1. EARLY REGISTRATION
RATES AVAILABLE
Book before 13th May
and save up to €200
Marketforce’s 20th Annual Conference
WWW.MARKETFORCE.EU.COM/RAILEUROPE330
Jeremy Long
Chief Executive Officer -
European Business
MTR Corporation
Pavel Krtek
Chief Executive and
Chairman of the Board
Czech Railways
Elisabetta Garofalo
DG MOVE - Unit Single
European Rail Area
European Commission
Henrik Plougmann Olsen
Chief Executive Officer
Metroselskabet
Hervé Richard,
Programme Director Door-to-Door
SNCF
Martin Arter
Programme Development
Director, Digital Railway
Network Rail
Marc Noaro
Service and People Director
Eurostar Group
Mark Hopwood
Managing Director
Great Western Railway
Maria Hofberg
Director Revenue Management
& Pricing
SJ AB
Boet Kreiken
Managing Director
KLM Cityhopper
Passenger Rail Europe
Strategic insights and cutting-edge innovations: prepare for the future of European rail
7th & 8th June 2016, Mövenpick Hotel, Amsterdam
Very helpful
and informative.
A great range of
speakers from
across Europe.”
Manager, Baringa Partners
Michel Jadot
Chief Executive Officer
SNCB/NMBS
Maurice Unck
Director of Communications
& Strategy
NS
Join 22 CEO and director-level speakers from across Europe to discuss the key
strategic issues that are shaping the future of rail. Speakers include:
SPONSORS:
8+ hours
of networking time

2. Passenger Rail Europe is the premier strategic event for the European rail industry, bringing together key
figures from every area of the rail sector. This event will cover the key topics for the future of rail, including
the effects of liberalisation, the digital railway, innovation in ticketing and passenger information, lessons
from new disruptors, the on-board experience, security on the railways and more.
This is a not-to-be-missed opportunity to discuss with and learn from more than 150 industry leaders. With
representatives from train operating companies, transport groups, the EU Commission, new disruptors, rising
competitors and industry experts, every perspective will be covered to give you the competitive edge in this
changing industry.
22 speakers
11 case studies
4 discussion zones
KEY REASONS TO ATTEND:
• Learn about the latest innovations in digital transformation and passenger
services
• Take advantage of over eight hours of networking opportunities and drinks
with critical decision makers
• Discover how you can stay ahead of the competition with our case studies on
new challengers
• Gain insights from numerous sessions including presentations, panels,
case-studies and peer-to-peer discussion zones
WHAT IS NEW IN 2016:
• Learn how to prepare for a more competitive railway with Pavel Krtek, Chief
Executive of Czech Railways and Michel Jadot, Chief Executive Officer,
SNCB/NMBS
• Discover how new challengers and disruptors such as BlaBlaCar and
KLM Cityhopper are gaining market share, and learn from HackTrain what
opportunities technology creates for the rail sector
• Engage with practical case studies on improving passenger information and
delivering a digital railway from Network Rail, Copenhagen Metro, NS,
SNCF, Transport for London, and MÁV
• Benefit from your peers’ experience and exchange best practice in our
moderated discussion zones on revenue, data, and distribution
21 Net
Ab Ovo Nederland B.V.
Abellio
Accenture
Achilles Information LTD
Alstom
Amadeus Group
Arriva Denmark
Arriva Plc.
Authority for Consumers
and Markets
Awaait Artificial
Intelligence S.L
Baringa Partners
Belgian National Railways
Bileto Technologies
BLS AG
Catalan Government
Railways
CER Community of
European Railway &
Infrastructure Companies
Connexxion
CSC
Deutsche Bahn
East Japan Railway
Company
Ernst & Young
Eurofima
European Commission
Eurostar Group
First Group
Flytoget
Go Ahead Group
Great Western Railway
Heathrow Express
Operating Company
Hewlett Packard
HP Enterprise Services
Hungarian State Railways
Icomera
Itersys
IVU Traffic Technologies
Keolis
KfW IPEX Bank
Latvijas Dzelzcels
Railways
LEO Express
London Midland
LOT Polish Airlines
Lufthansa Consulting
Macquarie European Rail
Morgan Stanley
National Audit Office
Network Rail
NMBS/SNCB
Norton Rose Fulbright
NS
NS International
ÖBB Group
Osborne Clarke
Oxera Consulting
PMP
Quintiq
Railroad Development
Corporation
Samtrafiken
Siemens AG
SNCB
SNCF
Sqills Group
ST Engineering (Europe)
Swedish National
Railways
T Systems
TGV Lyria
Thalys International
Thello
Transdev
Transport for London
TrenItalia
VBB
VR Group
WESTbahn
WHO WILL YOU MEET?
