Page 1 of 2 C M C 1 0 1 E s s a y r u b r i c 3 0 % o f f i n a l g r a d e Criteria HD 85-100% D 75-84% C 65-74% P 50-64% F 0-49% Weighting 25-30 21-24 18-20 15-17 <15 grade Research Evidence of broad, systematic and creative research. Selection of data goes beyond the mainstream literature/tutorial/textbook. Evidence of controlled and systematic research. Demonstrates selection of credible, relevant data from quality literature/tutorial notes/textbooks. Evidence of good research skills. Information is gathered from a good range of electronic and non- electronic sources. Research conducted demonstrates an attempt to collect credible and/or relevant data. Information is gathered from a limited range of electronic and non- electronic sources. Limited research skills demonstrated. Poorly selected data. /20 Weighting 10 8-9 6-7 5 <5 grade Referencing Consistent and accurate referencing used throughout, showing ability to reference a range of source types. Ideas and words of others acknowledged. Mostly accurate referencing demonstrates an ability to reference a variety of source types. Ideas and words of others are acknowledged Referencing is at times inconsistent or demonstrates ability to reference only some source types accurately Words, but not always the ideas of others are acknowledged. Overuse of another’s words or ideas which may also inconsistently or inaccurately referenced. Failure to acknowledge the words and ideas of others. Plagiarised: reads like a “data dump” from other sources. /10 Weighting 18-20 16-17 13-15 10-12 <10 grade Format, structure, expression Clear and fluent expression indicates the report has been successfully edited and proofread before submission. Correct form for text type: (headings, indentations etc.); spelling, punctuation error- free. Mastery of sentence patterns demonstrated; may have occasional grammatical errors on the sentence level suggesting that some closer proofreading was needed Form, punctuation, and spelling mostly error free. Sentence patterns most often successfully used; several grammatical errors at the sentence level. Occasional errors in, form, punctuation, and spelling; sometimes distracting. Some additional editing and proofreading is warranted. Clear and fluent expression indicates the report has been successfully edited and proofread before submission. Correct form for text type: (headings, indentations etc.); spelling, punctuation error- free. Run on sentences, attempts at simple sentences often not successful; many errors in sentence structures detract from communication purpose. Form, punctuation and spelling, errors throughout. /20 Weighting 25-30 21-24 18-20 15-17 <15 grade Page 2 of 2 Content Clear, controlled and focussed dire.

1. Page 1 of 2
C M C 1 0 1 E s s a y r u b r i c
3 0 % o f f i n a l g r a d e
Criteria HD 85-100% D 75-84% C 65-74% P 50-64% F 0-49%
Weighting 25-30 21-24 18-20 15-17 <15 grade
Research Evidence of broad,
systematic and creative
research. Selection of data
goes beyond the mainstream
literature/tutorial/textbook.
Evidence of controlled and
systematic research.
Demonstrates selection of
credible, relevant data from
quality literature/tutorial
notes/textbooks.
Evidence of good research

2. skills. Information is
gathered from a good range
of electronic and non-
electronic sources.
Research conducted
demonstrates an attempt to
collect credible and/or
relevant data. Information
is gathered from a limited
range of electronic and non-
electronic sources.
Limited research skills
demonstrated. Poorly
selected data.
/20
Weighting 10 8-9 6-7 5 <5 grade
Referencing Consistent and accurate

3. referencing used throughout,
showing ability to reference a
range of source types. Ideas
and words of others
acknowledged.
Mostly accurate referencing
demonstrates an ability to
reference a variety of source
types. Ideas and words of
others are acknowledged
Referencing is at times
inconsistent or demonstrates
ability to reference only
some source types accurately
Words, but not always the
ideas of others are
acknowledged.
Overuse of another’s words

4. or ideas which may also
inconsistently or inaccurately
referenced.
Failure to acknowledge the
words and ideas of others.
Plagiarised: reads like a
“data dump” from other
sources.
/10
Weighting 18-20 16-17 13-15 10-12 <10 grade
Format, structure,
expression
Clear and fluent expression
indicates the report has been
successfully edited and
proofread before submission.
Correct form for text type:
(headings, indentations etc.);
spelling, punctuation error-

5. free.
Mastery of sentence patterns
demonstrated; may have
occasional grammatical
errors on the sentence level
suggesting that some closer
proofreading was needed
Form, punctuation, and
spelling mostly error free.
Sentence patterns most often
successfully used; several
grammatical errors at the
sentence level. Occasional
errors in, form, punctuation,
and spelling; sometimes
distracting. Some additional
editing and proofreading is
warranted.

6. Clear and fluent expression
indicates the report has been
successfully edited and
proofread before submission.
Correct form for text type:
(headings, indentations etc.);
spelling, punctuation error-
free.
Run on sentences, attempts
at simple sentences often
not successful; many errors
in sentence structures
detract from
communication purpose.
Form, punctuation and
spelling, errors throughout.

7. /20
Weighting 25-30 21-24 18-20 15-17 <15 grade
Page 2 of 2
Content Clear, controlled and
focussed direction. Clearly
linked and logically ordered
points and highly relevant
and well developed details.
Extensive critical analysis.
Sound use of examples to
explain argument.
Focussed direction and a
good logical order of points.
Good critical analysis. A good
use of examples to make
argument.
Focussed direction and basic
logical order of points.
Reasonable attempt to
critically analyse. Reasonable
attempt to use example to

8. explain argument.
Direction is not very
focussed. Flow of content is a
bit flawed. The report lacks
succinctness. Some analysis
evident, mainly descriptive.
An attempt made to use
examples to explain
argument.
No direction. Flow of essay
is majorly flawed. No critical
analysis evident. Mainly
definitional. No example
used or minimal used to
develop argument.
/30
Weighting 18-20 16-17 13-15 10-12 <10 grade
Conclusions Excellent ability to interpret,
evaluate and formulate
logical sound conclusions.
Good demonstration of the
capacity to critically analyse
information and formulate
own conclusions.
Able to draw warranted
conclusions and

9. generalisations.
Limited ability to draw
conclusions.
No critical analysis, poor
conclusions and no original
thought.
/20
Assessment Item 2
Description/Focus: You are required to submit an essay of not
more than 2000 words on the
use of social media in a crisis situation
Value: 30 %
Due date: Midnight Friday week 7
Length: 2000 words
Task: Imagine you are an assistant manager of an organisation
and suddenly you
are faced with a critical situation: a man enters your premises
with a
weapon. As your boss is away on vacation you are the acting

10. manager on
duty and are responsible for responding to the situation. While
this is
unfolding a young intern of yours tweets your boss, declaring-
‘OMG there
is a man with a gun!’
Critically analyse the use of social media as a communication
medium in a
crisis situation. Should social media be included in a business
communication plan? In what ways can social media be used in
a positive
and negative way in a crisis situation?
Presentation: Assignments are to be typed with 1.5 line
spacing and Arial 12 font. Any
references or content in the appendix will not be counted
towards the word
limit of 2000. Consult rubric online.