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By Carl Page
Introduction 
Review of Literature 
Methodology 
Findings & Results 
Discussion 
Conclusion 
Thank you 
Bibliography
This presentation explores whether or not Corby Borough Council 
Sports Development Department provision of sport meets the needs 
of the local community. 
As using my knowledge of specific management principles to critically 
evaluate Corby Borough Council Sports Development as a sports 
business provider. 
Through assessing the effectiveness and contribution of delivering 
sport to all levels in sports pathway continuum.
Is Corby Borough Council 
strategic management for 
the provision of sport 
meeting the needs of the 
local community?
Examine the number of participants from the different age brackets. 
Research the various partners of the borough council. 
Compare the money spent on sports development in different councils of the 
county. 
See if there are enough facilities for the different areas of Corby and 
surrounding villages. 
Test peoples satisfaction with the services being provided. 
Check to see if there are enough opportunities to use the facilities in their 
local area.
Primary 
Secondary 
Qualitative 
Quantitative
Eady (1993) describes sports development as “the process which 
enhances opportunities for people of all ages, degrees of interest and 
levels of ability to take part, get better and excel in their chosen sport 
activities”. 
Sports development is a process whereby effective opportunities, 
process, systems and structures are set up to enable and encourage 
people in all or particular groups and areas to take part in sport and 
recreation or to improve their performance to whatever level they 
desire. (Dr Ian Thomson, 1992 )
The total population within the Borough 
of Corby was just over 53,000 as at the 
2001 census. 
The breakdown of gender is 48.7% 
females and 51.3% males, which is close 
to the national average. 
Although the age structure in Corby 
closely reflects the national figures, 
there are higher proportions of young 
people in Corby aged between 0 and 19 
(28%).
All people who were 
resident in the Corby 
borough at the time of 
the 2001 Census. 
Description Value 
Any other religion 94 
Buddhist 43 
Christian 36,899 
Hindu 93 
Jewish 25 
Muslim 103 
No religion 11,355 
Religion not stated 4,470 
Sikh 92
Corby Borough Council works in partnership with 
other agencies and the local community to build a 
stronger, healthier and more active community. 
Sports Development aims to offer improved access 
and increased opportunities in Sport and Physical 
Activity to the whole community.
Sports 
Development 
Officer 
Football 
Development 
Officer 
West Glebe Staff 
Sports 
Development 
Assistant 
Activity Co-ordinator 
Community 
Sport Coaches 
2X Tennis 
Coaches 
2X Athletics 
Coaches 
Multi Skilled 
Coaches 
Casual Sport 
Coaches 
Corby Borough Council Sports Development Team Structure (Sports Development Strategy 2007 – 2010)
1. Sport in the Community 
2. Communication and 
Partnerships 
3. Coach and Volunteer 
Education 
4. Facility Development 
5. Performance and Excellence
Corby Borough Council also is aiming to increase 
the proportion of the population taking part in 
sport, physical activity and active recreation, 
achieving a year on year increase in participation 
of 1%.
Over the last 3 years Corby has 
seen a huge development in 
provision for sport in the town. 
Corby Borough Council has 
funded the construction a £20 
million International swimming 
pool with additional diving 
provision, health suite and Gym.
The borough council has also 
supported Corby Town F.C. with 
the construction of their brand 
new football stadium Steel Park 
and continued to development 
existing facilities, such as Lodge 
Park Sport Centre, Rockingham 
Triangle Sports Stadium, Priors 
Hall Golf Course and West Glebe 
Park.
£34,058,207 Spent in 7 
months since April 2010 
£4,865,458 Spent per 
month 
519 Suppliers 
6,308 Financial 
Transactions 
http://openlylocal.com/councils/232-Corby-Borough- 
Council/spending
£285,000 £308,000 
£13,000 
£132,000 £100,000 
£977,000 
£246,000 
£1,200,000 
£1,000,000 
£800,000 
£600,000 
£400,000 
£200,000 
£0 
Local Spending Report England 2006-07
£1,910,000 
£774,000 £578,000 £557,000 £580,000 
£4,358,000 
£1,388,000 
£5,000,000 
£4,500,000 
£4,000,000 
£3,500,000 
£3,000,000 
£2,500,000 
£2,000,000 
£1,500,000 
£1,000,000 
£500,000 
£0 
Local Spending Report England 2006-07
Corby Borough Council 
will also act as a catalyst 
to bring other agencies 
together and form 
partnerships to deliver 
sporting opportunities 
within the Borough.
