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Ready To Eat Market – India
April 2014
2READY TO EAT MARKET IN INDIA 2014.PPT
Executive Summary
Market
Indian ready to eat market was valued at INR x1 mn in 201...
3
•Macro-Economic Indicators
•Introduction
•Market Overview
•Market Segmentation
•Consumer Insights
•Import & Export
•Driv...
4
Economic Indicators (1/3)
11
12
13
14
15
b2
a2
Q1
d1
c1
b1
a1
Q4
c4
b4
a4
Q3
c3
b3
a3
Q2
d2
c2
INR tn
2013-142012-132011...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Indian Market – Overview (1/3)
The Indian ready to eat market is at a nasce...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
• In 2012, Frozen RTE food accounted for x1% of the global
market revenue
•...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Market Segmentation (1/4)
RTE products are broadly classified into two segm...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Consumer Insights on RTE Products (1/6)
Sample Size 73
Sample Sources
Socia...
9READY TO EAT MARKET IN INDIA 2014.PPT
Drivers & Challenges – Summary
Drivers
Growing Income and Consumption
Rapid Urbaniz...
10READY TO EAT MARKET IN INDIA 2014.PPT
`
Exhibitions and Events
High Focus on Export
Launching Innovative and Region Spec...
11
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Porter’s Five Forces Analysis
Competitive RivalryBargaining Power of Suppl...
12
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Competitive Benchmarking (1/5)
Public Trading Comparables
Company A Compan...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)
Competit...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Public: Domestic Company – Company 1
(1/5)
Key People
Products and Service...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Financial Snapshot Key Ratios
Financial Summary
• The company earned a net...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Public: Domestic Company – Company 1
(3/5)
Key Business Segments Key Geogr...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Description News
Global Presence
• Various brands of Company 1 enjoy huge ...
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SAMPLE
TO
WS
Public: Domestic Company – Company 1 – SWOT Analysis
(5/5)
READY TO EAT MARKET IN INDIA 2014.PPT
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Private: Domestic Company – Company 2
(1/5)
Key People
Products and Servic...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Private: Domestic Company – Company 2
(2/5)
Shareholders of the Company Ow...
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SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Financial Snapshot Key Ratios
Particulars
y-o-y change
(2013-12)
2013 2012...
22
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Business Highlights
Private: Domestic Company – Company 2
(4/5)
Descriptio...
23
SAMPLE
TO
WS
Private: Domestic Company – Company 2– SWOT Analysis
(5/5)
READY TO EAT MARKET IN INDIA 2014.PPT
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Thank you for the attention
About Netscribes, Inc.
Netscribes, Inc. is a knowledge-consulting and solutions firm with c...
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Market Research Report : Ready to eat market in india 2014

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Abstract:
Netscribes latest market research report titled Ready to Eat Market in India 2014 highlights the rising demand for Ready to Eat products in India due to the increasing levels of income of its vast population and their hectic lifestyles. The Ready to Eat products sector can be categorized into two broad segments, frozen products and shelf stable products that are available in the form of dinner/breakfast items and desserts/snacks. Consumer survey shows that there is a high demand for both the segments. RTE products are easy to use as they require minimum time for cooking such as re-heating to a desired temperature or the addition of water.
The rise in fruit and vegetable prices has helped RTE products to emerge as an easy substitute for consumers as they tend to be comparatively cheaper. The growing retail market is another major reason for the expansion of the RTE market. The growth rate and revenue is expected to be high over the next five years. The market is dominated by a private foreign player. With the expansion of the market, more and more players are venturing into this segment. Given their hectic lifestyles, more and more consumers are opting for RTE food products, thereby offering tremendous growth prospects for the players involved.