Last year more than 150 key decision makers from across the European rail industry attended Passenger Rail Europe, including:
18 presentations

3. DAY 1 - TUESDAY 7TH JUNE 2016
2
3
1
09.00 Welcome address by Marketforce
09.05 Chair’s opening remarks
Putting the passenger at the heart of a more
competitive railway
09.10 Competing in the European market: taking advantage of new
opportunities
• What are the current opportunities for the rail industry in
Europe?
• How can the rail network move to greater standardisation
across the EU?
• How great a threat are new coach services and cheaper air
travel?
• Placing the customer first: creating a responsive distribution
system
Michel Jadot, Chief Executive Officer, SNCB/NMBS
09.30 Changing European railways for the better: how rail
liberalisation benefits passengers
• What are the advantages for passengers of greater
competition in the rail market?
• Open access operators: how will they change rail travel in
Europe?
• The impact of the Fourth Railway Package on operators
• Working across the transport network to deliver a great door-
to-door experience
Pavel Krtek, Chief Executive and Chairman of the Board, Czech
Railways
09.50 Will technology advances or business agility drive
modernisation of the rail industry?
• What does a modernised rail industry look like?
• The drivers of modernisation: changing market dynamics,
increasing customer expectations, and a new competitive
landscape
• How can rail operators’ best respond to modernisation in a
timely manner?
• To what extent is modernisation being driven by technological
advances or by a creative business mindset?
Antoine de Kerviler, Director R&D, Amadeus Rail & Ground
Travel
10.10 Vision for rail: creating growth by providing an outstanding
passenger experience
• How can NS drive forward a greater focus on the customer?
• Building a customer-centric integrated transport system
• Overcoming the challenges of cross-border travel
• What can the Netherlands learn from rail liberalisation in
other European countries?
Maurice Unck, Director of Communications & Strategy, NS
10.30 P2P
!
?
!
P2P
Panel Discussion
The future for European railways
• What are the benefits of a greater focus on passengers?
• How will new ways of ticketing improve the customer
experience?
• Delivering information to passengers: what more can
operators do?
• What can operators learn from each other?
• What progress has been made towards a single market and
what needs to be done?
• How can the technological barriers to cross-border integration
be overcome?
• Working towards the digital railway: what will the railways
look like in twenty years?
Michel Jadot, Chief Executive Officer, SNCB/NMBS
Pavel Krtek, Chief Executive and Chairman of the Board, Czech
Railways
Antoine de Kerviler, Director R&D, Amadeus Rail & Ground
Travel
Maurice Unck, Director of Communications & Strategy, NS
11.00 Refreshments
Delivering a digital railway
11.30
P2P
!
?
!
P2P
Case Study: Copenhagen Metro
Automation and innovation – creating a modern passenger
experience
The Copenhagen Metro is one of the most technologically
advanced railways in the world; with entirely automated
driverless trains, twenty-four hour service, and fully integrated
ticketing. This innovation allows for remote control over the
network and minimises disruption, and has been used as
a model for new metro systems across the world. Henrik
Plougmann Olsen, the Metroselskabet Chief Executive Officer,
will outline how this was achieved and what the advantages are
from the perspective of operators and passengers.
Henrik Plougmann Olsen, Chief Executive Officer,
Metroselskabet
11.50 Advisory session
12.10
P2P
!
?
!
P2P
Case Study: Network Rail
Creating a digital railway for Great Britain
Martin Arter, Programme Development Director, Digital
Railway, Network Rail
12.30 Questions
12.40 Lunch
Discussion zones – getting the most out
of the railway
13.55 P2P
!
?
!
P2P
Peer-to-Peer Discussion Zones
To encourage networking and the exchange of best practice,
delegates can choose from four zones for twenty minutes of
facilitated discussion. Four expert facilitators will lead the
discussions and then present fifteen minutes of feedback at the
end of the session, with further audience reaction.
ZONE ONE
Sources of ancillary revenue
• What opportunities for advertising do new digital channels
create?
