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The Importance of Campaign Spending For
Incumbents and Challengers in the Brazilian
Chamber of Deputies:
The Candidate Quality Argument
By Joel Ames
POLS 496
Latin American Politics
Professor Juan Pablo Micozzi
  2	
  
Abstract
Campaign spending in elections has been a popular subject among scholars of
political science in the United States. Not much about campaign spending has been
studied in Latin America though. One scholar has done an excellent job of analyzing
campaign spending in Brazil. Professor David Samuels argues that both incumbents and
challengers in the Brazilian Chamber of Deputies value campaign spending equally
because of the weak incumbency advantage. In this piece, I analyze David Samuels’
campaign spending data from the 1989 Brazilian Chamber of Deputies election. I
hypothesize that though Samuels’ theory is logical, when isolating the candidate quality
variable in the data, the importance of campaign spending to certain candidates will be
impacted. In other words, when high quality incumbents compete against low quality
challengers, the importance of campaign spending will be greater for challengers.
  3	
  
Campaign spending in elections has been a popular subject for scholars of
political science in recent years. How much does campaign spending really matter for
election outcomes? Many scholars have attempted to answer this question in the United
States. However, there are very few pieces pertaining to campaign spending in Latin
American elections. One scholas in particular goes into great detail about campaign
spending in Brazilian elections. David Samuels has made great strides in explaining the
importance of campaign spending in Brazil. This paper will expand on and analyze his
previous work dealing with differences between incumbent and challenger campaign
spending in Brazil and the United States. It will also use David Samuels’ model to delve
further into the importance of candidate quality in both United States and Brazilian
elections, to see if there is a difference between high quality candidates and low quality
candidates while relating it to their individual campaign spending.
The piece that this paper will expand on and analyze further is David Samuels’
“Incumbents and Challengers on a Level Playing Field: Assessing the Impact of
Campaign Finance in Brazil”. In this piece, David Samuels hypothesizes that unlike the
United States, campaign spending matters equally for both challengers and incumbents in
Brazil. While the United States has an extreme incumbency advantage in the House of
Representatives, Brazil’s incumbency advantage in the Chamber of Deputies is much
weaker (Samuels 2001). Therefore, candidates who are challengers and incumbents in
Brazil value campaign spending equally for the purpose of gaining name recognition and
political clout.
Using David Samuels’ data from the piece, I want to pinpoint the percentage of
campaign spending in each Brazilian district that a candidate must spend to gain a
  4	
  
positive chance of gaining a seat. In other words, the paper’s first goal is to pinpoint a
threshold for a large district in Brazil. This threshold will show the percentage of
campaign funding a candidate must achieve to have a better than 50-50 shot of winning a
seat. This will add to the results that David Samuels found in his paper. This paper will
not only perform the test on all the candidates from the data sample, but it will also focus
in on the candidates with high and low quality grades that were assigned in Samuels’
piece. So the threshold test will be performed on candidates that received the highest and
lowest scores of quality in a large district.
Though scholars examining the United States House of Representatives have
already determined this threshold, the paper will use David Samuels’ empirical model to
set a basis for a future theory for incumbents and challengers in the United States. By
narrowing the sample to those candidates considered “high quality”, this paper will
attempt to determine whether the incumbency advantage theory David Samuels presents
changes when looking at only high quality candidates from Brazil and the United States.
The results may show that the apparent difference in incumbency advantage between
Brazil and the United States may not apply for high quality candidates that are
challengers. In other words, campaign spending may be more important for incumbents
in the United States when facing a high quality candidate. In the same sense, campaign
spending may not be as equally important when a high quality candidate is involved in
Brazil.
The paper consists of four sections. The first section of this paper starts by further
examining David Samuels’ piece on campaign spending for incumbents and challengers
in Brazil. His section of Candidate quality will be examined further as well. Since, this
  5	
  
paper attempts to draw a comparison between high quality candidates and campaign
spending in Brazil and in the United States, literature will be reviewed on why the
countries are good to compare. Previous literature has determined that with Brazil’s
open-list proportional representation method of elections, candidates do indeed foster a
personal vote. This makes it easier to compare to the United States, which in the
electoral system also fosters a personal vote. Previous literature will be examined to also
review the work on campaign spending in the United States. Peter Jacobson’s piece
identifying the amount a challenger must spend to compete for a seat in the House of
Representatives will be reviewed.
After reviewing all the literature on campaign spending in Brazil and the United
States, a hypothesis is then formed in the next section. It is expected that when
examining the factor of candidate quality further, that the strength of the incumbency
advantage in both Brazil and the United States will change. David Samuels makes an
extremely valid argument when determining that campaign spending matters equally for
both incumbents and challengers in Brazil, while the incumbency advantage in the United
States requires that incumbents worry about spending less than challengers. This paper’s
purpose is not to challenge his findings. Rather it is to expand on his variable of
candidate quality, while finding the threshold to achieve a positive chance of winning a
seat in Brazil based on the quality of the candidate.
The next section of the paper includes the testing and analyzing of the data. A
logistic regression test is performed on David Samuels’ data from his piece “Incumbents
and Challengers on a Level Playing Field: Assessing the Impact of Campaign Finance in
Brazil”. Then the same tests will be performed again, however, this time only candidates
  6	
  
with the highest and lowest candidate quality rating will be examined. Next a “Pr-value”
test is performed on the district with the largest magnitude in the data (Sao Paolo) to
pinpoint the percentage of campaign spending a candidate must have to achieve a
positive chance of winning a seat. Finally, summary statistics will be drawn from the Sao
Paolo district, and they will be tied in to the “Pr-value” test. These tests should yield
results that reveal a not so equal playing field when it comes to campaign spending in the
Brazilian Chamber of Deputies. The results will be compared to see if the incumbency
advantage theory David Samuels presents still holds for Brazil and a new theory will be
presented for further research into the United States. Finally, the results are displayed
and interpreted, and a conclusion is drawn based on the findings.
Literature Review
David Samuels’ piece on incumbent and challenger campaign spending in Brazil
has been used as a basis for all research questions on campaign spending in Latin
America. It has also done something that many scholars have not done. The piece looks
to compare campaign spending in Brazil to campaign spending in the United States: “Yet
despite the potentially critical role of campaign finance, research on this issue remains
largely confined to the US. Surprisingly few studies explore campaign finance in
comparative perspective” (Samuels 2000). Samuels has written many pieces exploring
the similarities and differences between campaign spending in Brazil and the United
States. The one this paper will evaluate the most is the one dealing with the idea of a
level playing field with campaign spending for incumbents and challengers for Brazil.
  7	
  
