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Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
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DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
The document provides an overview of digital marketing and paid media channels. It discusses key industry metrics and outlines various paid search channels including search engine marketing, display advertising, social networks, and comparison shopping engines. It then details campaign structure, settings like match types, bidding, geo-targeting and ad scheduling. Best practices for ad copy, keyword selection and quality score are also covered. Finally, it lists several tools and resources for paid search marketing.
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This document outlines an agenda for a Google Ads 101 training session. It includes 4 sessions that cover topics like account structure, keyword research, ad formats, bidding strategies and more. Breaks and lunch are scheduled between the sessions. The goal is to help attendees build and optimize search campaigns, understand the auction process, and create compelling ads and landing pages. Contact information is provided for attendees to continue learning after the training.
The document discusses corporate strategy and operations strategy. It explains that corporate strategy involves environmental scanning, core competencies, core processes, and global strategies. It also discusses linking corporate strategy to functional area strategies like operations, marketing, and finance. Operations strategies include new service/product design, development, and launch processes. It outlines the steps in new product development from design to full launch and describes factors like development strategies, service packages, and quality function deployment.
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
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Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
The document provides an overview of digital marketing and paid media channels. It discusses key industry metrics and outlines various paid search channels including search engine marketing, display advertising, social networks, and comparison shopping engines. It then details campaign structure, settings like match types, bidding, geo-targeting and ad scheduling. Best practices for ad copy, keyword selection and quality score are also covered. Finally, it lists several tools and resources for paid search marketing.
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This document outlines an agenda for a Google Ads 101 training session. It includes 4 sessions that cover topics like account structure, keyword research, ad formats, bidding strategies and more. Breaks and lunch are scheduled between the sessions. The goal is to help attendees build and optimize search campaigns, understand the auction process, and create compelling ads and landing pages. Contact information is provided for attendees to continue learning after the training.
The document discusses corporate strategy and operations strategy. It explains that corporate strategy involves environmental scanning, core competencies, core processes, and global strategies. It also discusses linking corporate strategy to functional area strategies like operations, marketing, and finance. Operations strategies include new service/product design, development, and launch processes. It outlines the steps in new product development from design to full launch and describes factors like development strategies, service packages, and quality function deployment.
Google ad words 302 - extending search campaigns with feeds, dynamic remarket...ivantage
Google Adwords 302 is an in-depth, hands-on training day that shows you how to extend your AdWords campaigns into dynamic remarketing using dynamic ads driven by page tagging and feeds. You will learn about feed specifications for flights, hotels & rentals, local deals, property, retail, travel and how to build custom formats and then on to retail shopping campaigns using product listing ads and the Google merchant center.
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This document outlines an agenda for a Google Ads 201 training session focused on optimizing search campaigns. The session includes topics such as analyzing campaign performance, researching keywords, using different keyword match types and negative keywords, organizing account structure, creating ads and landing pages, and bidding strategies. The document provides an introduction, timing details, and outlines the content to be covered in each of the four sessions.
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Google AdWords is the most powerful and sophisticated advertising platform ever created. What better time to get your message in front of a prospect than at the exact moment when they have expressed an interested in what you sell by typing a relevant keyword into a search engine? What better way to target your message than by zeroing in on the actual keyword the person is seeking information about?
If only it were that simple! Perhaps you’ve received a card in the mail from Google inviting you to give it a try. Maybe you’re already an AdWords user but are struggling to make it perform profitably. Or maybe you’ve wanted to get in the game but have held back because you’re heard stories of money spent with little or nothing to show for it. Any way you slice it, jumping into Google AdWords without knowing what you are doing is no longer an option. If you’ve got the bankroll and the patience, you may eventually get an education, but it won’t be cheap.
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Create Google Ads that works for you!
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b. Easy to use platform
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Presentation from Google AdWords Workshop conducted by GBG Mumbai on January 11th at Mumbai.
Speakers:
Sreeraman Thiagarajan, Chapter Manager, Google Business Group, Mumbai
Sandiip Porwal, CEO, Virtual Snipers
Vibhas Sen, Head of Search, Virtual Snipers
Visit gbgmumbai.org for more information
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
AdWords is Google’s flagship advertising product which offers pay-per-click (PPC) and site-targeted advertising for text, banner and rich-media ads. In this session you will get basic overview of the AdWords and how to use it to better optimize your advertisement on the internet and get more leads from your web site.
This document discusses optimization strategies for Google Shopping campaigns. It recommends optimizing product feeds for completeness, relevance and compliance. It also recommends structuring campaigns using product categories and groups to better target ads. Bids should be set based on ROAS goals and benchmark data. Regularly analyzing search query data can help identify missing products or opportunities in other campaigns. Tools like the Vallaeys Shopping Efficiency score can help assess structure and bidding.
This document discusses cross-channel digital marketing campaigns. It begins by defining a cross-channel campaign as one that aligns different digital marketing channels like search, social media, public relations, email and displays around a unified message. The document then discusses why these types of campaigns are effective by explaining how search engine optimization and social media are becoming more intertwined. It provides examples of campaign elements and outlines the roles that different channels like SEO, social media, public relations, and paid media can play. It also describes best practices for campaign mechanics, workflow, and concludes by having attendees plan their own hypothetical cross-channel campaign.
Google ad words 302 - extending search campaigns with feeds, dynamic remarket...ivantage
Google Adwords 302 is an in-depth, hands-on training day that shows you how to extend your AdWords campaigns into dynamic remarketing using dynamic ads driven by page tagging and feeds. You will learn about feed specifications for flights, hotels & rentals, local deals, property, retail, travel and how to build custom formats and then on to retail shopping campaigns using product listing ads and the Google merchant center.
