APIAS is a solution that allows premium US websites to monetize their international traffic. It works by having these websites partner with APIAS and make their ad spaces available for sale through the system. APIAS then partners with local organizations internationally who can sell these ad spaces to local advertisers. This provides access to new international markets for the US websites and access to premium US ad inventory for the local partners and advertisers. The system is able to match the correct local ads to users based on their IP address location. This allows international monetization while maintaining ad quality and pricing that is appropriate for each local market.

1. APIAS
How it all works
an company

2. P r e m i u m U . S . We b s i t e s
News
Entertainment
Sports
Finance
PROBLEMS
Technology Art & Culture
Sell ad spaces to
U.S. advertisers
Who already don’t pay for it, or will
TRAFFIC end up not paying for it
Have international
Ad spaces are networks sell the ads
sold straight Low CPMs and ad quality
to agencies or THE PUBLISH-
advertisers by ER CAN… Sell directly through
the publishers international offices
Costly, considering the low traffic
United States Rest of the world generated per country
about
65% about
35% Sell through local partners
Hard to arrange in every country
and the ad spaces end up being not valuable
English speakers, opened to the world, high level of revenue and
education: represents the best audience in each country,
next to the world’s most powerful media brands
OPPORTUNITY

3. THE SOLUTION
Premium U.S. Local Partners
Websites Partnership
APIAS Partnership Internationally
Put their ad spaces up for Set up local indexes to
sale inside the system, make prices fit their own
define their prices and Technical markets.
countries for which they
Solution
want the system to be Book the ad spaces
active in. online for their clients
and follow their results,
Then follow their results then collect their
and collect revenue. revenue.
RESULT: RESULT:
Get access to inter- Get access to large
national representation inventories of quality ad
Ad serving and booking solution that enables local
through only one part- spaces through only
pricing and IP address analysis. Also provides deep
nership. one partnership.
tracking and demographics.
When a user
connects from
outside the U.S.
The correct local ad is displayed

4. T H E R E S U LT
• In each market, we gather the best audience of the country, next to the
world’s most powerful media brands.
• The fact that local partners offer quite large inventories to advertisers
makes the difference: it is not some traffic publishers want to get rid of
anymore, but instead, it becomes the most qualitative advertising product in
each country.
• Publishers of premium U.S. websites finally have the ability to monetize their
international traffic by reaching high CPMs without leaving quality aside.

5. If you have any questions,
please do not hesitate to ask
Paul Dupuy, +33623776908 Jean Dupuy, +33611813429
pauldupuy@actvertising.com jeandupuy@actvertising.com
an company