The document discusses fundamentals of paid media and direct mail advertising. It provides tips for effective paid media campaigns, including dominating the dominant local media through repetition of core messages, targeting media to key voter demographics, and integrating paid media with other campaign efforts. The document also provides an example paid media budget and plan for a state Senate district that focuses on local radio, newspapers, and direct mail given the rural geography and available media markets.
The latest information on the Regional Telco Magazine, published by WordSouth — A Content Marketing Company. This collaborative publishing effort provides rural and independent telecommunications providers and opportunity to communicate local, national and industry news to their subscribers, empowering them to educate, inform and engage their key stakeholders.
The document provides a review of topics for a Unit 3 test, including the Electoral College, differences between plurality and majority, key numbers and states in presidential elections, the role of incumbency, primary election timing, campaign finance reforms, and the functions of interest groups, PACs, and lobbyists. It also briefly discusses media coverage of campaigns and differences between primary and general election voters.
The document discusses various topics related to audiences, including:
- What an audience is and why they are important for media companies.
- How new technology has impacted audiences by allowing people to access media on different platforms.
- How audiences can be fragmented across multiple media outlets.
- How media companies continue generating revenue through advertising even as audiences shift online.
- Different types of audiences like mass and niche audiences.
- The importance of categorizing and understanding audiences through demographics and psychographics.
- Methods of measuring audiences like diaries, meters, surveys, and industry organizations like NRS, ABC, and BARB.
Many famous authors have written books for children. Writers like Dr. Seuss, Roald Dahl, and J.K. Rowling have crafted stories that both entertain and teach valuable lessons for young readers. Their books continue to be beloved by children and adults alike for their memorable characters, imaginative stories, and ability to bring joy to all who read them.
The latest information on the Regional Telco Magazine, published by WordSouth — A Content Marketing Company. This collaborative publishing effort provides rural and independent telecommunications providers and opportunity to communicate local, national and industry news to their subscribers, empowering them to educate, inform and engage their key stakeholders.
The document provides a review of topics for a Unit 3 test, including the Electoral College, differences between plurality and majority, key numbers and states in presidential elections, the role of incumbency, primary election timing, campaign finance reforms, and the functions of interest groups, PACs, and lobbyists. It also briefly discusses media coverage of campaigns and differences between primary and general election voters.
The document discusses various topics related to audiences, including:
- What an audience is and why they are important for media companies.
- How new technology has impacted audiences by allowing people to access media on different platforms.
- How audiences can be fragmented across multiple media outlets.
- How media companies continue generating revenue through advertising even as audiences shift online.
- Different types of audiences like mass and niche audiences.
- The importance of categorizing and understanding audiences through demographics and psychographics.
- Methods of measuring audiences like diaries, meters, surveys, and industry organizations like NRS, ABC, and BARB.
Many famous authors have written books for children. Writers like Dr. Seuss, Roald Dahl, and J.K. Rowling have crafted stories that both entertain and teach valuable lessons for young readers. Their books continue to be beloved by children and adults alike for their memorable characters, imaginative stories, and ability to bring joy to all who read them.
After Campaign 2016, Can Consumer Advertisers Learn Anything From Political C...MediaPost
Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
This document discusses whether the public sector is destroying local newspapers. It argues that local councils publishing their own residents' magazines and newspapers on a monthly or less frequent basis is not the direct cause of declining circulations and revenues for traditional local newspapers. The document provides statistics on council publications and their readerships compared to local newspapers, and argues council publications provide better value for taxpayers' money than advertising continuously in newspapers. It also challenges claims by newspaper organizations that councils are engaged in unfair competition or destroying local newspapers.
The document discusses building an effective voter contact program for a political campaign. It emphasizes targeting specific voter universes through tools like voter files and microtargeting to identify supporters, persuadable voters, and opponents. It recommends using a mix of voter contact methods like door-knocking, phone banking, mailers, and literature drops targeted based on voter assessment and intended to have repeated conversations with voters through the campaign period. The goal is to identify the numbers of votes needed to win based on past elections and target voters accordingly to hit the campaign's win number.
The document discusses building an effective voter contact program for a political campaign. It emphasizes targeting specific voter universes through tools like voter files and microtargeting to identify supporters, persuadable voters, and opponents. It recommends using a mix of voter contact methods like door-knocking, phone banking, mailers, and literature drops targeted based on voter assessment and intended to have repeated conversations with voters through the campaign period. The goal is to identify the numbers of votes needed to win based on past elections and target voters accordingly to hit the campaign's win number.
