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Runet Audience June 2012 – June 2013 ( Anton Melekhov, Gemius)

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What Internet sites prefer users in Russia. What are the current trends and perspectives.

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Runet Audience June 2012 – June 2013 ( Anton Melekhov, Gemius)

  1. 1. Runet Audience June 2012 – June 2013 We support business knowledge driven decisions.com
  2. 2. Runet – June 2012 / June 2013. Differences JUNE 2012 JUNE 2013 NUMBER OF VISITORS (REAL USERS) Web Sites: 55 939 061 Web Sites: 63 486 797 Messengers: 44 306 135 Messengers: 43 186 603 13,49% 2,59% AVERAGE VISITS PER VISITOR Web Sites : 178,40 Visits Web Sites: 233,19 Visits 30,71% Web Sites: 09 min. 23 sec. 2,95% AVERAGE TIME PER VISIT Web Sites: 09 min. 51 sec. Source of data: gemiusAudience Fusion study. June 2012 – June 2013 2
  3. 3. TOP-15 web sites by Reach. June 2012 / June 2013 JUNE 2012 JUNE 2013 85,42% 31,47% 82,20% 27,93% 84,80% 29,11% 80,33% 27,20% 68,58% 64,94% 25,86% 64,59% 61,58% 55,55% 24,43% 20,89% 54,78% 20,25% 52,13% 23,42% 47,76% 19,74% 37,73% 22,50% 33,70% 17,05% 36,37% 21,69% 29,28% 15,56% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 3
  4. 4. Audience composition, by Regions. June 2012 – June 2013 Moscow: June 2012 – 16,29%. June 2013 – 12,30% Saint-Petersburg: June 2012 – 5,56%. June 2013 – 5,49% June 12: 10,78% June 13: 10,50% June 12: 12,83% June 13: 16,10% June 12: 4,24% June 13: 4,01% June 12: 9,02% June 13: 9,29% June 12: 14,04% June 13: 13,86% June 12: 13,59% June 13: 13,17% June 12: 13,65% June 13: 15,27% Messengers. Runet audience Reach: June 12 - 76,21%. June 13 – 69,79% 4
  5. 5. Runet audience, by Gender. June 12 – June 13 JUNE 2012 JUNE 2013    47,56% 52,44% 53,61% Bonprix.ru – 79,85% Quelle.ru - 78,76% Bibliofond.ru – 76,54% Galya.ru – 74,16% Alleng.ru – 72,94% 53,21% 46,39% 1. 2. 3. 4. 5. Ruvr.ru – 83,35% Exist.ru - 79,02% Popmech.ru – 78,86% Worldoftanks.ru – 76,59% Fastpic.ru – 74,91% 47,65% 52,35% TOP-5 Web Sites by Composition 1. 2. 3. 4. 5.  46,79% TOP-5 Web Sites by Composition 1. 2. 3. 4. 5. Yves-Rocher.ru – 88,93% Alleng.ru - 79,08% Myplaycity.ru – 77,18% Kupivip.ru – 76,47% Myjane.ru – 75,98% 1. 2. 3. 4. 5. Exist.ru – 83,08% Popmech.ru - 82,59% Ohotniki.ru – 80,45% Fastpic.ru – 80,02% Lifesports.ru – 79,32% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 5
  6. 6. Runet audience – by Age. June 2012 18 - 24 25 - 34 24,24% 23,01% 35 - 44 45 - 54 14,26% 21,53% 55 + 8,00% TOP-5 Web Sites by Composition 1. 2. 3. 4. 5. Ask.fm – 74,77% Alleng.ru - 69,51% Coolreferat.com – 66,56% Sprashivai.ru – 64,58% Bibliofond.ru – 63,40% Tks.ru – 48,84% Alfabank.ru - 47,41% Say7.info – 47,13% Mail.ru - Job – 46,18% HH.ru – 44,29% Top-Shop.ru – 41,92% DP.ru - 33,58% Bing.com – 32,61% Myplaycity.ru– 32,48% Bonprix.ru – 44,29% Sobesednik.ru – 35,20% Mail.ru - Realty - 32,74% 24Smi.org – 32,50% Ruvr.ru – 32,26% Vkrugudruzei.ru – 29,63% Selectornews.ru – 48,84% Mir24.tv - 28,11% Inosmi.ru – 26,55% Svpressa.ru – 25,68% VZ.ru – 24,53% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 6
  7. 7. Runet audience – by Age. June 2013 18 - 24 25 - 34 23,01% 31,92% 35 - 44 45 - 54 15,59% 20,76% 55 + 8,73% TOP-5 Web Sites by Composition 1. 2. 3. 4. 5. Alleng.ru – 68,64% Xreferat.com - 65,82% Bibliofond.ru – 65,62% Sprashivai.ru – 64,54% 5ballov.qip.ru – 64,13% Tnt-Online.ru – 50,85% Yaplakal.com - 50,04% Trud.com – 48,82% MoiKrug.ru– 47,31% Bobfilm.ru – 47,22% Alfabank.ru – 40,94% Sapato.ru - 38,50% Forblabla.com – 36,47% Exist.ru– 36,42% Express-Bank.ru – 36,23% Mail.ru - Realty – 42,51% Mirtesen.ru - 36,39% Maxpark.com – 34,96% RP5.ru – 33,49% 24smi.org – 32,95% Infox.ru – 35,12% Svpressa.ru – 33,97% Finam.ru – 31,25% 24smi.org – 30,45% M24.ru – 30,41% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 7
  8. 8. Runet Audience by Income Level. June 2012 / June 2013 JUNE 2012 4,06% 4,22% JUNE 2013 4,13% 7,80% 7,46% 4,65% 8,96% 9,46% 13,61% 14,61% 15,03% 15,58% 14,24% 14,83% 13,91% 14,08% < 5 000 Rubles 5 001 - 10 000 10 001 - 15 000 15 001 - 20 000 < 5 000 Rubles 5 001 - 10 000 10 001 - 15 000 15 001 - 20 000 20 001 - 30 000 30 001 - 45 000 45 001 - 60 000 > 60 000 Rubles 20 001 - 30 000 30 001 - 45 000 45 001 - 60 000 > 60 000 Rubles We are seeing a positive changes trend in income in the direction of 8