• Can operators charge for different services on-board trains?
Frederic Vandermeulen, Head of Yield & Route Management,
Thalys International
ZONE TWO
Maximising revenue: pricing techniques and revenue protection
• How can you create the optimum pricing structure?
• What new fraud threats does digital ticketing create and how
can they be minimised?
Andrike Mastebroek, Senior Pricing Marketer, NS
ZONE THREE
Taking advantage of customer data
• How can operators make sure that they get useful data from
their customers?
• How will more customer data improve the service on the
railways?
Jacqueline Starr, Managing Director, Customer Experience,
ATOC
ZONE FOUR
Distribution: ensuring seamless integration across channels
• Creating a back office system that allows you to provide
omnichannel distribution
• Managing the challenge of legacy systems: what is the best
approach?
Alexander Gellner, Head of Distribution & Marketing, SBB CFF
FFS
Passenger Rail Europe
7th & 8th June 2016 | Mövenpick Hotel, Amsterdam

4. 4
7
6
5
14.25 Feedback and questions
Digital ticketing in an omnichannel world
14.40 Smarter revenue management: how an integrated approach
can improve your business
• Smart CRM: get to know your customer
• Creating relevant communication and targeted campaigns
• Demand-driven capacity allocation
• Ticketing innovation: delivering on the promise of e-tickets
and ticketing apps
Maria Hofberg, Director Revenue Management & Pricing, SJ AB
15.00 Advisory session
15.20
P2P
!
?
!
P2P
Case Study: Great Western Railway
Putting customers at the heart of an integrated ticketing
system
Mark Hopwood, Managing Director, Great Western Railway
15.40 Questions
15.50 Refreshments
Passenger information in a connected age
16.20
P2P
!
?
!
P2P
Case Study: MÁV
Meeting customer needs: providing clear and coordinated
information
• Ensuring you provide consistent information across every
channel
• How can disruptions be communicated as quickly as possible
to customers?
• Which means of interaction is most appropriate for different
times and messages?
• Using social media to respond to customers: what are the
advantages?
Márton Feldmann, Deputy CEO, Business Affairs, MÁV
16.40
P2P
!
?
!
P2P
Case Study
The future for passenger information
• Using digital signalling to provide passenger information
• What are the possibilities for real-time passenger guidance
from ERTMS?
• Creating a service that is more responsive during disruptions
• Beyond ERTMS: where next for digital railways?
Speaker to be confirmed
17.00 Advisory session
17.20
P2P
!
?
!
P2P
Case Study: London Underground
The missing link: providing information at stations
• Ensuring that information at stations is up-to-date and
relevant
• Coordinating across the journey: adding to the passenger’s
end-to-end experience
• Facilitating communication between rail operators and
infrastructure managers
• Imbedding these principles into new projects: lessons from
the Victoria upgrade
Miles Ashley, Programme Director of Crossrail and Stations,
London Underground
17.40 Questions
17.50 Chair’s closing remarks and end of day one, followed by drinks
reception in central Amsterdam
09.00 Chair’s opening remarks
09.05
P2P
!
?
!
P2P
Keynote Opening Address
The European Union’s vision for rail travel across Europe
Elisabetta Garofalo, DG MOVE - Unit Single European Rail Area,
European Commission
09.25 Questions
The end of business as usual – the opportunities
and the disruptors
09.30 The power of apps: turning them to the advantage of the rail
industry
• Creating an appealing app: laying the groundwork for
innovation
• Journey planning apps: the importance of owning the
customer relationship
• Which aspects of the industry are most affected by car sharing
and taxi apps?
• How can the rail industry respond to the threat from this new
technology?
Hervé Richard, Program Director Door-to-Door, SNCF
09.50 HackTrain: driving innovation in the rail industry
River Tamoor Baig, Co-founder, HackTrain
10.10 Title to be confirmed
Andrew Meaney, Managing Consultant, Oxera
10.30
P2P
!
?
!
P2P
Case Study: BlaBlaCar
Ride sharing – harnessing the power of the digital economy
Shana Smeets, Country Manager Benelux, BlaBlaCar
10.50
P2P
!
?
!
P2P
Case Study: KLM Cityhopper
The resurgence of regional air travel
• How have lower fuel costs changed the economic case for air
travel?