The document provides guidance on influencing the political process through grassroots advocacy. It discusses identifying core constituents, fundraising, developing and delivering messages, opposition research, and handling negative information. The key recommendations are to identify stakeholders who share your positions, craft a clear and positive message, research your opponent's record for weaknesses, and address negative charges promptly while staying focused on your message.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
Mobile technology provides opportunities for organizations to connect with and engage audiences at scale through text messaging. Text messages can be used to build profiles of users by collecting information like location, interests, and demographics. This user data allows organizations to better target and segment audiences for messaging. Metrics show text messaging is an effective and low-cost way to mobilize supporters and drive actions like donations, event attendance, and voting.
Mobile Sports Group Case Studies Package 7Rick Furr
The document outlines a mobile marketing campaign by Foot Locker to reach their target youth demographic across multiple states, with email and SMS lists totaling over 10 million contacts to promote their brand and products. The campaign aimed to engage younger customers and drive traffic to Foot Locker's online and retail stores. Foot Locker hoped this targeted mobile effort would increase sales and brand awareness among their key audience.
Damian Radcliffe: The state – and future – of US local newspapersJournalism.co.uk
1. The document summarizes the state of local newspapers in the US, noting that while jobs and titles have declined significantly since 2001, there remains optimism among local papers who are experimenting with new revenue streams and content strategies.
2. It discusses trends like declining advertising revenue and newsroom jobs but stable circulation for small papers under 50,000. Innovations explored include paywalls, events, ecommerce, and crowdfunding.
3. The conclusion emphasizes that the local news model will not be the same as the past and recommends a focus on original reporting, income diversification, innovation, and changing the narrative around local news.
This document summarizes research on consumer media preferences and the role of direct mail. It finds that while many channels are fragmenting, direct mail remains strong and preferred across industries for both customers and non-customers. The research also found that preferences differ based on industry, communication type, and whether the recipient is an existing customer. Direct mail performs well for personalized messages to existing customers. While some consumers are rejecting marketing more, direct mail continues to be an effective channel when combined with digital channels like email.
Learn how to reach voters and how to get them to the polls to vote for you!
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
The document discusses lessons learned from Barack Obama's successful use of new media in his 2008 and 2012 presidential campaigns. It outlines how Obama was able to raise over $550 million online through leveraging new media as "impulse candy" and a "greeter" to efficiently reach niche audiences. It also discusses how to streamline paths to action, leverage urgency and special moments, continuously test and improve, and share content to encourage grassroots participation.
This document summarizes information about Cincinnati Public Radio, a not-for-profit public radio organization with three stations that attract over 274,000 weekly listeners. It details the stations' formats, board of directors, financial information, audience demographics of being affluent and educated, and how underwriting is an effective way for brands to connect with listeners through the unique public radio platform and audience.
How Do I WriteWhat Do I Write Writing for Publ.docxwellesleyterresa
How Do I Write?
What Do I Write?
Writing for Public Relations Practitioners
Why Write?Public relations practitioners target the news media as an intervening public (to get their message out to the other, larger publics).
News ReleasesNews Releases are one of the most important, but often misused, documents in public relations.
What is it:
An objective, straightforward, unbiased news story that a public relations practitioner writes and distributes to appropriate news media.
More on News ReleasesWhy are they often misused?
Research shows “gatekeepers” throw 90% of the news releases they receive because:
They have no local interest (no appeal to a particular audience)
AND/OR
They’re too promotional (lacking objectivity)
An effective news release:
Uses it’s heading and first paragraph to show a gatekeeper that it contains local interest.
Sounds as if it were written by an objective reporter, not a public relations practitioner.
Most news releases are written in newspaper style.
They reach the “gatekeepers” (newspaper editors, magazines, radio stations, TV stations and/or TV networks) in several different ways:
Mailed;
Faxed;
E-mailed;
Etc.
Media KitsDefinition: Packages at least one news release with other supporting documents.
“Supporting Documents” usually include:
Fact sheets (a what-who-when-where-why-how breakdown of the news release, usually written bullet-style), and
Backgrounders (a supplement to the news release, containing background info on the person, product, company, etc named in the news release)
Could include testimonials or biographies
Let’s Get StartedA news/press release should contain the following elements:
Headline (used to grab the attention of journalists and briefly summarize the news)
Dateline (contains the release date and usually the originating city of the press release)
Introduction (first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why)
What Else?
Body (further explanation, statistics, background, or other details relevant to the news)
Boilerplate (generally a short “about” section, providing independent background on the issuing company, organization, or individual)
Media Contact Information (name, phone number, email address, mailing address, or other contact info for the PR or other media relations contact person)
What must my writing process include?When sitting down to write a news release, or whatever marketing document you are preparing, remember the following ten steps.
