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Strategic Business Proposal for Pandora Media
1.
Strategic Business Proposal Cassandra Thompson
Darius Williams Howard Orlandi http://www.blogsaays.com/top-5-media-apps-android-lover/
2.
Company Overview
3.
To play only
music you'll love. h"p://www.donnybrookparish.ie/news3a3events/1653join3the3choir3and3live3longer.html>
4.
External Analysis
5.
“Apple's(iTunes(Radio( is(well(on(its(way(to( becoming(the(second( largest(music( streaming(service,( but(s<ll(trails(Pandora( Media(by(a(wide( margin.”(( h"p://www.fool.com/inves2ng/general/2014/03/12/itunes=radio=is= pandoras=biggest=threat=but=its=no.aspxA
6.
Strategic!Business Units
7.
http://www.cnbc.com/id/100505673
8.
CHALLENGES & SOLUTIONS
9.
PANDORA VS. ASCAP
10.
RECORD& LABELS& ASCAP% PUBLISHERS* http://www.pandora.com
11.
STRATEGY FORMULATION
12.
ANDROID' COMCAST' APPLE% MICROSOFT) Operations http://www.pandora.com
13.
Sales & Marketing SPORTS& ELECTRONICS* FASHION( HOME% AUTO%
14.
Legal & Ethical! ! Let’s&make&a…&
deal! Pandora' Publishers* Labels'
15.
FINANCIAL DATA ANALYSIS
16.
PHASE ONE COST New$Licensing$ Agreements$ Streaming$Cost$ Storage$&$Hos5ng$ $800.000
17.
40%$ 30%$ 18%$ 12%$ Revenue Vs. Cost Comparison Direct$Adver2sing$ Subscrip2on$ Service$ Digital$Downloads$ Royalty$Costs$
18.
$637.69 $829.00CURRENT' TOTAL' ASSETS' POST% PROPOSAL% TOTAL% ASSETS% MILLION Pandora Media Total
Assets
19.
STRATEGY IMPLEMENTATION
20.
Year%1% Year%2% Year%3%
21.
STRATEGY EVALUATION
22.
Consumer Feedback Market Evaluation Analytics
23.
CONCLUSION
24.
PANDORA BOX Lllllllll# hello# hello#
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