• Simplifying the passenger offer to attract new customers
• Providing additional services such as hotels and car rentals as
part of the sale
• What is the potential risk for the rail industry of cheap regional
air travel?
Boet Kreiken, Managing Director, KLM Cityhopper
11.10 Questions
11.20 Refreshments
Optimising the on-board experience
11.50
P2P
!
?
!
P2P
Case Study: Transport for Greater Manchester
Creating a coordinated experience for passengers
Amanda White, Head of Rail, Transport for Greater Manchester
12.10 Meeting the challenge of delivering connectivity
• Building the infrastructure for connectivity
• Managing the challenge of hills, mountains, and tunnels:
trackside versus satellite
• Making sure that internet speeds meet the demands of the
modern customer
• Using passenger data to guide connectivity decisions
Martin Gibson, Group Head of IT Services, Abellio
12.30 Advisory session
DAY 2 - WEDNESDAY 8TH JUNE 2016
FOR MORE INFORMATION, PLEASE VISIT THE WEBSITE AT WWW.MARKETFORCE.EU.COM/RAILEUROPE330

5. 12.50 P2P
!
?
!
P2P
Panel Discussion
Taking advantage of the connected train: the next generation of
customer management
• What connectivity features might the next generation of rolling
stock have?
• When will the connected train start to become a reality?
• Security: what can be done with real-time on-board video
feeds?
• How can you manage customer choices with up-to-date crowd
data?
• Capacity management: delivering real-time information
across the network?
• How can operators make the best use of data on maintenance
and breakdowns?
Amanda White, Head of Rail, Transport for Greater Manchester
Martin Gibson, Group Head of IT Services, Abellio
Speaker to be confirmed
13.20 Lunch
Maintaining security on the railways
In the wake of recent terrorist attacks, ensuring that
passengers feel safe is absolutely vital to the railway industry.
The challenge of delivering increased security differs across
suburban, metro, and long-distance rail. In this session
representatives from each area will explore these challenges
and give practical advice for those working across the sector.
14.35
P2P
!
?
!
P2P
Case Study
Lessons on guarding passenger safety
• What measures can train operators put in place to ensure
customer safety?
• How can passenger convenience be balanced with the
necessity for such measures?
• Which new technologies offer the possibility of solving some of
these challenges?
• The different responses for suburban and metro lines
compared to long-distance
Speaker to be confirmed
14.55
P2P
!
?
!
P2P
Case Study: Eurostar
The expectations for passenger security on long-distance lines
• The customer response to existing long-distance security
arrangements
• What can long-distance operators learn from airports?
• Is the priority on-board or in-station security?
• Ensuring coordination on cross-border journeys
Marc Noaro, Service and People Director, Eurostar Group
15.15 Questions
15.20
P2P
!
?
!
P2P
Closing Keynote Address
What will the railway look like in 20 years?
Jeremy Long, Chief Executive Officer - European Business, MTR
Corporation
15.40 Questions
15.45 Chair’s closing remarks and end of conference
8
Excellent group and organisation,
with great opportunities to mix with
international colleagues.”
Principal Consultant, Temple Group
Excellent & thought provoking.”
Director - Transport VfM studies, National Audit Office
FEEDBACK FROM OUR RAIL EVENTS
Amadeus provides the technology which keeps the travel sector
moving - from initial search to making a booking, from pricing
to ticketing, from managing reservations to staying in touch
with travellers before, during and after their journey. We have
been working with railways for the past 20 years to help them
become better integrated with agencies and other 3rd parties
selling railway’s offering. We support the industry to simplify the
rail booking process and help railways to better merchandise
their offering in an increasingly complex travel ecosystem. In
addition, our technology allows rail operators to manage their
offer effectively, from schedules, inventory, fares and pricing, to
reporting, hosting and IT consultancy in order to focus on their
core business – running rail services.
www.amadeusrail.net
Oxera Consulting LLP advise companies, policymakers,
regulators and lawyers on any economic issue connected with
competition, finance or regulation. We have a reputation for
credibility and integrity among those we advise, and among key
decision-makers, such as policymakers, regulators and courts.
www.oxera.com
SPONSORS:
INTERESTED IN SPEAKING, EXHIBITING OR HOSTING
AN EVENT AROUND THE CONFERENCE?
