A story of web content management systems in Estonian market through the eyes of ex-developer of proprietary CMS who turned into Drupal-believer. How these products evolved and how the market looks like today.

1. Past and present of CMS-es
in Estonia
René Lasseron •

2. Web CMS
Invention of writing, papyrus, paper, scrolls, books, movable type, libraries, classifications,
catalogues, computers, Internet, HTML

3. 1993

4. Lotus Notes, PageMaker, Quark Xpress,Word
Mosaic, Frontpage, Dreamweaver
PHP,Apache, MySQL
Vignette, Documentum, Interwoven,Typo3
Dot-com bubble

5. 2000

6. ACM Ariadne Content Manager, basecmp, C M S B O X , easywebmanager, Oxcyon, - Centralpoint©,
RedFishCMS, +CMS Content Management System, 1 Man, CMS, 1024 AJAX CMS, 1Work, 2F CMS , 2flex, 360
Web Manager, 4Steps2Web,ABO.CMS,Absolut Engine CMS/news publishing system,Academic Portal,Accura,
Site CMS, activeWeb contentserver,Acuity CMS,Acumium CMS,AdaptCMS,ADXSTUDIO CMS for .NET 2.0,
Affino,Agency Fusion'sTweak CMS,Agility, CMS,Agora Sunrise,AGPCMS,Agrupalia Skipper,AIOCP (All In One
Control, Panel),Aiyoota!-CMS,Aktar,Alfresco,Altimate OpenEDMS,Amaxus, ametys,AnywareTechnologies
CMS,Apache Lenya,AquiferCMS,Ariadne,Arp.Site Free,Article Publisher,ArticleLive,Artiphp,Artnets WCM,
Asbru Web Content, Management,Ascribe,AssetNow,AssoCIateD,Athega NetPublisher,AutomatWeb,
Automne,AutoWebBuilder, autowebcms,Avenet Web Creator,AWF, aWIZ Paysite, Manager,AxCMS.net,Axyl,
B-kin Content Manager, b2evolution, Back-End CMS, BASE-10 Content Management Suite, Baseline CMS,
beam:ware, beecomb, Beyond, BeYourOwn.net, Big Medium, BIGACE, BigJump Niagara, Bitrix Site Manager,
bitweaver, BLOG:CMS, bloofoxCMS, BlueInk CMS, Bluetrait, Bluo Small Business, CMS, boastMachine, BolinOS,
Borderless CMS, BrainKeeper Enterprise Wiki, Bricolage, Brightsite, BrowserCMS, buildmyownsite.com, Buxus,
BxCMS, C1, Calimero.CMS, Campsite, Caravel, Cascade Server, CathDesign CMS, Ciamos, Clay,Tablet Rosetta
WCMS, Clearspace, Clever Copy, Clickability cmPublish, Clone CMS, CMS Encore Pro, CMS from Scratch, CMS
Infusion, CMS Made Simple, CMS Maker, CMS Master, CMS RDMASTER, CMS Source, CMSTangram, CMS,
Unlimited, cms-bandits, CMS.link, CMScout, cmScribe, CMSformE, CMS|gamma, CoalEngine, COCUMA,
Code4Design CMS, Cofax, Cola, Colony, ComBase, Community Enterprise, Compages, Complete Site Manager,
Composite CMS, CompuCMS, COMS, conductIT CMS, Confluence, Connetric, ConQuest, conrad://, Consolo,
Cont'N'Shop, Contegro, Contelligent, Contenido, contenite, CONTENS, Contensis CMS, ContentFacile,
ContentM, ContentMadeSimple.com, ContentServ, EMMS Suite, Contentworkz, ContentX, contentXXL -
ASP.NET CMS, conterior, ContRay, Contrexx® Open Source CMS, Conviveon SiteConnect, Coranto,
CoreMedia CMS, CorePublish, Corinis CCM, CPG-Nuke, CTcms, Cucumber CMS, CuppaWEB, Current CMS,
CuteSITE, Cuyahoga, Cyberglue CMS, Cyclone3, XUL/Perl CMS Framework, Daisy, Dali CMS, DayTwo Web-
CMS, dbCanvas, DBHcms, dBlog CMS Open Source, DEV WMS, Digimaker,The .NET CMS, DigiPortal, Digital
Workroom, Direct News, DMCMS, Dokeos, DooxCMS, dotCMS, DotNetNuke, dotWidget CMS, Dozing Dogs
ASP.NET CMS, Drag Drop Site Creator, Dragonfly CMS, Drake CMS, DROW CMS Professional, Drupal, DSite,
Duo CMS, DXM Multilingual, DynaMaster, Dynamic Content Editor, Dynamicweb, Dynamix CMS, Dynasite,
Dynasite - Universal CMS, E-business Platfom, E, Commerce SIBOX CMS, e-publish, e-WIX, e107, e2create (for
Central), eActivated, Portal Framework, Easy Publisher, Easy Website Builder, EASY-OBJECTS, EasyConsole CMS,
EasySite, eazyCMS, eBD Soft, eBSolut, ECMSuite, Ecomat CMS, Ecomat CMS, eContent, eContent 3.5,
edeptive™, Edit-X CMS, Edit.com, EditBureau, eduX (VLE), eforia® web manager, EGO7 - CMSmx, EGOTEC
Content, Management Server, Ektron CMS400.net, ElementCMS, Elgg, ElGraph CMS, Elite, CMS, Ellington, Elxis
