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UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS
                               General Certificate of Education
                               Advanced Subsidiary Level and Advanced Level



               BUSINESS STUDIES                                                                                        9707/02
               Paper 2 Data Response                                                                           May/June 2007
                                                                                                            1 hour 30 minutes
               Additional Materials:     Answer Booklet/Paper
*2170690264*




               READ THESE INSTRUCTIONS FIRST

               If you have been given an Answer Booklet, follow the instructions on the front cover of the Booklet.
               Write your Centre number, candidate number and name on all the work you hand in.
               Write in dark blue or black pen.
               Do not use staples, paper clips, highlighters, glue or correction fluid.

               Answer all questions.
               The businesses described in this question paper are entirely fictitious.

               At the end of the examination, fasten all your work securely together.
               The number of marks is given in brackets [ ] at the end of each question or part question.




                                                 This document consists of 4 printed pages.

               (FF) T23751/3
               © UCLES 2007                                                                                           [Turn over
2

1                                              Tech New

         Tech New (TN) is a small private limited company that assembles and sells
         computers to homes, schools and small businesses. TN competes on price with
         larger multinational businesses. TN has retail outlets in several major towns that sell
         components as well as computers.

         Recently TN’s sales of computers have fallen rapidly. This was mainly due to                5
         aggressive marketing by competitors. However Tariq, the Managing Director, noticed
         that there was a big increase in the sales of components to customers for improving
         their own computers.

         The following is an extract from TN’s accounts:


                               Table 1: Extract from accounts ($000)                                10

                                             2005                2006              % Change
         Sales of computers                   80                   40                  −50
         Sales of components                  50                   90
         Rent on shops                        20                   50                 +150
         Stocks                                5                   10                 +100          15


         Tariq is thinking of changing the product mix by focusing more on the sale of
         components. He is also investigating the possibility of selling these products over
         the Internet rather than in TN’s shops. Tariq realizes that these changes will require
         a different approach to marketing.

         Some computer components become out-of-date very quickly due to rapid changes              20
         in technology. This can cause stock control problems for TN. If TN buys components
         in bulk, they receive large discounts from suppliers. The storage costs for all of their
         components is low. Tariq has the latest stock information for TN:


                                            Table 2: Stocks

         Component             Weeks before         Stocks       Demand              Supplier       25
                               new model            (weeks
                               becomes              worth of
                               available            sales)
         Memory upgrades          16                 24          Rising              Reliable
         Hard drives              52                  1          Steady              Unreliable     30
         Keyboards/mice          104                 12          Unpredictable       Reliable




© UCLES 2007                                   9707/02/M/J/07
3

    (a) Explain the terms:

          (i)   private limited company (line 1)                                                    [3]
         (ii)   multinational (line 3).                                                             [3]

    (b) (i)     Calculate the percentage change in sales of components between 2005 and 2006.       [2]
         (ii)   How does your answer to (b)(i) and other information in Table 1 support Tariq’s idea of
                focusing more on the sale of components?                                            [6]

    (c) Discuss the marketing and other factors that Tariq should consider before deciding whether to
        sell components on the Internet.                                                         [10]

    (d) Using the information in Table 2, explain one method of stock control that TN could use to
        improve its management of stock.                                                       [6]




© UCLES 2007                                       9707/02/M/J/07                           [Turn over
4

2                                                                   Bee’s Meals

              Mrs Bee runs Bee’s Meals (BM) as a sole trader. She started her business 5 years
              ago providing cooked food to a local restaurant. The business now employs 5 of
              Mrs Bee’s friends and her son, and she supplies 10 restaurants. Mrs Bee wants to
              continue expanding the business and she sees an opportunity to supply workers at
              an industrial site 10 km away with lunches (hot and cold). She would have to sell her                                                   5
              current premises and move to new larger rented premises nearby. She would
              have to change the production system from batch to flow, which would involve
              buying new equipment.

              She is concerned about how her employees might react to moving and to changes in
              the way that they work. She has the following information on the proposed change:                                                     10

                                           Table 1: Data for proposed new equipment

                                  Cost                                                                     $100,000
                                  Estimated payback period                                                 2 years
                                  Expected useful life                                                     5 years
                                  Residual value                                                           $20,000                                  15

              Mrs Bee is wondering about possible sources of finance for the expansion and she
              has the following financial information:

                                           Table 2: Financial data and forecasts ($000)

                                                                            2006                       2007 forecast
                                  Retained Profit                             25                                50                                  20
                                  Fixed Assets                                50                                50
                                  Working Capital                             10                                20
                                  Long term Loans                              5                                 5
                                  Owner’s capital                             25                                25

       (a) Explain the following terms:

              (i)    sole trader (line 1)                                                                                                                 [3]
             (ii)    payback. (line 13)                                                                                                                   [3]

       (b) (i)       Calculate the annual depreciation on the new equipment using the straight-line method.
                                                                                                         [3]
             (ii)    Briefly explain how depreciation affects BM’s accounts.                                                                              [3]

       (c) With reference to Table 2 discuss possible internal sources of finance for BM’s proposed
           expansion.                                                                            [8]

       (d) Discuss the impact on BM and its workers of a change from batch to flow production.
                                                                                          [10]



Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.

