Lil' Wayne Return concerts

Re-Birth Friday, September 3, 2010

WINTER 2011
Arguably,
The World’s
Most Anticipated
Hip-Hop Artist
of 2011!

INTERNATIONAL ICON MASSIVE PROMOTIONS HUGE REVENUES
Lil’ Wayne, headliner Partnerships with With exclusive
of the hip-hop world’s Clear Channel, engagements in
most prolific music financial partners and demographically
tour in 2009 will be our incredible network targeted metropolitan
performing live in the of marketing and PR areas, ticket sales
US for the first time, teams will guarantee alone from this
just in time for the sell-out crowds in venture are slated to
release of his new each of the scheduled exceed $2 MILLION USD
album! cities. per venue!

For more info, please Visit • www.PosterityOne.com
[1]

Friday, September 3, 2010

P O S TERITY O N E P RES EN TS ...

!
Birthplace: New Orleans, Louisiana, United States
Labels: Young Money Ent/Cash Money Records/Universal Motown
Nicknames: Weezy, Weezy F Baby, Lil Weezy, Wizzle, Young Wayne, Baby Jr,
Birdman Jr, Young Tune/Tuneche, Best Rapper Alive, Rapper Eater, Mr. Carter,
President Carter & Dr. Carter

Unquestionably, Cash Money/Universal Motown Records recording artist, Lil
Wayne will go down in history as the best rapper of his generation. Indeed he may
go down as one of the best artists in hip-hop period. One look at Lil Wayne’s
impeccable track record will convince even the most ardent skeptic that the New
Orleans born lyricist is a strong contender for the crown of “Greatest of All Times.”

In the span of his 13-year career, Lil Wayne has sold almost nine million units,
including his magnum opus, The Carter II (2005) which sold over 2.5 million units and Tha Carter III (2008)
which sold over 2.8 million units and earned him various accolades, including eight Grammy Awards nominations.
He has had two number one singles on the Billboard Hot 100 ("Lollipop" featuring Static Major and "Down" with
Jay Sean). He will release a rock album titled Rebirth in 2010.

In the past two years, Lil Wayne has recorded well over 1,000 songs and freestyles. According to MTV, Lil Wayne
has released more music in the last three years than the legendary Tupac Shakur.

GQ Magazine named Lil Wayne as its “Man Of The Year” for 2007. Rolling Stone Magazine tagged him as “Best
MC of 2008” while Blender Magazine (2008) named him the “Best Rock Star Alive.” So it should come as no
surprise that his latest solo outing finds the hip-hop super star at the top of his game. With Tha Carter III, Lil’
Wayne proves to the world why he is indeed considered “the best rapper alive” and one of the great recording
artists of his generation.

[2]



Lil Wayne Lands On Top 50 Highest Grossing Tours Of
2009
Pollstar recently released their annual Top 50 Tour of North America where they calculate the top tour earners of
the year based on gross ticket sales. Lil Wayne comes in at #26 grossing over $32 million in ticket sales and is the
top earning urban artist for the year. Lil Wayne's 2008-2009 North American touring had the highest grossing hip-
hop tour of the year -- and the most lucrative rap jaunt that Billboard has ever tracked! By comparison, Beyonce
was #34 earning $26.4 million. A total of Seventy-eight Lil Wayne headlining arena and amphitheater concerts in
North America from Dec. 14, 2008, through Sept. 6, 2009, grossed approximately $42 million and drew nearly
804,000 fans, according to Lil Wayne tour producer and tour business manager Shawn Gee, who also serves as
president of music and entertainment at Sports & Entertainment Financial Group.

With this being THE highly anticipated return concert for the Rap and Rock
Megastar since turning himself in for his scheduled 12 month hiatus from the
public eye, this concert is guaranteed to draw a large crowd throughout
Southern California. Add the fact that Lil Wayne and the Young Money All
Stars have never ventured into the San Diego Area prior to this event, and the
concert is destined to be explosive!

