Logistiek & E-commerce: V&D
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Presentatie van Pascale Lourens van V&D tijdens de Vakdag Logistiek & E-commerce op 19 juni 2014
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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Logistiek & E-commerce: V&D
- 2. Is de klant koning? 2
- 3. Ik ga op vakantie en neem mee… 3
- 4. Customer journey omnichannel beleving 4
- 5. 5
- 6. Ontwikkeling Klantpropositie 2009 Home Delivery Afhaalpunten Pilot Click & Collect in 6 vestigingen Click & Collect 63 vestigingen Click & Collect La Place Service straat Tablet Assisted Sales 3 vestigingen 20102011201220132014
- 7. 7 Uitdagingen webshop logistiek 2009 2010 2011 2012 2013 2014 vs.
- 10. 10 “Quality in service is not what you put into it. It is what the customer gets out of it.” Peter Drucker
- 11. Thank You