This white paper discusses the challenges of digital marketing strategies and provides a framework for an effective approach. It notes that traditional demographic customer segmentation is no longer sufficient and that content must be tailored to different audiences based on their behaviors, paths, and preferences across various mediums. The paper also highlights the importance of data analysis and advanced tools to gain insights into the customer journey. It then introduces Gateway's digital marketing framework, which addresses the entire customer experience and is centered on content to effectively reach "liquid consumers" through multiple optimized touchpoints.
Mad tech a revolution between martech and adtechGayathri Immadi
Why is MadTech stack emerging as the new game changer in the marketing and advertising technology? Read to know everything about the latest Madtech trend
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
‘Time spent with the brand’ will be advertising’s most sought after metric entering 2020 as the current concept of brand value, traditional marketing and retail outlets will have further eroded. With the convergence of TV, computers and the Internet, new century advertising’s bright lights and trumpets will unleash their sophistry in 2020 on the US Presidential election, Europe’s UEFA Cup Final and the Olympic Games. All massive media events enjoyed by billions around the world that will be empowered by the new normal in smarter advertising.
By 2020 we no longer subscribe to the old ‘sales funnel’ approach where consumers hold
a large number of brand options and narrow their choices to an eventual decision aided
by advertising. Consumers already limit their brand options at the first consideration stage, seeking out input from peers, reviewers, vendors and competitors. Increasingly consumers are delaying purchase decisions until they're actually in-store or about to hit purchase – that opens up when and what touch points consumers are most open to influence and how to create positive consumer experiences at those points. Ever more powerful will be point of purchase and Near Field Communications (NFC) offers radical potential to push tailored content and brand offers to a customer’s specific location or share social coupons with their friends.
Encouraging customers to interact, manipulate, and engage with the product by proactively taking part in sharing the brand is the Holy Grail for advertising today: Bain & Co. found that the most recommended company in any given category grows 2.5x the category average. To ensure time spent with the brand, advertising needs to develop its social skills to a whole new level to exploit the huge shift in post-sale behavior. Boomers will be center stage for advertisers in Western countries, a hugely powerful consumer segment that has migrated online and adopted technology with alacrity. New mass audiences have also formed, including one billion young digitized middle-class, ‘Gen C’: connected, community-oriented and content-centric consumers for whom digital is second nature and by 2020 they make up 40% of the world’s population.
Consumption patterns will be tied to the exponential increase in social networking threaded throughout our day, mostly using mobile devices. Six billion “Broadcast Braggarts” will be sharing their lifestream offering hyper personalized information from friends, online status, location, preferred communication, hobbies and shopping habits. This will transform social media advertising opportunities with how we work and how we consume. ABI Research estimate over 136 billion apps will be downloaded worldwide by 2017, much of which is currently unverified. This represents a huge opportunity for advertising to enable content creation by inviting ideas from consumers via co-creation, collaboration and crowdsourcing as viral marketing and peer reviews am
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
TechSoup Public Good App House demo event from July 20, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-community-events-presents-demo-event-four-innovative-apps-for-food-pantries-and-food-banks/
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago. How can we apply technology towards these challenges?
See four apps addressing food insecurity in action during this Public Good App House event. Explore solutions for volunteer scheduling, distribution, route planning, and managing inventory.
DEMOS
Jersey Cares app by MilkCrate
Learn how MilkCrate and Jersey Cares launched an app in three weeks to help volunteers deliver groceries to seniors during COVID while saving Jersey Cares $40,000 in staff time per year.
P2 from Primarius
Manage your foodbank with P2, a web-based platform with tools to help you efficiently manage your operations. P2 gives you a flexible and integrated solution to extend your capabilities beyond your warehouse.
HelpAction by NonProfit Exchange
HelpAction connects people in critical need with volunteers to provide assistance and free delivery of essential items. Discover how HelpAction addresses emergency food accessibility for the homebound and developed a new way for communities to volunteer.
OptimoRoute
OptimoRoute plans and optimizes hundreds of orders with multiple variables, for multiple drivers at once. Super-efficient routing is then sent to drivers' mobile app where they can navigate, get updates, complete orders, get proof of delivery and have their arrival time communicated to end customers.