He argues that “Brazilian incumbents and challengers translate money into votes at equal
rates. This contrasts with a prominent claim about U.S. House elections---that
incumbents translate money into votes less effectively than challengers” (Samuels 2001).
Before jumping into his theory and findings more, it is important to establish why Brazil
and the United States can be compared without any outside variables that would taint the
research. Most electoral systems in Latin America are significantly different from the
United States; however, Brazil’s electoral system has a necessary component similar to
the United States’.
Scholars of political science have determined that the Brazilian Chamber of
Deputies is one of the most studied chambers of government, behind the U. S. House of
Representatives (Jones 2002). Obviously this paper is analyzing work by David Samuels,
who is one of the main contributors to these forms of research. Mark Jones explains why
scholars are studying the Brazilian Chamber of Deputies and the U.S. House of
Representatives more than any other legislative institution:
“One prominent explanation for the relatively large-scale study of the Brazilian
Chamber of Deputies is the candidate-centered nature of legislators, which makes
the application of theories developed for the study of U.S. Congress more easily
transferable than to party-centered countries and also makes the individual
legislator the most relevant unit of analysis, as in the U.S. Congress” (Jones
2002).
In other words, both the United States House of Representatives and the Brazilian
Chamber of Deputies foster the personal vote. Candidates will individually go out to
gain name recognition and clout to win a seat in office. Barry Ames, in The Deadlock of
  8	
  
Democracy in Brazil, argues that unlike many Latin American countries, the Brazilian
Chamber of Deputies is an outlier when it comes to candidate orientation and behavior.
Candidates of the Brazilian Chamber of Deputies are much more individualistic and free
from party constraints (Ames 2001). This is a direct result from the combination of
Brazil’s open-list proportional representation system, the large districts magnitudes
present in the electoral system, and their nomination rules. Anyone can run in Brazil’s
electoral system. Like the United States, these nominees raise and spend their own
campaign funds and there is no set restriction on how much they can spend (Samuels
2001). Therefore it fosters this idea of a personal vote. Unknown candidates must gain
name recognition through individualistic campaigning which strays away from party
affiliation.
It has been established that both the Brazilian Chamber of Deputies and the
United States House of Representatives hold elections that foster the personal vote. This
is why they can be compared without any outside variable that will affect the validity of
any research or tests. Looking into Samuels’ piece on the level playing field for
challengers and incumbents in Brazil when it comes to campaign spending, Samuels first
points out how important money is to elections. He then goes on to explore the idea of a
campaign-spending limit in Brazil. Most scholars argue that that in the United States,
spending limits would create a protection agent for incumbents, due to the fact that
incumbents experience diminishing returns after spending too much anyway. Samuels
finds evidence that this isn’t true in Brazil, and describes four factors that contribute to
Brazil’s weak incumbency advantage: “holding a seat in the Chamber provides little
political payoff in terms of name recognition, the best incumbents often choose not to run
  9	
  
again, challengers are often more prominent than incumbents, and the electoral system
undermines incumbents’ self-promotional efforts” (Samuels 2001). Samuels’ statistical
evidence that campaign spending matters equally for both incumbents and challengers in
Brazil is extremely valid. The one thing that this paper is trying to tweak is analyzing
further his variable of candidate quality. Similar notions have been presented towards
research on campaign spending in the United States House of Representatives.
Gary Jacobson, from the Department of Political Science at UC San Diego has
provided data regarding campaign spending in the United States House of
Representatives. In fact, his findings detailing the threshold needed for a candidate to
gain a positive chance of winning a seat in the House have inspired the foundation of this
paper. However, as stated earlier, this particular research is being designed to thoroughly
control for the candidate quality variable.
“Others argue that Jacobson does not do this in his research. Unfortunately
Jacobson's data analysis either neglects the direct effect of candidate quality
entirely or severely underestimates the influence of quality due to poor
measurement. Integrating challenger quality, its interaction with challenger
spending, and the effects of incumbent spending into Jacobson’s framework
improves the predictive accuracy of the model and contributes to our
understanding of the House vote” (Green 1988).
So while campaign spending may matter more for challengers and less for incumbents in
the large spectrum of the electoral system of the House of representatives, Donald Green
and Jonathan Krasno argue that this is not always the case when a quality rated
challenger is involved. Once a high quality challenger is involved, the importance of
  10	
  
campaign spending may become more equal for challengers and incumbents. This is
exactly what this paper is trying to assess in Brazil. By focusing in on campaign
spending by only high quality challengers and incumbents, there may be an ambiguity
towards David Samuels’ theory that a level playing field exists in Brazil.
Hypothesis and Theory
As established earlier, money matters in getting elected. What is undoubtedly a
heated debate among scholars is left somewhat unanswered. Who does campaign
spending matter more too? Many scholars have done significant research on this
particular topic, including David Samuels, who focuses in on the Brazilian Chamber of
deputies, and Gary Jacobson, who analyzes the United States House of Representatives.
Both put forward excellent research on each legislative entity. However, this paper’s
goal is to analyze further into their data and focus in on high quality challengers for both
the House of Representatives and the Brazilian Chamber of Deputies. Again, this is not a
challenge against their theories. Rather, it is a more in depth look into the candidate
quality variable and the effect on campaign spending.
David Samuels argues that campaign spending is equally important for both
challengers and incumbents in the Brazilian Chamber of Deputies. However, I
hypothesize that when there is a significant difference in candidate quality between who
is running in each district, money will matter more to certain candidates. For instance,
when a challenger that is given a quality rating of one, according to David Samuels’ data,
  11	
  
is competing with an incumbent with a candidate quality rating of three (the highest
rating), money will matter more to the challenger. In a similar sense, when a challenger
has a quality rating of three and is competing against an incumbent with a rating of one,
money will matter more to the incumbent. To summarize, candidate quality does have an
impact on how important campaign spending is to incumbents and challengers.
Therefore, the importance of campaign spending in situations where there are candidates
with very different campaign qualities will not be as equal as past research has shown.
This can also be predicted towards the United States House of Representatives.
In Gary Jacobson’s piece on campaign spending in the United States House of
Representatives, he argues that campaign spending matters significantly less for
incumbents, who will see diminishing returns after spending over a certain amount.
Campaign spending for challengers, on the other hand, matters a great deal to gain name
recognition and momentum. Similar to the hypothesis made towards campaign spending
in Brazil, I hypothesize that when isolating situations where both candidate’s quality
rating is very different, the importance of campaign spending will be impacted. In other
words, when there is a high rating in quality for a challenger competing against an
incumbent with a low quality rating, money will matter equally, if not more for the
incumbent. Though Gary Jacobson’s data will not be fully tested in this piece, the
findings will help set up for a comparison in research that is later to come. Essentially,
candidate quality will have an impact on the importance of campaign spending for
incumbents and challengers in the Brazilian Chamber of Deputies and the United States
House of Representatives. I can’t stress enough that these claims are not challenging the
theories of David Samuels and Gary Jacobson. Rather, they are attempting to isolate the
  12	
  
candidate quality variable to see its true impact on the importance of campaign spending
for candidates.
Data and Methods
The first test that is performed in this research deals with a logistic regression on
David Samuels’ previous data, while adding a “yes_no” variable. A zero was assigned to
the candidates within the top portion of their district based on vote percentage. Since the
district names were not distinguished in the data, I assumed that, for instance, in districts
with a magnitude of eight, the top eight candidate’s vote percentages were assigned a
zero, meaning they gained a seat. However, there were multiple districts with
magnitudes of eight (11 total). Therefore, the top eighty-eight candidate’s vote
percentages received a zero. After running this test, the same test is repeated, only this
time the data is isolated. I use filters to isolate the candidate quality variable. This
occurred in two ways. First, I tested all of the data from the eleven districts that had a
magnitude of eight. A filter was put on to exclude all of the candidates that received a
candidate quality rating of two. The reason this filter was put on was to create a test of
extreme cases: the highest quality rating and the lowest quality rating. In other words,
this isolated the extreme cases where either an incumbent or a challenger had a great
advantage in candidate quality in the 1989 elections. Only candidates with a quality
rating of 1 and 3 are tested. In doing so, I hope to pinpoint the extreme cases where
candidate quality definitely matters.
  13	
  