CMS, Empowered Web Management, eNetwizard Matrix, Server, Enfinity Suite 6, ENID, EnonicVertical Site,
EPAM CMS, Epiction Content, Management System, EPiServer, EPIX, Eplica, eSite, Esselbach Storyteller CMS,
Estrada Content Management, Etomite, eTouch CMS, EverSuite, eXo Platform, Expert/CMS, Explid, Exponent,
Expression, ExpressionEngine, ExV2, EYECONTENT, eZ publish, ezContents, EZRO, Falt4, FarCry Open Source
CMS, fastpublish CMS, FatWire Content Server, Feeleen, Fido, Figbird CMS, Finalsite, CMS, fipsCMS XL,
FIRSTspirit, Flax Article Manager, Flede, FlexCMS, FlexCMS, FLIP, FLUiD CMS, Flyspeck CMS 5.1, Fooshy,
Footsteps2 CMS, formelCMS, Fourpoint Learning, Foxbright CMS for Schools, Freestyler CMS, gameCMS Lite,
Geeklog, gekko, Gentics Content.Node, GeoDocs, GERNOVA Interweb, GiiCorp, CMS, GOSS iCM, gPACKAGE,
GreenValley, GuppY, GX WebManager, GYO, Harmonise, Hippo CMS, Honeycomb Archive, Hot Banana,
HotcakesCMS, hylOs, HyperContent, HypertextMonkey, i-concept.cms, I-ntarsia, i-Web Suite, IceVista, ICMv2,
icogs, IE-CMS, IE-CMS, If-CMS, Igaro, IgnitionSuite, IGSuite, imCMS, Immediacy CMS, Imperia, impleo CMS, Imulus
Central, IncPlugins, InfoGlue, Ingeniux CMS, InSite SEO CMS, Intellogy - CMS for PHP,ASP,ASP.NET, XML, Flash,
AJAX, InterRed, InterwovenTeamSite, IntraView, Intrinsix Pilot, Invisible, Gold, inxire ECM Suite, Irokez, Isens
Evolution, ISIPortal, Ittrium, iWare, Professional CMS, IzzyWebsite, Jadu CMS, Jahia ECM Suite, Jalios JCMS,
Jasmine,Web Suite, Jaws, Jetbox CMS, jNetPublish, Joomla!, K3CMS PRO, Kajona³ CMS, Kalibrate WCMS,
Kameelio, Kentico CMS for ASP.NET 2.2, KEWL.NextGen, KeyVisions eSite, Kiubi, Kiwi-CMS, KLARNET CMS,
Komodo CMS, Komplete, CMS, Krang, Krystal EDMS, Kuborgh* CMS, kwiKKpage, LAN-Admin System, Land
Down Under, Lantern CMS, LATUS, lemoon®, Libertas Enterprise CMS, Liferay Portal / CMS, LifeType, Lisk
CMS, lithron framework, Livelink WCM, Server, liveSTORYBOARD CMS, Lodel, LTAP, lucidCMS, Lutece,
Macromedia, Contribute, MagiC-Objects, MagneticOne: Site Management, Magnolia, Mainspring, CMS, Mambo,
MammonBase, manage IT - Website Content Management Software, Manavell, Solution, Manifest, Manila, MARK
4, Marketeer Content, MARQUI, Marwel, Masterpiece, Matriarch, MDPro, Media2 CMS Content Management
System, Mercury CMS, Mercury CMS™ Professional, Merge Active Marketing, Platform, Meridio, MeshCMS,
MetaDot, METAjour, Metro, MicroAid, Microsoft CMS, Midgard CMS, mijnCMS, MimswareCMS, MiNI-CMS,
Miraserver, MKDoc, MKportal, MMBase, mmprove for websites, MNPnexus, MODx, mojoPortal, Moodle, Morello
by Mediasurface , MOSS 2007, MoST, Motionmill CMS, Movable,Type, MServerSuite, MTCMS, multineo neOS,
MWI CMS, My Web Pro, MyPCGuy, Small Business Solution, MySource Matrix, N/X Web Content Management
System, N2 CMS, (ASP.NET), Near-Time, Near-Time Flow, Nectil CM Framework, Neosense CMS, (Corporate
CMS Platform), NetBuild, NetCMS Basic / Enterprise, NetDirector CMS, Netdoc, NetManager, NetPotential
CMS, NetPublisher, Netvolution WCMS, Newsation CMS (Smart Client CMS), NextCMS, NextEdit, HTML
Editor, NHS Core Site, Nimbus Solution, Noxum Publishing Studio, NPDS, NPS, NQcontent, Nucleus CMS,
Nucontroller CMS, Nuke Evolution German Edition, Nutmeg, Nuxeo CPS, nX-Engine, ocPortal, oktopus, OLAT,
omeco, webcontent, OmniPortal, OmniUpdate, OneCMS, Onpub, Open Publisher, OpenACS, OpenCms,
OpenEdit CMS and eCommerce, openEngine, OPENi-CMS, OpenIMS, CMS, OpenPHPNuke, OpenPortal CMF,
OpenRat, openshare, OpenStar, Opus, Oracle Portal, Orb Spinner Desktop CMS, Orchestrate™, Ovidentia,
OWLT CMS, OXX Publisher 3, papaya CMS, PaperThin CommonSpot Content Server, Papoo, Particle Wiki,
Pathos, PAUX, PawPrint XDe, Pedrera CMS, Pedrera CMS, Phella, CMF/CMS, PHP Nuke, PHP-Fusion,