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare ...Scott Levine
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5
Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed!
Mad tech a revolution between martech and adtechGayathri Immadi
Why is MadTech stack emerging as the new game changer in the marketing and advertising technology? Read to know everything about the latest Madtech trend
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
‘Time spent with the brand’ will be advertising’s most sought after metric entering 2020 as the current concept of brand value, traditional marketing and retail outlets will have further eroded. With the convergence of TV, computers and the Internet, new century advertising’s bright lights and trumpets will unleash their sophistry in 2020 on the US Presidential election, Europe’s UEFA Cup Final and the Olympic Games. All massive media events enjoyed by billions around the world that will be empowered by the new normal in smarter advertising.
By 2020 we no longer subscribe to the old ‘sales funnel’ approach where consumers hold
a large number of brand options and narrow their choices to an eventual decision aided
by advertising. Consumers already limit their brand options at the first consideration stage, seeking out input from peers, reviewers, vendors and competitors. Increasingly consumers are delaying purchase decisions until they're actually in-store or about to hit purchase – that opens up when and what touch points consumers are most open to influence and how to create positive consumer experiences at those points. Ever more powerful will be point of purchase and Near Field Communications (NFC) offers radical potential to push tailored content and brand offers to a customer’s specific location or share social coupons with their friends.
Encouraging customers to interact, manipulate, and engage with the product by proactively taking part in sharing the brand is the Holy Grail for advertising today: Bain & Co. found that the most recommended company in any given category grows 2.5x the category average. To ensure time spent with the brand, advertising needs to develop its social skills to a whole new level to exploit the huge shift in post-sale behavior. Boomers will be center stage for advertisers in Western countries, a hugely powerful consumer segment that has migrated online and adopted technology with alacrity. New mass audiences have also formed, including one billion young digitized middle-class, ‘Gen C’: connected, community-oriented and content-centric consumers for whom digital is second nature and by 2020 they make up 40% of the world’s population.
Consumption patterns will be tied to the exponential increase in social networking threaded throughout our day, mostly using mobile devices. Six billion “Broadcast Braggarts” will be sharing their lifestream offering hyper personalized information from friends, online status, location, preferred communication, hobbies and shopping habits. This will transform social media advertising opportunities with how we work and how we consume. ABI Research estimate over 136 billion apps will be downloaded worldwide by 2017, much of which is currently unverified. This represents a huge opportunity for advertising to enable content creation by inviting ideas from consumers via co-creation, collaboration and crowdsourcing as viral marketing and peer reviews am
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
TechSoup Public Good App House demo event from July 20, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-community-events-presents-demo-event-four-innovative-apps-for-food-pantries-and-food-banks/
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago. How can we apply technology towards these challenges?
See four apps addressing food insecurity in action during this Public Good App House event. Explore solutions for volunteer scheduling, distribution, route planning, and managing inventory.
DEMOS
Jersey Cares app by MilkCrate
Learn how MilkCrate and Jersey Cares launched an app in three weeks to help volunteers deliver groceries to seniors during COVID while saving Jersey Cares $40,000 in staff time per year.
P2 from Primarius
Manage your foodbank with P2, a web-based platform with tools to help you efficiently manage your operations. P2 gives you a flexible and integrated solution to extend your capabilities beyond your warehouse.
HelpAction by NonProfit Exchange
HelpAction connects people in critical need with volunteers to provide assistance and free delivery of essential items. Discover how HelpAction addresses emergency food accessibility for the homebound and developed a new way for communities to volunteer.
OptimoRoute
OptimoRoute plans and optimizes hundreds of orders with multiple variables, for multiple drivers at once. Super-efficient routing is then sent to drivers' mobile app where they can navigate, get updates, complete orders, get proof of delivery and have their arrival time communicated to end customers.
