Flexible packaging the next boom in packaging

1. Packaging
Muscle
Dean Bellefleur
www.D-idea.com
Nov 2008

2. AGENDA
Packaging
Awareness
Statistics
Green Innovation

3. There was a
TIME
• Commodity
• White & Brown
• Fibre Flats

4. BB
RR
AA
NN
DD
II
NN
GG

5. Farm fresh
the PACKAGE communicates
Vegetarian perceived value
Omega-3
Happy eggs • Moulded Fibre
Healthy eggs
Free range
Barn laid • Polystyrene
Cage/battery
Grain Fed
cage-free, free-run, free-range. • PET

6. THE END OF FOOD
Thomas F. Pawlick
• Bred to withstand long
range transportation
• 3rd most important
characteristic to the fresh
market category
• Thickness & hardness of
the outer pericarp wall to
withstand between
25,000 to 50,000 pound
of weight

7. Europe 45 billion cans
400 million inhabitants
Daily Bread
Stockpiling
USA 101 billion cans
300 million inhabitants

9. The Billionaire’s Club
Quick Service
Restaurants
 Of the TOP 50,
24 are Billionaires
 $128,712 billion
 Starbucks @ 6793 sites,
McDonalds @ 2090,
Wendy’s @ 1414 (4th)

10. $62,518
billion

11. TRENDS
Are we comfortable with our trends?

12. Total QSRs Volume
44,524.8
Plastic Beverage Cups 6,626.7
Foam Beverage Cups 10,476.6
Hot Beverage Paper Cups 6,921.9
Cold Beverage Paper Cups 20,499.6

17. Wipes

18. Wipes

19. New York
Greenwashing environmentalist
Jay Westerveld in
1986

20. Redesign for Eco-
Effectiveness

21. Driving Factors
Emotional Reaction & Big Business

22. Remove
Reduce
Reuse
Renewable Recyclable Revenue Read
USD 378.8 billion
Save Money, Live Better

23. Converter
Partners
Carbon dioxide
and water
Plants
sugar manufacturing
(dextrose)

24. It’s the natural selection for fresh
food packaging. Better for the planet,
so better for you, your family and
business too.
“
“Did you know that if you convert just
500,000 medium sized deli containers
to ones made with Ingeo™ the fossil
energy savings is equivalent to 5,400
gallons of gasoline, and greenhouse
gas savings are equivalent to driving a
”
car over 122,000 miles?”
These benefits are provided as an example and are based on the eco-profile of
NatureWorks® and available data on PET. Assumes replacement of a 30 gram PET deli
container, with an equal weight Ingeo™ with no changes in the eco-footprint associated
with the downstream processing from polymer to finished container.

26. Colour
Shape
Visuals
Print
Tactile

27. Convenience

28. Flipping your lid
Good to the Last Drop

29. The realm of Convenience
“the muscle pack” since 1885
Functionality
Accessibility
Greener

30. Green
Innovation
Countless Benefits

32. Intuitive
Maintains Freshness

33. Resealable
Space Accommodating

34. Accessible
Enabling opening mechanisms

35. Double-Decker Lid
EZ-Peel

36. Innovative Skin Film
Technology
Direct Seal to PP Trays
Perfect for Marinated Meats
Keeps the product in position Skin HB 100 or 150:
PP-EVOH-PE Trays
Transparent, High Barrier Film
EZ Peel package
Perfect Optics at retail Up to 28 days shelf life
Consistent peel ability

37. Peel-Reseal Films to mono-APET
The Challenge:
Marketing wants
the package to be
“Easy to Open”, but
Production wants
“Zero Leakers”
coming off the line

38. Directional
Tear

40. Let’s not lose sight of the
PACKAGE
Tack