Google ads 201 optimising search campaigns through analysis, structure and...ivantage
This document outlines an agenda for a Google Ads 201 training session focused on optimizing search campaigns. The session includes topics such as analyzing campaign performance, researching keywords, using different keyword match types and negative keywords, organizing account structure, creating ads and landing pages, and bidding strategies. The document provides an introduction, timing details, and outlines the content to be covered in each of the four sessions.
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
Google AdWords is the most powerful and sophisticated advertising platform ever created. What better time to get your message in front of a prospect than at the exact moment when they have expressed an interested in what you sell by typing a relevant keyword into a search engine? What better way to target your message than by zeroing in on the actual keyword the person is seeking information about?
If only it were that simple! Perhaps you’ve received a card in the mail from Google inviting you to give it a try. Maybe you’re already an AdWords user but are struggling to make it perform profitably. Or maybe you’ve wanted to get in the game but have held back because you’re heard stories of money spent with little or nothing to show for it. Any way you slice it, jumping into Google AdWords without knowing what you are doing is no longer an option. If you’ve got the bankroll and the patience, you may eventually get an education, but it won’t be cheap.
The webinar discusses new Google ad formats like Sitelinks, Product Extensions, and Product Listings that can help drive more traffic and conversions. It also provides best practices for using the content network, international PPC campaigns, and geo-targeted campaigns. The presentation emphasizes the importance of staying up to date on new features by working closely with Google AdWords reps and testing new formats early.
Managing PPC Campaigns with Adwords EditorMatt DeYoung
The document provides training on using micro ad groups and AdWords Editor software to improve campaign performance. It discusses strategies like using dynamic keyword insertion and limiting ad groups to 10-15 similar keywords. It also overview functions of AdWords Editor and tricks for using Excel to filter keywords and build keyword-specific ads and bid strategies to export to Google in bulk. Advanced strategies covered include using the SpeedPPC tool and functions like "proper" and "concatenate" in Excel.
The document discusses strategies for paid search and social media advertising. It recommends conducting comprehensive keyword research and implementing remarketing campaigns. Key aspects include understanding the Google AdWords interface, using landing pages, and tracking and measuring campaign performance across Google, Facebook, and other platforms. The presentation provides guidance on setting up paid search campaigns on Google and Facebook, creating remarketing lists, and measuring campaign results.
Google ad words 301 - extending search campaigns with display advertising and...ivantage
Google Adwords 301 is an in-depth, hands-on training day that shows you how to extend your AdWords campaigns into display advertising, display remarketing and search remarketing using sophisticated targeting and compelling creative formats.
How to optimize your Adwords PPC campaignMiles Woolgar
This document provides tips and best practices for pay-per-click (PPC) optimization. It recommends beginning with keyword research and understanding your target audience and products. When creating ads, it suggests targeting emotions, pain points, and unique selling points. It also provides tips for placement ads, including using thematic ad groups and automatic placements initially. The document then discusses using filters to refine campaigns and diagnose issues. It emphasizes regularly analyzing data in Google Analytics to track key performance indicators and conversions.
Create Google Ads that works for you!
a. More visitors means more leads
b. Easy to use platform
c. Uses “Keywords” oriented approach
d. Google Provider Network gives great visibility
e. Reach “Global” Customers
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
Marketing Using Google Adwords - IntrodcutionKaushal Shah
The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.
This document discusses enabling success for large-scale enterprise search programs. It recommends adopting an enterprise search ecosystem approach with centralized search teams that develop best practices, tools, and processes. This includes establishing a global search council, search knowledgebase, and center of excellence to coordinate search efforts across business units and languages. The document also provides strategies for optimizing templates, content deployment, keywords, links, priorities, and performance metrics to scale search programs globally.
This document provides a summary of Hindustan Pumps' Google AdWords campaign run by students from April 18th to May 3rd. The campaign included search and display ads across multiple campaigns and ad groups with over 475 keywords. Key performance metrics like impressions, clicks, CTR, CPC and position are provided. The campaign achieved the objectives of awareness and traffic. Future opportunities for Hindustan Pumps to strengthen their online presence are highlighted.
Presentation from Google AdWords Workshop conducted by GBG Mumbai on January 11th at Mumbai.
Speakers:
Sreeraman Thiagarajan, Chapter Manager, Google Business Group, Mumbai
Sandiip Porwal, CEO, Virtual Snipers
Vibhas Sen, Head of Search, Virtual Snipers
Visit gbgmumbai.org for more information
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
AdWords is Google’s flagship advertising product which offers pay-per-click (PPC) and site-targeted advertising for text, banner and rich-media ads. In this session you will get basic overview of the AdWords and how to use it to better optimize your advertisement on the internet and get more leads from your web site.
This document discusses optimization strategies for Google Shopping campaigns. It recommends optimizing product feeds for completeness, relevance and compliance. It also recommends structuring campaigns using product categories and groups to better target ads. Bids should be set based on ROAS goals and benchmark data. Regularly analyzing search query data can help identify missing products or opportunities in other campaigns. Tools like the Vallaeys Shopping Efficiency score can help assess structure and bidding.
This document discusses cross-channel digital marketing campaigns. It begins by defining a cross-channel campaign as one that aligns different digital marketing channels like search, social media, public relations, email and displays around a unified message. The document then discusses why these types of campaigns are effective by explaining how search engine optimization and social media are becoming more intertwined. It provides examples of campaign elements and outlines the roles that different channels like SEO, social media, public relations, and paid media can play. It also describes best practices for campaign mechanics, workflow, and concludes by having attendees plan their own hypothetical cross-channel campaign.
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