This document advertises the 9th MSL Best Practices conference organized by ExL Pharma. The two-day conference on September 26-27, 2011 in San Diego will provide MSLs (medical science liaisons) with the latest information and best practices for enhancing their impact and the value they bring to pharmaceutical companies. Featured sessions will address topics like collaborating with medical affairs teams, demonstrating value through metrics, managing thought leader interactions, and future trends for the MSL role. The conference is designed for MSLs and other professionals involved in medical, scientific and clinical areas.
Aligning the Activities and Goals of Field Based Teams for
Strengthened Corporate Sustainability
• Examining the disconnect between field based medical and corporate initiatives
• Acquiring and synthesizing field insights to drive clinical and corporate decision-making
• Demonstrating value of the expensive MSL and Advisor roles to the company
The Medical Science Liaison role is growing and being utilized in a number of various ways by different companies. This presentation discussed how they are being utilized.
Highlights From 7th Medical Science Liaison/MSL ConferenceExL Pharma
Current trends, issues and challenges facing MSL's in the pharmaceutical industry. Presented at the 7th MSL Best Practices conference, April, 2010. For further information, please visit www.exlpharma.com
Method, tools and recommendations to boost Medical Science Liaisons Competence and performance.
Presentation of best practices to manage key opinion leaders
All You Wanted to Know about KOL Management.
This is a special issue with a focus on Pharma KOL Management as an introduction to the KOL Management Workshop by Knowledge Media Venturz
Aligning the Activities and Goals of Field Based Teams for
Strengthened Corporate Sustainability
• Examining the disconnect between field based medical and corporate initiatives
• Acquiring and synthesizing field insights to drive clinical and corporate decision-making
• Demonstrating value of the expensive MSL and Advisor roles to the company
The Medical Science Liaison role is growing and being utilized in a number of various ways by different companies. This presentation discussed how they are being utilized.
Highlights From 7th Medical Science Liaison/MSL ConferenceExL Pharma
Current trends, issues and challenges facing MSL's in the pharmaceutical industry. Presented at the 7th MSL Best Practices conference, April, 2010. For further information, please visit www.exlpharma.com
Method, tools and recommendations to boost Medical Science Liaisons Competence and performance.
Presentation of best practices to manage key opinion leaders
All You Wanted to Know about KOL Management.
This is a special issue with a focus on Pharma KOL Management as an introduction to the KOL Management Workshop by Knowledge Media Venturz
"What is a Medical Science Liaison ?" * "Medical Science Liaison"
Have you always wanted to know...What is a Medical Science Liaison? What do Medical Science Liaisons actually do? What is their Roles & Responsibility? What are the various alternative job titles for the MSL? How do I break into the MSL role? Find out...
If you like this presentation-PLEASE like it!
Understand how the new regulatory laws and guidelines going into affect in 2012 will have an impact on pharmaceutical companies and the relationship between Medical Science Liaisons and KOLs.
The best Medical Affairs organizations are evolving from a support-only function to a strategic partner of the business. Explore a common set of Medical Affairs challenges with other leaders from Pharma, Biotech, and Medical Device companies.
Visdios is a specialist in key opinion leader management, development, implement process and also manage all kind of KOL solutions across your company. We engage with our valuable customers to get a real understanding of their business requirements.
http://visdios.com/kol-management-india/
KOL Relationship Management in Pharma & Devices - Workshop HighlightsAnup Soans
Inside this Issue:
1. Sales Managers: Avoiding Irrelevance in Joint Field Work by K. Hariram
How to ensure that joint field work adds real value to the MR’s daily routine
2. Social Network Analysis for KOL Discovery by Salil Kallianpur
Identifying KOLs through their influence on the social network they are a part of
3. The Art and Science of KOL Management by Dr. Viraj Suvarna
Deep-dive into the art and science of identifying, selecting and engaging KOLs
4. A CEO’s perspective on KOL Management by K. Hariram
Identifying KOLs based on long-term strategy, not short term goals
5. Special Feature: How to Train Your Reps by Prof. Vivek Hattangadi
Applying Cognitive Load Theory to make training effective for your medical reps
6. No Admission! by Rakesh Tiwari
Why Reps are increasingly finding it difficult to get a foothold in the Doctor’s clinic
7. Snippets from a Pharma Field Force Veteran by Anirudha Sengupta
A veteran shares his experiences and insights on pharma sales
8. Uncertainties in Pharmaceutical Distribution Channel with Reference to Availability of New Products
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Eularis
In today’s environment, Pharmaceutical companies find themselves in a bind. Until recently, if drugs made over $500 Million in annual revenue within 3 to 5 years of launch, they were considered hugely successful. They were a support to an extensive company portfolio and a component of greater company profit.
