Pandora Final Presentation by Brett Ekblad
•
0 likes•2,825 views
This is my proposed full digital strategy for Pandora Radio for New Media Drivers License (NMDL). Fall Semester, 2012
Report
Share
Report
Share
Download to read offline
Recommended
STRAPP
1) STRAPP is an anonymous discussion app for college students to connect based on ideas and interests rather than physical networks or identities.
2) It allows for pseudo-anonymous chatting where users only display their major and grade level, without usernames or profiles.
3) The startup is seeking a $30,000 pre-seed investment at a $600,000 valuation to further develop the app and foster its user community across more colleges.
SAChamberSM presentation
A Business Resource Seminar on social media for the Greater San Antonio Chamber of Commerce. Presentation by Sean Wood of KGBTexas .communications.
Pandora powerpoint
Our mission is to offer women globally affordable yet high quality handcrafted modern jewelry. We develop our collections aligned with our values of attainable luxury, current styles, and pieces that share personal narratives. Our products include necklaces, bracelets, earrings and rings crafted from metals and gemstones.
Pandora's Marketing Goal
Pandora's marketing goal is to attract loyal customers by creating relationships and wonderful experiences, especially among women. To do so, Pandora will create flashy ads targeting women to make them feel connected to Pandora stores and prestigious. Pandora will also use social media like Facebook, Twitter, and Instagram to share customer experiences, inform about new products, and invite customers to post pictures to build connections and brand awareness. Pandora will measure ad effectiveness through feedback and social media engagement to improve marketing efforts.
Pandora Asia Pitch
This document outlines Pandora's strategic plan for increasing brand awareness, customer acquisition, and engagement in Asian markets. It includes an overview of the target audiences of women and male gift buyers aged 25-49. It also analyzes the competitive landscape and segmentation of consumers. The strategic approach is to bring customers' personal stories and unique bracelet designs to life through content marketing and a social media co-creation campaign called "My Story, My Design". The campaign aims to start conversations and encourage users to share how they customized their bracelets.
Pandora
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
Pandora Radio: Strategic Analysis and Recommendations
This document provides a strategic analysis and recommendations for Pandora Radio. It summarizes Pandora's business model, history, financial performance, competitors, challenges, and opportunities. Key points include: Pandora was founded in 2000 and launched as a public company in 2011. It has struggled with significant net losses each year due to high royalty fees. Recommendations include harnessing big data to better target ads, acquiring a local media company to expand advertising channels, and varying subscription content like the film industry.
Pandora presentazione
Swot analysys ed elaborazione di strategia aziendale per il lancio di una linea di gioielli ispirata ad un cartone della Disney, prendendo spunto dalla reale partnership tra questi due Brand che ha portato al lancio della collezione primavera 2015 Principesse Disney.
Recommended
STRAPP
1) STRAPP is an anonymous discussion app for college students to connect based on ideas and interests rather than physical networks or identities.
2) It allows for pseudo-anonymous chatting where users only display their major and grade level, without usernames or profiles.
3) The startup is seeking a $30,000 pre-seed investment at a $600,000 valuation to further develop the app and foster its user community across more colleges.
SAChamberSM presentation
A Business Resource Seminar on social media for the Greater San Antonio Chamber of Commerce. Presentation by Sean Wood of KGBTexas .communications.
Pandora powerpoint
Our mission is to offer women globally affordable yet high quality handcrafted modern jewelry. We develop our collections aligned with our values of attainable luxury, current styles, and pieces that share personal narratives. Our products include necklaces, bracelets, earrings and rings crafted from metals and gemstones.
Pandora's Marketing Goal
Pandora's marketing goal is to attract loyal customers by creating relationships and wonderful experiences, especially among women. To do so, Pandora will create flashy ads targeting women to make them feel connected to Pandora stores and prestigious. Pandora will also use social media like Facebook, Twitter, and Instagram to share customer experiences, inform about new products, and invite customers to post pictures to build connections and brand awareness. Pandora will measure ad effectiveness through feedback and social media engagement to improve marketing efforts.
Pandora Asia Pitch
This document outlines Pandora's strategic plan for increasing brand awareness, customer acquisition, and engagement in Asian markets. It includes an overview of the target audiences of women and male gift buyers aged 25-49. It also analyzes the competitive landscape and segmentation of consumers. The strategic approach is to bring customers' personal stories and unique bracelet designs to life through content marketing and a social media co-creation campaign called "My Story, My Design". The campaign aims to start conversations and encourage users to share how they customized their bracelets.