The next test in the research attempts to pinpoint percentages that explain how
much money a candidate needs to gain a seat in the largest district of the Brazilian
Chamber of Deputies; Sao Paolo. In doing so, the test gives out percentages based on the
amount of campaign funding received by the candidates. The first percentage describes
the chance the candidate has of gaining a seat based on their funding received. The
second percentage is just the first percentage subtracted from one hundred, which
describes the chance a candidate won’t gain a seat. David Samuels’ data is used,
however, a few tweaks are made to run the test Using the new yes_no variable, a logistic
regression test is used on David Samuel’s tweaked data. Then the Pr-Value test is run to
find the candidate’s percentages of gaining a seat in the Brazilian Chamber of Deputies
based on their cash received.
The last test that is used deals with summary statistics of the candidates from the
Sao Paolo district. Two different sets of summaries are established. First, all the
candidates with a quality rating of three are put into one dataset. Then, summary
statistics are performed on these candidates to pinpoint their average funding received
and percentage of votes received. Summary statistics are also found on the second
dataset, which includes all of the candidates from the Sao Paolo district with quality
ratings of one. I feel that these statistics from both datasets can be compared and
analyzed with the percentages from the “Pr-value” test to show that in extreme cases
where high quality candidates are facing low quality candidates, money will tend to
matter more to the low quality group.
Finally, I plugged the numbers from the previous summary statistics of the
average funding received back into the Prvalue command to determine the percent chance
  14	
  
on average that Incumbents with a quality rating of three and challengers with a quality
rating of one have to gain a seat in the Brazilian Chamber of Deputies. All the results are
displayed below.
Results
The first logistic regression test on the overall data shows that both the percent
cash and the incumbent variable are extremely significant to the dependent variable;
gaining a seat or not in the Brazilian Chamber of Deputies. The one difference included
in the data received from Professor David Samuels was the yes_no variable, which
described whether or not a candidate gained a seat. This variable essentially became the
dependent variable in the statistical analysis. The table with the statistics of the logistic
regression test is listed below.
[Insert Table 1)
The next test dealt with summary statistics when isolating the candidate quality
variable. The results of the summary statistics are very intriguing. The statistics for
candidates with a quality rating of three showed that on average, these candidates gained
a seat in the Brazilian Chamber of Deputies more often, they received more of the
percentage cash, and they received more of the percentage vote in their perspective
districts than candidates with a rating of one. The main variable that the research looks at
is the percentage cash received. Candidates with a quality of three on average received
3.35% of the campaign funds, while candidates with a quality rating of one on average
  15	
  
received 2.48 % of the cash. Obviously this shows how important being a quality
candidate is for election purposes. The table is shown below.
[Insert Table 2]
The next logistic regression results were also very intriguing. At first, a logistic
regression test was performed on all of the data provided by Professor Samuels. For this
test, I ran the data while filtering candidates who didn’t have an extreme quality rating.
So only challengers with ratings of one and incumbents with ratings of three were
included. What was interesting about these results was the fact that the test dropped the
candidate quality variable because of colinearity with the dependent variable. In other
words, the candidate quality variable almost perfectly explained whether or not the
incumbent or challenger gained a seat. This did not occur in the first logistic regression
test, which is important because it shows that when isolating the variable to only extreme
candidates, the candidate quality variable becomes extremely significant. The table is
listed below.
[Insert Table 3]
After the last logistic regression test was completed, the “Pr-value” command was
then used to find out the percentage chance that an incumbent and challenger have to gain
a seat in the Brazilian Chamber of Deputies. I ran this test on the largest district in
Brazil, with a magnitude of seventy. The results showed that when a candidate gained
  16	
  
5.4% of the funds in the district, they had a 100% chance of gaining a seat. When a
candidate gained .99% of the funds, they had a 90% chance of gaining a seat. The
candidates had an 80% chance of gaining a seat when they received .526% of the funds,
and they had a 70% chance of gaining a seat when they received .218% of the funds. The
table is listed below.
[Insert Table 4]
The last of the results includes more analysis on the largest district in Brazil, Sao
Paolo (Magnitude 70). The results show summary statistics of the candidates, while
again isolating the extreme quality incumbents and challengers. In the Sao Paolo district
for the 1989 election, thirty-two candidates received a quality rating of three, while
twenty-three received a rating of one. Eighteen of the candidates who were given a rating
of three were incumbents while only fourteen were challengers. What is striking is the
fact that only one incumbent in the district was given a quality rating of one, while the
other twenty-two candidates given a one were challengers. So it can obviously be said
that challengers in this district are at a heavy disadvantage in quality ratings. Another
significant result showed that out of the thirty-two candidates with a rating of three,
100% gained a seat. Out of the twenty-three candidates given a rating of one, only 47.8%
gained a seat.
Also in this table, percentages are shown that explain the chance the candidates
had to gain a seat based on the funds they received. The average amounts of cash
received for incumbents with a rating of three and challengers with a rating of one were
  17	
  
plugged into a “Pr-value” command. The results showed that on average, candidates
with a quality rating of three had an 86.7% chance of gaining a seat, while candidates
with a rating of one had a 75.2% chance. The results seem to show that candidate quality
has a great impact on electoral success. The table is shown below.
[Table 5]
Conclusion
As the tests have shown, candidate quality seems to have a significant impact on
electoral success in the Brazilian Chamber of Deputies. As stated before, many scholars
have attempted to explain the importance of campaign spending to candidates in any
legislative system. This paper has attempted to review and analyze the research of David
Samuels on campaign spending in the Brazilian Chamber of Deputies. However, I have
focused in on the candidate quality variable with great detail. The research attempts to
challenge the notion that incumbents and challenegers running for a seat in the Brazilian
Chamber of Deputies value campaign spending equally due to a weak incumbency
advantage present there. Instead, I argue that when extreme candidates, based on
candidate quality ratings, are competing against each other, the lower quality candidate
will value campaign spending more.
The results of all of the tests give sufficient evidence showing that candidate
quality has a definite impact on electoral success. The research also shows that when
isolating the candidate quality variable, and testing high quality incumbents against low
quality challengers in their perspective districts, money will tend to matter more to the
challenger. Through the research, I feel I can confidently argue that when extreme
  18	
  
candidates, based on candidate quality, are competing against one another, campaign
spending will matter more to the lower quality candidate.
Also through this research, a major question has definitely been left unanswered.
How does candidate quality affect the importance of campaign spending in other
countries? Interest in this question has been portrayed throughout this paper. Similar to
how I challenge the claim towards the Brazilian Chamber of Deputies, future research
can be conducted to study the United States House of Representatives. Do challengers
always value campaign funding and spending more than incumbents do, as previous
research has shown? Is there really always a problem of diminishing returns for
incumbents? I think, based on this research, that a future theory can be presented arguing
that when high quality challengers compete against low quality incumbents, campaign
funding will be equally if not more important to the incumbent in the United States.
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
  19	
  
	
  
	
  
	
  
References
Ames, Barry. (2001). The Deadlock of Democracy in Brazil. University of
Michigan Press, 331.
Coleman, J. J., & Manna, P. F. (2000). Congressional Campaign Spending and the
Quality of Democracy. Journal of Politics, 62(3), 757-789.
Green, D. P., & Krasno, J. S. (1988). Salvation for the Spendthrift Incumbent:
Reestimating the Effects of Campaign Spending in House elections.
American Journal of Political Science, 884-907.
Jacobson, G. C. (1978). The Effects of Campaign Spending in Congressional
Elections. The American political science review, 469-491.
Jones, M.P. (2002). Legislative Behavior and Executive-Legislative Relations in
Latin America. Latin American Research Review, 37(3), 176-188.
	