Coverage
Overview of the ready to eat sector in India
Overview of ready to eat market in India and historical and forecasted market size data over FY 2013 to FY 2018e
Analysis of the ready to eat value chain and market segmentation
Consumer insights on ready to eat products
Export-import overview of ready to eat products, value and volume of export-import over 2010-11 to 2013-14(Apr-Dec) and country-wise value of export-import for 2013
Qualitative analysis of market drivers, challenges, government policies, government participation and key trends
Analysis of the competitive landscape and detailed profiles of major players
Overview of the strategic recommendation

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Market Research Report : Ready to eat market in india 2014

  1. 1. Ready To Eat Market – India April 2014
  2. 2. 2READY TO EAT MARKET IN INDIA 2014.PPT Executive Summary Market Indian ready to eat market was valued at INR x1 mn in 2013 and is estimated to reach INR y2 mn by 2018 With changing consumer behavior due to various factors such as increasing income levels and hectic lifestyle, these products are gaining popularity among them Drivers & Challenges Competition Drivers —Growing Income and Consumption —Rapid Urbanization —Increasing Working Women Population —Convenience Factor —Growing Retail Market —Marketing Campaigns Challenges —Poor Supply Chain and Distribution Facility —Consumer Behavior and Perception —Rise in Packaging Costs —Health Concerns Major Players Company A Company B Company C Trends Exhibitions and Events High Focus on Export Adaptation of New Technologies Innovative Promotional Techniques Gaining Special Attention in Retail Format Stores Retailers Going for Private Label RTE Meals Launching Innovative and Region Specific Products Frozen RTE Products Gaining Popularity
  3. 3. 3 •Macro-Economic Indicators •Introduction •Market Overview •Market Segmentation •Consumer Insights •Import & Export •Drivers & Challenges •Government Rules & Policies •Government Participation •Trends •Competitive Landscape •Strategic Recommendations •Appendix READY TO EAT MARKET IN INDIA 2014.PPT
  4. 4. 4 Economic Indicators (1/3) 11 12 13 14 15 b2 a2 Q1 d1 c1 b1 a1 Q4 c4 b4 a4 Q3 c3 b3 a3 Q2 d2 c2 INR tn 2013-142012-132011-122010-11 GDP at Factor Cost: Quarterly Inflation Rate: Monthly -2 -1 0 1 2 q Jul 2013 - Aug 2013 p % Nov 2013 - Dec 2013 t Oct 2013 - Nov 2013 s Sep 2013 - Oct 2013 r Aug 2013 - Sep 2013 READY TO EAT MARKET IN INDIA 2014.PPT
  5. 5. 5 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Indian Market – Overview (1/3) The Indian ready to eat market is at a nascent stage and is expected to witness remarkable growth… • Ready to Eat (RTE) food was introduced in India originally in 1987, but the concept failed initially • However, recently it started gaining popularity among the Indian consumers due to various factors such as increasing income levels and hectic lifestyle among others • In comparison to domestic market, demand for Indian RTE food products is more in the global market and players earn a significant share of their revenue via exports • During 2013, Indian ready to eat market was valued at around INR a1 mn Market Size & Growth r q p 0 s t u v 2018e2017e e1 2016e d1 2015e c1 2014e b1 2013 a1 f1 X1%
  6. 6. 6 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT • In 2012, Frozen RTE food accounted for x1% of the global market revenue • In 2014, the global RTE market is expected to reach INR y2 bn and in terms of volume exceed z3 mn kg • Expected CAGR for frozen RTE is a1% from 2013 to 2019e • Major players in the global market are Player 1, Player 2 and Player 3 • Reasons for the demand for RTE food is higher globally  Cheaper than buying all the ingredients and preparing from scratch  Lack of time Migration is the driving force behind consumer commonalities which in turn is causing a global appeal and an evolution in the global retail food space b1 a1 Segment 2 Segment 1 Global Market Share (2013) The Global Ready to Eat Market is likely to experience sustained growth Global Market – Overview
  7. 7. 7 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Market Segmentation (1/4) RTE products are broadly classified into two segments RTE products are often termed as ‘Convenience Food’ since they are positioned as ‘value for money’ products that solve the issue of time-constraints faced by urban consumers due to their hectic lifestyle Classification of RTE Products B3 B1 On the basis of PackagingOn the basis of Availability A1 A2