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare ...Scott Levine
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5
Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed!
we leading and most trusted place for Digital marketing training course in Indore with 100% practical classroom training and proven placement record. In our digital marketing foundation course, we provide in-depth training on SEO, Google Analytics, Google Ads, Social Media Marketing etc
We provide solutions to STRATEGIC MARKETING
challenges, rooting our approach in consumer research,
stakeholder understanding and financial analysis. We DEVELOP and EMBED insight-led marketing
strategy, structure and capability
We TIE INSIGHTS TO DOLLARS, the only universally
accepted language of business
Our global team fuses PRACTITIONER AND
CONSULTING experience in marketing, management
consulting, research, investment banking and advertising
Our WHOLE-BRAIN THINKING brings an intrinsically
MULTI-LENS and PRACTICAL approach to all our work
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference.
External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
Insights into how marketers can build and run data-driven marketing stacks. This walkthrough covers five key capabilities that a data-driven marketing stack must solve for: Campaign Management, Unified Tracking, Site-Side Analytics, Reporting, and Attribution.
Presented by Myles Younger and Ben Rudolph of MightyHive.
Watch the video here:
https://www.youtube.com/watch?v=0tlFbWhyF0c
Visit MightyHive at www.mightyhive.com
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
An overview of the excellent work TMP did in 2015. Our submission to the B2B Marketing Awards won us runner-up in the B2B Marketing Agency of the Year category.
Preston Williams III is Senior Partner & Chief Information Officer (CIO) at GBC® Global Services. He is a pioneer and futurist with 20+ years of Big 4, Fortune 500, Global 100 and entrepreneurial experience. That experience includes Senior Auditor with Price Waterhouse (PriceWaterhouseCoopers), Controller for Lynn-Phill, IT Consultant with McGladrey & Pullen and Andersen Consulting (Accenture) as well as Project Executive at IBM® Global Services. He also worked as the first Product Manager for Global Data Collection with Dun & Bradstreet (D&B) and the first Chief Information Officer (CIO) at Langston University.
From 2002 to 2004, Preston served as the first Chief Executive Officer (CEO) & Managing Partner at GBC®. Incorporated in Delaware, USA; the firm operates in Kenya, Liberia, Uganda and the United States. He has successfully implemented sound, reliable, dynamic and robust IT systems integration and financial management solutions in North America, Asia Pacific (APAC), Latin America (LATAM), Europe, the Middle East and Africa (EMEA).
Mr. Williams is Chairman of the GBC® Board of Directors, a recipient of the IBM® Global Services Leadership Award, a member of the Global CIO Think Tank and a member of the Internet Evolution Executive Clan.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
Gage-Cannon seeks to work closely with established venture capital firms and private investors in order to bridge the gap between technology visionaries and the investor world.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
we leading and most trusted place for Digital marketing training course in Indore with 100% practical classroom training and proven placement record. In our digital marketing foundation course, we provide in-depth training on SEO, Google Analytics, Google Ads, Social Media Marketing etc
We provide solutions to STRATEGIC MARKETING
challenges, rooting our approach in consumer research,
stakeholder understanding and financial analysis. We DEVELOP and EMBED insight-led marketing
strategy, structure and capability
We TIE INSIGHTS TO DOLLARS, the only universally
accepted language of business
Our global team fuses PRACTITIONER AND
CONSULTING experience in marketing, management
consulting, research, investment banking and advertising
Our WHOLE-BRAIN THINKING brings an intrinsically
MULTI-LENS and PRACTICAL approach to all our work
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference.
External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
Insights into how marketers can build and run data-driven marketing stacks. This walkthrough covers five key capabilities that a data-driven marketing stack must solve for: Campaign Management, Unified Tracking, Site-Side Analytics, Reporting, and Attribution.
Presented by Myles Younger and Ben Rudolph of MightyHive.
Watch the video here:
https://www.youtube.com/watch?v=0tlFbWhyF0c
Visit MightyHive at www.mightyhive.com
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
An overview of the excellent work TMP did in 2015. Our submission to the B2B Marketing Awards won us runner-up in the B2B Marketing Agency of the Year category.
Preston Williams III is Senior Partner & Chief Information Officer (CIO) at GBC® Global Services. He is a pioneer and futurist with 20+ years of Big 4, Fortune 500, Global 100 and entrepreneurial experience. That experience includes Senior Auditor with Price Waterhouse (PriceWaterhouseCoopers), Controller for Lynn-Phill, IT Consultant with McGladrey & Pullen and Andersen Consulting (Accenture) as well as Project Executive at IBM® Global Services. He also worked as the first Product Manager for Global Data Collection with Dun & Bradstreet (D&B) and the first Chief Information Officer (CIO) at Langston University.