1. credibility
2. research
3. organization
4. writing
5. revision
6. macroediting (the big picture)
7. microediting (sentence by sentence)
8. approval
9. distribution
10. evaluation
A few more tips…In documents that cite individuals as sources, draw upon diverse individuals, not exclusively white males in their 40’s and 50’s (as most do).Balance personal pronouns. For unnamed, generic individuals such as a supervisor or sena ...
News/Talk 94.9 WSJM is a radio station in Southwest Michigan that provides local news coverage. It has nearly 22,000 daily listeners who are predominantly older, educated, and affluent. The document discusses the station's programming, which includes local news segments and talk shows. It also outlines the station's target demographics and provides testimonials from local businesses that have seen success from advertising on News/Talk 94.9 WSJM.
This document discusses reputation management and media relations. It outlines that (1) the media landscape is diverse and local media is important for reputation. (2) Proactively working with media through good services, community leadership and responsiveness helps build a positive reputation. (3) Self-inflicted wounds like careless words can damage reputation, so councils must remove ambiguities and think like journalists.
This document discusses reputation management and media relations. It outlines that (1) the media landscape is diverse and local media is important for reputation. (2) Proactively working with media through good services, community leadership and responsiveness helps build a positive reputation. (3) Self-inflicted wounds through careless words or lack of preparedness can damage reputation. The document emphasizes analyzing issues, crafting key messages and answering questions strategically.
This document discusses communicating effectively with Hispanic voters. It notes that the Hispanic electorate is growing rapidly and will make up over 40 million eligible voters by 2030. Many Hispanic voters are persuadable and open to voting across party lines. Television, especially Spanish-language TV, is the top source for political information for Hispanic voters. The document advocates communicating through Spanish-language media to reach unduplicated Hispanic audiences and build trust. It provides data on Univision's audience and targeting capabilities across platforms to help political campaigns effectively reach Hispanic voters.
The document discusses fundamentals of paid media and direct mail advertising. It provides guidelines for effective paid media programs, including dominating the dominant local media through repetition, targeting specific voter demographics, integrating paid media with other campaign efforts, and timing media to coincide with when voters are paying attention. It also provides an example of an effective paid media budget for a state senate district that focuses on local radio, newspapers, and direct mail given the district's demographics and available media markets.
Online organizing provides powerful tools to supplement traditional campaign organizing. While new media alone cannot drive victory, it can play a supporting role in communications, field operations, and fundraising when properly integrated. Effective online strategies require assessing available resources and balancing desires to utilize new technologies with tangible goals like getting votes, volunteers, or donations. Content, clear calls to action, and maintaining an up-to-date online presence are most important.
After Campaign 2016, Can Consumer Advertisers Learn Anything From Political C...MediaPost
Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
This document discusses whether the public sector is destroying local newspapers. It argues that local councils publishing their own residents' magazines and newspapers on a monthly or less frequent basis is not the direct cause of declining circulations and revenues for traditional local newspapers. The document provides statistics on council publications and their readerships compared to local newspapers, and argues council publications provide better value for taxpayers' money than advertising continuously in newspapers. It also challenges claims by newspaper organizations that councils are engaged in unfair competition or destroying local newspapers.
The document discusses building an effective voter contact program for a political campaign. It emphasizes targeting specific voter universes through tools like voter files and microtargeting to identify supporters, persuadable voters, and opponents. It recommends using a mix of voter contact methods like door-knocking, phone banking, mailers, and literature drops targeted based on voter assessment and intended to have repeated conversations with voters through the campaign period. The goal is to identify the numbers of votes needed to win based on past elections and target voters accordingly to hit the campaign's win number.
The document discusses building an effective voter contact program for a political campaign. It emphasizes targeting specific voter universes through tools like voter files and microtargeting to identify supporters, persuadable voters, and opponents. It recommends using a mix of voter contact methods like door-knocking, phone banking, mailers, and literature drops targeted based on voter assessment and intended to have repeated conversations with voters through the campaign period. The goal is to identify the numbers of votes needed to win based on past elections and target voters accordingly to hit the campaign's win number.
The document provides guidance on influencing the political process through grassroots advocacy. It discusses identifying core constituents, fundraising, developing and delivering messages, opposition research, and handling negative information. The key recommendations are to identify stakeholders who share your positions, craft a clear and positive message, research your opponent's record for weaknesses, and address negative charges promptly while staying focused on your message.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
Mobile technology provides opportunities for organizations to connect with and engage audiences at scale through text messaging. Text messages can be used to build profiles of users by collecting information like location, interests, and demographics. This user data allows organizations to better target and segment audiences for messaging. Metrics show text messaging is an effective and low-cost way to mobilize supporters and drive actions like donations, event attendance, and voting.
