Keynote Speech by Panos Lamprakos, Industry Manager Greece – Cyprus, Google Greece during the Greek Gaming Conference 2014 by Ethos Events Title: "Online Gambling Trends"

1. Google Confidential and Proprietary
Greek Gaming Conference
2nd October 2014
Panos Lamprakos
Head of Gambling - GR

2. Google Confidential and Proprietary
Online Gambling
Trends

3. Google Confidential and Proprietary
Sportsbook
Searches
Computer
&
Tablet
Mobile
Casino
&
Poker
Searches
Computer
&
Tablet
Mobile
Online Gambling Landscape in Greece
2013 Data
75%
6%
19%
Online Gambling Searches
Sportsbook Poker Casino

4. Google Confidential and Proprietary
Greece vs. UK
H1 2014 vs. H1 2013 *Some generic world cup searches have been excluded
Sportsbook Generics
-7% | 2% | 36% (Total: 10%)
23% | 183% | 70% (Total: 34%*)
Poker
-29% | 5% | 7% (Total: -19%)
-28% | 1% | 3% (Total: -20%)
Casino
-24% | 6%| 35% (Total: -14%)
-32% | 4% | 29% (Total: -21%)

5. Google Confidential and Proprietary
Casino Deep Dive
H1 2014
14%
71%
11%
4%
Casino Search Segmentation
Blackjack Casino Roulette Slots

6. Google Confidential and Proprietary
Seasonality – Sports
Jan 10 – May 14
Super League & European
Competitions are drivers
Domestic & International
Leagues Get Heated
Tournaments
Kick-off
2010
2011
2012
2013
2014

7. Google Confidential and Proprietary
Euroleague
75%
Eurobasket
12%
Generic
9%
Greek League & Cup
3%
NBA
1%
Basketball Searches in GR
Generic
59%
Superleague
23%
Champions
League
9%
Spanish
League
3%
Europa
League
3%
Premier
League
3%
Football Searches in GR
2013 Data
Breakdown of Sports Searches

8. Google Confidential and Proprietary
Identifying Bet Intent
Football Snapshot by “Event” in 2013
2013
23.71
48.38
72.28
36.01 31.64
3.53
6.39
18.95
47.79
55.65
65.13
43.802.62
17.81
27.61
17.94
11.53
4.04
5.29
11.58
14.91
25.46
33.39
24.93
7.49
9.13
11.41
25.85
7.58
4.65
5.55
12.45
9.21
12.60
6.17
5.66
2.09
18.13
18.18
8.18
9.54
5.65 6.32
8.68
6.75
9.16
12.18
9.05
2.04
6.28
6.95
8.69
6.81
1.48 1.75
5.85
7.01
5.51
6.21
7.23
0
20
40
60
80
100
120
140
160
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Superleague Champions League Spanish League Europa League Premier League
IndexedQueries

9. Google Confidential and Proprietary
82% 79% 78% 77%
76%
76% 75%
70%
71%
71% 69% 68% 67% 66%
65%
64%
64%
18%
21% 22%
23%
24%
24%
25%
30%
29%
29% 31% 32% 33% 34%
35%
36%
36%
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14
Computers and tablets Mobile devices with full browsers
Mobile Acceleration
January 2013 – May 2014
IndexedQueries

10. Google Confidential and Proprietary
Main Mobile Categories
January 2014 – May 2014
39%
52%
61%
67%
77%
61%
48%
39%
33%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Basketball Live Stoixima Branded Football
Computers & Tablet Mobile

11. Google Confidential and Proprietary
Sports Book Trends
World Cup Key Takeaways

12. Google Confidential and Proprietary
World Cup Frenzy
In June Betting Searches were 1,7x higher
2014 to date
IndexedQueries
35%
65%
Search Split
Generic Terms Mundial Betting Terms
37%
41%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Generic Mundial
Mobile Search Share in June

13. Google Confidential and Proprietary
91.04%
23.95%
45.77%
23.89%
25-May
26-May
27-May
28-May
29-May
30-May
31-May
1-Jun
2-Jun
3-Jun
4-Jun
5-Jun
6-Jun
7-Jun
8-Jun
9-Jun
10-Jun
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
Generic Mundial Specific Games Mundial Schedule Mundial Groups Mundial Teams Mundial Other Categories
World Cup Frenzy
In special days users are behaving in a “special” way
2014 to date
IndexedQueries
World Cup 2014Games of Greek National team
vs. Colombia 14 June
vs. Japan 19 June
vs. Ivory Coast 24 June
vs. Costa Rica 29 June
World Cup Final
13 July 2014

14. Google Confidential and Proprietary
Thank You