However, things have changed. The standards for a successful drug have become much higher and much more dangerous. With so many revenue-producing drugs going off patent, companies are facing large holes in their balance sheets and sales that are increasingly slow.
Plus, with the stakes high and available funds low, pipelines are drying up. Add to this the closer scrutiny of safety issues, the rise of Generics, slower physician acceptance and adoption of new therapies, and the Pharma Industry is in trouble.
More and more, companies are expecting marketers to be instrumental at the key moment of launch, and marketers are under extreme pressure. To deliver on the high hopes of Pharmaceutical brand launch, companies must engage in comprehensive pre-launch planning.
In this report we analyze why launch is increasingly important, the issues involved in pre-launch planning, including key organizational strategies, marketing tactics, regulatory considerations, global issues, and methods for ensuring the most effective plans.
KOL Relationship & Brand Building in Pharma MarketingAnjali Makhijani
Key Opinion Leaders (KOLs) in Pharmaceutical Context are the clinical experts who can play a critical role in influencing the opinion and clinical practice of their peers and also the healthcare organizations. Thus it is important to have KOL Management as a part of the Marketing strategy.
KOL Management is a continuous process that involves identifying the right experts who are interested and aligned with your brand/molecule, profiling their key strengths and segmenting them according to their positions, mindset and collaboration preferences etc.
Involving KOLs throughout the product lifecycle helps in instant feedback, building long-term relationships and customer loyalty in a long run.
Pharmaceutical marketing plan case studyMohamed Magdy
Pharmaceutical Marketing Plan Case Study
I can challenge you will never see such fully fledged Pharmaceutical Marketing Plan Case Study in the internet for FREE as I did in this case study!
Click here to ENJOY it: http://www.guerrillamarketer.com/pharmaceutical-marketing-plan-case-study/
Axtria – Territory Alignment
Alignments are the first tactical step in implementing sales force strategy, where sales force structure and geographic resource allocation decisions are set into reality. A successfully executed territory alignment will help the sales force achieve its strategic goals, react swiftly to changes in local markets and motivate the team with fair and equitable territories.
Some of the key benefits of our service offering are:
• Provides a streamlined and systemic approach that eliminates or reduces trivial requests, speeds up cycle times for downstream processes and data integrity
• Automation & single source of truth for alignment data, eliminating spreadsheet, email, and other manual trails. One system to execute and maintain "source of truth" of all alignment changes for sales operations
• Work closely with the core team and other key stakeholders (Legal, Human Resources, Steering Committee etc.) to develop the approach, business rules, and detailed methodology for people placement
• Managing and adapting to ongoing adjustments, thereby enabling sales forces to remain focused on high-value targets
• Available on the cloud, certified by many large Pharma IT organizations, and built on enterprise grade platform (Force.com – the same platform that runs Veeva, and ESRI mapping) with high degree of flexibility and security
• Live with large complex organizations with 1500+ repsI look forward to set up a date in your calendar to take this dialogue further.
Learn More: http://axtria.com/analytics-solutions/sales/deployment/
"What is a Medical Science Liaison ?" * "Medical Science Liaison"
Have you always wanted to know...What is a Medical Science Liaison? What do Medical Science Liaisons actually do? What is their Roles & Responsibility? What are the various alternative job titles for the MSL? How do I break into the MSL role? Find out...
If you like this presentation-PLEASE like it!
Understand how the new regulatory laws and guidelines going into affect in 2012 will have an impact on pharmaceutical companies and the relationship between Medical Science Liaisons and KOLs.
The best Medical Affairs organizations are evolving from a support-only function to a strategic partner of the business. Explore a common set of Medical Affairs challenges with other leaders from Pharma, Biotech, and Medical Device companies.