University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of
Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

© UCLES 2007                                                         9707/02/M/J/07

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Paper 2 2007

  • 1. UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level and Advanced Level BUSINESS STUDIES 9707/02 Paper 2 Data Response May/June 2007 1 hour 30 minutes Additional Materials: Answer Booklet/Paper *2170690264* READ THESE INSTRUCTIONS FIRST If you have been given an Answer Booklet, follow the instructions on the front cover of the Booklet. Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. Do not use staples, paper clips, highlighters, glue or correction fluid. Answer all questions. The businesses described in this question paper are entirely fictitious. At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. This document consists of 4 printed pages. (FF) T23751/3 © UCLES 2007 [Turn over
  • 2. 2 1 Tech New Tech New (TN) is a small private limited company that assembles and sells computers to homes, schools and small businesses. TN competes on price with larger multinational businesses. TN has retail outlets in several major towns that sell components as well as computers. Recently TN’s sales of computers have fallen rapidly. This was mainly due to 5 aggressive marketing by competitors. However Tariq, the Managing Director, noticed that there was a big increase in the sales of components to customers for improving their own computers. The following is an extract from TN’s accounts: Table 1: Extract from accounts ($000) 10 2005 2006 % Change Sales of computers 80 40 −50 Sales of components 50 90 Rent on shops 20 50 +150 Stocks 5 10 +100 15 Tariq is thinking of changing the product mix by focusing more on the sale of components. He is also investigating the possibility of selling these products over the Internet rather than in TN’s shops. Tariq realizes that these changes will require a different approach to marketing. Some computer components become out-of-date very quickly due to rapid changes 20 in technology. This can cause stock control problems for TN. If TN buys components in bulk, they receive large discounts from suppliers. The storage costs for all of their components is low. Tariq has the latest stock information for TN: Table 2: Stocks Component Weeks before Stocks Demand Supplier 25 new model (weeks becomes worth of available sales) Memory upgrades 16 24 Rising Reliable Hard drives 52 1 Steady Unreliable 30 Keyboards/mice 104 12 Unpredictable Reliable © UCLES 2007 9707/02/M/J/07
  • 3. 3 (a) Explain the terms: (i) private limited company (line 1) [3] (ii) multinational (line 3). [3] (b) (i) Calculate the percentage change in sales of components between 2005 and 2006. [2] (ii) How does your answer to (b)(i) and other information in Table 1 support Tariq’s idea of focusing more on the sale of components? [6] (c) Discuss the marketing and other factors that Tariq should consider before deciding whether to sell components on the Internet. [10] (d) Using the information in Table 2, explain one method of stock control that TN could use to improve its management of stock. [6] © UCLES 2007 9707/02/M/J/07 [Turn over
  • 4. 4 2 Bee’s Meals Mrs Bee runs Bee’s Meals (BM) as a sole trader. She started her business 5 years ago providing cooked food to a local restaurant. The business now employs 5 of Mrs Bee’s friends and her son, and she supplies 10 restaurants. Mrs Bee wants to continue expanding the business and she sees an opportunity to supply workers at an industrial site 10 km away with lunches (hot and cold). She would have to sell her 5 current premises and move to new larger rented premises nearby. She would have to change the production system from batch to flow, which would involve buying new equipment. She is concerned about how her employees might react to moving and to changes in the way that they work. She has the following information on the proposed change: 10 Table 1: Data for proposed new equipment Cost $100,000 Estimated payback period 2 years Expected useful life 5 years Residual value $20,000 15 Mrs Bee is wondering about possible sources of finance for the expansion and she has the following financial information: Table 2: Financial data and forecasts ($000) 2006 2007 forecast Retained Profit 25 50 20 Fixed Assets 50 50 Working Capital 10 20 Long term Loans 5 5 Owner’s capital 25 25 (a) Explain the following terms: (i) sole trader (line 1) [3] (ii) payback. (line 13) [3] (b) (i) Calculate the annual depreciation on the new equipment using the straight-line method. [3] (ii) Briefly explain how depreciation affects BM’s accounts. [3] (c) With reference to Table 2 discuss possible internal sources of finance for BM’s proposed expansion. [8] (d) Discuss the impact on BM and its workers of a change from batch to flow production. [10] Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge. © UCLES 2007 9707/02/M/J/07