Pandora
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
Pandora Radio: Strategic Analysis and Recommendations
This document provides a strategic analysis and recommendations for Pandora Radio. It summarizes Pandora's business model, history, financial performance, competitors, challenges, and opportunities. Key points include: Pandora was founded in 2000 and launched as a public company in 2011. It has struggled with significant net losses each year due to high royalty fees. Recommendations include harnessing big data to better target ads, acquiring a local media company to expand advertising channels, and varying subscription content like the film industry.
Pandora presentazione
Swot analysys ed elaborazione di strategia aziendale per il lancio di una linea di gioielli ispirata ad un cartone della Disney, prendendo spunto dalla reale partnership tra questi due Brand che ha portato al lancio della collezione primavera 2015 Principesse Disney.
Market analysis of Pandora.com
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
Pandora Business Analysis and Prognosis
Here is a business analysis of Pandora in 2014. We considered Pandora's financial stability, SWOT analysis, internal and external analysis, business strategy. Prognosis is based on above factors. Comments are very welcome.
Pandora
Pandora is a music streaming and recommendation service launched in 2005. It analyzes songs using the Music Genome Project which examines over 450 musical characteristics of each song. Listeners can provide feedback on songs to refine recommendations. Pandora has a free ad-supported tier and a paid ad-free Pandora One subscription. It offers personalized radio stations accessible on many devices. The platform sees continued growth in active users and listening hours each year.
DJ's
El documento habla sobre los mejores 5 DJs de 2014 según un ranking internacional. En el primer puesto se encuentra Hardwell, un DJ holandés conocido por canciones como Spaceman. En segundo lugar están Dimitri Vegas & Like Mike, DJs belgas que recientemente se han abierto paso entre los mejores. El tercer puesto lo ocupa Armin Van Buuren, un DJ y productor de trance holandés galardonado varias veces como el mejor del mundo. En cuarto lugar se ubica Martin Garrix, un joven holandés de 17 años que impresionó con
A caixa de pandora portugues
O documento resume o mito grego da Caixa de Pandora, incluindo que Prometeu deu a caixa para seu irmão Epimeteu, mas Pandora abriu a caixa e libertou todos os males do mundo, exceto a esperança. Também discute o contexto histórico dos mitos gregos e fornece uma análise crítica do papel de Pandora no mito.
Tiffany Business Model Final
This document contains information about Tiffany & Co., including the names of four MBAE students analyzing the company, Tiffany's history and products, financial overview, and analyses using various business frameworks. It discusses Tiffany's brand strength, revenue streams from jewelry sales, and potential threats from competitors like Blue Nile. Porter's Five Forces, demographic trends, mass customization, and Christensen's disruption theory are applied to understand Tiffany's position and recommend expanding their target market.
Nakshatra jewelry segmentation,targeting,positioning and key messaging
1) Nakshatra is a manufacturer of diamond jewelry that positions itself as bringing luck and divine glow to the wearer.
2) The target market is upper middle and upper class urban women ages 20-45 in India.
3) Nakshatra uses multiple segmentation and targeting strategies, with different product lines and prices aimed at different age groups for occasions like weddings and festivals.
Tanishq Brand Management
The document provides information on the jewellery industry and market in India as well as details about Tanishq, a leading jewellery brand. Some key points:
- The Indian jewellery market grew 19% in 2012, led by costume jewellery which rose 25%. The market remains fragmented with local and regional players dominating.
- Tanishq is India's largest and most desirable jewellery brand, starting in 1995 as part of Titan Industries. It introduced professional retailing and has over 100 stores across India.
- Tanishq positions itself as a trusted brand offering purity and a unique shopping experience. It targets upper middle and upper class women across India with a variety of gold
Tiffany & Co. - Strategy
This presentation was delivered in Schulich School of Business, Toronto by Abhinav Gupta and classmates for Strategic Management. Its based on Tiffany & Co.'s strategic issue and recommendation. Its based in the late 2010.
Swarovski ppt
Swarovski is a luxury brand that produces crystal glass sculptures, jewelry, home decor, and other products using precisely cut crystal. The company was founded in 1895 in Austria by Daniel Swarovski and originally produced crystal glass. Today, Swarovski operates subsidiaries around the world and has an annual turnover of $2.25 billion, employing nearly 25,000 people across 120 countries.