  8. 8. 8 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Consumer Insights on RTE Products (1/6) Sample Size 73 Sample Sources Social Media Websites and Other Related Forums Survey Duration & Period 3 Weeks – March 2014 Quantitative Representation Used Percentage 59% 47% 12% 27% • Survey on RTE products was conducted on social media sites and other related forums • Overall survey has been kept close-ended to capture specific information according to requirements • The survey has been conducted among a group of general consumers heading from major Indian cities including Mumbai, Delhi, Kolkata, Pune, Hyderabad, and Bangalore among others
  9. 9. 9READY TO EAT MARKET IN INDIA 2014.PPT Drivers & Challenges – Summary Drivers Growing Income and Consumption Rapid Urbanization Convenience Factor Increasing Working Women Population Growing Retail Market Marketing Campaigns Challenges Poor Supply Chain and Distribution Facility Deficit in Power Supply Consumer Behavior and Perception Rise in Packaging Costs Health Concerns
  10. 10. 10READY TO EAT MARKET IN INDIA 2014.PPT ` Exhibitions and Events High Focus on Export Launching Innovative and Region Specific Products Gaining Special Attention in Retail Format Stores Trends – Summary Key Trends Retailers Going for Private Label RTE Meals Adoption of New Technologies Innovative Promotional Techniques Frozen RTE Products Gaining Popularity
  11. 11. 11 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Porter’s Five Forces Analysis Competitive RivalryBargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitutes Threat of New Entrants Impact x Impact x Impact x Impact x Impact x *Note: BEP (Break-even point)
  12. 12. 12 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Competitive Benchmarking (1/5) Public Trading Comparables Company A Company B Company C Company D Company E Market Capitalization (INR mn) Share Price (INR) EV/EBITDA (x) EV/Revenue (x) PE Ratio
  13. 13. 13 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3) Competitive Benchmarking (2/5) 0 10 20 30 40 % Company C b3a3 Company B b2a2 Company A b1 a1 Operating Margin Net Margin • Company A recorded operating margin of x1%, higher than that of Company B which recorded operating margin of y2% but lower than that of Company C which recorded operating margin of z3% • Net margin for Company A , Company B and Company C are a1%, b2% and c3% respectively, wherein Company A has the highest net margin among these three companies
  14. 14. 14 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Public: Domestic Company – Company 1 (1/5) Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Name Designation Person 1 MD and Executive Director Person 2 VC and VC of Share Transfer Committee Person 3 Director Person 4 Director Head OfficeMumbai Category Products/Services
  15. 15. 15 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Financial Snapshot Key Ratios Financial Summary • The company earned a net profit of INR x1 mn in FY 2013, as compared to net profit of INR x2 mn in FY 2012 • The company reported total income of INR y1 mn in FY 2013, registering an increase of y2% over FY 2012 • The company earned an operating margin of z1% in FY 2013, an increase of z2percentage points over FY 2012 • The company reported debt to equity ratio of a1 in FY 2013, an increase of a3% over FY 2012 Key Financial Performance Indicators Indicators Value (20/03/2014) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Net Profit/LossTotal Income e d c b a s r q p 2013 a4 z4 2012 a3 z3 2011 a2 z2 2010 a1 z1 Public: Domestic Company – Company 1 (2/5)
  16. 16. 16 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Public: Domestic Company – Company 1 (3/5) Key Business Segments Key Geographic Segments A% B% C% 2013 b4% 2012 b3% 2011 b2% 2010 b1% a1% C% B% A% 2010 y1% x1% 2013 x4% 2012 x3% 2011 x2% Region 2Region 1 Business Highlights Description News Overview •Company 1 started as a small retail store selling dry fruits and nuts and quickly diversified into the food processing segment •Now, it is engaged in the manufacturing, marketing and distribution of ethnic Indian food products such as ready to eat items, Product A, Product B and Product C •It offers its products under the brand names Brand A, Brand B and Brand D •In addition to this, it also offers contract manufacturing services to leading multinational companies and mainstream retailers globally Segment 2Segment 1
