Downloaded 23 times
Uploaded byDean Bellefleur
Packaging Muscle
This document discusses various aspects of food packaging, including: 1. It addresses trends in packaging materials like polystyrene, PET, fibre flats, and moulded fibre and how the package communicates perceived value. 2. Statistics on canned food consumption in Europe and the USA, showing over 400 million and 300 million inhabitants respectively, consuming billions of cans annually. 3. New innovations in packaging films that provide benefits like maintaining freshness, being accessible, reusable, and greener.
Packaging Muscle
- 1. Packaging Muscle Dean Bellefleur www.D-idea.com Nov 2008
- 2. AGENDA Packaging Awareness Statistics Green Innovation
- 3. There was a TIME • Commodity • White & Brown • Fibre Flats
- 4.
- 5. Farm fresh the PACKAGE communicates Vegetarian perceived value Omega-3 Happy eggs • Moulded Fibre Healthy eggs Free range Barn laid • Polystyrene Cage/battery Grain Fed cage-free, free-run, free-range. • PET
- 6. THE END OFFOOD Thomas F. Pawlick • Bred to withstand long range transportation • 3rd most important characteristic to the fresh market category • Thickness & hardness of the outer pericarp wall to withstand between 25,000 to 50,000 pound of weight
- 7. Europe 45 billioncans 400 million inhabitants Daily Bread Stockpiling USA 101 billion cans 300 million inhabitants
- 9. The Billionaire’s Club Quick Service Restaurants Of the TOP 50, 24 are Billionaires $128,712 billion Starbucks @ 6793 sites, McDonalds @ 2090, Wendy’s @ 1414 (4th)
- 10.
- 11. TRENDS Are we comfortable with our trends?
- 12. Total QSRs Volume 44,524.8 Plastic Beverage Cups 6,626.7 Foam Beverage Cups 10,476.6 Hot Beverage Paper Cups 6,921.9 Cold Beverage Paper Cups 20,499.6
- 17.
- 18.
- 19. New York Greenwashing environmentalist Jay Westerveld in 1986
- 20.
- 21. Driving Factors Emotional Reaction& Big Business
- 22. Remove Reduce Reuse Renewable Recyclable Revenue Read USD 378.8 billion Save Money, Live Better
- 23. Converter Partners Carbon dioxide and water Plants sugar manufacturing (dextrose)
- 24. It’s the naturalselection for fresh food packaging. Better for the planet, so better for you, your family and business too. “ “Did you know that if you convert just 500,000 medium sized deli containers to ones made with Ingeo™ the fossil energy savings is equivalent to 5,400 gallons of gasoline, and greenhouse gas savings are equivalent to driving a ” car over 122,000 miles?” These benefits are provided as an example and are based on the eco-profile of NatureWorks® and available data on PET. Assumes replacement of a 30 gram PET deli container, with an equal weight Ingeo™ with no changes in the eco-footprint associated with the downstream processing from polymer to finished container.
- 26.
- 27.
- 28. Flipping your lid Goodto the Last Drop
- 29. The realm ofConvenience “the muscle pack” since 1885 Functionality Accessibility Greener
- 30.
- 32.
- 33.
- 34.
- 35. Double-Decker Lid EZ-Peel
- 36. Innovative Skin Film Technology Direct Seal to PP Trays Perfect for Marinated Meats Keeps the product in position Skin HB 100 or 150: PP-EVOH-PE Trays Transparent, High Barrier Film EZ Peel package Perfect Optics at retail Up to 28 days shelf life Consistent peel ability
- 37. Peel-Reseal Films tomono-APET The Challenge: Marketing wants the package to be “Easy to Open”, but Production wants “Zero Leakers” coming off the line
- 38.
- 40. Let’s not losesight of the PACKAGE Tack