This document provides descriptions of the camera work, mise-en-scene, editing, lighting, and audience theories for three music videos: "Im Not The Only One" by Sam Smith, "Only Love" by Ben Howard, and "Hunger of the Pine" by Alt-J. It analyzes the videos in terms of Goodwin's theory of illustration, amplification, and disjunction, and links each one to a different audience theory model - the effects model for Sam Smith, no clear model for Ben Howard, and the hypodermic needle model for Alt-J.