Mobile Sports Group Case Studies Package 7Rick Furr
The document outlines a mobile marketing campaign by Foot Locker to reach their target youth demographic across multiple states, with email and SMS lists totaling over 10 million contacts to promote their brand and products. The campaign aimed to engage younger customers and drive traffic to Foot Locker's online and retail stores. Foot Locker hoped this targeted mobile effort would increase sales and brand awareness among their key audience.
Damian Radcliffe: The state – and future – of US local newspapersJournalism.co.uk
1. The document summarizes the state of local newspapers in the US, noting that while jobs and titles have declined significantly since 2001, there remains optimism among local papers who are experimenting with new revenue streams and content strategies.
2. It discusses trends like declining advertising revenue and newsroom jobs but stable circulation for small papers under 50,000. Innovations explored include paywalls, events, ecommerce, and crowdfunding.
3. The conclusion emphasizes that the local news model will not be the same as the past and recommends a focus on original reporting, income diversification, innovation, and changing the narrative around local news.
This document summarizes research on consumer media preferences and the role of direct mail. It finds that while many channels are fragmenting, direct mail remains strong and preferred across industries for both customers and non-customers. The research also found that preferences differ based on industry, communication type, and whether the recipient is an existing customer. Direct mail performs well for personalized messages to existing customers. While some consumers are rejecting marketing more, direct mail continues to be an effective channel when combined with digital channels like email.
Learn how to reach voters and how to get them to the polls to vote for you!
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
The document discusses lessons learned from Barack Obama's successful use of new media in his 2008 and 2012 presidential campaigns. It outlines how Obama was able to raise over $550 million online through leveraging new media as "impulse candy" and a "greeter" to efficiently reach niche audiences. It also discusses how to streamline paths to action, leverage urgency and special moments, continuously test and improve, and share content to encourage grassroots participation.
This document summarizes information about Cincinnati Public Radio, a not-for-profit public radio organization with three stations that attract over 274,000 weekly listeners. It details the stations' formats, board of directors, financial information, audience demographics of being affluent and educated, and how underwriting is an effective way for brands to connect with listeners through the unique public radio platform and audience.
How Do I WriteWhat Do I Write Writing for Publ.docxwellesleyterresa
How Do I Write?
What Do I Write?
Writing for Public Relations Practitioners
Why Write?Public relations practitioners target the news media as an intervening public (to get their message out to the other, larger publics).
News ReleasesNews Releases are one of the most important, but often misused, documents in public relations.
What is it:
An objective, straightforward, unbiased news story that a public relations practitioner writes and distributes to appropriate news media.
More on News ReleasesWhy are they often misused?
Research shows “gatekeepers” throw 90% of the news releases they receive because:
They have no local interest (no appeal to a particular audience)
AND/OR
They’re too promotional (lacking objectivity)
An effective news release:
Uses it’s heading and first paragraph to show a gatekeeper that it contains local interest.
Sounds as if it were written by an objective reporter, not a public relations practitioner.
Most news releases are written in newspaper style.
They reach the “gatekeepers” (newspaper editors, magazines, radio stations, TV stations and/or TV networks) in several different ways:
Mailed;
Faxed;
E-mailed;
Etc.
Media KitsDefinition: Packages at least one news release with other supporting documents.
“Supporting Documents” usually include:
Fact sheets (a what-who-when-where-why-how breakdown of the news release, usually written bullet-style), and
Backgrounders (a supplement to the news release, containing background info on the person, product, company, etc named in the news release)
Could include testimonials or biographies
Let’s Get StartedA news/press release should contain the following elements:
Headline (used to grab the attention of journalists and briefly summarize the news)
Dateline (contains the release date and usually the originating city of the press release)
Introduction (first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why)
What Else?
Body (further explanation, statistics, background, or other details relevant to the news)
Boilerplate (generally a short “about” section, providing independent background on the issuing company, organization, or individual)
Media Contact Information (name, phone number, email address, mailing address, or other contact info for the PR or other media relations contact person)
What must my writing process include?When sitting down to write a news release, or whatever marketing document you are preparing, remember the following ten steps.