Tanishq Brand Analysis - By Anand
Tanishq is India's largest jewelry brand, started in 1995. It has over 1200 retail stores and annual sales of Rs. 1200 crores. Tanishq targets the mid-premium jewelry segment and offers 22k gold jewelry with diamonds and precious stones. It aims to promote gold as a symbol of glamour and investment through innovative formats like its karat meter purity-testing device and professional retail environment.
Swarovski advertising plan
This document summarizes a proposed advertising campaign for Swarovski from May 2012 to April 2013 by the Blue Wave Advertising agency. The campaign aims to engage younger customers aged 20-30 in Northern Ireland and increase awareness, change perceptions, and boost sales of Swarovski jewelry. It involves three separate campaigns around major occasions and uses magazines, billboards, social media, and product giveaways. The majority of the £100,000 budget is allocated to communications and advertising, with promotions and public relations also featured. Research on the target audience and effectiveness measurements are incorporated.
Swarovski: "A Diamond for Everyone"
Swarovski has built a multi-faceted business producing crystal products. They focus on innovation through technological advances and new product lines. Swarovski values its employees and aims to provide a positive work environment. The company has become a leader in loose crystals, jewelry, accessories, and other products by expanding into new categories while maintaining a consistent brand message of luxury and quality.
Tiffany Strategy Presentation
Tiffany & Co. aims to selectively expand its global store network while maintaining its brand value. It seeks to increase store productivity and operating margins while enhancing customer awareness through marketing. Tiffany also focuses on product innovation and superior customer service. In the past year, Tiffany opened 17 new stores globally and saw sales rise in the Americas and Asia-Pacific regions. It plans to increase capital expenditures to support continued international expansion.
Tiffany & Co. Marketing Campaign
Tiffany & Co. is a luxury jewelry and specialty retailer founded in 1837 based in New York City. It sells jewelry, watches, silverware, crystal, fragrances, and other accessories. While the company has strengths in its long history, ethics, and technology, it faces threats from strong competitors and economic challenges. Tiffany aims to enrich customers' lives through creating objects of extraordinary beauty. The document discusses Tiffany's market, products, pricing, distribution, promotion strategies, and recommendations.
Retail 2.0 Strategy - Perfect Store PDF
The document discusses strategies for multi-channel retail and digital transformation in the retail industry. It covers several areas including retail propositions, customer segmentation and offers, analytics and insights, merchandising and point-of-sale systems, and developing an integrated multi-channel retail strategy and architecture. The document emphasizes enhancing the customer experience across channels through improved customer profiling, personalization, and loyalty programs.
Sam Loewner - Using social media to improve outreach and engagement
Presented by Sam Loewner on September 6, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.
Chorus america social media step by step
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
What a DSR Needs to Know
The document discusses key aspects of digital media that distributors should understand to strengthen relationships with operator customers. It identifies the top 5 digital media platforms as Facebook, Twitter, blogs, LinkedIn, and YouTube. Digital media allows distributors to strengthen relationships with operators, create two-way communication, and develop a competitive edge over other foodservice distributors. Best practices for distributors include providing digital media expertise, content, and guidance to operators on setting up and monitoring accounts.
How to target the right people on social #OCTribe 7/30/2014
In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.
Social networking tools for libraries
An introductory overview to using social media in libraries, presented at a workshop for Next Generation Libraries study group, Melbourne 2012. © Nathan Turner, Parramatta City Library 2012.
More Related Content
Viewers also liked
Market analysis of Pandora.com
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
Pandora Business Analysis and Prognosis
Here is a business analysis of Pandora in 2014. We considered Pandora's financial stability, SWOT analysis, internal and external analysis, business strategy. Prognosis is based on above factors. Comments are very welcome.
Pandora
Pandora is a music streaming and recommendation service launched in 2005. It analyzes songs using the Music Genome Project which examines over 450 musical characteristics of each song. Listeners can provide feedback on songs to refine recommendations. Pandora has a free ad-supported tier and a paid ad-free Pandora One subscription. It offers personalized radio stations accessible on many devices. The platform sees continued growth in active users and listening hours each year.
