget to talk.
WHAT YOU KNOW


I give myself very good advice, but I very seldom follow it.
Shared
Trivial
Reused
Passwords
In a recent study of 6 million user-
generated passwords, the 10.000
most common ones accessed to
98.1% of all accounts.
The human brain struggles to
retain more than seven numbers
in short-term memory.
The average user has 26
password-protected accounts, but
only 5 passwords.
WHAT YOU ARE/LOOK LIKE

Who in the world am I? Ah, that's the great puzzle.
Iris
Fingerprint Voice
Face
Biometrics are not secrets
Biometric patterns are not
revocable
HYPOTHESIS
Why, sometimes I've believed as many as six impossible things before breakfast.
H1: Perceptions about security of biometric methods are aligned with
objective data
H2: Password-based authentication is perceived as a secure option
H3: Less-known methods are perceived as less secure
H4: The more critical a password is, then the more probable for a user to
remember it
H1: PERCEIVED SECURITY
Ranking activity
70% got the ranking wrong
The more there is of mine, the less there is of yours.
H1: PERCEIVED SECURITY
H1: PERCEIVED SECURITY
LAB MEASURED SECURITY
Previous research has
shown that iris
recognition is the
most secure method
reaching 262X better
rates than fingerprint
recognition (the
second factor in our
list), followed by
facial recognition,
and then voice
recognition.
H2: PASSWORDS
42% passwords weaker than
biometrics
same results across tech
literacy segments
Imagination is the only weapon in the war against reality.
H3: FAMILIARITY
Less known factors properly classified
as more or less secure
You're thinking about something, and it makes you forget to talk.
H4: IMPORTANCE AND MEMORY
on-line banking password is
both the most important,
and most frequently
forgotten
I can't go back to yesterday because I was a different person then.
H2.PASSWORDSH4: IMPORTANCE AND MEMORY
H2.PASSWORDSH4.IMPORTANCE AND MEMORY
FINDINGS
The more there is of mine, the less there is of yours.
“ ”
ANTHROPOMORPHISM
Re-framing why some methods rank
higher
INTRUSIVENESS
Authentication is, in general, an
interruption
“RED LIGHT”
Behave!
FEAR AND PERCEPTION
Some methods seen as more vulnerable to
threats, e.g. identity theft
FEAR AND PERCEPTION
FEAR AND PERCEPTION
DESIGN PRINCIPLES
“ ”Begin at the beginning, the King said, very gravely,
and go on till you come to the end: then stop.
“ ”
SECURE & CONVENIENT
It is about ACCESS, not security
NON INVASIVE
Don’t put users on the spot
NOT TOO EASY
Desired friction
CONCLUSIONS
“ ”At any rate, there's no harm in trying.
Thank you!
“ ” ”Very poor speaker, said the King. You may go.
“
MORE ABOUT OUR WORK
TECHNICAL DETAILS

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