1. credibility
2. research
3. organization
4. writing
5. revision
6. macroediting (the big picture)
7. microediting (sentence by sentence)
8. approval
9. distribution
10. evaluation
A few more tips…In documents that cite individuals as sources, draw upon diverse individuals, not exclusively white males in their 40’s and 50’s (as most do).Balance personal pronouns. For unnamed, generic individuals such as a supervisor or sena ...
News/Talk 94.9 WSJM is a radio station in Southwest Michigan that provides local news coverage. It has nearly 22,000 daily listeners who are predominantly older, educated, and affluent. The document discusses the station's programming, which includes local news segments and talk shows. It also outlines the station's target demographics and provides testimonials from local businesses that have seen success from advertising on News/Talk 94.9 WSJM.
This document discusses reputation management and media relations. It outlines that (1) the media landscape is diverse and local media is important for reputation. (2) Proactively working with media through good services, community leadership and responsiveness helps build a positive reputation. (3) Self-inflicted wounds like careless words can damage reputation, so councils must remove ambiguities and think like journalists.
This document discusses reputation management and media relations. It outlines that (1) the media landscape is diverse and local media is important for reputation. (2) Proactively working with media through good services, community leadership and responsiveness helps build a positive reputation. (3) Self-inflicted wounds through careless words or lack of preparedness can damage reputation. The document emphasizes analyzing issues, crafting key messages and answering questions strategically.
This document discusses communicating effectively with Hispanic voters. It notes that the Hispanic electorate is growing rapidly and will make up over 40 million eligible voters by 2030. Many Hispanic voters are persuadable and open to voting across party lines. Television, especially Spanish-language TV, is the top source for political information for Hispanic voters. The document advocates communicating through Spanish-language media to reach unduplicated Hispanic audiences and build trust. It provides data on Univision's audience and targeting capabilities across platforms to help political campaigns effectively reach Hispanic voters.
The document discusses fundamentals of paid media and direct mail advertising. It provides guidelines for effective paid media programs, including dominating the dominant local media through repetition, targeting specific voter demographics, integrating paid media with other campaign efforts, and timing media to coincide with when voters are paying attention. It also provides an example of an effective paid media budget for a state senate district that focuses on local radio, newspapers, and direct mail given the district's demographics and available media markets.
Online organizing provides powerful tools to supplement traditional campaign organizing. While new media alone cannot drive victory, it can play a supporting role in communications, field operations, and fundraising when properly integrated. Effective online strategies require assessing available resources and balancing desires to utilize new technologies with tangible goals like getting votes, volunteers, or donations. Content, clear calls to action, and maintaining an up-to-date online presence are most important.
The document discusses strategies for Get Out the Vote (GOTV) efforts. It notes that early and absentee voting have increased, with millions voting before Election Day. Off-year elections see large declines in turnout. The most effective GOTV methods include door-to-door canvassing, phone calls, and text messages. Contacts should provide information and motivation rather than just reminders, emphasize community and personal connections, and help voters make a concrete plan to vote. Scripts for calls and visits should focus on turnout goals and public records rather than just reminding voters. Effective GOTV efforts ramp up activities like calls, visits and visibility in the final days and focus on unlikely voters.
This document introduces Wellstone Action, a community organizing group that trains people in leadership and organizing skills. It highlights that Wellstone Action has trained over 32,000 people in 45 states since 2004 to win progressive change through hundreds of organizations. The document also outlines Wellstone Action's model for building long-term power through developing leaders, community organizing, and electoral politics to determine decision-makers and hold them accountable for progressive public policy goals.
An effective message for a campaign or organizing effort should be credible, concise, relevant, and compelling. It answers the question of "why" by explaining why the issue matters and why people should care. The message is a conversation, not just a slogan or list of demands. It must be credible based on trustworthy content and messenger. It should also be compelling to the audience by connecting on a personal level. Finally, an effective message is concise and clear without jargon, and contrasts the choices to offer a decision between the campaign and its opposition.
The document provides guidance on developing an effective campaign budget and fundraising plan. It outlines five key rules for creating a realistic budget that reflects priorities and minimizes overhead. It also stresses the importance of breaking fundraising goals down into specific amounts to be raised from different circles of potential donors using various tools over time. Effective fundraising requires asking many people for money in different ways repeatedly. Planning is key, with goals for how much to raise, when it's needed, and who will do the fundraising.
The document discusses strategies for winning elections while also building grassroots power. It contrasts a typical campaign focused on short-term goals like voter turnout with a progressive approach of empowering communities and developing new leaders. This approach invests resources in communities before and after elections to build a base of long-term support. It also outlines planning processes like mapping local organizations and leaders to target efforts to expand support and empower underrepresented groups.