  
Samuels, D. (2001). Does Money Matter? Credible commitments and campaign
finance in new democracies: theory and evidence from Brazil. Comparative
Politics, 23-42.
Samuels, D. (2001). Incumbents and Challengers On a Level Playing Field:
Assessing the impact of campaign finance in Brazil. The journal of Politics,
63(02), 569-584.
Samuels, D. (2001). Money, Elections, and Democracy in Brazil. Latin American
Politics and Society, 43(2), 27-48.
Samuels, D. (2004). Presidentialism and Accountability for the Economy in
Comparative Perspective. American Political Science Review, 98, 425-436.
	
  
	
  
	
  
	
  
  20	
  
	
  
	
  
	
  
	
  
Table	
  1	
  
	
  
Logistic	
  Regression:	
  
David	
  Samuels’	
  Campaign	
  Spending	
  Data	
  
Including	
  the	
  yes_no	
  Variable	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Logistic	
  regression	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
   	
   	
  	
   Number	
  of	
  obs	
  	
  	
  =	
  	
  592
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   LR	
  chi2(2)	
  	
  	
  	
  	
  	
  =	
  	
  	
  	
  	
  	
  	
  51.82
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   Prob	
  >	
  chi2	
  	
  	
  	
  	
  =	
  	
  	
  	
  	
  	
  0.0000
Log	
  likelihood	
  =	
  -­‐294.35377	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
   	
   	
  Pseudo	
  R2	
  	
  	
  	
  	
  	
  	
  =	
  	
  	
  	
  	
  0.0809
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
	
  	
  	
  	
  yes0_no1	
  |	
  	
  	
  	
  	
  	
   	
  Coef.	
  	
  	
   	
  	
  	
  	
  Std.	
  Err.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  z	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  P>|z|	
  	
  	
  	
  	
  	
   [95%	
  Conf.	
  Interval]
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
	
  	
  	
  	
  	
  	
  	
  	
  cash	
  |	
  	
   	
   	
  -­‐.3015248	
  	
  	
  	
  	
  	
  .0627123	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐4.81	
  	
  	
  	
  	
  ***0.000	
  	
  	
  	
   -­‐.4244387	
  	
  	
  -­‐.1786109
	
  	
  	
  incumbent	
  |	
  	
   	
  -­‐.5302329	
  	
  	
  	
  	
  	
  	
  .2127577	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐2.49	
  	
  	
  	
  ***0.013	
  	
  	
   	
  -­‐.9472302	
  	
  	
  -­‐.1132355
	
  	
  	
  	
  	
  	
  	
  _cons	
  |	
   	
   	
  -­‐.3967193	
  	
  	
  	
  	
  	
  .1541656	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐2.57	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.010	
  	
  	
  	
  	
   -­‐.6988783	
  	
  	
  -­‐.0945604
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
  21	
  
	
  
	
  
	
  
	
  
Table	
  2	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  Variable	
  |	
  	
  	
  	
  	
  	
  	
  	
  Obs	
  	
  	
  	
  	
  	
   	
  	
  	
  Mean	
  	
  	
   	
   	
  	
  Std.	
  Dev.	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  Min	
  	
  	
  	
  	
  	
  	
  	
  	
   Max
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
	
  	
  	
  	
  yes0_no1	
  |	
  	
  188	
  	
  	
  	
   	
  .0585106	
  	
  	
   	
  	
   	
  .2353332	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
  	
  1
	
  	
  	
  	
  	
  	
  	
  	
  cash	
  |	
  	
  	
  	
  	
  	
  	
  188	
  	
  	
   	
  	
  3.354705	
  	
  	
  	
  	
   	
  	
  3.93233	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  .0336787	
  	
  	
  	
  	
  	
  	
  	
   22.28703
	
  	
  	
  	
  	
  	
  	
  	
  vote	
  |	
  	
  	
  	
  	
  	
  	
  	
  188	
  	
  	
  	
  	
   	
  	
  1.899043	
  	
  	
  	
  	
   	
  1.814032	
  	
   	
  	
  	
  	
  	
  	
  	
  .0228288	
  	
   9.731059
	
  	
  	
  	
  Variable	
  |	
  	
  	
  	
  	
  	
  	
  Obs	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  Mean	
  	
  	
  	
  	
   	
   Std.	
  Dev.	
  	
  	
  	
  	
  	
   	
  	
  	
   Min	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  Max
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
	
  	
  	
  	
  	
  	
  	
  	
  yes0_no1	
  |138	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  .4710145	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  .5009776	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  0	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  1
	
  	
  	
  	
  	
  	
  	
  	
  cash|	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  138	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2.482561	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.378081	
  	
  	
   	
   	
  .0000204	
  	
   	
  	
  	
  	
  26.04973
	
  	
  	
  	
  	
  	
  	
  	
  vote|	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  138	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1.113453	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1.319865	
  	
  	
  	
   	
   .0187311	
  	
  	
   	
  	
  	
  	
  	
  8.541571
SUMMARY	
  STATISTICS	
  FOR	
  CANDIDATES	
  WITH	
  A	
  
QUALITY	
  RATING	
  OF	
  1
SUMMARY	
  STATISTICS	
  FOR	
  CANDIDATES	
  WITH	
  A	
  
QUALITY	
  RATING	
  OF	
  3
  22	
  
	
  
	
  
	
  
	
  
Table	
  3	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
	
  	
  	
  	
  yes0_no1	
  |	
  	
  	
  	
  	
  	
  Coef.	
  	
