The document outlines various medical affairs services including: 1. Training medical affairs and medical science liaison teams through assessments, individual development plans, and educational programs covering topics like clinical development and evidence-based medicine. 2. Providing scientific monitoring services such as literature searches, quality appraisal, and activating relevant information through updated materials and training. 3. Developing patient support programs including reminders, education, recommendations, and integrating online and in-person support.

1. Advisor’s

2. Services:
Medical affairs and MSL teams trainings
Scientific & medical excellence
Patients support programs
2

3. Services:
Medical affairs and
MSL teams trainings
3

4. DEVELOPMENT OF MEDICAL TEAM:
4
Assessment
Individual
development
plan setting up
Execution of
individual
development
plan

5. ASSESSMENT is the way to understand where
to go to.
Interview
Article
analysis,
presentation
Test
5

6. INDIVIDUAL DEVELOPMENT PLAN
Initial training
On job training
Online trainings through LMS
Webinars
F2F training
6

7. MSL/MA initiation program.
Key educational blocks:
Clinical development and promotion of pharmaceutical
products. Overview.
Medical Affairs in pharmaceutical company
Introduction into evidence-based medicine-1 hour
(Evidences and their hierarchy)
Introduction into biostatistics. Key definitions, overview of
key statistical methods.
Understanding design of randomized clinical trial.
7

8. MSL/MA initiation program.
Key educational blocks:
Real World data. Observational studies. Basic
methodological approaches, advantages and disadvantages
Meta-analyses
Working with scientific information: from complexity to
simplicity... Workshop
Scientific article review and critical appraisal: theory and
workshop
8

9. MSL/MA initiation program.
Key educational blocks:
Communication of scientific information to HCP: What,
when and how?
Industry and regulatory requirements to interactions with
HCP
Workshop: secrets of effective F2F visit
Workshop: secrets of effective educational/scientific event
How to conduct effective MSL-led event?
9

10. MSL/MA initiation program.
Key educational blocks:
Effective KOL management. What is it?
Medical Team Alignment with business
Product related training
Medical Liaison Activity Planning (workshop)
10

11. Example: MSL Activity Planning (workshop)
•Overall business strategy
•Brand Team
Brand Pan
•Medical Objectives aligned with Brand
•Determined by Medical team
•Brand specific tactics for field
Medical
Strategies
•Overall Field Plan inclusive of all Brands
•Prioritized based on Brand needs and Life
cycle
Field Medical
Plan
•ML specific plan for territory with tactics
•Aligned with ML priorities
•Tactics identified based on need in territory
Individual ML
Plan
11
PLANNING FLOW:
WHAT are OVERALL Business objectives?
WHAT are Medical objectives?
WHAT data & clinical messages will be focused on?
WHO are KOLs?
WHAT budget is needed?
WHAT tactics are approved?
WHAT training is needed?
WHAT metrics will you track?

12. MSL/MA on job trainings (to be
thought over)….
• Regular reading of scientific literature, communicating scientific
data with medical experts
• Regular presentations
• Regular educational events
12

13. MSL/MA web-based trainings
• Regular scientific update TC for medical team
• Regular web-based trainings on topics relevant for the team
including methodological topics or product related topics
(programs to be developed on request of the client)
• F2F training: skills development (communication, meeting
moderation, scientific presentation skills, negotiation skills, data
review and appraisal etc). To be developed on request of the
client
13

14. Services:
Scientific & medical
excellence
14

15. What’s in the scope?
15
Projects requiring comprehensive
scientific solutions
Quality &
timeliness
Time &
resources
An external team of medical affairs
professionals with
high level scientific
expertise

16. 16
Scientific
monitoring
services
Development
of scientific
materials
Medical
Team
Services

17. Int
publication’s
By authors By product By keywords
SCIENTIFIC MONITORING: CLASSICAL APPROACH
17
Local
publication’s
By authors By product By keywords
Impact
index
Hirsh index
Citing
Disease
update
Drug class
update
Guidelines
update
Impact index
Analog Hirsh
index
Citing
Disease
update
Drug class
update
Guidelines
update

18. SCIENTIFIC MONITORING:
practical implication
• KOL management
and measurement
• “watch” programs:
• Competitors
• Promo
• Objection handling
development
18
Disease
update
Drug class
update
Guidelines
update
Impact index
Analog Hirsh
index
Citing
Local
publication’s
By authors By product By keywords
Competitors
promo

19. SCIENTIFIC MONITORING:
practical implication
19
Update:
 Disease
 Drug class
 Guidelines
 Competitors
Int
publication’s
By product By keywords By authors
NEW content
development:
• Slide kits update
• Local review articles
• Medical letter
development and
update
KOL Mktg FF
support

20. SCIENTIFIC MONITORING:
practical implication
20
NEW content
development:
• Slide kits update
• Local review articles
• Medical letter
development and
update
• Other new content
support
Scientific update
KOL
Promo proposal
Mktg
Objection handling
development and update
FF

21. SCIENTIFIC MONITORING… WHAT?
21
Focused
search
Anything
else?
Anything
else?

22. SCIENTIFIC MONITORING…
FROM WHAT SOURCES?
22
E-Library Congress materials
HCP-oriented
internet resources
Other media
professional
associations
Web-sites of
pharmaceuticals
Internet sites of
Regulatory bodies
Other sourcesclinicaltrials.gov
Pub-Med

23. SCIENTIFIC MONITORING… HOW??
Retrieving and
summarizing
Quality appraisal
Evaluation of relevance Activation
Scientific
information
23

24. SCIENTIFIC MONITORING… HOW??
Retrieving and
summarizing
Quality appraisal
Evaluation of relevance Activation
Scientific
information
24

25. SCIENTIFIC MONITORING…
WE HELP TO GET THE INFORMATION ACTIVATED
Comprehensive discussion with medico-marketing team (regular
TC)
Regular scientific update/training for field-based medical teams)
Development of medical communication plan
New Scientific Slide Kits for Medical team/update of existing
slide kits
Local Review Articles/content for web-sites/other materials
Regular Newsletters for External experts
25

26. Practical implication:
Medical writing/content development
Development of publication strategy and leading publication projects
(including planning, writing, reviewing etc.)
Publications: primary &
secondary & review & cases, FAQ,
Objection handling
Slide kit’s development:
primary & secondary & review
& CME
Newsletters & brochures
Congress submissions: abstracts,
speachs, posters & slide sets
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27. Services:
Patients support
programs
27

28. personified Patient Support Program (pPSP)
development & execution
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• Reminding's
• Motivation
• Information
• Recommendations
• Face-2-face
• Online education,
• LMS
• Personal data space
• Integration with 1,3,4
• Disease education,
• Chat
• News
Education
SMS
www HER-like site
Hot-line• Classical line
• Integration with |2|+|4|
• + integration with modern
communicating services

29. Services:
Medical affairs and MSL teams trainings
Scientific & medical excellence
Patients support programs
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