Visdios is a specialist in key opinion leader management, development, implement process and also manage all kind of KOL solutions across your company. We engage with our valuable customers to get a real understanding of their business requirements.
http://visdios.com/kol-management-india/
KOL Relationship Management in Pharma & Devices - Workshop HighlightsAnup Soans
Inside this Issue:
1. Sales Managers: Avoiding Irrelevance in Joint Field Work by K. Hariram
How to ensure that joint field work adds real value to the MR’s daily routine
2. Social Network Analysis for KOL Discovery by Salil Kallianpur
Identifying KOLs through their influence on the social network they are a part of
3. The Art and Science of KOL Management by Dr. Viraj Suvarna
Deep-dive into the art and science of identifying, selecting and engaging KOLs
4. A CEO’s perspective on KOL Management by K. Hariram
Identifying KOLs based on long-term strategy, not short term goals
5. Special Feature: How to Train Your Reps by Prof. Vivek Hattangadi
Applying Cognitive Load Theory to make training effective for your medical reps
6. No Admission! by Rakesh Tiwari
Why Reps are increasingly finding it difficult to get a foothold in the Doctor’s clinic
7. Snippets from a Pharma Field Force Veteran by Anirudha Sengupta
A veteran shares his experiences and insights on pharma sales
8. Uncertainties in Pharmaceutical Distribution Channel with Reference to Availability of New Products
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Eularis
In today’s environment, Pharmaceutical companies find themselves in a bind. Until recently, if drugs made over $500 Million in annual revenue within 3 to 5 years of launch, they were considered hugely successful. They were a support to an extensive company portfolio and a component of greater company profit.
However, things have changed. The standards for a successful drug have become much higher and much more dangerous. With so many revenue-producing drugs going off patent, companies are facing large holes in their balance sheets and sales that are increasingly slow.
Plus, with the stakes high and available funds low, pipelines are drying up. Add to this the closer scrutiny of safety issues, the rise of Generics, slower physician acceptance and adoption of new therapies, and the Pharma Industry is in trouble.
More and more, companies are expecting marketers to be instrumental at the key moment of launch, and marketers are under extreme pressure. To deliver on the high hopes of Pharmaceutical brand launch, companies must engage in comprehensive pre-launch planning.
In this report we analyze why launch is increasingly important, the issues involved in pre-launch planning, including key organizational strategies, marketing tactics, regulatory considerations, global issues, and methods for ensuring the most effective plans.
KOL Relationship & Brand Building in Pharma MarketingAnjali Makhijani
Key Opinion Leaders (KOLs) in Pharmaceutical Context are the clinical experts who can play a critical role in influencing the opinion and clinical practice of their peers and also the healthcare organizations. Thus it is important to have KOL Management as a part of the Marketing strategy.
KOL Management is a continuous process that involves identifying the right experts who are interested and aligned with your brand/molecule, profiling their key strengths and segmenting them according to their positions, mindset and collaboration preferences etc.
Involving KOLs throughout the product lifecycle helps in instant feedback, building long-term relationships and customer loyalty in a long run.
Pharmaceutical marketing plan case studyMohamed Magdy
Pharmaceutical Marketing Plan Case Study
I can challenge you will never see such fully fledged Pharmaceutical Marketing Plan Case Study in the internet for FREE as I did in this case study!
Click here to ENJOY it: http://www.guerrillamarketer.com/pharmaceutical-marketing-plan-case-study/
Axtria – Territory Alignment
Alignments are the first tactical step in implementing sales force strategy, where sales force structure and geographic resource allocation decisions are set into reality. A successfully executed territory alignment will help the sales force achieve its strategic goals, react swiftly to changes in local markets and motivate the team with fair and equitable territories.