  	
   	
   	
  Std.	
  Err.	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  z	
  	
  	
  	
   	
   	
  P>|z|	
  	
  	
  	
   	
  	
  	
  	
  [95%	
  Conf.	
  Interval]
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
	
  	
  	
  incumbent	
  |	
  	
  	
  	
  	
  	
  	
  -­‐2.371855	
  	
  	
   	
  .4568487	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  -­‐5.19	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ***	
  0.000	
  	
  	
  	
  	
  	
   	
  	
  -­‐3.267262	
  	
  	
  -­‐1.476448
	
  	
  	
  	
  	
  	
  	
  	
  cash	
  |	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  .0250166	
  	
  	
   	
  .0729069	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.34	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.731	
  	
  	
  	
  	
   	
  	
  -­‐.1178782	
  	
  	
  	
  .1679115
	
  	
  	
  	
  candqual	
  |	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0	
  	
  (omitted)	
  
	
  	
  	
  	
  	
  	
  	
  _cons	
  |	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1.156952	
  	
  	
   	
  .3083069	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.75	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.000	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  .5526819	
  	
  	
  	
  1.761223
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Logistic	
  Regression:	
  Incumbents	
  (Rating	
  3)	
  
Challengers	
  (Rating	
  1)
  23	
  
	
  
	
  
	
  
	
  
Table	
  4	
  
	
  
	
  
	
  
	
  
	
  
PERCENTAGE	
  OF	
  FUNDS	
  
RECEIVED	
  
Pr(y=0/x)	
  	
  
Chance	
  of	
  Gaining	
  	
  
a	
  Seat	
  
Pr(y=1/x)	
  
Chance	
  Not	
  Gaining	
  	
  
a	
  Seat	
  
5.4%	
   100%	
   0%	
  
.99%	
   90%	
   10%	
  
.526%	
   80%	
   20%	
  
.218%	
   70%	
   30%	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Threshold	
  to	
  Win	
  Seat	
  in	
  District	
  With	
  Magnitude	
  of	
  70
  24	
  
	
  
	
  
	
  
	
  
Table	
  5	
  
	
  
	
  
Candidates	
  with	
  a	
  Quality	
  Rating	
  of	
  3	
   Candidates	
  with	
  a	
  Quality	
  Rating	
  of	
  1	
  
Thirty-­‐Two	
  Candidates	
  received	
  a	
  Quality	
  
Rating	
  of	
  3	
  
Twenty-­‐Three	
  Candidates	
  received	
  a	
  Quality	
  Rating
18	
  Incumbents	
  	
  
14	
  Challengers	
  	
  
One	
  Incumbent	
  	
  
Twenty-­‐Two	
  Challengers	
  
32	
  Out	
  of	
  32	
  Gained	
  a	
  Seat	
  
100%	
  
11	
  Out	
  of	
  23	
  Gained	
  a	
  Seat	
  
47.8%	
  
Average	
  Percent	
  of	
  Vote:	
  .495%	
  
Average	
  Percent	
  of	
  Cash	
  Received:	
  .807%	
  
Average	
  Percent	
  of	
  Vote:	
  .155%	
  
Average	
  Percent	
  of	
  Cash	
  Received:	
  .368%	
  	
  
	
  
	
  
	
  
Analysis	
  of	
  Sao	
  Paolo	
  District:	
  Magnitude	
  70
*When	
  Using	
  PR-­‐value	
  test,	
  Candidates	
  with	
  a	
  Quality	
  Rating	
  of	
  3	
  have	
  a	
  higher	
  chance	
  of	
  gaining	
  a	
  
