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Passenger Rail 2nd_visual 2 LD853 330
- 1. EARLY REGISTRATION RATES AVAILABLE Bookbefore 13th May and save up to €200 Marketforce’s 20th Annual Conference WWW.MARKETFORCE.EU.COM/RAILEUROPE330 Jeremy Long Chief Executive Officer - European Business MTR Corporation Pavel Krtek Chief Executive and Chairman of the Board Czech Railways Elisabetta Garofalo DG MOVE - Unit Single European Rail Area European Commission Henrik Plougmann Olsen Chief Executive Officer Metroselskabet Hervé Richard, Programme Director Door-to-Door SNCF Martin Arter Programme Development Director, Digital Railway Network Rail Marc Noaro Service and People Director Eurostar Group Mark Hopwood Managing Director Great Western Railway Maria Hofberg Director Revenue Management & Pricing SJ AB Boet Kreiken Managing Director KLM Cityhopper Passenger Rail Europe Strategic insights and cutting-edge innovations: prepare for the future of European rail 7th & 8th June 2016, Mövenpick Hotel, Amsterdam Very helpful and informative. A great range of speakers from across Europe.” Manager, Baringa Partners Michel Jadot Chief Executive Officer SNCB/NMBS Maurice Unck Director of Communications & Strategy NS Join 22 CEO and director-level speakers from across Europe to discuss the key strategic issues that are shaping the future of rail. Speakers include: SPONSORS: 8+ hours of networking time
- 2. Passenger Rail Europeis the premier strategic event for the European rail industry, bringing together key figures from every area of the rail sector. This event will cover the key topics for the future of rail, including the effects of liberalisation, the digital railway, innovation in ticketing and passenger information, lessons from new disruptors, the on-board experience, security on the railways and more. This is a not-to-be-missed opportunity to discuss with and learn from more than 150 industry leaders. With representatives from train operating companies, transport groups, the EU Commission, new disruptors, rising competitors and industry experts, every perspective will be covered to give you the competitive edge in this changing industry. 22 speakers 11 case studies 4 discussion zones KEY REASONS TO ATTEND: • Learn about the latest innovations in digital transformation and passenger services • Take advantage of over eight hours of networking opportunities and drinks with critical decision makers • Discover how you can stay ahead of the competition with our case studies on new challengers • Gain insights from numerous sessions including presentations, panels, case-studies and peer-to-peer discussion zones WHAT IS NEW IN 2016: • Learn how to prepare for a more competitive railway with Pavel Krtek, Chief Executive of Czech Railways and Michel Jadot, Chief Executive Officer, SNCB/NMBS • Discover how new challengers and disruptors such as BlaBlaCar and KLM Cityhopper are gaining market share, and learn from HackTrain what opportunities technology creates for the rail sector • Engage with practical case studies on improving passenger information and delivering a digital railway from Network Rail, Copenhagen Metro, NS, SNCF, Transport for London, and MÁV • Benefit from your peers’ experience and exchange best practice in our moderated discussion zones on revenue, data, and distribution 21 Net Ab Ovo Nederland B.V. Abellio Accenture Achilles Information LTD Alstom Amadeus Group Arriva Denmark Arriva Plc. Authority for Consumers and Markets Awaait Artificial Intelligence S.L Baringa Partners Belgian National Railways Bileto Technologies BLS AG Catalan Government Railways CER Community of European Railway & Infrastructure Companies Connexxion CSC Deutsche Bahn East Japan Railway Company Ernst & Young Eurofima European Commission Eurostar Group First Group Flytoget Go Ahead Group Great Western Railway Heathrow Express Operating Company Hewlett Packard HP Enterprise Services Hungarian State Railways Icomera Itersys IVU Traffic Technologies Keolis KfW IPEX Bank Latvijas Dzelzcels Railways LEO Express London Midland LOT Polish Airlines Lufthansa Consulting Macquarie European Rail Morgan Stanley National Audit Office Network Rail NMBS/SNCB Norton Rose Fulbright NS NS International ÖBB Group Osborne Clarke Oxera Consulting PMP Quintiq Railroad Development Corporation Samtrafiken Siemens AG SNCB SNCF Sqills Group ST Engineering (Europe) Swedish National Railways T Systems TGV Lyria Thalys International Thello Transdev Transport for London TrenItalia VBB VR Group WESTbahn WHO WILL YOU MEET? Last year more than 150 key decision makers from across the European rail industry attended Passenger Rail Europe, including: 18 presentations
