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2012 pafp 10 state comm presentation


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2012 pafp 10 state comm presentation

  1. 1. PAFPElectronic Communications and Social Media
  2. 2. PAFP Communications Department An In-house Agency Director of Communications Michael Zigmund • Department Management • Develops and Oversees Communications Strategy • Art Direction and Design • Project Coordination and TraffickingGraphic Design and Social Media Manager of Media & Public Specialist Relations Tim McKenna Bryan Peach • Manages Social Media Content • Writer/Content Creation • Monitors Activity/Discussions on • Monitors News and Media Social Media • Public Relations/Media Coordination • Graphic Design • Organizes and Updates Web Content• New Technologies/Interactive Design  
  3. 3. PAFP Communications A Diverse Portfolio Website – Magazine – KP Magazine (digital publication) Newsletter – Progress Notes (bi-weekly, email) Email Blasts – direct to membershipSocial Media – The “Big 3” – facebook, twitter, linkedin Direct Mailings – “snail mail” postcards, packets, etc. Live Events – word of mouth, signage, handouts Press Releases – communications to select audiences Media Appearances – TV, Radio, News Outlets Personal Communications – Advocacy, In-person
  4. 4. Communicating in a World of 1s and 0s Two Key Points   Technologies Change – Basic Principles of Quality Communications Do Not. • Clear, Concise Messages • Prioritize by Importance • Be Relevant, Timely, and Interesting • Remember Your Audience Branding and Design Matter… A Lot. • Before Someone Reads a Word You’ve Written, They’ve Already Made a Myriad of Assumptions based on Presentation Alone  
  5. 5. Engaging in Social Media What to Say ?• Self Promotion – “This is What We’re Doing”• Important News Items / Information• Acknowledging Peers & Partners (Building & Maintaining Relationships)• Marketing (Events, Initiatives)• Ask Questions / Request Feedback (Invites Conversation)
  6. 6. Things We’ve Learned usingTechnology and Social Media1.  Knowledge of Tools is Fundamental2.  Think Like a Publisher3.  Appeal To a Broad Audience, Target When Needed4.  Set A Tone5.  Leverage Online Relationships6.  Invite/Foster Conversation7.  Utilize Photos and Video8.  Strive for Quality and Accuracy9.  Maintain Consistent/Active Involvement
  7. 7. 5 Must-Haves for QualityCommunications in Digital Age1.  Project Management Software – Planning is Key.2.  Easy Website Administration – Active, Regular Updates3.  At Least One Social Media Component4.  A Focus on Brand and Quality Design5.  Strategy – Write it Down, Map it Out
  8. 8. Examples of How Integrating Social Media has Advanced our Communications Strategy
  9. 9. A List of Resources We’ve Put Together Just for You.