This document discusses key page layout conventions including margins, columns, grids, orientation, headlines, crossheads, rules, text placement, optical balance, typefaces, fonts, and type styles. Specific elements mentioned are margins, columns, grids, spreads, portrait orientation, headlines, borders, rules, white space, asymmetrical optical balance, bold typefaces used alongside regular, and left-justified type styles.

1. Page Layout conventions

2. margins
columns
Grids
Orientation: portrait
Headline/Head
er
Crosshead
Rules
Reverse
Text
Optical balance: Asymmetrical
Typeface: bold
used alongside
regular
Font
Type styles: set
left

3. Margins
columns
Grids
Spreads
Orientation:
Portrait
Headlines
Border
Rules
White
space
Text
Optical balance: Asymmetrical
Font
Typeface:
bold
alteration
used
Type styles: set
left
21
Page
number

4. Dateline
Blobs and stars
Border
Pull
quote
Cut-out
Text
Font
Typeface: bold and italic
Type styles: set
left, upper case