There are a limited number of opportunities to engage key
decision makers through speaking, exhibiting and other
tailored packages. For more details, please get in touch:
Tel: +44 (0)20 7760 8685
Email: sponsorenquiries@marketforce.eu.com

6. Passenger Rail Europe
7th & 8th June 2016 | Mövenpick Hotel, Amsterdam
How to Book
Prices
Registrations on or before
13th May 2016
Standard Rate
Train Operating Company Rate*
€945.00 + VAT = €1,143.45
£745.00 + VAT = £901.45
€1,095.00 + VAT = €1,324.95
£845.00 + VAT = £1,022.45
Standard Rate
€1,595.00 + VAT = €1,929.95
£1,195.00 + VAT = £1,445.95
€1,795.00 + VAT = €2,171.95
£1,395.00 + VAT = £1,687.95
To register your place, please visit the website at www.marketforce.eu.com/raileurope330 or fill out the
below form and return to info@marketforce.eu.com. For any queries, please call +44(0)207 760 8699.
*This rate is only available to direct employees of train operating companies, and will be awarded at the discretion of the conference organiser whose decision is final.
Company Name
Address
Postcode/Zip Country Fax
Company Information
Payments
PLEASE SELECT THE RELEVANT BOX:
I wish to book the named delegate(s) and I understand that this registration is made subject to Marketforce Business Media Ltd’s terms and conditions.
I cannot attend so I wish to purchase a copy of the conference documentation ­­@ £150 + VAT.
The conference documentation is distributed online and accessed via a password which will be emailed to you after the conference and once payment has
been made. The presentations will be online for a period of 3 months.
Signed
I enclose a cheque for the sum of ­­­_______________ . Cheques must be drawn on a UK bank account with a UK sort code and should be made payable to
Marketforce Business Media Ltd and sent to The Accounts Department, Marketforce Business Media Ltd, 3 Sutton Lane, London EC1M 5PU.
I will transfer the sum of _________________
Bank Transfer details: please transfer quoting reference TRA17 plus company name. Bank Details: Lloyds Bank, Southampton Row, London WC1B 5HR,
UK.
Bank transfers in Sterling should be ma­de to Lloyds Bank, sort code 30-97-81, account number 00894664, IBAN: GB39 LOYD 3097 8100 8946 64,
BIC: LOYDGB21034.
Payments made in this way should also carry the conference name and your company name as reference.
Bank transfers in Euros should be made to Lloyds Bank, sort code 30-97-81, account number 88061150, IBAN: GB09 LOYD 3097 8188 0611 50,
BIC: LOYDGB21034.
Payments made in this way should also carry the conference name and your company name as reference.
Please debit the sum of _________________ from my Credit Card: Amex/Visa/MasterCard.
Card No Exp. Date
Holder’s Name Security Code*
Signature Date
Terms and Conditions
Delegate information
Registration and document distribution from 8.30am on Tuesday 7th June 2016.
Event accommodation
Overnight accommodation and travel costs are not included in the registration fee. For further
information on discounted hotel rooms, please refer to the delegate pack which will be sent out
once you have confirmed your place.
Please note it may be necessary for reasons beyond the control of the organisers to alter the
content or the timing of the programme.
Terms and conditions
The fee covers attendance at all sessions and payment must be received prior to the event. The
delegate rate is charged at the discretion of the conference producers.
Cancellations
Cancellations must be received in writing to cancellations@marketforce.eu.com. Verbal
cancellations will not be accepted. Where cancellation is received in writing more than 30 days
prior to the first day of the conference any fees due will be refunded in full less an administration
charge of £100 + VAT per ticket. Where cancellations are submitted within 30 days of the first
day of the conference, the registration fee remains payable in its entirety. Substitutions are
acceptable at any time.
Data Protection
Marketforce Business Media Ltd gathers and processes data in accordance with the Data
Protection Act 1998. The information contained about you on this form may be used for future
updates about our products and services. Occasionally, we may make your details available to
carefully selected external companies for marketing purposes. If you wish your details to be
amended, removed or not passed on to external organisations, please write to the Database
Administrator at the address on the registration form. Following your update or removal request,
you may receive additional pieces of communication whilst the changes are effected.­­­
Delegate Information
15% DISCOUNT
Title First Name Surname
Job Title
Phone Email
Title First Name Surname
Job Title
Phone Email
Title First Name Surname
Job Title
Phone Email
CODE: LD853