The GDPR strengthens data privacy laws for individuals in the EU. It extends jurisdiction to all companies processing EU residents' data and increases maximum penalties for noncompliance to 4% of global annual turnover. Consent standards were also strengthened, requiring consent to be clearly distinguishable and intelligible. In response to GDPR, Snapchat will collect less data from under-16 users, like location. Facebook updated privacy settings to give users more control over their data and enabled two-factor authentication and data downloads. Self-regulation of social media content includes avoiding offensive, illegal or copyrighted material and inappropriate language.