Some of the key benefits of our service offering are:
• Provides a streamlined and systemic approach that eliminates or reduces trivial requests, speeds up cycle times for downstream processes and data integrity
• Automation & single source of truth for alignment data, eliminating spreadsheet, email, and other manual trails. One system to execute and maintain "source of truth" of all alignment changes for sales operations
• Work closely with the core team and other key stakeholders (Legal, Human Resources, Steering Committee etc.) to develop the approach, business rules, and detailed methodology for people placement
• Managing and adapting to ongoing adjustments, thereby enabling sales forces to remain focused on high-value targets
• Available on the cloud, certified by many large Pharma IT organizations, and built on enterprise grade platform (Force.com – the same platform that runs Veeva, and ESRI mapping) with high degree of flexibility and security
• Live with large complex organizations with 1500+ repsI look forward to set up a date in your calendar to take this dialogue further.
Learn More: http://axtria.com/analytics-solutions/sales/deployment/
As announced on January 14th, 2015, RTView® Core™ 6.5 Improves Performance and Flexibility with Additional HTML5 Enhancements. This webinar reviews some of the new features:
• RTView graphical objects, including rectangle, circle, checkbox, and label objects, have been enhanced to allow them to be rendered as HTML elements in a Web thin-client deployment.
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2011 Eclipse For Sale at Keffer Mitsubishi, Charlotte North CarolinaCourtney Boone
The 2011 Mitsubishi Eclipse for sale in North Carolina has an exotic style, new comfort elements and gets more miles per gallon then the Eclipse that comes before it! The 2011 Mitsubishi Eclipse comes with one of the best warranties in the business, 10- year, 100,000 mile powertrain warranty. Not only does it come with that great warranty, but Eclipse is also covered by the 5-year, 60,000 mile bumper to bumper limited warranty and 7 year, 100,000 mile anti-corrosion limited warranty. All warranty information can be obtained from Keffer Mitsubishi in Huntersville, North Carolina. Make an appointment or just come in today, either way you know you want to see the 2011 Mitsubishi inventory in North Carolina.
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EMC Perspective: Big Data Transforms the Life Science Commercial ModelEMC
This EMC Perspective discusses EMC Global Services and its use of Big Data to transform the way life sciences companies develop their commercial sales models.
El 30 de mayo de 2016 organizamos en la Fundación Ramón Areces un Simposio Internacional sobre 'La oportunidad digital de la sanidad'. En él se analizaron las ventajas que ofrecen las nuevas tecnologías en los nuevos canales asistenciales (teleconsultas, gestión remota de enfermedades crónicas y de salud poblacional, herramientas para el autocuidado). También se vio el impacto que tendrá en este campo la aplicación de la inteligencia artificial, el Internet de las Cosas, el Big Data y la computación en la Nube.
2nd Annual Clinical Site Feasibility, Selection, and Startup, March 2011, Phi...ExL Pharma
Optimizing Trial Performance and Reducing Pharmaceutical Costs Through Effective Identification and Activation of Sites and Enhancing Stakeholder Communication
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
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- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
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Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
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9th Medical Science Liaison Best Practices
1. Bringing Maximum Value to the KOL,
Company and Industry
9th
MSL Best
Practices
September 26-27, 2011 | Hilton San Diego Resort & Spa | San Diego, CA
Co-Located
with ExL’s { 14th Investigator-Initiated Trials Conference
For maximum learning and networking opportunities!
Distinguished Speaking Featured Sessions Include:
Faculty Joins us From:
ALLERGAN REACTIVE VS. PROACTIVE
AMGEN How Can MSLs Manage Thought Leader Interactions in a Regulatory
Environment that Favors a Reactive Model?
AuXILIuM
Krystene Woodard, Associate Director, ADHD MSL Team, SHIRE
CAMPBELL ALLIANCE
CELGENE CORPORATION MSL AND MEDICAL AFFAIRS COLLABORATION
FOLEY & LARDNER Building and Maintaining Communication with Field-Based and Office-Based
GENZYME Teams to Strengthen Medical Strategy
MEDTRONIC Mohamed Yassine, Director and Therapeutic Lead, RMLs, AMGEN
MILLENNIuM
PFIZER
PRE-CONFERENCE WORKSHOP: BUILDING AN MSL GROUP
Elizabeth Faust, PhD, Susan Coughlin, PhD,
SHIRE VP, Medical Affairs and Head of Oncology Regional Senior Director and National Lead,
TAKEDA Medical Liaisons, CELGENE CORPORATION Solid-Tumor RMLs, CELGENE CORPORATION
TRINET PHARMA
Plus! Off-Label
Information
Interactive Roundtable Dissemination
MSL Training
Programs
MSL Team Prioritizing
Cohesiveness MSL Activities
Career
Development
Emerging
KOLs
Discussions:
Sponsored by:
Register Now 866-207-6528 | www.exlpharma.com/9thmsl
2. Who Should Attend?
Professionals from Pharmaceutical, Biotechnology
and Medical Device companies with responsibilities
in the following areas:
Dear Colleague, Departments/Titles
• Medical Science Liaisons (MSLS, MLs)
Medical Science Liaisons (MSLs) are essential to the long term sustainability and • Medical Advisors
success of pharmaceutical, biotech and medical device companies. Through the pro- • Scientific Advisors
vision of sound scientific education, speaker development, insights on access/reim- • Medical Managers
bursement, and research support, the importance of these knowledgeable and skilled
• Medical Scientists
individuals cannot be overestimated. As competition mounts, pipelines dry, and the
• Medical Affairs
regulatory environment becomes increasingly restrictive, MSLs must be armed with
• Scientific Affairs
the tools and techniques for bringing maximum value to key opinion leaders, internal
stakeholders, and corporate decision makers. Further, MSL managers and directors • Regional Medical Education Officers
must be able to compliantly measure the effectiveness of their teams both in the field • Medical Communications
and in communicating across internal departments. • Clinical Trial Liaisons
• Clinical Research
ExL Pharma’s 9th MSL Best Practices conference has a long history of offering targeted • Medical Education
and highly practical content, in an engaging and interactive format. This event is a leader • Clinical/Outcomes Liaisons
in the provision the latest information for enhancing the impact of MSLs, while offering • Clinical Investigators
ample networking opportunities. As the role of the MSL continues to evolve, this confer-
• KOL Development
ence adapts to meet the increasing information needs of such a high level audience. We
• Business Intelligence
are excited to bring the most cutting edge concepts and techniques to our latest and
• Regulatory Affairs
greatest MSL program to date!
• Marketing
We look forward to greeting you in September!
Sincerely, This conference is also
“Excellent seminar…will of interest to:
attend in the future” • Software and Technology Companies
Matt Millman
• Staffing Agencies/Recruiters
Team Leader, Production
ExL Pharma
– MSL, Millennium • Law Firms
• Consultants
Hilton San Diego Resort and Spa
1775 E. Mission Bay Drive, San Diego, CA 92109
The Hilton San Diego Resort & Spa is just six miles from the San Diego International Airport, and right
on San Diego’s famous Mission Bay. This resort and spa is conveniently located one mile from San Diego
SeaWorld and offers 5-star service. A romantic paradise of palms and perfect sandy bayfronts, this
bayside retreat is complete with our all-new $5 million dollar crown jewel, Spa Brezza, state-of-the-art
fitness center, beautifully refreshed guestrooms, plus Concerts on the Bay.
ROOM RESERVATIONS:
If you require overnight accommodations, please contact the hotel and state that you are with ExL
Pharma’s MSL conference by Monday, September 5, 2011. We encourage conference participants to
make reservations with our designated venue to take advantage of ExL Pharma’s discounted room rate.
To Register Call 866-207-6528 or visit www.exlpharma.com/9thmsl
3. PRE-CONFERENCE WORKSHOP
DAY ONE – Monday, September 26th “I was really impressed with virtu-
ally everything about this event. The
topics were right on target, the speak-
8:00 Registration and Continental Breakfast for Workshop Participants
ers were great, having lots of time for
9:00 PRE-CONFERENCE WORKSHOP
ESTABLISHING A NEW MSL TEAM questions and interactive discussions
Defining and Developing a Successful MSL Team was perfect.”