The Sports Forum is designed to act as the communities voice 
for sport. 
Youth Games: The aim of the event is to provide progressive 
sporting opportunities for the Borough’s young people and let 
them experience a quality competition. 
S.H.A.P.E stands for Sport, Health, Arts, Play, Education & 
Environment. Sessions are aimed at 5 –13yrs covering 17 
different venues in total.
Last year Corby scored 22.9% participation levels of 
people taking part in moderate sports activity, 3 times 
a week, this was higher than the average score county, 
regional and national average. 
Corby also scored 77.8% satisfaction with sports 
provision in the town, which again was higher than the 
county, regional and national average.
Lodge Park Sports Centre 
Corby East Midlands 
International Pool 
Corby Tennis Centre 
Prior Hall Golf Course 
West Glebe Pavilion 
Rockingham Triangle
Arran Way Community Centre 
Autumn Centre 
Beanfield Community Centre 
Danesholme Communicare Centre 
Ennerdale Community Association 
Hazelwood Neighbourhood Centre 
Kingswood Neighbourhood Centre 
Oakley Vale Community Centre 
Old Village Community Centre 
Stephenson Way Community Centre
East Carlton Countryside 
Park 
Boating Lake 
Weldon Woodland Park 
Coronation Park 
Playground & Play Areas 
Friends of Groups
Their sports development strategy reflects the 
tendencies by putting the importance on youths 
and elderly groups from the community through 
being dependable for available sporting chances 
on the neighbourhood’s doorstep.
Feel free to ask any 
questions!
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Part 2: Presentation - Is Corby Borough Council strategic management for the provision of sport meeting the needs of the local community?

  • 2. Introduction Review of Literature Methodology Findings & Results Discussion Conclusion Thank you Bibliography
  • 3. This presentation explores whether or not Corby Borough Council Sports Development Department provision of sport meets the needs of the local community. As using my knowledge of specific management principles to critically evaluate Corby Borough Council Sports Development as a sports business provider. Through assessing the effectiveness and contribution of delivering sport to all levels in sports pathway continuum.
  • 4. Is Corby Borough Council strategic management for the provision of sport meeting the needs of the local community?
  • 5. Examine the number of participants from the different age brackets. Research the various partners of the borough council. Compare the money spent on sports development in different councils of the county. See if there are enough facilities for the different areas of Corby and surrounding villages. Test peoples satisfaction with the services being provided. Check to see if there are enough opportunities to use the facilities in their local area.
  • 7. Eady (1993) describes sports development as “the process which enhances opportunities for people of all ages, degrees of interest and levels of ability to take part, get better and excel in their chosen sport activities”. Sports development is a process whereby effective opportunities, process, systems and structures are set up to enable and encourage people in all or particular groups and areas to take part in sport and recreation or to improve their performance to whatever level they desire. (Dr Ian Thomson, 1992 )
  • 8. The total population within the Borough of Corby was just over 53,000 as at the 2001 census. The breakdown of gender is 48.7% females and 51.3% males, which is close to the national average. Although the age structure in Corby closely reflects the national figures, there are higher proportions of young people in Corby aged between 0 and 19 (28%).
  • 9. All people who were resident in the Corby borough at the time of the 2001 Census. Description Value Any other religion 94 Buddhist 43 Christian 36,899 Hindu 93 Jewish 25 Muslim 103 No religion 11,355 Religion not stated 4,470 Sikh 92
  • 10. Corby Borough Council works in partnership with other agencies and the local community to build a stronger, healthier and more active community. Sports Development aims to offer improved access and increased opportunities in Sport and Physical Activity to the whole community.
  • 11. Sports Development Officer Football Development Officer West Glebe Staff Sports Development Assistant Activity Co-ordinator Community Sport Coaches 2X Tennis Coaches 2X Athletics Coaches Multi Skilled Coaches Casual Sport Coaches Corby Borough Council Sports Development Team Structure (Sports Development Strategy 2007 – 2010)
  • 12. 1. Sport in the Community 2. Communication and Partnerships 3. Coach and Volunteer Education 4. Facility Development 5. Performance and Excellence
  • 13. Corby Borough Council also is aiming to increase the proportion of the population taking part in sport, physical activity and active recreation, achieving a year on year increase in participation of 1%.
  • 14. Over the last 3 years Corby has seen a huge development in provision for sport in the town. Corby Borough Council has funded the construction a £20 million International swimming pool with additional diving provision, health suite and Gym.