  17. 17. 17 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Description News Global Presence • Various brands of Company 1 enjoy huge popularity in the global markets as well such as North America, the United Kingdom, Europe, South Africa, the Middle East, and the Asia Pacific • The company has its full time country managers based in their respective regions who ensure proper supply of products to retailers, wholesalers, restaurants and food service catering clients Quality Assurance • The processing plants are HACCP (Hazard Analysis and Critical Control Point) and BRC (British Retail Consortium) accredited Expansion Plans • In addition to its existing presence in Mumbai and Pune, it has expanded its distribution in Gujarat and Madhya Pradesh as well • It has also acquired a plot near its existing factory at Nadiad for setting up another processing plant Public: Domestic Company – Company 1 (4/5) Business Highlights
  18. 18. 18 SAMPLE TO WS Public: Domestic Company – Company 1 – SWOT Analysis (5/5) READY TO EAT MARKET IN INDIA 2014.PPT
  19. 19. 19 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Private: Domestic Company – Company 2 (1/5) Key People Products and Services Company Information Offices and Centres – India Name Designation Person 1 Director Person 2 Director Person 3 Director Person 4 Director Corporate Address Tel No. Fax No. Website Year of Incorporation Head Office Category Products/Services Ready Meals Instant Mixes Others Mumbai
  20. 20. 20 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Private: Domestic Company – Company 2 (2/5) Shareholders of the Company Ownership Structure Name No. of Shares held 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 2012 100 2011 100 2013 100 Segment
  21. 21. 21 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Financial Snapshot Key Ratios Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Private: Domestic Company – Company 2 (3/5) Improved Decline Financial Summary • The company earned a net profit of INR x1 mn in FY 2011, as compared to net profit of INR x2 mn in FY 2010 • The company reported total income of INR x3 mn in FY 2011, registering an increase of x4% over FY 2010 • The company earned an operating margin of x5% in FY 2011, an increase of x6 percentage points over FY 2010 • The company reported debt to equity ratio of x7 in FY 2011, a decrease of x8% over FY 2010 Net Profit/LossTotal Income a t s r q f p b c d e b4 a4 20112008 a1 b1 2010 a3 b3 2009 a2 b2
  22. 22. 22 SAMPLE READY TO EAT MARKET IN INDIA 2014.PPT Business Highlights Private: Domestic Company – Company 2 (4/5) Description News Overview • Company 2 started its business in India as a small family enterprise manufacturing instant soups and instant mixes • Gradually, it diversified into other segments such as ready to eat foods, savory snacks and dairy products • The company has captured India's fast growing processed food market through its quality products, well established distribution network and aggressive marketing strategies Manufacturing Facility • Its manufacturing facility is located at Y region and it is well equipped with modern machinery required for retort packaging Quality Assurance • It has ABC certificate and HACCAP (Hazard Analysis and Critical Control Point) certifications Distribution Network • Major states have their respective depots and C&F agents  500 distributors are located in all major urban centers  Retailer base for secondary sales covers nearly 1,50,000 outlets Export • Its products are very popular in the global market and are exported to various destinations such as USA, Canada, UK, Australia, Asia, the Middle East and Europe
  23. 23. 23 SAMPLE TO WS Private: Domestic Company – Company 2– SWOT Analysis (5/5) READY TO EAT MARKET IN INDIA 2014.PPT
  24. 24. 24 Thank you for the attention About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Ready to Eat Market in India 2014– India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at: Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Follow us on: Phone: +91 22 4098 7600 E-Mail: info@netscribes.com

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