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DAY 1 -TUESDAY 7TH JUNE 2016 2 3 1 09.00 Welcome address by Marketforce 09.05 Chair’s opening remarks Putting the passenger at the heart of a more competitive railway 09.10 Competing in the European market: taking advantage of new opportunities • What are the current opportunities for the rail industry in Europe? • How can the rail network move to greater standardisation across the EU? • How great a threat are new coach services and cheaper air travel? • Placing the customer first: creating a responsive distribution system Michel Jadot, Chief Executive Officer, SNCB/NMBS 09.30 Changing European railways for the better: how rail liberalisation benefits passengers • What are the advantages for passengers of greater competition in the rail market? • Open access operators: how will they change rail travel in Europe? • The impact of the Fourth Railway Package on operators • Working across the transport network to deliver a great door- to-door experience Pavel Krtek, Chief Executive and Chairman of the Board, Czech Railways 09.50 Will technology advances or business agility drive modernisation of the rail industry? • What does a modernised rail industry look like? • The drivers of modernisation: changing market dynamics, increasing customer expectations, and a new competitive landscape • How can rail operators’ best respond to modernisation in a timely manner? • To what extent is modernisation being driven by technological advances or by a creative business mindset? Antoine de Kerviler, Director R&D, Amadeus Rail & Ground Travel 10.10 Vision for rail: creating growth by providing an outstanding passenger experience • How can NS drive forward a greater focus on the customer? • Building a customer-centric integrated transport system • Overcoming the challenges of cross-border travel • What can the Netherlands learn from rail liberalisation in other European countries? Maurice Unck, Director of Communications & Strategy, NS 10.30 P2P ! ? ! P2P Panel Discussion The future for European railways • What are the benefits of a greater focus on passengers? • How will new ways of ticketing improve the customer experience? • Delivering information to passengers: what more can operators do? • What can operators learn from each other? • What progress has been made towards a single market and what needs to be done? • How can the technological barriers to cross-border integration be overcome? • Working towards the digital railway: what will the railways look like in twenty years? Michel Jadot, Chief Executive Officer, SNCB/NMBS Pavel Krtek, Chief Executive and Chairman of the Board, Czech Railways Antoine de Kerviler, Director R&D, Amadeus Rail & Ground Travel Maurice Unck, Director of Communications & Strategy, NS 11.00 Refreshments Delivering a digital railway 11.30 P2P ! ? ! P2P Case Study: Copenhagen Metro Automation and innovation – creating a modern passenger experience The Copenhagen Metro is one of the most technologically advanced railways in the world; with entirely automated driverless trains, twenty-four hour service, and fully integrated ticketing. This innovation allows for remote control over the network and minimises disruption, and has been used as a model for new metro systems across the world. Henrik Plougmann Olsen, the Metroselskabet Chief Executive Officer, will outline how this was achieved and what the advantages are from the perspective of operators and passengers. Henrik Plougmann Olsen, Chief Executive Officer, Metroselskabet 11.50 Advisory session 12.10 P2P ! ? ! P2P Case Study: Network Rail Creating a digital railway for Great Britain Martin Arter, Programme Development Director, Digital Railway, Network Rail 12.30 Questions 12.40 Lunch Discussion zones – getting the most out of the railway 13.55 P2P ! ? ! P2P Peer-to-Peer Discussion Zones To encourage networking and the exchange of best practice, delegates can choose from four zones for twenty minutes of facilitated discussion. Four expert facilitators will lead the discussions and then present fifteen minutes of feedback at the end of the session, with further audience reaction. ZONE ONE Sources of ancillary revenue • What opportunities for advertising do new digital channels create? • Can operators charge for different services on-board trains? Frederic Vandermeulen, Head of Yield & Route