With Marketing and Media giant Clear Chanel behind the helm of the
marketing campaign targeting all FIVE Major Southern California Counties
and an exclusive contract between Ticketmaster and the highest profile venue
in the region at San Diego Sports Arena to promote ticket sales, this concert is
prepped to follow suit with many other Young Money concerts and sell out
within the first 24 hours.

Not since our last Spring Break Concert have so many A-List Hip-Hop Artists appeared on the San Diego Stage as
this. With this being the FIRST Concert for Lil’ Wayne since at least the next 12 months, the Southwest United
States is hungry for Wayne’s fond farewell as he prepares to give back one last time while still at the peak of his
career. This Farewell Concert is poised to take FULL advantage of the San Diego Sports Arena’s 15,000 seats!

[3]



Lil’ Wayne is Highest Grossing Artist of 2009
According to the New York Times
1. LIL WAYNE, “Tha Carter III” (Cash Money/Universal Motown); 2.87 million units
2. COLDPLAY, “Viva la Vida or Death and All His Friends” (Capitol); 2.14 million units
3. TAYLOR SWIFT, “Fearless” (Big Machine); 2.11 million units
4. KID ROCK, “Rock N Roll Jesus” (Atlantic); 2.02 million units
5. AC/DC, “Black Ice” (Columbia); 1.92 million units
6. TAYLOR SWIFT, “Taylor Swift” (Big Machine); 1.6 million units
7. METALLICA, “Death Magnetic” (Warner Brothers); 1.57 million units
8. T. I., “Paper Trail” (Grand Hustle/Atlantic); 1.52 million units
9. JACK JOHNSON, “Sleep Through the Static” (Brushfire/Universal); 1.49 million units
10. BEYONCé, “I Am ... Sasha Fierce” (Music World/Columbia); 1.46 million units

DRAKE
YOUNG MONEY ALL STAR
Thank Me Later is the debut studio album of Canadian rapper Drake,
released June 15, 2010 on Young Money Entertainment and Cash Money
Records. Following an anticipated release, it debuted at number one on
the US Billboard 200 chart, selling 447,000 copies in the United States
in its first week. It reached platinum certification in Canada within its
debut week and produced three singles that attained chart success.

By any modern measure of musical popularity — YouTube views, radio
airplay, ring-tone ubiquity — the single “Best I Ever Had” was not only
a hit, it was arguably 2009’s “Song of the Summer.” Thanks to some out-of-the-box branding efforts by several of
the best-connected marketing executives in the urban world and the institutional backing of his mentor, rap
superstar Lil Wayne, Drake landed two songs in the Top 10 in 2009 — “Best I Ever Had” as a solo artist and
“Every Girl” as part of the rap group Young Money.

He had already amassed a devoted fan base before he’d even landed a record deal giving him grass roots appeal.

[4]


metropolitan centers in particular, Clear Channel has come to be
First-Class Marketing and Promotions
known as the dominant radio presence in multiple programming
Posterity One is working in collaboration with a highly markets. As such, they represent direct access to the number one
sophisticated network of nationally celebrated publicists, radio stations, street teams and marketing networks in our target
marketing firms and syndications. Print ads in nationally markets.
recognized magazines, newspapers, posters Within each of our target regions we are
and billboards, are at the core of our working with the number ONE radio
traditional visual marketing strategy. We stations, local promoters and internet
have teamed with Radio One and Clear communities. A major part of our strategy is
Channel Communications to create a the grass roots campaign. Our street teams
MASSIVE radio and billboard marketing are involved in every community, making
campaign to promote this concert series sure that both the concert and our peripheral
throughout the USA. Clear Channel events receive specialized attention.
Communications, Inc. (OTCBB:CCMO) is We are extremely sensitive to the evolution of
a global media and entertainment company marketing paradigm in America created by
specializing in mobile and on-demand social networking sites, mobile marketing
entertainment and information services for and our rapidly evolving technologies. All of
local communities and premiere the artists on the tour will be posting
opportunities for advertisers. Based in San notifications on their twitter, Facebook and
Antonio, Texas, the company's more!than Myspace accounts. Posterity One will also be
80,000 businesses properties include radio buying Twitter, Myspace and Facebook ad space to aid in viral
stations and outdoor displays. In our countries major marketing.