seat.
CANDIDATE	
  (QUALITY	
  3):	
  86.7%	
   	
   CANDIDATE	
  (QUALITY	
  1):	
  75.2%

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Paper

  • 1.         The Importance of Campaign Spending For Incumbents and Challengers in the Brazilian Chamber of Deputies: The Candidate Quality Argument By Joel Ames POLS 496 Latin American Politics Professor Juan Pablo Micozzi
  • 2.   2   Abstract Campaign spending in elections has been a popular subject among scholars of political science in the United States. Not much about campaign spending has been studied in Latin America though. One scholar has done an excellent job of analyzing campaign spending in Brazil. Professor David Samuels argues that both incumbents and challengers in the Brazilian Chamber of Deputies value campaign spending equally because of the weak incumbency advantage. In this piece, I analyze David Samuels’ campaign spending data from the 1989 Brazilian Chamber of Deputies election. I hypothesize that though Samuels’ theory is logical, when isolating the candidate quality variable in the data, the importance of campaign spending to certain candidates will be impacted. In other words, when high quality incumbents compete against low quality challengers, the importance of campaign spending will be greater for challengers.
  • 3.   3   Campaign spending in elections has been a popular subject for scholars of political science in recent years. How much does campaign spending really matter for election outcomes? Many scholars have attempted to answer this question in the United States. However, there are very few pieces pertaining to campaign spending in Latin American elections. One scholas in particular goes into great detail about campaign spending in Brazilian elections. David Samuels has made great strides in explaining the importance of campaign spending in Brazil. This paper will expand on and analyze his previous work dealing with differences between incumbent and challenger campaign spending in Brazil and the United States. It will also use David Samuels’ model to delve further into the importance of candidate quality in both United States and Brazilian elections, to see if there is a difference between high quality candidates and low quality candidates while relating it to their individual campaign spending. The piece that this paper will expand on and analyze further is David Samuels’ “Incumbents and Challengers on a Level Playing Field: Assessing the Impact of Campaign Finance in Brazil”. In this piece, David Samuels hypothesizes that unlike the United States, campaign spending matters equally for both challengers and incumbents in Brazil. While the United States has an extreme incumbency advantage in the House of Representatives, Brazil’s incumbency advantage in the Chamber of Deputies is much weaker (Samuels 2001). Therefore, candidates who are challengers and incumbents in Brazil value campaign spending equally for the purpose of gaining name recognition and political clout. Using David Samuels’ data from the piece, I want to pinpoint the percentage of campaign spending in each Brazilian district that a candidate must spend to gain a
  • 4.   4   positive chance of gaining a seat. In other words, the paper’s first goal is to pinpoint a threshold for a large district in Brazil. This threshold will show the percentage of campaign funding a candidate must achieve to have a better than 50-50 shot of winning a seat. This will add to the results that David Samuels found in his paper. This paper will not only perform the test on all the candidates from the data sample, but it will also focus in on the candidates with high and low quality grades that were assigned in Samuels’ piece. So the threshold test will be performed on candidates that received the highest and lowest scores of quality in a large district. Though scholars examining the United States House of Representatives have already determined this threshold, the paper will use David Samuels’ empirical model to set a basis for a future theory for incumbents and challengers in the United States. By narrowing the sample to those candidates considered “high quality”, this paper will attempt to determine whether the incumbency advantage theory David Samuels presents changes when looking at only high quality candidates from Brazil and the United States. The results may show that the apparent difference in incumbency advantage between Brazil and the United States may not apply for high quality candidates that are challengers. In other words, campaign spending may be more important for incumbents in the United States when facing a high quality candidate. In the same sense, campaign spending may not be as equally important when a high quality candidate is involved in Brazil. The paper consists of four sections. The first section of this paper starts by further examining David Samuels’ piece on campaign spending for incumbents and challengers in Brazil. His section of Candidate quality will be examined further as well. Since, this
  • 5.   5   paper attempts to draw a comparison between high quality candidates and campaign spending in Brazil and in the United States, literature will be reviewed on why the countries are good to compare. Previous literature has determined that with Brazil’s open-list proportional representation method of elections, candidates do indeed foster a personal vote. This makes it easier to compare to the United States, which in the electoral system also fosters a personal vote. Previous literature will be examined to also review the work on campaign spending in the United States. Peter Jacobson’s piece identifying the amount a challenger must spend to compete for a seat in the House of Representatives will be reviewed. After reviewing all the literature on campaign spending in Brazil and the United States, a hypothesis is then formed in the next section. It is expected that when examining the factor of candidate quality further, that the strength of the incumbency advantage in both Brazil and the United States will change. David Samuels makes an extremely valid argument when determining that campaign spending matters equally for both incumbents and challengers in Brazil, while the incumbency advantage in the United States requires that incumbents worry about spending less than challengers. This paper’s purpose is not to challenge his findings. Rather it is to expand on his variable of candidate quality, while finding the threshold to achieve a positive chance of winning a seat in Brazil based on the quality of the candidate. The next section of the paper includes the testing and analyzing of the data. A logistic regression test is performed on David Samuels’ data from his piece “Incumbents and Challengers on a Level Playing Field: Assessing the Impact of Campaign Finance in Brazil”. Then the same tests will be performed again, however, this time only candidates
  • 6.   6   with the highest and lowest candidate quality rating will be examined. Next a “Pr-value” test is performed on the district with the largest magnitude in the data (Sao Paolo) to pinpoint the percentage of campaign spending a candidate must have to achieve a positive chance of winning a seat. Finally, summary statistics will be drawn from the Sao Paolo district, and they will be tied in to the “Pr-value” test. These tests should yield results that reveal a not so equal playing field when it comes to campaign spending in the Brazilian Chamber of Deputies. The results will be compared to see if the incumbency advantage theory David Samuels presents still holds for Brazil and a new theory will be presented for further research into the United States. Finally, the results are displayed and interpreted, and a conclusion is drawn based on the findings. Literature Review David Samuels’ piece on incumbent and challenger campaign spending in Brazil has been used as a basis for all research questions on campaign spending in Latin America. It has also done something that many scholars have not done. The piece looks to compare campaign spending in Brazil to campaign spending in the United States: “Yet despite the potentially critical role of campaign finance, research on this issue remains largely confined to the US. Surprisingly few studies explore campaign finance in comparative perspective” (Samuels 2000). Samuels has written many pieces exploring the similarities and differences between campaign spending in Brazil and the United States. The one this paper will evaluate the most is the one dealing with the idea of a level playing field with campaign spending for incumbents and challengers for Brazil.
  • 7.   7   He argues that “Brazilian incumbents and challengers translate money into votes at equal rates. This contrasts with a prominent claim about U.S. House elections---that incumbents translate money into votes less effectively than challengers” (Samuels 2001). Before jumping into his theory and findings more, it is important to establish why Brazil and the United States can be compared without any outside variables that would taint the research. Most electoral systems in Latin America are significantly different from the United States; however, Brazil’s electoral system has a necessary component similar to the United States’. Scholars of political science have determined that the Brazilian Chamber of Deputies is one of the most studied chambers of government, behind the U. S. House of Representatives (Jones 2002). Obviously this paper is analyzing work by David Samuels, who is one of the main contributors to these forms of research. Mark Jones explains why scholars are studying the Brazilian Chamber of Deputies and the U.S. House of Representatives more than any other legislative institution: “One prominent explanation for the relatively large-scale study of the Brazilian Chamber of Deputies is the candidate-centered nature of legislators, which makes the application of theories developed for the study of U.S. Congress more easily transferable than to party-centered countries and also makes the individual legislator the most relevant unit of analysis, as in the U.S. Congress” (Jones 2002). In other words, both the United States House of Representatives and the Brazilian Chamber of Deputies foster the personal vote. Candidates will individually go out to gain name recognition and clout to win a seat in office. Barry Ames, in The Deadlock of
  • 8.   8   Democracy in Brazil, argues that unlike many Latin American countries, the Brazilian Chamber of Deputies is an outlier when it comes to candidate orientation and behavior. Candidates of the Brazilian Chamber of Deputies are much more individualistic and free from party constraints (Ames 2001). This is a direct result from the combination of Brazil’s open-list proportional representation system, the large districts magnitudes present in the electoral system, and their nomination rules. Anyone can run in Brazil’s electoral system. Like the United States, these nominees raise and spend their own campaign funds and there is no set restriction on how much they can spend (Samuels 2001). Therefore it fosters this idea of a personal vote. Unknown candidates must gain name recognition through individualistic campaigning which strays away from party affiliation. It has been established that both the Brazilian Chamber of Deputies and the United States House of Representatives hold elections that foster the personal vote. This is why they can be compared without any outside variable that will affect the validity of any research or tests. Looking into Samuels’ piece on the level playing field for challengers and incumbents in Brazil when it comes to campaign spending, Samuels first points out how important money is to elections. He then goes on to explore the idea of a campaign-spending limit in Brazil. Most scholars argue that that in the United States, spending limits would create a protection agent for incumbents, due to the fact that incumbents experience diminishing returns after spending too much anyway. Samuels finds evidence that this isn’t true in Brazil, and describes four factors that contribute to Brazil’s weak incumbency advantage: “holding a seat in the Chamber provides little political payoff in terms of name recognition, the best incumbents often choose not to run