Management, Thalys International ZONE TWO Maximising revenue: pricing techniques and revenue protection • How can you create the optimum pricing structure? • What new fraud threats does digital ticketing create and how can they be minimised? Andrike Mastebroek, Senior Pricing Marketer, NS ZONE THREE Taking advantage of customer data • How can operators make sure that they get useful data from their customers? • How will more customer data improve the service on the railways? Jacqueline Starr, Managing Director, Customer Experience, ATOC ZONE FOUR Distribution: ensuring seamless integration across channels • Creating a back office system that allows you to provide omnichannel distribution • Managing the challenge of legacy systems: what is the best approach? Alexander Gellner, Head of Distribution & Marketing, SBB CFF FFS Passenger Rail Europe 7th & 8th June 2016 | Mövenpick Hotel, Amsterdam
- 4. 4 7 6 5 14.25 Feedback andquestions Digital ticketing in an omnichannel world 14.40 Smarter revenue management: how an integrated approach can improve your business • Smart CRM: get to know your customer • Creating relevant communication and targeted campaigns • Demand-driven capacity allocation • Ticketing innovation: delivering on the promise of e-tickets and ticketing apps Maria Hofberg, Director Revenue Management & Pricing, SJ AB 15.00 Advisory session 15.20 P2P ! ? ! P2P Case Study: Great Western Railway Putting customers at the heart of an integrated ticketing system Mark Hopwood, Managing Director, Great Western Railway 15.40 Questions 15.50 Refreshments Passenger information in a connected age 16.20 P2P ! ? ! P2P Case Study: MÁV Meeting customer needs: providing clear and coordinated information • Ensuring you provide consistent information across every channel • How can disruptions be communicated as quickly as possible to customers? • Which means of interaction is most appropriate for different times and messages? • Using social media to respond to customers: what are the advantages? Márton Feldmann, Deputy CEO, Business Affairs, MÁV 16.40 P2P ! ? ! P2P Case Study The future for passenger information • Using digital signalling to provide passenger information • What are the possibilities for real-time passenger guidance from ERTMS? • Creating a service that is more responsive during disruptions • Beyond ERTMS: where next for digital railways? Speaker to be confirmed 17.00 Advisory session 17.20 P2P ! ? ! P2P Case Study: London Underground The missing link: providing information at stations • Ensuring that information at stations is up-to-date and relevant • Coordinating across the journey: adding to the passenger’s end-to-end experience • Facilitating communication between rail operators and infrastructure managers • Imbedding these principles into new projects: lessons from the Victoria upgrade Miles Ashley, Programme Director of Crossrail and Stations, London Underground 17.40 Questions 17.50 Chair’s closing remarks and end of day one, followed by drinks reception in central Amsterdam 09.00 Chair’s opening remarks 09.05 P2P ! ? ! P2P Keynote Opening Address The European Union’s vision for rail travel across Europe Elisabetta Garofalo, DG MOVE - Unit Single European Rail Area, European Commission 09.25 Questions The end of business as usual – the opportunities and the disruptors 09.30 The power of apps: turning them to the advantage of the rail industry • Creating an appealing app: laying the groundwork for innovation • Journey planning apps: the importance of owning the customer relationship • Which aspects of the industry are most affected by car sharing and taxi apps? • How can the rail industry respond to the threat from this new technology? Hervé Richard, Program Director Door-to-Door, SNCF 09.50 HackTrain: driving innovation in the rail industry River Tamoor Baig, Co-founder, HackTrain 10.10 Title to be confirmed Andrew Meaney, Managing Consultant, Oxera 10.30 P2P ! ? ! P2P Case Study: BlaBlaCar Ride sharing – harnessing the power of the digital economy Shana Smeets, Country Manager Benelux, BlaBlaCar 10.50 P2P ! ? ! P2P Case Study: KLM Cityhopper The resurgence of regional air travel • How have lower fuel costs changed the economic case for air travel? • Simplifying the passenger offer to attract new customers • Providing additional services such as hotels and car rentals as part of the sale • What is the potential risk for the rail industry of cheap regional air travel? Boet Kreiken, Managing Director, KLM Cityhopper 11.10 Questions 11.20 Refreshments Optimising