Managing a volunteer phone and door canvass requires thorough preparation, supervision, and training. Volunteers must be recruited and scheduled. Call and walk lists must be prepared in advance. Volunteers require training on the campaign, scripts, and materials before canvassing begins. A supervisor should oversee the canvass, provide support to volunteers, and ensure tasks are completed. After canvassing, volunteers should be debriefed and thanked for their time. Collecting data from volunteers is important for tracking the canvass results.
The document discusses strategies for Get Out the Vote (GOTV) efforts. It notes that early and absentee voting have increased, with millions voting before Election Day. Off-year elections see large declines in turnout. The most effective GOTV methods include door-to-door canvassing, phone calls, and text messages. Contacts should provide information and motivation rather than just reminders to vote. Effective scripts engage voters in making a voting plan and emphasize voting as a social norm. A traditional GOTV program involves mail, canvassing, phone banking and visibility in the final days and on Election Day.
18062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Christian persecution in Islamic countries has intensified, with alarming incidents of violence, discrimination, and intolerance. This article highlights recent attacks in Nigeria, Pakistan, Egypt, Iran, and Iraq, exposing the multifaceted challenges faced by Christian communities. Despite the severity of these atrocities, the Western world's response remains muted due to political, economic, and social considerations. The urgent need for international intervention is underscored, emphasizing that without substantial support, the future of Christianity in these regions is at grave risk.
https://ecspe.org/the-rise-of-christian-persecution-in-islamic-countries/
La defensa del expresidente Juan Orlando Hernández, declarado culpable por narcotráfico en EE. UU., solicitó este viernes al juez Kevin Castel que imponga una condena mínima de 40 años de prisión.
21062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
यूजीसी-नेट और NEET परीक्षा (कई अन्य के अलावा, 2018 तक सीबीएसई द्वारा आयोजित की जाती थी, जो भारत में सार्वजनिक और निजी स्कूलों के लिए एक राष्ट्रीय शिक्षा बोर्ड था (और है), जिसे भारत सरकार द्वारा नियंत्रित और प्रबंधित किया जाता था।
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"ScyllaDB
Yichen Wei and Adam Drennan share the architecture and technical requirements behind "user watch status" for a major global media streaming service, what that meant for their database, the pros and cons of the many options they considered for replacing DynamoDB, why they ultimately chose ScyllaDB, and their lessons learned so far.
Importance of Staying Connected with the World of Politics.pdfJaydenIrish
Discover the power of staying updated on the latest political events at Mecella! Our dedicated Politics section offers comprehensive coverage, insightful analysis, and expert commentary. Stay informed with recent political events, breaking news and in-depth articles on worldwide political developments. Join us in understanding the world of politics!
projet de traité négocié à Istanbul (anglais).pdfEdouardHusson
Ceci est le projet de traité qui avait été négocié entre Russes et Ukrainiens à Istanbul en mars 2022, avant que les Etats-Unis et la Grande-Bretagne ne détournent Kiev de signer.
“What Else Are They Talking About?”: A Large-Scale Longitudinal Analysis of M...Axel Bruns
Paper by Daniel Angus, Stephen Harrington, Axel Bruns, Phoebe Matich, Nadia Jude, Edward Hurcombe, and Ashwin Nagappa, presented at the ICA 2024 conference, Gold Coast, 22 June 2024.
22062024_First India Newspaper Jaipur.pdfFIRST INDIA
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25. Targeted message Raise your hands if you have ever had a gynecological exam. One more good reason why seven middle-aged white guys shouldn’t be writing laws to restrict our reproductive freedom.
What it isn’t… Lit drops Fundraising Letters Visibility: Billboards, Yard Signs, Bumper Stickers, etc .
The Average American gets: Bombarded with ads on tv, radio, newspaper, billboards, bathroom stalls, waiting rooms, the internet, buses, lottery tickets . . 3,000 exposures per day 188 messages per hour 3 per minute … every minute, every day
The danger: Too often campaigns run a bit of everything which means that nothing registers. Paid media fights a lot of clutter – so it needs lots of repetition to be heard. Target minimum frequency (of how many times a viewer sees the message) Television: 12 times/ad (6x/wk) = minimum of 1200 points per buy/600 points/week. This means that about 80% of average viewers will see the tv ad 12 times (if 1200 points). About 10% won’t see it; and about 10% will see it a lot more than 12 times. Radio: 12 times/ad (30 spots/wk) = Radio is also purchased as spots (and the spot price is determined by audience – the same as tv points). A minimum radio buy should be 30 spots per week per ad per station. 60 is a better buy. Direct mail: 5-12 pieces = this means 5-12 pieces of direct mail to each targeted voter. Newspaper ad: 4-5 runs of ad = a newspaper ad that runs 4-5 times will likely mean that 75% of the readers of the newspaper see the ad at least one time. More than half the readers will likely see it 3-5 times.