  • 9.   9   again, challengers are often more prominent than incumbents, and the electoral system undermines incumbents’ self-promotional efforts” (Samuels 2001). Samuels’ statistical evidence that campaign spending matters equally for both incumbents and challengers in Brazil is extremely valid. The one thing that this paper is trying to tweak is analyzing further his variable of candidate quality. Similar notions have been presented towards research on campaign spending in the United States House of Representatives. Gary Jacobson, from the Department of Political Science at UC San Diego has provided data regarding campaign spending in the United States House of Representatives. In fact, his findings detailing the threshold needed for a candidate to gain a positive chance of winning a seat in the House have inspired the foundation of this paper. However, as stated earlier, this particular research is being designed to thoroughly control for the candidate quality variable. “Others argue that Jacobson does not do this in his research. Unfortunately Jacobson's data analysis either neglects the direct effect of candidate quality entirely or severely underestimates the influence of quality due to poor measurement. Integrating challenger quality, its interaction with challenger spending, and the effects of incumbent spending into Jacobson’s framework improves the predictive accuracy of the model and contributes to our understanding of the House vote” (Green 1988). So while campaign spending may matter more for challengers and less for incumbents in the large spectrum of the electoral system of the House of representatives, Donald Green and Jonathan Krasno argue that this is not always the case when a quality rated challenger is involved. Once a high quality challenger is involved, the importance of
  • 10.   10   campaign spending may become more equal for challengers and incumbents. This is exactly what this paper is trying to assess in Brazil. By focusing in on campaign spending by only high quality challengers and incumbents, there may be an ambiguity towards David Samuels’ theory that a level playing field exists in Brazil. Hypothesis and Theory As established earlier, money matters in getting elected. What is undoubtedly a heated debate among scholars is left somewhat unanswered. Who does campaign spending matter more too? Many scholars have done significant research on this particular topic, including David Samuels, who focuses in on the Brazilian Chamber of deputies, and Gary Jacobson, who analyzes the United States House of Representatives. Both put forward excellent research on each legislative entity. However, this paper’s goal is to analyze further into their data and focus in on high quality challengers for both the House of Representatives and the Brazilian Chamber of Deputies. Again, this is not a challenge against their theories. Rather, it is a more in depth look into the candidate quality variable and the effect on campaign spending. David Samuels argues that campaign spending is equally important for both challengers and incumbents in the Brazilian Chamber of Deputies. However, I hypothesize that when there is a significant difference in candidate quality between who is running in each district, money will matter more to certain candidates. For instance, when a challenger that is given a quality rating of one, according to David Samuels’ data,
  • 11.   11   is competing with an incumbent with a candidate quality rating of three (the highest rating), money will matter more to the challenger. In a similar sense, when a challenger has a quality rating of three and is competing against an incumbent with a rating of one, money will matter more to the incumbent. To summarize, candidate quality does have an impact on how important campaign spending is to incumbents and challengers. Therefore, the importance of campaign spending in situations where there are candidates with very different campaign qualities will not be as equal as past research has shown. This can also be predicted towards the United States House of Representatives. In Gary Jacobson’s piece on campaign spending in the United States House of Representatives, he argues that campaign spending matters significantly less for incumbents, who will see diminishing returns after spending over a certain amount. Campaign spending for challengers, on the other hand, matters a great deal to gain name recognition and momentum. Similar to the hypothesis made towards campaign spending in Brazil, I hypothesize that when isolating situations where both candidate’s quality rating is very different, the importance of campaign spending will be impacted. In other words, when there is a high rating in quality for a challenger competing against an incumbent with a low quality rating, money will matter equally, if not more for the incumbent. Though Gary Jacobson’s data will not be fully tested in this piece, the findings will help set up for a comparison in research that is later to come. Essentially, candidate quality will have an impact on the importance of campaign spending for incumbents and challengers in the Brazilian Chamber of Deputies and the United States House of Representatives. I can’t stress enough that these claims are not challenging the theories of David Samuels and Gary Jacobson. Rather, they are attempting to isolate the
  • 12.   12   candidate quality variable to see its true impact on the importance of campaign spending for candidates. Data and Methods The first test that is performed in this research deals with a logistic regression on David Samuels’ previous data, while adding a “yes_no” variable. A zero was assigned to the candidates within the top portion of their district based on vote percentage. Since the district names were not distinguished in the data, I assumed that, for instance, in districts with a magnitude of eight, the top eight candidate’s vote percentages were assigned a zero, meaning they gained a seat. However, there were multiple districts with magnitudes of eight (11 total). Therefore, the top eighty-eight candidate’s vote percentages received a zero. After running this test, the same test is repeated, only this time the data is isolated. I use filters to isolate the candidate quality variable. This occurred in two ways. First, I tested all of the data from the eleven districts that had a magnitude of eight. A filter was put on to exclude all of the candidates that received a candidate quality rating of two. The reason this filter was put on was to create a test of extreme cases: the highest quality rating and the lowest quality rating. In other words, this isolated the extreme cases where either an incumbent or a challenger had a great advantage in candidate quality in the 1989 elections. Only candidates with a quality rating of 1 and 3 are tested. In doing so, I hope to pinpoint the extreme cases where candidate quality definitely matters.
  • 13.   13   The next test in the research attempts to pinpoint percentages that explain how much money a candidate needs to gain a seat in the largest district of the Brazilian Chamber of Deputies; Sao Paolo. In doing so, the test gives out percentages based on the amount of campaign funding received by the candidates. The first percentage describes the chance the candidate has of gaining a seat based on their funding received. The second percentage is just the first percentage subtracted from one hundred, which describes the chance a candidate won’t gain a seat. David Samuels’ data is used, however, a few tweaks are made to run the test Using the new yes_no variable, a logistic regression test is used on David Samuel’s tweaked data. Then the Pr-Value test is run to find the candidate’s percentages of gaining a seat in the Brazilian Chamber of Deputies based on their cash received. The last test that is used deals with summary statistics of the candidates from the Sao Paolo district. Two different sets of summaries are established. First, all the candidates with a quality rating of three are put into one dataset. Then, summary statistics are performed on these candidates to pinpoint their average funding received and percentage of votes received. Summary statistics are also found on the second dataset, which includes all of the candidates from the Sao Paolo district with quality ratings of one. I feel that these statistics from both datasets can be compared and analyzed with the percentages from the “Pr-value” test to show that in extreme cases where high quality candidates are facing low quality candidates, money will tend to matter more to the low quality group. Finally, I plugged the numbers from the previous summary statistics of the average funding received back into the Prvalue command to determine the percent chance
  • 14.   14   on average that Incumbents with a quality rating of three and challengers with a quality rating of one have to gain a seat in the Brazilian Chamber of Deputies. All the results are displayed below. Results The first logistic regression test on the overall data shows that both the percent cash and the incumbent variable are extremely significant to the dependent variable; gaining a seat or not in the Brazilian Chamber of Deputies. The one difference included in the data received from Professor David Samuels was the yes_no variable, which described whether or not a candidate gained a seat. This variable essentially became the dependent variable in the statistical analysis. The table with the statistics of the logistic regression test is listed below. [Insert Table 1) The next test dealt with summary statistics when isolating the candidate quality variable. The results of the summary statistics are very intriguing. The statistics for candidates with a quality rating of three showed that on average, these candidates gained a seat in the Brazilian Chamber of Deputies more often, they received more of the percentage cash, and they received more of the percentage vote in their perspective districts than candidates with a rating of one. The main variable that the research looks at is the percentage cash received. Candidates with a quality of three on average received 3.35% of the campaign funds, while candidates with a quality rating of one on average