• Gaining cross-functional alignment on roles and responsibilities
– Medical Scientific Manager, Allergan
• Determining size and structure
• Hiring, training, and deploying a new team
• Setting up a career ladder
Elizabeth Faust, PhD, VP, Medical Affairs and Head of Oncology Regional Medical
Liaisons, CELGENE CORPORATION “Exceeded my expectations”
Susan Coughlin, PhD, Senior Director and National Lead, Solid-Tumor RMLs, - MSL, Tercica
CELGENE CORPORATION
12:00 Lunch For Workshop Attendees
MAIN CONFERENCE BEGINS – DAY ONE
1:00 CHAIRPERSON’S WELCOME AND OPENING REMARKS 3:15 ADDING VALUE TO THE MSL ROLE
Elizabeth Faust, PhD, VP, Medical Affairs and Head of Oncology Utilizing MSL Skill Sets and Expertise to Support Other
Regional Medical Liaisons, CELGENE CORPORATION Groups Within the Organization
• What is the traditional view of the MSL role
1:15 MSL AND MEDICAL AFFAIRS COLLABORATION
Building and Maintaining Communication with Field-Based • What are ways to add value to, and increase visibility of, the
and Office-Based Teams to Strengthen Medical Strategy work MSLs already do
• Bringing thought leader insights to internal partners for coor- • What are other activities MSLs can do to bring value to
dinated KOL engagement departments within the organization
• Setting medical objectives that are aligned to corporate goals, • How are these activities prioritized and communicated internally
mission and vision • What are the benefits and obstacles to increasing collabora-
• Utilizing information from medical teams to support MSL tion with internal departments
operations Eric Churchill, PhD, MSL, MILLENNIUM PHARMACEUTICALS
• Establishing formal internal communication processes to 4:00 BEYOND METRICS
promote clear, consistent and timely exchange of information Demonstrating Value Using Measures that Capture the
Mohamed Yassine, Director and Therapeutic Lead, RMLs, Importance of MSLs to Corporate Business Objectives
AMGEN • Determining the value MSLs bring to internal and external
2:00 REACTIVE VS. PROACTIVE customers
How Can MSLs Manage Thought Leader Interactions in a • Going beyond reach and frequency to compliantly assess
Regulatory Environment that Favors a Reactive Model? MSL performance
• Are more teams solely contacting physicians in response to • Selecting quantitative and qualitative metrics that are fair and
questions instead of setting up appointments? Is this more meaningful to both MSLs and their leadership
prevalent among new MSL teams? Stephen Liu, PharmD, Regional Associate Director,
• What tactics are MSLs using to maintain relationships and TAKEDA PHARMACEUTICALS
initiate contact with KOLs?
• Where is the industry headed and what can be done to
change the perception that MSLs are an extension of sales? “Very well run and designed”
Krystene Woodard, Associate Director, ADHD MSL Team, SHIRE
– National Clinical Science Manager, Abbott
2:45 Networking and Refreshment Break
To Register Call 866-207-6528 or visit www.exlpharma.com/9thmsl
4. MAIN CONFERENCE CONTINuES
DAY ONE – Monday, September 26th
4:45 COCKTAIL RECEPTION & ROUNDTABLE SESSIONS WITH ATTENDEES FROM 14TH INVESTIGATOR-INITIATED TRIALS CONFERENCE
1 2 3
Off-Label Information Dissemination: MSL Training Programs: What compo- MSL Team Cohesiveness: How can
How can MSLs ensure compliant off- nents should be included in MSL training managers best promote a positive,
label information sharing in the field? initiatives to enhance MSL knowledge motivated group?
and develop interpersonal skills?
4 Prioritizing MSL Activities: What is
the ideal allocation of MSL time and
resources?
5 Career Development: Given the MSL
skill set, what professional opportunities
are complimentary within medical affairs,
6 Emerging KOLs: What are best
practices for building relationships
with “rising stars?”
pharma, and other industries?