Most voters make up their minds in the last 2-3 weeks – that is when most of your paid media should hit. Exception to every rule : that is also when the most clutter will be around. If you can afford it you can get a message out (e.g. to define yourself before the other side defines you) early when there is less clutter. Don’t sacrifice a presence in the last few weeks, and know that most people aren’t paying attention.
If a cable spot goes for $2 a spot it is probably because relatively fewer people are watching – or it is plain dumb luck that your spot gets put where you want it. Media is sold by “points” which means that you tend to get what you pay for. Avoid paying for media that goes to people who can’t vote for you – This case is made in the next few slides.
Need to balance between what is the best media approach, and what is affordable (and available). E.G. TV may be the best media to reach the most voters in the most powerful way, but it is not affordable for your school board race. What might be most affordable is mail. What follows are 6 tips for making the decision between whats affordable and what is best.
Although TV is probably the media with the most impact – and covers everyone in the district – the two tv stations are too expensive. You spend too much for folks who can’t vote for you. Duluth Superior media market: 218,285 registered voters Minneapolis-St. Paul market: 2,806,521 registered voters TV: Duluth Min Buy: 1200 pts = $36,000 TV: Minneapolis-St. Paul Min Buy: 1200 pts = $330,000
Radio is too fragmented between stations and between two metro centers to be an effective buy. You buy for lots of folks who can’t vote. Target radio frequency: Radio: Duluth Min Buy: 1200 pts = $20,400 Per station/week: 30 spots@$25= $750 /wk Radio: Minneapolis-St.Paul Min Buy: 1200 pts = $228,000
The major daily newspapers cover the district but have too few subscribers in the district to make it a dominant media. Newspaper: Duluth Circ: 46,000 1835 live in District Min Buy: 5x ad (6”x7”) = $3,885 Newspaper: Minneapolis Circ : 375,000 ~1700 live in District Min Buy: 5x ad (6”x7”) = $31,500 Target minimum frequency (of how many times a viewer sees the message) Newspaper ad: 4-5 runs of ad = a newspaper ad that runs 4-5 times will likely mean that 75% of the readers of the newspaper see the ad at least one time. More than half the readers will likely see it 3-5 times. Per col. Inch rates vary widely depending on total amount bought, date, placement in paper, and other packages. Duluth News Tribune (46,000): about $37/column inch; Star Tribune (circulation – about 375,000 during week): about 1500-2000 in District: about $230 (no placement/discounted) - $350 (section placement) [assume $300/col inch)
The point is that buying all local newspapers in the district is cheaper and hits more people (about 20,000 compared to 1,835 for the Duluth News Tribune (DNT) and 1500-2000 for the Minneapolis Star Tribune) even though the “major” papers are not bought. Weeklies Pine Journal (Cloquet = 6,059) Kanabec Times (Mora = 3,033) Pine City Pioneer (Pine City = 3,057) The Star Gazette (Moose Lake = 2,425) Hinkley Times (Hinkley = 1,840) Arrowhead Leader (Moose Lake = 2,200) Askov American (Askov = 1,928) Pine County Courier (Sandstone = 1,800) Total Circulation : 22,342 (about 20,000 in District) Average weekly rates: $5-6/column inch = $550/week for all papers a 3 column x 7” ad == 21 col inch (~6”x7”) ad.