  • 15.   15   received 2.48 % of the cash. Obviously this shows how important being a quality candidate is for election purposes. The table is shown below. [Insert Table 2] The next logistic regression results were also very intriguing. At first, a logistic regression test was performed on all of the data provided by Professor Samuels. For this test, I ran the data while filtering candidates who didn’t have an extreme quality rating. So only challengers with ratings of one and incumbents with ratings of three were included. What was interesting about these results was the fact that the test dropped the candidate quality variable because of colinearity with the dependent variable. In other words, the candidate quality variable almost perfectly explained whether or not the incumbent or challenger gained a seat. This did not occur in the first logistic regression test, which is important because it shows that when isolating the variable to only extreme candidates, the candidate quality variable becomes extremely significant. The table is listed below. [Insert Table 3] After the last logistic regression test was completed, the “Pr-value” command was then used to find out the percentage chance that an incumbent and challenger have to gain a seat in the Brazilian Chamber of Deputies. I ran this test on the largest district in Brazil, with a magnitude of seventy. The results showed that when a candidate gained
  • 16.   16   5.4% of the funds in the district, they had a 100% chance of gaining a seat. When a candidate gained .99% of the funds, they had a 90% chance of gaining a seat. The candidates had an 80% chance of gaining a seat when they received .526% of the funds, and they had a 70% chance of gaining a seat when they received .218% of the funds. The table is listed below. [Insert Table 4] The last of the results includes more analysis on the largest district in Brazil, Sao Paolo (Magnitude 70). The results show summary statistics of the candidates, while again isolating the extreme quality incumbents and challengers. In the Sao Paolo district for the 1989 election, thirty-two candidates received a quality rating of three, while twenty-three received a rating of one. Eighteen of the candidates who were given a rating of three were incumbents while only fourteen were challengers. What is striking is the fact that only one incumbent in the district was given a quality rating of one, while the other twenty-two candidates given a one were challengers. So it can obviously be said that challengers in this district are at a heavy disadvantage in quality ratings. Another significant result showed that out of the thirty-two candidates with a rating of three, 100% gained a seat. Out of the twenty-three candidates given a rating of one, only 47.8% gained a seat. Also in this table, percentages are shown that explain the chance the candidates had to gain a seat based on the funds they received. The average amounts of cash received for incumbents with a rating of three and challengers with a rating of one were
  • 17.   17   plugged into a “Pr-value” command. The results showed that on average, candidates with a quality rating of three had an 86.7% chance of gaining a seat, while candidates with a rating of one had a 75.2% chance. The results seem to show that candidate quality has a great impact on electoral success. The table is shown below. [Table 5] Conclusion As the tests have shown, candidate quality seems to have a significant impact on electoral success in the Brazilian Chamber of Deputies. As stated before, many scholars have attempted to explain the importance of campaign spending to candidates in any legislative system. This paper has attempted to review and analyze the research of David Samuels on campaign spending in the Brazilian Chamber of Deputies. However, I have focused in on the candidate quality variable with great detail. The research attempts to challenge the notion that incumbents and challenegers running for a seat in the Brazilian Chamber of Deputies value campaign spending equally due to a weak incumbency advantage present there. Instead, I argue that when extreme candidates, based on candidate quality ratings, are competing against each other, the lower quality candidate will value campaign spending more. The results of all of the tests give sufficient evidence showing that candidate quality has a definite impact on electoral success. The research also shows that when isolating the candidate quality variable, and testing high quality incumbents against low quality challengers in their perspective districts, money will tend to matter more to the challenger. Through the research, I feel I can confidently argue that when extreme
  • 18.   18   candidates, based on candidate quality, are competing against one another, campaign spending will matter more to the lower quality candidate. Also through this research, a major question has definitely been left unanswered. How does candidate quality affect the importance of campaign spending in other countries? Interest in this question has been portrayed throughout this paper. Similar to how I challenge the claim towards the Brazilian Chamber of Deputies, future research can be conducted to study the United States House of Representatives. Do challengers always value campaign funding and spending more than incumbents do, as previous research has shown? Is there really always a problem of diminishing returns for incumbents? I think, based on this research, that a future theory can be presented arguing that when high quality challengers compete against low quality incumbents, campaign funding will be equally if not more important to the incumbent in the United States.                                            
  • 19.   19         References Ames, Barry. (2001). The Deadlock of Democracy in Brazil. University of Michigan Press, 331. Coleman, J. J., & Manna, P. F. (2000). Congressional Campaign Spending and the Quality of Democracy. Journal of Politics, 62(3), 757-789. Green, D. P., & Krasno, J. S. (1988). Salvation for the Spendthrift Incumbent: Reestimating the Effects of Campaign Spending in House elections. American Journal of Political Science, 884-907. Jacobson, G. C. (1978). The Effects of Campaign Spending in Congressional Elections. The American political science review, 469-491. Jones, M.P. (2002). Legislative Behavior and Executive-Legislative Relations in Latin America. Latin American Research Review, 37(3), 176-188.   Samuels, D. (2001). Does Money Matter? Credible commitments and campaign finance in new democracies: theory and evidence from Brazil. Comparative Politics, 23-42. Samuels, D. (2001). Incumbents and Challengers On a Level Playing Field: Assessing the impact of campaign finance in Brazil. The journal of Politics, 63(02), 569-584. Samuels, D. (2001). Money, Elections, and Democracy in Brazil. Latin American Politics and Society, 43(2), 27-48. Samuels, D. (2004). Presidentialism and Accountability for the Economy in Comparative Perspective. American Political Science Review, 98, 425-436.        
  • 20.   20           Table  1     Logistic  Regression:   David  Samuels’  Campaign  Spending  Data   Including  the  yes_no  Variable                                           Logistic  regression                                                                         Number  of  obs      =    592                                                                                                                             LR  chi2(2)            =              51.82                                                                                                                               Prob  >  chi2          =            0.0000 Log  likelihood  =  -­‐294.35377                                                      Pseudo  R2              =          0.0809 -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐        yes0_no1  |              Coef.              Std.  Err.                                z                      P>|z|             [95%  Conf.  Interval] -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐                cash  |        -­‐.3015248            .0627123                  -­‐4.81          ***0.000         -­‐.4244387      -­‐.1786109      incumbent  |      -­‐.5302329              .2127577                  -­‐2.49        ***0.013        -­‐.9472302      -­‐.1132355              _cons  |      -­‐.3967193            .1541656                  -­‐2.57                      0.010           -­‐.6988783      -­‐.0945604 -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
  • 21.   21           Table  2                                                      Variable  |                Obs                  Mean            Std.  Dev.                        Min                   Max -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐        yes0_no1  |    188          .0585106            .2353332                        0                        1                cash  |              188          3.354705              3.93233                    .0336787                 22.28703                vote  |                188              1.899043            1.814032                  .0228288     9.731059        Variable  |              Obs                          Mean             Std.  Dev.                   Min                            Max -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐                yes0_no1  |138                          .4710145                          .5009776                    0                                          1                cash|                      138                            2.482561                        4.378081          .0000204            26.04973                vote|                      138                            1.113453                        1.319865           .0187311                8.541571 SUMMARY  STATISTICS  FOR  CANDIDATES  WITH  A   QUALITY  RATING  OF  1 SUMMARY  STATISTICS  FOR  CANDIDATES  WITH  A   QUALITY  RATING  OF  3
  • 22.   22           Table  3                                                               -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐        yes0_no1  |            Coef.          Std.  Err.                              z            P>|z|                [95%  Conf.  Interval] -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐+-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐      incumbent  |              -­‐2.371855        .4568487                    -­‐5.19                              ***  0.000                -­‐3.267262      -­‐1.476448                cash  |                          .0250166        .0729069                        0.34                                0.731              -­‐.1178782        .1679115        candqual  |                    0    (omitted)                _cons  |                            1.156952        .3083069                        3.75                              0.000                              .5526819        1.761223 -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Logistic  Regression:  Incumbents  (Rating  3)   Challengers  (Rating  1)
  • 23.   23           Table  4             PERCENTAGE  OF  FUNDS   RECEIVED   Pr(y=0/x)     Chance  of  Gaining     a  Seat   Pr(y=1/x)   Chance  Not  Gaining     a  Seat   5.4%   100%   0%   .99%   90%   10%   .526%   80%   20%   .218%   70%   30%                                     Threshold  to  Win  Seat  in  District  With  Magnitude  of  70
  • 24.   24           Table  5       Candidates  with  a  Quality  Rating  of  3   Candidates  with  a  Quality  Rating  of  1   Thirty-­‐Two  Candidates  received  a  Quality   Rating  of  3   Twenty-­‐Three  Candidates  received  a  Quality  Rating 18  Incumbents     14  Challengers     One  Incumbent     Twenty-­‐Two  Challengers   32  Out  of  32  Gained  a  Seat   100%   11  Out  of  23  Gained  a  Seat   47.8%   Average  Percent  of  Vote:  .495%   Average  Percent  of  Cash  Received:  .807%   Average  Percent  of  Vote:  .155%   Average  Percent  of  Cash  Received:  .368%           Analysis  of  Sao  Paolo  District:  Magnitude  70 *When  Using  PR-­‐value  test,  Candidates  with  a  Quality  Rating  of  3  have  a  higher  chance  of  gaining  a   seat. CANDIDATE  (QUALITY  3):  86.7%     CANDIDATE  (QUALITY  1):  75.2%