  • 15. The borough council has also supported Corby Town F.C. with the construction of their brand new football stadium Steel Park and continued to development existing facilities, such as Lodge Park Sport Centre, Rockingham Triangle Sports Stadium, Priors Hall Golf Course and West Glebe Park.
  • 16. £34,058,207 Spent in 7 months since April 2010 £4,865,458 Spent per month 519 Suppliers 6,308 Financial Transactions http://openlylocal.com/councils/232-Corby-Borough- Council/spending
  • 17. £285,000 £308,000 £13,000 £132,000 £100,000 £977,000 £246,000 £1,200,000 £1,000,000 £800,000 £600,000 £400,000 £200,000 £0 Local Spending Report England 2006-07
  • 18. £1,910,000 £774,000 £578,000 £557,000 £580,000 £4,358,000 £1,388,000 £5,000,000 £4,500,000 £4,000,000 £3,500,000 £3,000,000 £2,500,000 £2,000,000 £1,500,000 £1,000,000 £500,000 £0 Local Spending Report England 2006-07
  • 19.
  • 20.
  • 21. Corby Borough Council will also act as a catalyst to bring other agencies together and form partnerships to deliver sporting opportunities within the Borough.
  • 22. The Sports Forum is designed to act as the communities voice for sport. Youth Games: The aim of the event is to provide progressive sporting opportunities for the Borough’s young people and let them experience a quality competition. S.H.A.P.E stands for Sport, Health, Arts, Play, Education & Environment. Sessions are aimed at 5 –13yrs covering 17 different venues in total.
  • 23. Last year Corby scored 22.9% participation levels of people taking part in moderate sports activity, 3 times a week, this was higher than the average score county, regional and national average. Corby also scored 77.8% satisfaction with sports provision in the town, which again was higher than the county, regional and national average.
  • 24. Lodge Park Sports Centre Corby East Midlands International Pool Corby Tennis Centre Prior Hall Golf Course West Glebe Pavilion Rockingham Triangle
  • 25. Arran Way Community Centre Autumn Centre Beanfield Community Centre Danesholme Communicare Centre Ennerdale Community Association Hazelwood Neighbourhood Centre Kingswood Neighbourhood Centre Oakley Vale Community Centre Old Village Community Centre Stephenson Way Community Centre
  • 26. East Carlton Countryside Park Boating Lake Weldon Woodland Park Coronation Park Playground & Play Areas Friends of Groups
  • 27. Their sports development strategy reflects the tendencies by putting the importance on youths and elderly groups from the community through being dependable for available sporting chances on the neighbourhood’s doorstep.
  • 28. Feel free to ask any questions!
  • 29. Armstrong, M. (2006) A handbook of human resource management practice [E-book]. 10th edn. London: Kogan Page. MyAthens ebrary [Online]. Available at: http://site.ebrary.com/lib/treshamins/Doc?id=10124811 (Accessed: 16/01/2012) Arnaud, P. & Riordan, J. (1998) Sport and international politics. Abingdon: Taylor & Francis Ltd. Available at: http://library.beds.ac.uk/record=b1457720~S12 [Accessed: 31/01/2012]. Barker, R., Harris, B. and Sutton, L. (2005) Sport & leisure [E-book]. Oxford: Heinemman. (BTEC introduction). MyAthens ebrary [Online]. Available at: http://site.ebrary.com/lib/treshamins/docDetail.action?docID=10 295327&p00=sport%20local%20authorities (Accessed: 16/01/2012) Beardwell, I. H. & Holden, L. (2001) Human Resource Management: A Contemporary Approach [Book]. London: Financial Times/ Prentice. Bill, K. (ed.) (2009) Sport management [Book]. Exeter: Learning Matters. (Active learning in sport). Collin, P.H. (2006) Dictionary of economics [E-book]. London: A & C Black. Available at: http://site.ebrary.com/lib/treshamins/docDetail.action?docID=10 196626&p00=dictionary (Accessed: 01/12/2010) Edwards, P. and Tsouros, A.D. (2006) Promoting physical activity and active living in urban environments; the role of local governments [E-book]. Copenhagen: WHO Regional Office for Europe. MyAthens ebrary [Online]. Available at: http://site.ebrary.com/lib/treshamins/docDetail.action?docID=10 161454&p00=sport%20council (Accessed: 16/01/2012) Hannagan, T. (1995) Management concepts and practices [Book]. 