6:00 Close Of Day One/Close Of Cocktail Reception
MAIN CONFERENCE DAY TWO – Tuesday, September 27th
8:00 Continental Breakfast for Conference Participants Panelists:
9:00 CHAIRPERSON’S RECAP OF DAY ONE AND MODERATORS’ Stacey Benefiel, Senior MSL Manager, Coronary and Peripheral,
KEY POINTS FROM ROUNDTABLE DISCUSSIONS MEDTRONIC
Elizabeth Faust, PhD, David Cram, PharmD, Vice President, Medical Affairs RSS Team,
VP, Medical Affairs and Head of Oncology Regional Medical Liaisons, ALLERGAN
CELGENE CORPORATION Doug Wolf, Senior Director Team Leader Oncology RMRS, PFIZER
9:15 LIFECYCLE MANAGEMENT 10:45 Networking and Refreshment Break
Allocating Time and Resources to Different Functions 11:15 KOL DEVELOPMENT
based on the Product’s Stage in its Lifecycle
Optimizing Thought Leader Engagement for Lasting
• Pre-Launch Phase: Successful strategies for KOL identification, Relationships throughout the Product Lifecycle
enhancing disease state awareness and providing clinical support
• Enhancing internal communication across departments for a
• Launch Phase: Compliantly and effectively lending support to coordinated outreach strategy
advisory boards, speaker training, managed care and possibly
• Discussing best practices for identifying and working with “ris-
sales training
ing stars”
• Post-Launch Phase: Facilitating risk management, Investigator-
• Identifying compliance considerations when communicating
Initiated studies, and Phase IV studies through sustained scien-
with thought leaders
tific exchange with thought leaders
CAMPBELL ALLIANCE
Cindy Sellers O’Brien, RN, BSN, MBA,
Director, Medical Science Liaison Team - Solid Organ Transplant, 12:00 INTERNAL STAKEHOLDER COLLABORATION
GENZYME TRANSPLANT AND ONCOLOGY Compliantly Communicating with Commercial Teams
10:00 PANEL DISCUSSION: FUTURE TRENDS • Maintaining compliance while sharing information with sales,
Looking at the Medical Science Liaison Position in 2015 marketing, managed care, and other internal partners
• How will the position evolve? • Establishing and maintaining the firewall between commercial
• How will regulations change? and medical teams
• Will the numbers go up or down • Handling off-label information requests and information dis-
semination
Moderator:
Michael R. Ujhelyi, PharmD, FCCP, Director, Medical Affairs
Bryan Vaughan, Managing Member, TRINET PHARMA
and Safety, MEDTRONIC
To Register Call 866-207-6528 or visit www.exlpharma.com/9thmsl
5. MAIN CONFERENCE CONTINuES
DAY TWO – Tuesday, September 27th
12:45 Luncheon for Conference Participants 2:30 LEGAL AND COMPLIANCE OVERVIEW
Outlining Selected State, Federal and Industry Guidelines
1:45 REMS: WHY IT IS IMPORTANT TO THE MSL ROLE
for Compliant Scientific Information Exchange
• Exploring the evolution and prevalence of REMS across the
• Discussing the “Sunshine Act” provisions and their impact on
industry
MSL activities
• Discussing how MSLs can best support a REMS in collabora-
• Reviewing state-mandated restrictions on industry-KOL inter-
tion with cross-functional departments
actions and the likelihood of other states following suit
• Considering future trends and associated roles and responsi-
• Highlighting industry and stakeholder initiated transparency
bilities of MSLs in minimizing risk and supporting drug safety
• Developing and enforcing SOPs to minimize risk and protect
Gail Rosen Spahn, PharmD, Senior Director, Medical Affairs,
your company
AUXILIUM PHARMACEUTICALS
Judith Waltz, Partner, FOLEY & LARDNER LLP
3:30 Chairperson’s Closing Remarks/Conference Concludes
Sponsorship and Exhibiting Opportunities
Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take
advantage of the opportunity to exhibit, present an educational session, host a networking event, or distribute promotional items to attendees. ExL
Pharma will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact:
Steve Decker, Business Development Manager 212-400-6234 | sdecker@exlpharma.com
Media
Partners
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Register After Friday, August 12, 2011:
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for any individual or group expenses related to said conference
ONSITE PRICING
Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancella-
Conference + Workshop $2295 tion, every effort to find a suitable replacement will be made.
Conference Only $1995 *The opinions of this faculty do not necessarily reflect those of the companies they represent or ExL Events, Inc.*
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Bringing Maximum Value to the KOL,
Company and Industry
9th
MSL Best
Practices
September 26-27, 2011 | Hilton San Diego Resort & Spa | San Diego, CA
Co-Located
with ExL’s { 14th Investigator-Initiated Trials Conference
For maximum learning and networking opportunities!
Sponsored by:
Register Now 866-207-6528 | www.exlpharma.com/9thmsl