Phpclanwebsite, phpCMS, phpComasy, PHPCow News Publishing System, phpSlash, phpwcms, phpWebSite,
PHPX, Pigiama, please delete me, Plexcor, Plexcor Engine, Plone, PLS Manage-It!/YourWeb, pMachine Pro, Point,
Dynamics CES Enterprise v2.0, Polaris CMS, Polopoly, Poociboo, Portal Framework ECM 5, Portal Manager,
PortalApp, PortalMaster, Portello CMS, Poseidon, PostNuke, PowerFront, PowerNodes CMS, Powerslave ECMS,
Preside CMS, proCMS.NET, profilEdit CMS, ProSiteManager, Psycms, pTools, Publi-Nova, PublishXML, Puntal,
PyLucid, QnECMS - accessible CMS, QP7.Enterprise, QualiSite CMS, QuantumCMS, QuateCMS, QuickelSoft
CMS, QuickerSite, Quicksite, Quixys, Rainbow, Rainforest CMS, RAMSite R|1, CMS, Rapid-Website, RBC
Contents, rdCMS, Redakto CMS, REDAXO, redcms(c), RedDot CMS, ReloadCMS, Revize CMS, Rhythmyx,
Roxen CMS, RPortal, RT, SiteBuilder, RunCms, S-A-M, SabreTooth, SaturnCMS, Saurus CMS Free, Savvy, Content
Manager, SBS "Web-Pro", SBS "Web-Pro", SchoolCenter, SchoolSuite®, Schoolwires, SCMS flash, Scoop,
SCOOP!, Scribe , ScriptServer, SeamlessCMS, Seir Anphin, SelbstdenkerFrameworks, selfCMS, SELLTEC
ENTERPRISE, SOLUTIONS, Sense/Net Portal Engine, Sentias Content Server, Serena Collage, Serendipity,
Sevenlight CMS, Shado, Shadowed Portal, Share Point Portal Server, Silva, Silverpeas, SilverStripe, SilverStripe
CMS 2.0 Open Source, SimOne Engine, SimpleUpdates, SimplicityCMS, Site & Content Manager, Site Dynamics
CMS, Site, Unit CMS, Site Wizard, Sitebox, SiteBuilder, SiteCM, SiteControl.NET, SitecoreV5, SiteDynamic,
SiteEnable, SiteExecutive Web Content Management, SiteFinity, Sitekit CMS, SiteKreator, Sitellite CMS, Sitemason,
SiteMaster, SiteNow, SiteRefresh, siteRocket, SiteSage CMS, SiteSapiens, SiteWorks Professional, Slashcode, Sliced
CMS, Smart Web, smartCMS, Smartsite CMS, SmartWeb CMS, Sogeti Website Builder, Soholaunch Website
Builder, SORCE Intranet/Extranet, Speartek, Speck CMS, Spine, SpinPike Commerce, SpinPike HostingVersion,
SPIP, SpireESM, ssCMS, SSRtech, ST4NK!, Stellent Universal Content Management, step, one Solution Server,
Studywiz, SuiteWise, Super Blogging, SuperCharged CMS, SWISDK 2, Symfoni CMS, Synapse Publisher CMS,
Synkron.web, SyntaxCMS, Sytadel,TTime CMS,Taggon,Tangora CMS,Tattoo (modx),TCMS,Tendenci,
TERMINALFOUR Site Manager,Text-e,Textpattern,The Level Portal,The WMS,Thinkedit,Tiki CMS/Groupware,
TIMETOWEB,TinX/cms, tiny, toendaCMS -Your, ideas ahead,Tonic,Tools for Organizations,TopDog CMS,
TransferCM,Travail, Collaboratif,TribalCMS,Tridion,TrioVis.CMS,Trirange Portal Server,Turnpike, Content
Commerce,TWiki,Twilight CMS,TYPO3,TYPOlight, ubiCMS, UGAL, umbraco, UMI.CMS 2, Unak CMS, UNITED-
NUKE, Uyos,Valtira Online, Marketing Platform,VCGenius,Verso,Vignette CMPortalSolution,Vincolo Site,
Manager,VIO.Matrix CMS 2005,Viscacha,Visual ContentConstructor,Vivvo News, Publishing CMS,VWD-CMS,
VYRE Unify,Walnut CMS,Wandsoft e-Suite,WAXTRAPP, wcm web content manager,WCXE,Web Content
Manager,Web, Manager,WEB123 CMS, web4biz,Web500,WebAPP, webbler,WebCT95,WebDB,WebDeck,
webEdition,WebEngine v6,Webezz,WebGarmony Site, Manager,WebGUI,WebHare A.P.,WebHare Lite,
WebJET Content Management,Webmanager-pro,Webmill Portal, webMS,WebPal,WebPress,WebPress Pro 3.5,
WebProActive,WebQuick,WebSchoolPro,Website Baker,WebSite Director,WEBSITE-OBJECTS,Websphere
EIP,Webspinner, wfDynamic,Wheatblog,Whedimer Web Application System, wi.Commerce,WikkaWiki,
WinCMS.Net Pro,Wires,WisePublisher,WordPress,WORKSsitebuilder, worksystem,WSCraft, wwEdit,WYMSY,
X1 Enterprise, X3 CMS, Xaraya, xBx Site Manager, XCMS, XDocs, XHP - eXpandable Home Page, XIBUX,
ximDEX, XIMS Content, Management System, XIST4C CMS, Xitex WebContent M1 PE, Xlntcms, XML, Infinity
Server, Xoops, XPort, XSM, Xtive CMS,YACS, Zestos CMS (formerly, Netsite CMS), zeta, producer, ZetariSys,