  9. 9. Runet audience. Top-Management (Including Small and Medium Business Owners). June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 23,30% 25,90% 22,47% 24,77% 20,19% 23,26% 19,49% 20,97% 18,69% 19,44% 18,29% 17,21% Real Users Reach June 2012: 5 251 593 people June 2013: 5 899 174 people 16,17% 15,79% 16,98% 16,88% 16,64% 16,32% 15,94% 15,62% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 9
  10. 10. Runet audience. Middle-Management June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 21,31% 18,96% 18,40% 17,99% June’ 13 24,96% 24,86% 24,61% 22,81% 22,42% 17,94% 17,90% 17,22% Real Users Reach June 2012: 4 950 429 people June 2013: 5 364 228 people 17,06% 17,02% 22,16% 20,94% 20,61% 19,04% 18,83% 16,56% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 10
  11. 11. Runet audience. Specialist / Chief Specialist June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 38,27% 29,74% 32,05% 25,81% 31,73% 25,22% 31,12% 24,77% 30,10% 24,69% 24,03% 24,01% Real Users Reach June 2012: 7 794 817 people June 2013: 8 722 611 people 22,87% 22,82% 29,88% 29,88% 28,24% 27,79% 27,28% 22,75% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 11
  12. 12. Runet audience. Office Worker / Assistant / Intern June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 15,12% 11,24% 13,18% 10,65% 13,11% 10,57% 12,07% 10,50% 11,97% 10,08% 9,90% 11,26% 9,63% Real Users Reach June 2012: 2 770 926 people June 2013: 3 185 914 people 11,21% 9,33% 10,41% 9,23% MirSovetov.ru 9,16% 10,21% 10,03% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 12
  13. 13. Runet audience. «Blue Collar» June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 38,63% 31,22% 37,35% 28,77% 35,09% 28,24% 32,62% 28,11% 31,52% 27,93% 30,76% 29,31% Real Users Reach June 2012: 10 074 490 people June 2013: 11 614 141 people 27,66% 27,44% 28,79% 27,17% 28,41% 27,09% 28,41% 26,93% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 13
  14. 14. Runet audience. Government workers June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 24,05% 21,99% 22,22% 19,25% 20,15% 18,93% 19,85% 18,71% 19,76% 15,81% 19,38% 15,67% 17,56% 15,60% Real Users Reach June 2012: 4 887 410 people June 2013: 5 436 142 people 17,40% 15,45% 15,41% - Авто 16,68% 16,63% 15,13% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 14
  15. 15. Runet audience. Students June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 54,19% 52,73% 51,87% 49,38% 49,03% 51,08% 48,02% 47,58% 47,03% 46,42% 45,50% 45,17% Real Users Reach June 2012: 6 526 975 people June 2013: 7 031 191 people 42,49% 42,16% 42,56% 41,72% 40,17% 38,93% 37,89% 37,01% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 15
  16. 16. Runet audience. Housewife's June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 27,67% 28,25% 24,93% 22,88% 22,05% 21,74% 21,48% 25,15% 24,60% 22,94% 21,39% 21,58% 21,26% Real Users Reach June 2012: 3 788 919 people June 2013: 4 701 225 people 20,58% 20,88% 19,58% 19,45% 20,76% 19,21% 19,79% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 16
  17. 17. Runet audience. Pensioners June 2012 – June 2013 TOP-10 PORTALS BY COMPOSITION June’12 June’ 13 26,22% 19,49% 22,51% 19,46% 21,71% 17,98% 21,59% 17,65% 19,64% 16,49% 19,50% 15,74% Real Users Reach June 2012: 3 052 486 people June 2013: 3 819 927 people 15,37% 15,26% 15,19% 18,25% 17,51% 17,20% 16,79% 14,53% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 17
  18. 18. Runet Audience – Which web sites are popular through singles? By Time Composition. TOP-5 JUNE 2012 JUNE 2013 88,32% 69,10% Lifenews.ru - 66,37% 65,01% Galya.ru – 64,01% 87,36% 84,83% 83,09% 60,72% 72,70% JUNE 2012 JUNE 2013 82,27% 81,92% 80,58% 96,43% 86,64% 81,40% Mirsovetov.ru - 79,75% 75,31% 79,59% 74,86% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 18
  19. 19. Runet Audience – What portals are interesting for working people and unemployed? By page views composition. TOP-5 JUNE 2012 JUNE 2013 96,90% 92,31% 91,70% 90,64% 90,61% 97,46% 94,80% 92,06% 91,61% 91,52% JUNE 2012 JUNE 2013 74,65% 71,10% 70,89% 68,79% 68,42% 97,90% 95,92% 86,85% 84,64% 78,27% Source of data: gemiusAudience Fusion study. June 2012 – June 2013 19
  20. 20. Contact us: GEMIUS Anton Melekhov e-mail: contact@gemius.ru Phone: +7 926 166 77 02 www.gemius.com

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