DJ's
El documento habla sobre los mejores 5 DJs de 2014 según un ranking internacional. En el primer puesto se encuentra Hardwell, un DJ holandés conocido por canciones como Spaceman. En segundo lugar están Dimitri Vegas & Like Mike, DJs belgas que recientemente se han abierto paso entre los mejores. El tercer puesto lo ocupa Armin Van Buuren, un DJ y productor de trance holandés galardonado varias veces como el mejor del mundo. En cuarto lugar se ubica Martin Garrix, un joven holandés de 17 años que impresionó con
A caixa de pandora portugues
O documento resume o mito grego da Caixa de Pandora, incluindo que Prometeu deu a caixa para seu irmão Epimeteu, mas Pandora abriu a caixa e libertou todos os males do mundo, exceto a esperança. Também discute o contexto histórico dos mitos gregos e fornece uma análise crítica do papel de Pandora no mito.
Tiffany Business Model Final
This document contains information about Tiffany & Co., including the names of four MBAE students analyzing the company, Tiffany's history and products, financial overview, and analyses using various business frameworks. It discusses Tiffany's brand strength, revenue streams from jewelry sales, and potential threats from competitors like Blue Nile. Porter's Five Forces, demographic trends, mass customization, and Christensen's disruption theory are applied to understand Tiffany's position and recommend expanding their target market.
Nakshatra jewelry segmentation,targeting,positioning and key messaging
1) Nakshatra is a manufacturer of diamond jewelry that positions itself as bringing luck and divine glow to the wearer.
2) The target market is upper middle and upper class urban women ages 20-45 in India.
3) Nakshatra uses multiple segmentation and targeting strategies, with different product lines and prices aimed at different age groups for occasions like weddings and festivals.
Tanishq Brand Management
The document provides information on the jewellery industry and market in India as well as details about Tanishq, a leading jewellery brand. Some key points:
- The Indian jewellery market grew 19% in 2012, led by costume jewellery which rose 25%. The market remains fragmented with local and regional players dominating.
- Tanishq is India's largest and most desirable jewellery brand, starting in 1995 as part of Titan Industries. It introduced professional retailing and has over 100 stores across India.
- Tanishq positions itself as a trusted brand offering purity and a unique shopping experience. It targets upper middle and upper class women across India with a variety of gold
Tiffany & Co. - Strategy
This presentation was delivered in Schulich School of Business, Toronto by Abhinav Gupta and classmates for Strategic Management. Its based on Tiffany & Co.'s strategic issue and recommendation. Its based in the late 2010.
Swarovski ppt
Swarovski is a luxury brand that produces crystal glass sculptures, jewelry, home decor, and other products using precisely cut crystal. The company was founded in 1895 in Austria by Daniel Swarovski and originally produced crystal glass. Today, Swarovski operates subsidiaries around the world and has an annual turnover of $2.25 billion, employing nearly 25,000 people across 120 countries.
Tanishq Brand Analysis - By Anand
Tanishq is India's largest jewelry brand, started in 1995. It has over 1200 retail stores and annual sales of Rs. 1200 crores. Tanishq targets the mid-premium jewelry segment and offers 22k gold jewelry with diamonds and precious stones. It aims to promote gold as a symbol of glamour and investment through innovative formats like its karat meter purity-testing device and professional retail environment.
Swarovski advertising plan
This document summarizes a proposed advertising campaign for Swarovski from May 2012 to April 2013 by the Blue Wave Advertising agency. The campaign aims to engage younger customers aged 20-30 in Northern Ireland and increase awareness, change perceptions, and boost sales of Swarovski jewelry. It involves three separate campaigns around major occasions and uses magazines, billboards, social media, and product giveaways. The majority of the £100,000 budget is allocated to communications and advertising, with promotions and public relations also featured. Research on the target audience and effectiveness measurements are incorporated.
Swarovski: "A Diamond for Everyone"
Swarovski has built a multi-faceted business producing crystal products. They focus on innovation through technological advances and new product lines. Swarovski values its employees and aims to provide a positive work environment. The company has become a leader in loose crystals, jewelry, accessories, and other products by expanding into new categories while maintaining a consistent brand message of luxury and quality.
Tiffany Strategy Presentation
Tiffany & Co. aims to selectively expand its global store network while maintaining its brand value. It seeks to increase store productivity and operating margins while enhancing customer awareness through marketing. Tiffany also focuses on product innovation and superior customer service. In the past year, Tiffany opened 17 new stores globally and saw sales rise in the Americas and Asia-Pacific regions. It plans to increase capital expenditures to support continued international expansion.
Tiffany & Co. Marketing Campaign
Tiffany & Co. is a luxury jewelry and specialty retailer founded in 1837 based in New York City. It sells jewelry, watches, silverware, crystal, fragrances, and other accessories. While the company has strengths in its long history, ethics, and technology, it faces threats from strong competitors and economic challenges. Tiffany aims to enrich customers' lives through creating objects of extraordinary beauty. The document discusses Tiffany's market, products, pricing, distribution, promotion strategies, and recommendations.