From 2002 to 2004, Preston served as the first Chief Executive Officer (CEO) & Managing Partner at GBC®. Incorporated in Delaware, USA; the firm operates in Kenya, Liberia, Uganda and the United States. He has successfully implemented sound, reliable, dynamic and robust IT systems integration and financial management solutions in North America, Asia Pacific (APAC), Latin America (LATAM), Europe, the Middle East and Africa (EMEA).
Mr. Williams is Chairman of the GBC® Board of Directors, a recipient of the IBM® Global Services Leadership Award, a member of the Global CIO Think Tank and a member of the Internet Evolution Executive Clan.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
Gage-Cannon seeks to work closely with established venture capital firms and private investors in order to bridge the gap between technology visionaries and the investor world.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
A Guide to Effective Lead Generation - The Journey from List to LeadReshma Nigam
This white paper delineates Markable Solutions’ high impact lead generation techniques to develop marketing qualified leads for an organization’s sales pipeline.
You will learn how to:
1. Define a lead and understand the buying process
2. Build a robust B2B lead generation strategy
3. Use various list-to-lead techniques by Markable Solutions
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
Maximizing Impact: Strategies for Success with a Digital Marketing Agency" is a concise handbook packed with powerful insights and actionable tips for anyone looking to excel in the realm of digital marketing. From understanding the basics to implementing advanced strategies, this book covers everything you need to know to make a significant impact in the digital world. Whether you're a business owner, marketer, or aspiring digital entrepreneur, this guide will equip you with the knowledge and tools necessary to thrive in today's competitive online landscape.
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
Marketing is often not properly understood yet it is critical to every business. In this slideshare, Marketing Minds covers the following:
* Explains what is marketing in the simplest form
* Explains the difference between marketing and sales
* Biggest challenges that has changed marketing
* How these changes are predicted to affect business including marketing trends and predictions.
Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability.A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.
Key Takeaways:
- What are the biggest headwinds facing brands in today's world
- How do brands ensure they are prepared to navigate these challenges
- Recommendations and best practice for marketers facing into transformation
SEO is the most effective tool to generate leads and increase your brand awareness on search engines. Hiring an SEO specialist is good if you want more individuals to see your website. For SMEs, SEO is a very affordable digital marketing tool that has been shown to boost leads and sales.
Winterberry & USA IAB - Marketing data white paper Jan 2015
PARADIGMS OF SUCCESSFUL DIGITAL MARKETING
1. GATEWAY GROUP WHITE PAPER
WWW.GATEWAYTECHNOLABS.COM
Reaching out your liquid consumers is not a great challenge anymore.
WHITE PAPER
PARADIGMS OF SUCCESSFUL DIGITAL MARKETING
STRATEGY
Reaching out your liquid consumers is not a great challenge anymore
2. GATEWAY GROUP WHITE PAPER
EXPERTS AT KEEPING EXPENSIVE BUSINESS DECISIONS
'PROFITABLE'. SINCE 1997.
BACKGROUND AND CHALLENGES
A current corporate is embracing digital marketing as a new weapon and using it at its own perils. This
could be potentially dangerous and may backfire if not strategically aligned with a structured and
adaptable customer centric strategy.
The current definition of customer must evolve and should move beyond the traditional demographic
analysis. Social and mobile reach should be unpacked based on a more mature content strategy.
The current challenge that we see being faced by many companies adapting digital marketing strategy
and not succeeding at implementing it is based around an unclear understanding of what their customer
seeks and how.
UNDERSTANDING THE CHALLENGES
A customer seeks content from variety of sources and today’s smart customer knows where to seek it
from. The challenge is to incorporate these complex routes taken by liquid customer traversing through
multitudes of mediums, devices and platforms, into your digital marketing strategy.
A key perspective that needs to be understood is that content is still the king and contextual content is
all about telling the right story to the right customer at the right time in right manner through the right
medium.