Innovative Strategies Equates Succe$$ Branding and Sponsorships
The key to much of our success in the inner circles of the Within our Marketing and Branding teams, we believe that
industry has been our innovative strategies and cutting edge creating inspired brands is a matter of taking action when the
business models. Above all else, Posterity One is creating a new proper opportunity presents itself to do the right thing. At this
model for A-List Artists and Icons in regard to promotions and moment, the world wants to hear and experience the message of
Tours. By creating partnership opportunities with key headlining hope, unity and posterity that this artists supports.
artists, we have been able to design a model that truly vests the This opportunity can be managed to enable our corporate
artist in the success of the concert series as well as generating sponsors and organizations to look beyond the obvious and take
more revenues for the Artists as album sales in the US market advantage of this limited window in time to create powerful brand
continue to decline. Most impressively, this model actually recognition that deepens relationships with entire market
delivers a higher Return on Investment for Posterity One, our segments.
investors and Strategic Partners while enjoying a
reduced risk of Capital because of Artist VIP Meet & Greet Packages
involvement in the production, promotion and For this Exclusive concert, we are planning an
marketing strategies. exclusive “Meet the Stars” event with hors d’ oeuvres,
In essence, we maximize profits for all parties food and champagne where approximately 1,000 fans
while reducing up-front capital expense - thus at each event will pay an additional $200 to take part
revolutionizing the music-performance industry by in the behind the scenes events of this concert.
establishing a win-win-win scenario..

[5]



Arguably, The World’s Most Anticipated Hip-Hop Artist of 2011!
2011 – Concert Series
Wayne will release a new album which will debut in the beginning of 2011.

Posterity One’s Marketing & Promotions Program
We have integrated a state-of-the-art promotional campaign with traditional radio & concert promotions. By leveraging
our relationships with ClearChannel, our Strategic Partners in Publishing, Public Relations and Digital Media, we have been
able to develop an incredible network that allows us deep market penetration with trackable results.

Advertisement/Marketing Total Cost Deposits Set-Up Fee
PUBLICIST $5,000.00 $2,500.00
Magazines $0.00 $0.00
Flyers/Posters $1,500.00 $500.00
Radio Clear Channel $20,000.00 $10,000.00
Street Team $2,500.00 $1,250.00 $0.00
Host $0.00 $0.00
Giveaways
Mobile Campaign - Setup $1,000.00 $1,000.00 $1,000.00
Mobile Database $0.00 $0.00
Mobile Media Production $0.00 $0.00 $0.00
Mobile Distribution $0.00 $0.00

Marketing Total $30,000.00 $15,250.00 $1,000

[6]


PUBLIC RELATIONS
The Nations Best Publicists will be tapped for the project.

A Priority 1 media blitz, via our network of seasoned publicists will promote the receive
promotions to:

–All 8 SoCal MIlitary Bases –All SoCal College Campuses
–Local, Regional & National Print –MTV, VH1, Telemundo, Univision
–Newspapers, Magazines, eZines –Talk Shows, News, Interviews
–Social Networks, Blogs, Mobile Marketing –Local, Regional & National Sponsors

The Multicultural World of Social Media Marketing

Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites on
computers and mobile-phone handsets is increasing rapidly and millions of people now look to
social media websites as their primary source of news, opinion, and entertainment. Who is
driving this shift, what are the cultural factors behind it, and what are the implications for
marketers seeking to reach specific ethnic/cultural groups via social media?
Overwhelmingly, it is our target audience!

The Time is NOW! Ethnic minorities are turning to social networks to express themselves, connect
with their culture and communicate with each other. Few marketers are proactively targeting
ethnic minorities online and even fewer are leveraging social media to do so. A first mover
advantage is available for those that devote the time and resources to engage these critical
audiences. We now have an unprecedented ability to reach and interact with ethnic minorities;
and companies that deliver value to this segment today will be rewarded with the long term
loyalty of this market.