Point: Not everyone is hit by either newspaper, or radio – although many more are using the local media. Direct mail is the obvious choice to target the key voters – direct mail is reinforced (and works with) radio and newsprint. Weeklies WKLK AM/FM (Cloquet) = AM - $5/:30 spot; $6/:30 spot WMOZ (Moose Lake) = $6/:30 spot WCMP AM (Pine City) = $5/:30 spot WCMP Cool Country FM (Pine City)=$5/:30 spot KBEK (Mora) = $6/:30 spot Specific placement spots can cost more (e.g. placement within High School football games = $24) Total Listenership : This data is not collected Average weekly rates: 30 :30 spots on each station (minimum buy) = $990/week
$65,000 total budget Direct Mail: $40,000 Dominant media: ~80,000 pieces (~10,000 target voters) Local Radio: $5,000 3 weeks radio all 6 stations Local Weeklies: $5,000 5 weeks/every week/all 8 papers $50,000 for pd media (77% of total campaign budget – on target)
Use examples for each of these key points
Do test with direct mail pieces – Volunteers at front of room -- hand out piece (or show on screen) for 7 seconds and have people say what they knew. Do piece for 15 seconds Do piece for 30-45 second Three audiences 7-second (pictures – name – slogan) – this is the glance and toss crowd 10-20 second (headlines) – what do the headlines say? How do they convey a unified message? The readers (text for those who want more) – text should offer more for those who want more. The trick of a good and effective direct mail piece is to combine all of these into one piece – guiding rule: less is more, but … it is more than just a way to get a candidate’s name and mug out there – it needs to deliver a compelling message
Uses of direct mail Message reinforcement great way to target specific voters to reinforce other campaign message – can also be the primary medium, especially in smaller races Hard contrast use to deliver hard compare and contrast between candidates – side by side comparisons is an effective way to let voters decide by providing selected but accurate information. Negative use to deliver negative (but fair) attack – yes it is proper and okay to tell the truth about your opponent – just make sure it is true and does not over-reach or it will be seen as not credible and possibly backfire. Voter registration to target voter registration, early vote, vote by mail, etc.
741 words vs. 121 words. The shorter piece lists a website where people can go to get more information (and text). Put the details on your website and direct recipients where to find it for those who want to read further, don’t crowd the mail piece with it.
“ Raise your hands if you have ever had a gynecological exam.” One more good reason why seven middle-aged white guys shouldn’t be writing laws to restrict our reproductive freedom. This piece was targeted to young women, with infrequent vote history. The headline grabs the reader and every word is written in a tone designed to speak to them.
This is a Duluth city council piece to seniors all over the age of 67 (about 20% of this particular district). Points to make: Decent mail doesn’t have to be expensive. This was “homemade” using Pagemaker – no consultants, or direct mail firms Use interesting pictures – all of the photos are local to Duluth and of local Duluthians from District from the 1930s-50s Values pieces – tries to make connection with a different generation (on message of putting Duluth first) Cheap to produce – 2 colors
Visually gripping – and a very “hot” negative message.
This could be over-the-top, except that there is so much documentation. When making a negative attack in particular, credibility is critical and neutral “seconders” are very important.
Layout Photos-Visual : Don’t start with what the cover will say but with what a voter will see. 40-60% of piece is photos or visual – bad photos = bad mail – it is worth investing in professional photos if you do not have a “really good” photographer already. Avoid the screaming “political mail” look! Stick to the basics: anger , fear , empathy , curiosity , inspiration (moving) Note: this is not “subtle,” “ironic” or “thoughtful” – these will be forgotten. Headlines : 2-4 headlines – 7-9 words or less in each headline – headlines needs to create an entire and compelling message story Font : Serif fonts read horizontally and are good for text – Sans serif fonts standout and are good for headlines – there are exceptions to every rule, of course. Avoid too many font types – it gets confusing – use formatting to guide the eye. Font size : no smaller than 11pt – except for disclaimers and documentation
Stephanie Herseth (SD): This image works because you are drawn to very believable and engaging eyes (which have a reflection of a white, clapboard house in them if you look.
Using images that are non-political and out of the box can be a very effective way to get voters to pay attention. This piece presents the theme of this campaign in a very straight-forward, eye-catching way. Voters will look at this.
Screams political mail – or boring. Even the color scheme puts me to sleep.
This piece only works in a rural district, and this is the candidate’s actual hunting dog.
Clear, easily digested headlines … and a gimmick to pull you in.
Sometimes less really is more. This works because it actually conveys a lot of who this person is – a no nonsense conservative who gets the basics done.
Message Repetition : 4-12 pieces (1 or 2 pieces does not make a direct mail program) -- this sounds like a lot and budget will ultimately determine how much – but just a couple of pieces disappear in the swamp. Repeat message : Each piece should build on a common theme and reinforce the same message – even if to different audiences (they can have different angles and content) – do not assume that a voter will remember the previous piece so do not have one piece require the understanding of previous pieces (it may look great all spread out on a coffee table, but think of it spread out over three weeks in a person’s trash)
Marty Markowitz is running for Brooklyn Borough President. The photo here is irreplaceable. It is very human and real and engaging. The theme of “Brooklyn” and “real people” and touch or homespun humor is carried throughout the following mail pieces. The inside of the pieces are all local photos of real people.
Humor. Brooklyn theme. Great pose with ferris wheel in background.
Again, great photo with Brooklyn in background, great pose. This is his bio piece. Inside are photos of the deli and his local neighborhood.