Retail 2.0 Strategy - Perfect Store PDF
The document discusses strategies for multi-channel retail and digital transformation in the retail industry. It covers several areas including retail propositions, customer segmentation and offers, analytics and insights, merchandising and point-of-sale systems, and developing an integrated multi-channel retail strategy and architecture. The document emphasizes enhancing the customer experience across channels through improved customer profiling, personalization, and loyalty programs.
Viewers also liked (17)
Nakshatra jewelry segmentation,targeting,positioning and key messaging
Nakshatra jewelry segmentation,targeting,positioning and key messaging
Similar to Pandora Final Presentation by Brett Ekblad
Sam Loewner - Using social media to improve outreach and engagement
Presented by Sam Loewner on September 6, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.
Chorus america social media step by step
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
What a DSR Needs to Know
The document discusses key aspects of digital media that distributors should understand to strengthen relationships with operator customers. It identifies the top 5 digital media platforms as Facebook, Twitter, blogs, LinkedIn, and YouTube. Digital media allows distributors to strengthen relationships with operators, create two-way communication, and develop a competitive edge over other foodservice distributors. Best practices for distributors include providing digital media expertise, content, and guidance to operators on setting up and monitoring accounts.
How to target the right people on social #OCTribe 7/30/2014
In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.
Social networking tools for libraries
An introductory overview to using social media in libraries, presented at a workshop for Next Generation Libraries study group, Melbourne 2012. © Nathan Turner, Parramatta City Library 2012.
Threesides | Handmade social media - Canberra BusinessPoint Presentation
Originally presented for Canberra BusinessPoint at the Hand Made markets Canberra, this presentation looked at the essentials of social media for small, creative industry businesses. It covered the best social media tools, ideas for using them and tips on style, tone of voice and how to manage across platforms. It also features our social media wheel of fortune, spin it up and see where you land!
Social Media & Philanthropy Workshop (Miami, FL.)
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Push for progress: International perspectives on International Women’s Day we...
Push for progress: International perspectives on International Women’s Day we...Association for Project Management
The webinar discusses international perspectives on International Women's Day and the strategic integration of social media to make project management practices more future fit. It provides an overview of challenges faced by women in project management careers internationally and strategies for pressing for progress. The second half focuses on how social media can be strategically integrated into project management, including a framework and various use cases. Benefits include improved collaboration and efficiency, though barriers to adoption like information overload must be addressed.HIMA IS08 Presentation
The document provides guidance on engaging with social media for an organization. It outlines five key secrets: 1) Identify the target audience and goals. 2) Choose appropriate social media platforms. 3) Get management approval by addressing concerns. 4) Assemble a team to develop and maintain initiatives. 5) Carefully engage the target audience on the chosen platforms and monitor developments. The document also lists the current social media presence and engagement strategies of M. D. Anderson Cancer Center as an example.
Bad Penny Factory Speaking Tour
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
Measuring the Networked Nonprofit
This document summarizes the third session of the Peer Learning Group on measuring the networked nonprofit. The session focused on defining goals, audiences, and key performance indicators for measurement projects. Participants then shared details of their action learning projects which involve designing and implementing measurement strategies. Next steps include uploading project descriptions to the wiki by March 1st and the next session will focus on measuring engagement and influence on March 18th.
Measurement Peer Group #4
The document summarizes a session on benchmarking and key performance indicators (KPIs) for measuring social media efforts at nonprofits. Three organizations - the American Leadership Forum Silicon Valley, the National Wildlife Federation, and the Monterey Bay Aquarium - shared their experiences developing SMART objectives, identifying relevant peer organizations for benchmarking, and establishing KPIs to track performance. The session provided an overview of benchmarking and KPIs, and highlighted examples and challenges the organizations have faced in designing and implementing social media measurement pilots.
Facebook Insights
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
Building Your Brand Audience
The document discusses how social media and digital experiences are increasingly important for building brands, as consumers are more influenced by their online interactions with companies than traditional advertising. It notes that 65% of consumers have had a digital experience change their view of a brand, and 97% say such experiences impact their purchasing decisions. Marketers must focus on providing valuable online experiences to effectively engage today's "connected consumers".