7. Saurus CMS
Built on LAMP
Public downloads
Closed-source, proprietary
Paid, trial and content volume limited
free editions
Many extensions
Annual software assurance
Well documented API based on Smarty
Backward compatible

8. Saurus CMS
25 value-adding resellers
2000+ websites
Many major and strategic sites
...
But all in Estonia

9. GDP growth rate in 2009 / CIA Factbook

11. GoogleTrends

12. Technological differentiation from
competitors
Suitable for complex sites, changing
business needs, agile development
Suitable for custom distributions

16. 4% market share with ca 600 sites
~150 developers
12 Drupal shops
Drupal Estonia NGO
Active Skype chat
Drupal in Estonia

17. Estonian CMS market

18. All web backends
2007 2008 2009 2010 2011 2012 2013
44%
14 000 sitesKnown CMS’s
Other backends

19. Towards open and global
0%
50%
100%
2007 2008 2009 2010 2011 2012 2013
Open source Non-Estonian
50%
open
source

20. BigThree
Global interest / GoogleTrends

21. BigThree
Joomla
Wordpress
Drupal
Global interest /
GoogleTrends
Market share in
Estonia / Mekaia
study
2009 2010 2011 2012 20132009 2010 2011 2012 2013

22. Other CMS’s
48%
Edicy
2%
Drupal
4%
Saurus CMS
5%
Hansanet
6%
WordPress
17%
Joomla
18%
Estonian market 2013

23. Other CMS’s
50%
Drupal
4%
Saurus CMS
5%
Hansanet
6%
WordPress
17%
Joomla
18%
Estonia
Other CMS’s
26%
Drupal
6%
Joomla
10%
WordPress
58%
Global
http://w3techs.com/technologies/history_overview/
content_management/ms/
Mekaia’s study

24. Resources
Market in numbers
http://w3techs.com/technologies/
history_overview/
content_management/ms/
http://www.slideshare.net/lasseron/
estonian-web-cms-market-overview-
march-2013
http://trends.builtwith.com/cms
Mekaia
http://mekaia.com
The biggest provider of Drupal based
solutions in Estonia, offering consulting,
user interface design, web development,
data migration, system integration,
accessibility and support.
René Lasseron
rene@mekaia.com