the on-board experience 11.50 P2P ! ? ! P2P Case Study: Transport for Greater Manchester Creating a coordinated experience for passengers Amanda White, Head of Rail, Transport for Greater Manchester 12.10 Meeting the challenge of delivering connectivity • Building the infrastructure for connectivity • Managing the challenge of hills, mountains, and tunnels: trackside versus satellite • Making sure that internet speeds meet the demands of the modern customer • Using passenger data to guide connectivity decisions Martin Gibson, Group Head of IT Services, Abellio 12.30 Advisory session DAY 2 - WEDNESDAY 8TH JUNE 2016 FOR MORE INFORMATION, PLEASE VISIT THE WEBSITE AT WWW.MARKETFORCE.EU.COM/RAILEUROPE330
- 5. 12.50 P2P ! ? ! P2P Panel Discussion Taking advantageof the connected train: the next generation of customer management • What connectivity features might the next generation of rolling stock have? • When will the connected train start to become a reality? • Security: what can be done with real-time on-board video feeds? • How can you manage customer choices with up-to-date crowd data? • Capacity management: delivering real-time information across the network? • How can operators make the best use of data on maintenance and breakdowns? Amanda White, Head of Rail, Transport for Greater Manchester Martin Gibson, Group Head of IT Services, Abellio Speaker to be confirmed 13.20 Lunch Maintaining security on the railways In the wake of recent terrorist attacks, ensuring that passengers feel safe is absolutely vital to the railway industry. The challenge of delivering increased security differs across suburban, metro, and long-distance rail. In this session representatives from each area will explore these challenges and give practical advice for those working across the sector. 14.35 P2P ! ? ! P2P Case Study Lessons on guarding passenger safety • What measures can train operators put in place to ensure customer safety? • How can passenger convenience be balanced with the necessity for such measures? • Which new technologies offer the possibility of solving some of these challenges? • The different responses for suburban and metro lines compared to long-distance Speaker to be confirmed 14.55 P2P ! ? ! P2P Case Study: Eurostar The expectations for passenger security on long-distance lines • The customer response to existing long-distance security arrangements • What can long-distance operators learn from airports? • Is the priority on-board or in-station security? • Ensuring coordination on cross-border journeys Marc Noaro, Service and People Director, Eurostar Group 15.15 Questions 15.20 P2P ! ? ! P2P Closing Keynote Address What will the railway look like in 20 years? Jeremy Long, Chief Executive Officer - European Business, MTR Corporation 15.40 Questions 15.45 Chair’s closing remarks and end of conference 8 Excellent group and organisation, with great opportunities to mix with international colleagues.” Principal Consultant, Temple Group Excellent & thought provoking.” Director - Transport VfM studies, National Audit Office FEEDBACK FROM OUR RAIL EVENTS Amadeus provides the technology which keeps the travel sector moving - from initial search to making a booking, from pricing to ticketing, from managing reservations to staying in touch with travellers before, during and after their journey. We have been working with railways for the past 20 years to help them become better integrated with agencies and other 3rd parties selling railway’s offering. We support the industry to simplify the rail booking process and help railways to better merchandise their offering in an increasingly complex travel ecosystem. In addition, our technology allows rail operators to manage their offer effectively, from schedules, inventory, fares and pricing, to reporting, hosting and IT consultancy in order to focus on their core business – running rail services. www.amadeusrail.net Oxera Consulting LLP advise companies, policymakers, regulators and lawyers on any economic issue connected with competition, finance or regulation. We have a reputation for credibility and integrity among those we advise, and among key decision-makers, such as policymakers, regulators and courts. www.oxera.com SPONSORS: INTERESTED IN SPEAKING, EXHIBITING OR HOSTING AN EVENT AROUND THE CONFERENCE? There are a limited number of opportunities to engage key decision makers through speaking, exhibiting and other tailored packages. For more details, please get in touch: Tel: +44 (0)20 7760 8685 Email: sponsorenquiries@marketforce.eu.com