FACTORS AFFECTING
Major factors playing an important role impacting your digital marketing strategy should be
incorporating fluidic analysis of data to understand nuances of your customers’ preferences and their
psychographic characteristics, such as attitudes and interests.
It can be inhibiting or challenging to find the right source of data to analyse these parameters and could
potentially be a single point of failure for digital marketing strategy.
3. GATEWAY GROUP WHITE PAPER
EXPERTS AT KEEPING EXPENSIVE BUSINESS DECISIONS
'PROFITABLE'. SINCE 1997.
TECHNICAL LIMITATIONS
Technically speaking, usage of medium to communicate comes secondary and many companies get this
wrong by focusing on throwing out jazzy, funky, disruptive content across as many mediums as possible.
This complicates matters and poses challenge to IT infrastructure and capabilities.
Technology should be limited to being an enabler to smoothly make contextually right content available
across various mediums, devices and channels for your liquid consumers.
PLETHORA OF CHOICES
A study and report by industry experts shows that marketers use multitude of media through multitude
of channels to reach out to liquid consumers.
91
85
81
73
55
40
34
22
22
16
15
14
14
14
0 20 40 60 80 100
LinkedIn
Twitter
Facebook
Youtube
Google+
Slideshare
Pinterest
Instagram
Vimeo
Flickr
StumbleUpon
Foursquare
Tumblr
Vine
Content Distribution - %age
4. GATEWAY GROUP WHITE PAPER
EXPERTS AT KEEPING EXPENSIVE BUSINESS DECISIONS
'PROFITABLE'. SINCE 1997.
B2B Content Marketing Trends 2014: North America. The graph shows
preference of marketers in distributing content on social media.
Courtesy- Content Marketing Institute
87
81
80
76
76
73
73
68
64
63
62
51
44
40
38
38
35
34
30
28
27
26
25
25
24
22
10
0 10 20 30 40 50 60 70 80 90 100
Social Media
Articles on own website
e-Newsletters
Blogs
In-person events
Case Studies
Videos
Articles on others' websites
White papers
Online Presentations
Webinars/ Webcasts
Infographics
Research Reports
Microsites
Branded Content Tools
Mobile Content
Print Magazines
eBooks
Books
Mobile Apps
Digital Magazines
Podcasts
Licensed/ Syndicated Content
Virtual Conferences
Annual Reports
Print Newsletters
Games / Gamification
PERCENTAGE
TACTICUSED
5. GATEWAY GROUP WHITE PAPER
EXPERTS AT KEEPING EXPENSIVE BUSINESS DECISIONS
'PROFITABLE'. SINCE 1997.
BEST APPROACH
Creating a platform which resonates a great story across different mediums is the key to successful
digital marketing strategy. It does not necessarily mean that you repeat the same message across as
many platforms as possible.
The most important aspect is to create a right story and let story be told multiple times. This requires a
strategy to be formulated in content centric form. First create the right content then decide the
mediums to communicate this content through to reach out to your liquid consumers.
GATEWAY’S NEXT GENERATION DIGITAL MARKETING FRAMEWORK
GTL, through its years of experience in various industries across various geographies, have built a digital
marketing framework which addresses the whole journey a potential customer goes through in
interacting with your company before and far beyond being your customer.
GTL’s framework addresses all stages of customer journey. It is a next generation digital marketing
framework which acts as an Enabler to ensure selling becomes easier and faster; buying becomes
simpler and rewarding, and builds sustainable brand by deploying the most sought after technologies
that optimize the digital marketing strategies.
6. GATEWAY GROUP WHITE PAPER
EXPERTS AT KEEPING EXPENSIVE BUSINESS DECISIONS
'PROFITABLE'. SINCE 1997.
Some of the salient features of our strategic framework are:
1. We define customer by not segmenting through demographics but through their behavior,
preferences and the path they take to reach the medium.
2. How you reach audiences has changed and you need to treat audiences differently depending
upon how they arrive at your medium, as each path can determine a different consumer
behavior.
3. Advanced BI and analytical tools incorporated at each stage of customer journey giving insights
into behavior and actionable analysis.
Gateway Engagement Methodology: Digital Marketing Services - Body of Knowledge (BoK)