The document summarizes an internship report for a marketing activity and research internship at Pantaloons, a large Indian retailer. The internship included conducting market research on potential partnership opportunities, interacting with over 3,000 customers by phone to promote sales, and learning about in-store operations like merchandising, inventory management and customer service. Key learnings included the importance of teamwork, customer satisfaction, and proper product display and signage. Suggestions for improvement included expanding seating near cash counters, speeding up billing times, and ensuring consistent sizing across product lines.

1. WINTER INTERNSHIP REPORT
RETAIL STORE MARKETING ACTIVITY AND RESEARCH
Done at
by
Sonam
MBA21A51
Under the guidance of
Dr. Vinay Nandre
Associate Proffessor, PIBM

2. About the Sector
• Retail Industry consists of all companies that sell goods and services to consumers.
• It accounts for over 10% of the company’s gross domestic product(GDP).
• India is 5th largest Global destination in the retail space.
• India’s retail industry is projected to grow at a slower pace of 9% over 2019-2030.
• India’s direct selling industry would be valued at US$ 2.14 billion by the end of 2021.

3. About the company and Department
• Pantaloons are on an organized retail company.
• founded on 1917 by future group but at 2013 Aditya Birla acquired it.
• The parent company of pantaloons is Aditya Birla fashion and Retail Ltd.
• List of Pantaloons Brands.

4. Pantaloons’s Strength
• Pantaloons is one of India’s largest retailer having 100+ stores across 40 cities in India.
• It manages high number of purchase orders.
• It is always updated with changing consumer preferences.
• Strong online presence of the brand helps to tap the internet market.
• Pantaloons offers a wide variety of clothes for men, women and children.
• Advertising, branding and discounts have enabled the brand to capture the youth.

5. Pantaloons’s Weakness
• Intense competition from retail stores and online shopping brands.
• Too many options for customers hence high brand switching and low brand loyalty.

6. Pantaloons Opportunities
• Pantaloons can increase the footfalls by increasing ATL – TV commercial promotions.
• Organized retail is only small percentage of total Indian retail industry.
• Tie-ups with fashion institutes and even online brands can help increase sales for Pantaloons.

7. Pantaloons Threats
• Strong competition from unorganized retail sector.
• Government policies are not well defined in emerging markets.
• Online shopping taking away market share of retailers like Pantaloons.

8. Organizational Structure of Pantaloons

10. Internship Summary
• Induction program conducted by Amitesh Sir(Department Manger)
• he guided us regarding how to perform our tasks, how to greet customers and how to pitch them.
• We are assigned to tele calling of 11,000 green card customers.
• I have talked with 3000 customers and invited them for End Of Season Sell of Pantaloons .
• I was assigned as department in-charge of men's wear.
• I have learn about segregation of discounted products. Replenishment of stocks, Stock analysis, tag checking.
• I have been trained how to take feedbacks from customers.
• I can identify KYBC and pitch the customers for big bills.
• I have learnt about stock taking process.
• I have physically scanned garments and gained knowledge of mismatching and stock taking process.

11. RETAIL STORE MARKETING ACTIVITY AND RESEARCH
Research Methodology
• Research is an organized and systematic way of finding answer to question.
Data Collection Method
The methodology adopted for data collection for the marketing activities the tie-ups with-
• Restaurants
• Pubs
• Saloons
• Laundries
• Socities.

12. Learning and Findings
Learnings :-
• first thing I learnt at pantaloons the team work and working culture.
• Importance of customer satisfactions in Retail
• Handling the customer on the floor and increase the sale
• Making good relationship with the customer
• Ground level works like-folding,counting,tagging,hanging,ironing.
• A little about warehousing
• Exchange and Return process.
• Green card loyalty program.
Findings:-
• Segregation by offer and size display is more important thing for increase conversion rate
• Customer interaction is also plays a major role.
• Offer display should be done properly.
• Pantaloons has the value pricing method in organized retail.

13. Suggestions
• They should arrange more sit near cash counter as customer can take rest.
• Billing system should be fast more.
• There should be a set of size in products.
• Should displayed about GST
• Offer details should be more proper and well maintained in every browser.