- 6. Passenger Rail Europe 7th& 8th June 2016 | Mövenpick Hotel, Amsterdam How to Book Prices Registrations on or before 13th May 2016 Standard Rate Train Operating Company Rate* €945.00 + VAT = €1,143.45 £745.00 + VAT = £901.45 €1,095.00 + VAT = €1,324.95 £845.00 + VAT = £1,022.45 Standard Rate €1,595.00 + VAT = €1,929.95 £1,195.00 + VAT = £1,445.95 €1,795.00 + VAT = €2,171.95 £1,395.00 + VAT = £1,687.95 To register your place, please visit the website at www.marketforce.eu.com/raileurope330 or fill out the below form and return to info@marketforce.eu.com. For any queries, please call +44(0)207 760 8699. *This rate is only available to direct employees of train operating companies, and will be awarded at the discretion of the conference organiser whose decision is final. Company Name Address Postcode/Zip Country Fax Company Information Payments PLEASE SELECT THE RELEVANT BOX: I wish to book the named delegate(s) and I understand that this registration is made subject to Marketforce Business Media Ltd’s terms and conditions. I cannot attend so I wish to purchase a copy of the conference documentation @ £150 + VAT. The conference documentation is distributed online and accessed via a password which will be emailed to you after the conference and once payment has been made. The presentations will be online for a period of 3 months. Signed I enclose a cheque for the sum of _______________ . Cheques must be drawn on a UK bank account with a UK sort code and should be made payable to Marketforce Business Media Ltd and sent to The Accounts Department, Marketforce Business Media Ltd, 3 Sutton Lane, London EC1M 5PU. I will transfer the sum of _________________ Bank Transfer details: please transfer quoting reference TRA17 plus company name. Bank Details: Lloyds Bank, Southampton Row, London WC1B 5HR, UK. Bank transfers in Sterling should be made to Lloyds Bank, sort code 30-97-81, account number 00894664, IBAN: GB39 LOYD 3097 8100 8946 64, BIC: LOYDGB21034. Payments made in this way should also carry the conference name and your company name as reference. Bank transfers in Euros should be made to Lloyds Bank, sort code 30-97-81, account number 88061150, IBAN: GB09 LOYD 3097 8188 0611 50, BIC: LOYDGB21034. Payments made in this way should also carry the conference name and your company name as reference. Please debit the sum of _________________ from my Credit Card: Amex/Visa/MasterCard. Card No Exp. Date Holder’s Name Security Code* Signature Date Terms and Conditions Delegate information Registration and document distribution from 8.30am on Tuesday 7th June 2016. Event accommodation Overnight accommodation and travel costs are not included in the registration fee. For further information on discounted hotel rooms, please refer to the delegate pack which will be sent out once you have confirmed your place. Please note it may be necessary for reasons beyond the control of the organisers to alter the content or the timing of the programme. Terms and conditions The fee covers attendance at all sessions and payment must be received prior to the event. The delegate rate is charged at the discretion of the conference producers. Cancellations Cancellations must be received in writing to cancellations@marketforce.eu.com. Verbal cancellations will not be accepted. Where cancellation is received in writing more than 30 days prior to the first day of the conference any fees due will be refunded in full less an administration charge of £100 + VAT per ticket. Where cancellations are submitted within 30 days of the first day of the conference, the registration fee remains payable in its entirety. Substitutions are acceptable at any time. Data Protection Marketforce Business Media Ltd gathers and processes data in accordance with the Data Protection Act 1998. The information contained about you on this form may be used for future updates about our products and services. Occasionally, we may make your details available to carefully selected external companies for marketing purposes. If you wish your details to be amended, removed or not passed on to external organisations, please write to the Database Administrator at the address on the registration form. Following your update or removal request, you may receive additional pieces of communication whilst the changes are effected. Delegate Information 15% DISCOUNT Title First Name Surname Job Title Phone Email Title First Name Surname Job Title Phone Email Title First Name Surname Job Title Phone Email CODE: LD853