[7]


RADIO MARKETING & PROMOTIONS
The Major radio stations for San Jose will be KYLD FM 94.9 and KMEL 106.1
http://www.wild949.com http://www.106kmel.com

The Clear Channel Radio stations for San Diego will be 93.3 and 94.1
http://www.channel933.com and http://www.star941sandiego.com

Concert Announcement On-Air Ticket Giveaway Promotion: Week 1

We will do a Standard On-Air Giveaway Promotion to announce the concert. As a standard
giveaway, you will receive:

–(60) live on-air mentions

T1 Weekend On-Air Ticket Giveaway Promotion: Week 2*

We will do a T1 Weekend Giveaway Promotion during the slated weekend dates starting at
3PM, Friday to Sunday for The Lil’ Wayne Concert. This will be the only on-air giveaway
going on over the weekend. As a Weekend Giveaway feature, the concert will receive:

–(60) recorded promos per weekend

–(250) live on-air mentions per weekend

Weekday On-Air Ticket Giveaway Promotion: Week 2-6

We will do an on-air ticket giveaway promotion starting at Monday to Friday afternoon
during the above weekday dates for The Lil’ Wayne Concert. As a Weekday Giveaway
feature, the concert will receive:

–(60) recorded promos per week (300 total)

–(250) live on-air mentions per week (1,250 total)

TOTAL PROMOTIONAL VALUE PROVIDED BY STATION: $188,000*
Posterity One to provide $20,000.00 retainer AND (75) pairs (150 total) tickets MINIMUM to
execute the above promotions for Lil’ Wayne Concert.
Promotional dates subject to change.

TOTAL PROMOTIONAL VALUE PROVIDED BY ALL 5 STATIONS:
$940,000*
[8]



[9]


San Diego Sports Arena

Ticket Sales Projections - Round 1
Average $/ Gross Revenue Investor ROI
Available Seats
Ticket @ 75% Capacity (@40%)
Arena 2,000 $125.00 $187,500 $75,000
Lower 1,300 $99.00 $96,525 $38,610
Lodge 2,500 $75.00 $140,625 $56,250
Terrace 3,200 $45.00 $108,000 $43,200
VIP 1,000 $175.00 $131,250 $52,500
10,000 $88.52 $663,900 $265,560

Available Seats
Arena 1,500 $150.00 $168,750 $67,500
Lower 750 $120.00 $67,500 $27,000
Lodge 750 $80.00 $45,000 $18,000
Terrace 1,250 $50.00 $46,875 $18,750
VIP 500 $200.00 $75,000 $30,000
4,750 $84.87 $403,125 $161,250

[10]


San Jose Sports Arena

Available Seats
Ticket @75% Capacity (@42%)
Teir 1 1,500 $125.00 $140,625 $59,063
Teir 2 5,000 $99.00 $371,250 $155,925
Teir 3 2,000 $75.00 $112,500 $47,250
Teir 4 1,500 $45.00 $50,625 $21,263
VIP 200 $175.00 $26,250 $11,025
Tickets Sold 10,200 $92 $701,250 $294,525

Available Seats
Teir 1 1,000 $150.00 $112,500 $47,250
Teir 2 2,000 $120.00 $180,000 $75,600
Teir 3 1,000 $80.00 $60,000 $25,200
Teir 4 1,000 $50.00 $37,500 $15,750
VIP 200 $200.00 $30,000 $12,600
5,200 $108 $420,000 $176,400

[11]


Jobing.com Sports Arena

Available Seats
Ticket @75% Capacity (@42%)
Teir 1 1,500 $125.00 $140,625 $59,063
Teir 2 5,000 $99.00 $371,250 $155,925
Teir 3 2,000 $75.00 $112,500 $47,250
Teir 4 1,500 $45.00 $50,625 $21,263
VIP 200 $175.00 $26,250 $11,025
Tickets Sold 10,200 $92 $701,250 $294,525

Available Seats
Teir 1 1,000 $150.00 $112,500 $47,250
Teir 2 2,000 $120.00 $180,000 $75,600
Teir 3 1,000 $80.00 $60,000 $25,200
Teir 4 1,000 $50.00 $37,500 $15,750
VIP 200 $200.00 $30,000 $12,600
5,200 $108 $420,000 $176,400

[12]



The Official After Parties!
San Diego, CA
The official After Party for the Lil’ Wayne Concert at
the San Diego Sports Arena will be at On Broadway

NUMB E R P RIC E REV ENUE

Capacity 2,000.00 $30.00 $60,000

TOTAL $60,000.00

San Jose, CA
The official After Party for the Concert at the HP Pavilion will be at
one of Silicon Valley’s high profile night clubs - Club Wet.


