Business Proposal for Pandora Internet Radio

1. http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Strategic Business Proposal
Prepared by:
Angela Young, Jennafer Kovacs, Nathan Tindall,
Lashantell Williams, and Derrick Triscornia
Wednesday, May 21, 2014

2. Live
http://i1.ytimg.com/vi/6i1mr9amqeg/maxresdefault.jpg http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014

3. ABOUT
http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014

4. Internal
Analysis
http://www.zanebenefits.com/hs-fs/hub/149308/file-405620932-png/rate_analysis.png
Wednesday, May 21, 2014

5. Look Feel
Usability
User Experiance
Wednesday, May 21, 2014

6. http://www.jesseweb.com/wordpress/wp-content/uploads/2010/08/PandoraFullPageAd.png
Wednesday, May 21, 2014

7. Customer Relations
http://www.eccouncil.org/portals/0/Images/img/icons/custmor-relationship-management-banner.png
Wednesday, May 21, 2014

8. Financial
Standing
http://www.starterfinancialmodel.com/assets/img/graph.png
Wednesday, May 21, 2014

9. Organizational
Strenghts
Everlasing Brand
Loyal Customers
Growing Users and Market Share
Free
User Experiance
Organizational
Weakness
Costly Royalty Payments
Demand for more Muscic
Wednesday, May 21, 2014

10. “the issue is not the current royalty rate
structure, but a flaw in Pandora’s business model”
Richard Greenfield, BTIG
analyst
http://www.studiobriefing.net/wp-content/uploads/2011/02/Richard_Greenfield10.jpg
Wednesday, May 21, 2014

11. Customers
http://www.coverbooth.com/covers/cover/1815/most-punk-headset-for-music-listeners-cool-timeline-covers
Wednesday, May 21, 2014

12. http://tempusnova.com/stop-collaborate-and-listen-with-google-apps/
Wednesday, May 21, 2014

13. External Analysis
Wednesday, May 21, 2014

14. S
W
O
T
Less Advertising
High cost of Royalties
Reach other audiences
Market Saturation of Online Radio
Wednesday, May 21, 2014

15. Competitors
http://www.flickr.com/photos/32443938@N03/5200175187
Wednesday, May 21, 2014

16. Business
Climate
http://tremorvideo.com//wp-content/uploads/2013/07/technology_hero.png
Wednesday, May 21, 2014

17. Business Oppurunity
http://www.lyngsat-logo.com/hires/dd/dmx_lam.png
Wednesday, May 21, 2014

18. Business
Threats
http://upload.wikimedia.org/wikipedia/en/0/0c/ITunes_11_Logo.png http://icons.iconarchive.com/icons/xenatt/the-circle/256/App-Spotify-icon.png http://icons.iconarchive.com/icons/cornmanthe3rd/plex/256/Media-songza-icon.png
Wednesday, May 21, 2014

19. Organizational Challenges
Increase Ads
Increase Users
http://icons.iconarchive.com/icons/visualpharm/ios7v2/256/Decisions-Decision-icon.png
Wednesday, May 21, 2014

20. Live
http://cdn.internationalstudent.com/images/international-student/study/recording-arts-300x250.png
Wednesday, May 21, 2014

21. Operations
http://www.evancarmichael.com/blog/2011/11/22/top-5-operational-mistakes-entrepreneurs-make/
Wednesday, May 21, 2014

22. $7 Monthly
Subscriptions
Pandora Chain
Social Media
Word of Mouth
http://www.bedrockdata.com/blog/the-data-receiver-data-integration-for-sales-reps/
Wednesday, May 21, 2014

23. Legal Factors
http://www.flickr.com/photos/69745459@N00/5682716314
Wednesday, May 21, 2014

24. Ethical
http://www.flickr.com/photos/61423903@N06/7369580478
Wednesday, May 21, 2014

25. Financial Overview
Increase in Net Loss
2011-2013 210% increase in
net profit
140% Gross Profit
http://www.va.gov/finance/images/finance01.png
Wednesday, May 21, 2014

26. Ratio Analysis Chart
Wednesday, May 21, 2014

27. Stock Price Chart
2014,
DailyFinance)
Wednesday, May 21, 2014

28. Streaming Radio Market Share Chart
(Padilla,
2014)
Wednesday, May 21, 2014

29. Proposal Cost to Pandora (in thousands)
Financial Benefit to Pandora (in thousands)
Wednesday, May 21, 2014

30. Timeline and Proposed Milestone
Wednesday, May 21, 2014

31. 1. Product Development
2. Network and Connect
3. Success followed by customer satisfaction
Live
http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014

32. Thank
you
Wednesday, May 21, 2014