1st edn. London UK: Pitman. Hartley, H.J. (2009) Sport, physical recreation and the law [Book]. London: Routledge. Honeybourne. J, (2003) Btec National Sport Edexcel: Award Certificate Diploma [Book]. Cheltenham: Nelson Thornes Ltd. Houlihan, B. & Green, M. (2001) Routledge Handbook of Sports Development. [Book]. London: Routledge. Available at: http://books.google.co.uk/books?id=_CwJoQ2qbUEC&pg=PA3&lp g=PA3&dq=sports+development+definition&source=bl&ots=_lsFe oKGlm&sig=Ns8JGlcRYHUNmzZX85YSmcsfLmc&hl=en&sa=X&ei=f 5gWT6uYGc6p8QP3lYT9Ag&ved=0CGgQ6AEwCDgU#v=onepage& q=sports%20development%20definition&f=false [Accessed: 18/01/2012]. Houlihan, B. & White, A. (2002) The politics of sports development: development of sport or development. [Book]. 2nd Edition. London: Routledge. Available at: http://books.google.co.uk/books?id=TsSVjPM1r6YC&pg=PA3&lpg =PA3&dq=sports+development+definition&source=bl&ots=5WBIT MIcxK&sig=rZhuU5f66gMyplg8jzG35Pfsfbk&hl=en&sa=X&ei=lJYW T4PLNsr28gOl8qjSAg&ved=0CCgQ6AEwADgK#v=onepage&q=spor ts%20development%20definition&f=false [Accessed: 18/01/2012]. Hoye, R. (2009) Sport management: principles and applications [Book]. 2nd edn. Amsterdam; Oxford: Butterworth-Heinemann. (Sport management series).
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Editor's Notes

  1. Corby Borough Council and their Sport Development Department contribute to the development of the community through provision of sport. Through identifying the relevant management themes and critically evaluating, this piece of research explores whether or not Corby Borough Council’s strategic management for the provision of sport is meeting the needs of the local community?
  2. Whereas also employing qualitative data to help explain the reasons for their contribution to sports. Using quantitative data impact can be measured and analysed to identify their effectiveness. Internet, Books, Reports, Email, Face to Face meetings, Work Placements, Community member, Media: Press, Newspaper Evening Telegraph, Online, Corby Radio.
  3. As I consider the council in sport development should not be prejudiced towards people whatever their age, religion, ethnicity, nationality, sexual preference, or social status.
  4. Rachel Ritchie - Senior Sports Development Officer & Adam Smith Community Sport Development Officer.
  5. Rachel Ritchie - Senior Sports Development Officer & Adam Smith Community Sport Development Officer.
  6. Their workings together helps for the future to improve the quality of life for the people of the Borough. Corby Borough Council works in many partnerships with most notably Northamptonshire PCT and Sport England assisting focusing significance groups recognised by the Active Peoples Survey.
  7. In addition to this, the Sports Development team, work very closely with local sports clubs in the borough through the Corby Sports Forum to improve and develop the way their provision for sport to the community. All this forms part of Corby Borough Council’s strategic plan for sports provision, and is clearly showing they are effectively meet the needs of the local community.
  8. This provision for sport has all come through the council’s strategic management for sport, enhancing the health and wellbeing of residents, which was highlighted in Active People 4 Survey results.
  9. Corby Borough Council manage the leisure facilities.  
  10. The following community centres and are run by the community. These centres are situated in estates around the town and Sports Development promotes and utilises these facilities.
  11. Ten Multi Use Games Areas (MUGA’s), Four Futsal`s (mini football), two Group Swings, six BMX Tracks and five Youth Shelters in the Borough of Corby that have hard surfaces and rebound fencing suitable for informal football, netball and basketball.
  12. Cultured Community Of Regeneration Borough Young People. However if I were to do this piece of research again I would do community consultations, Interviews and Surveys. Subsequently question the satisfaction of the products and/or services being provided by the local government to give an in-depth report. However if I were to do this piece of research again I would do community consultations, Interviews and Surveys. Subsequently question the satisfaction of the products and/or services being provided by the local government to give an in-depth report.
  13. This concludes my to my presentation thank you very much for listening hopefully I have answered the question “Is Corby Borough Council strategic management for the provision of sport meeting the needs of the local community?” However if you have any questions please don’t hesitate to ask as be happy to try and resolves any particular issues or uncertainties you have.