The social media strategy document outlines a three step process for engaging audiences on social media before, during, and after broadcasting an episode. It recommends engaging networks 1-2 weeks prior to get feedback on topics, interacting with audiences on topics during the broadcast, and continuing discussions after the broadcast. It also lists the key social media tools to be used, including Twitter, Hootsuite, and Spout, and provides details on tracking hashtags and visualizing the audience demographics.

1. Social Media Strategy
Stay Tuned

2. Stay Tuned Social Media Strategy
 1-2 weeks prior to broadcast engage networks for
feedback on episode topic.
 During broadcast engage networks on show topic.
 After broadcast continue engagement on networks
regarding episode topic.

3.  Prior to broadcast

4.  Prior to broadcast

5.  During broadcast

6.  During broadcast

7.  After broadcast

8. Stay Tuned Social Media Tools
 Twitter - desktop and app
 Hootsuite
 ThinkUp
 Twitter Archiving Google Spreadsheet TAGS v5
 Spout – for broadcast

9. Stay Tuned Social Media Tools
 frequency of #staytunedstl
 Twitter Archiving Google Spreadsheet TAGS v5

10. Stay Tuned Social Media Tools
 visualizing #staytunedstl
 female
 diverse
 ages 18-40
 St. Louis City

11. Stay Tuned Social Media Tools
 Spout – for
broadcasting
engagement