Building Your Brand Audience
Social Media is free marketing research—people are talking about brands without companies having to pay them to find out what they like or dislike. How can the power of social media be harnessed to better serve the brand? Brands that truly get social media understand how to tap into the influence of communities and evangelists to build deeper, more passionate, relationships between consumers and their products. Social media is a strategy that fits into the overall marketing plan and touches every aspect of it. Learn how building brand audiences and creating brand experiences can transform both advertising and marketing.
Growing Your Graph Taddy Hall – Chief Operating Officer, Meteor Solutions
The Connected Consumer Andrea Harrison – Strategy Director, Razorfish
“No, I Don’t Want to be Facebook Friends with my Butter” Nathaniel Perez – Sapient
FrendApp at TechChill
FrendApp is a mobile app that allows users to see what apps their friends and other individuals have downloaded and used on their mobile devices. It aggregates this app usage data while also providing individuals discoverability into others' app preferences. The app business model involves selling promoted leads to app developers and aggregated usage statistics and intelligence to business companies. It aims to have 10 million users worldwide to cover the large mobile app market and generate over $1 million in annual revenue through these business streams.
Strategic enrolment management & social media symposium july11
This presentation discusses how social media can be leveraged to support strategic enrollment management goals. It recommends establishing SMART goals aligned with the university's overall SEM plan and determining which social media channels are best suited to reach target audiences. The presentation also covers how to develop a social media strategy including choosing metrics to track engagement and ROI. Implementing best practices like content calendars, community guidelines and analytics can help optimize social media's role in student recruitment, conversion and retention.
Social Media Research 2.0
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
Group 1 - Orientation
- The document summarizes an orientation call for a peer exchange group focusing on using social media effectively with a one channel focus.
- It discusses the group composition, their communication objectives, audiences, implementation challenges, and measurement practices. Common challenges included finding time for measurement and articulating measurable goals.
- The program overview indicates the calls will focus on best practices for using Facebook nonprofit pages, with topics like creating an organizational Facebook culture and having a measurement strategy from the start.
Leveraging Social Media Marketing in the Apartment Industry
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Similar to Pandora Final Presentation by Brett Ekblad (20)
Sam Loewner - Using social media to improve outreach and engagement
Sam Loewner - Using social media to improve outreach and engagement
How to target the right people on social #OCTribe 7/30/2014
How to target the right people on social #OCTribe 7/30/2014
Threesides | Handmade social media - Canberra BusinessPoint Presentation
Threesides | Handmade social media - Canberra BusinessPoint Presentation
Push for progress: International perspectives on International Women’s Day we...
Push for progress: International perspectives on International Women’s Day we...
Strategic enrolment management & social media symposium july11
Strategic enrolment management & social media symposium july11
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
Recently uploaded
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Recently uploaded (20)
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Pandora Final Presentation by Brett Ekblad
- 1. Full Digital Strategy By Brett Ekblad 1
- 2. What To Expect About Pandora Competition Digital Strategy Goals Target Audience The Big Idea Tools & Tactics Key Performance Indicators Budget Summary 2
- 3. About Pandora Free online music service Create customized stations Free mobile app 3
- 4. Competition 4
- 5. Time for the good stuff Also known as the Full Digital Strategy 5
- 6. Goals Make Pandora the Increase mobile Engage more #1 search result app usage social media users 6
- 7. Target Audience Males College Music Mobile and Students Lovers Media Females Savvy 7
- 8. The Big Idea Pandora: It’s You Time Campus life can suck OU It’s Y Time Noisy, Stressful, Crowded Make time for yourself Make Pandora your easy mobile escape Mobile app focused 8
- 9. Tools & Tactics Facebook Already over 4 million likes Content is going unnoticed Not engaging their audience Utilize targeted content Create shareable content Promote the mobile app 9
- 10. Tools & Tactics Twitter Increase retweets and faves Create consistent personality Interact with followers Retweet tagged posts Share Instagram photos Spread “It’s You Time” message 10
- 11. Tools & Tactics Instagram Reach listeners on an established mobile platform Increase user engagement Create visual personality Invite users to post and tag photos with @PandoraRadio and #ItsYouTime Promote mobile app 11
- 12. Key Performance Indicators Google Google Various AdWords Analytics Social Platforms 12
- 13. Budget 6 Step x 5 Media x 6 Month = $ $240,000 Process Executions Campaign $40,000/Month 13
- 14. Summary OU It’s Y Time Target Big Idea Tools Goals 14
- 15. Thank You 15