2. }
Pandora is an automated internet radio
provider which creates playlists based off of
musical similarities and feedback from the
users.
3. }
}
}
}
1999: Founded as Savage Beast Technologies by
Tim Westergren and friends
July 21, 2005: Restructured and
renamed Pandora
Media
June 15, 2011: Began trading
at $16/share
April 2013: 200+ million users
4. }
After 13 years and 175 million users, Pandora
has yet to turn a profit. The new CEO, Brian
McAndrews, plans to change that…
5.
6. Music Genome Project
Each song represented by a vector of 400
attributes (“Genes”)
} Each “Gene” assigned value between 0-5 in
half integer increments
} Similarity in songs calculated with distance
function
}
7. Congress Actually Saved Pandora
Bill passed in 2007 forces internet-based radio
services to pay around double the royalty rate
than satellite providers.
Congress passed a bill allowing Pandora more
time to negotiate royalty rates with
SoundExchange in 2009 which allowed the
company to continue to operate.
8.
9. The Good
} Just purchased $8 million in internet-radio
patents from Yahoo!
The Bad
} Locked-in licensing rates with record labels ends
in 2015.
The Verdict
} Competition from iTunes Radio and Spotify will
prove to great
} Future is bleak
