Procter & Gamble partnered with inMarket to run a mobile marketing campaign using inMarket's CheckPoints shopping app to reach over 20 million mobile shoppers. The campaign featured 14 P&G brands like Crest, Scope, and Gillette. It ran from February to May 2012 in grocery stores across the US. Shoppers received push messages, mobile ads, and social media alerts about deals. When they visited stores, the app acted as a "virtual end cap" highlighting P&G products. Thousands of shoppers scanned products, and inMarket sent customized messages about related items. The campaign lifted purchase intent by double digits for all products and saw over 300,000 product scans in less than three months.