Capacity 2,000 $30.00 $60,000

TOTAL $60,000.00

Phoenix, AZ
The official After Party for the Concert at the Jobing.com Arena will
be at one of Arizona’s hottest night scene destinations - Phase 54.


Capacity 2,000 $30.00 $60,000

TOTAL $60,000.00

[13]


LIL’ WAYNE LIVE

Artist/ Cost Total Cost Deposits Deposit %
Lil’ Wayne $270,000.00 $135,000.00 50.0%
Booking Agency Fee $25,000.00 $25,000.00
Drake $100,000.00 $50,000.00 50.0%
Booking Agency Fee $10,000.00 $10,000.00
TBD $0.00 50.0%
Booking Agency Fee $0.00 $0.00
TBD $0.00 50.0%
TBD $0.00 50.0%
Booking Total $405,000.0000 $220,000.00 50.0%
Production Cost Total Cost Deposits Set-Up Fee
Backline $2,000.00
Misc Artist Rider $5,000.00
Artist Split
Stage Props $4,000.00
Video Screens
Taxes
Production Total $11,000.00 $0.00 0
Artist Trans/Lodging Total Cost Deposits Set-Up Fee
Hotel Sponsor? $5,000.00
Local Transportation
Sponsor? $2,000.00
Airfare Sponsor? $5,000.00
Food
Catering $1,500.00
Entertainment 4000.00
Trans/Lodge Total $17,500.00 $0.00 0
Staffing Total Cost Deposits Set-Up Fee
Production Manager $1,000.00
Marketing Manager
Artist Manager
Office Manager
Assistant
Security Manager
Staffing Total $1,000.00 $0.00 0
[14]


Advertisement/Marketing Total Cost Deposits Set-Up Fee
PUBLICIST $5,000.00 $2,500.00
Magazines $0.00 $0.00
Flyers/Posters $1,500.00 $500.00
Radio Clear Channel $20,000.00 $10,000.00
Street Team $2,500.00 $1,250.00 $0.00
Host $0.00 $0.00
Giveaways
Mobile Campaign - Setup $1,000.00 $1,000.00 $1,000.00
Mobile Database $0.00 $0.00
Mobile Media Production $0.00 $0.00 $0.00
Mobile Distribution $0.00 $0.00

Marketing Total $30,000.00 $15,250.00 $50,000
VENUE Total Cost Deposits Set-Up Fee
Venue CAP $35,000.00 $10,000.00
Maintenance Fee
Lighting/Sound Sponsor? $20,000.00
Tech Director $500.00
Police/Security $1,500.00 $1,500.00
Bldg Payroll
Ushers
Sound Man $500.00
Box Ofﬁce
Ticket Print Charge
Insurance $3,000.00 $3,000.00
Union $0.00
Venue Total $60,500.00 $14,500.00 0
Total Cost Pre Sponsors $525,000.00 $249,750.00 50,000.5
With Sponsors @ $200K $325,000.00 $

TO BREAK EVEN W/O SPONSORS . WITH SPONSORS
Presale Tickets - 500 Front Row $350.00 $175,000.00
Average Price Tickets $120.00
TICKETS SOLD 2,917 1,250

[15]


Per Date Investment Term Sheet
Amount Requested:
$560,000 USD per Concert

Term of Use:
Posterity One will engage scheduled artists for the slated dates and venues. Posterity One will order an
Irrevocable Pay Order for the negotiated fees associated with the venues, transportation, marketing, misc., etc..
Contracts will be executed and agreed upon funds will be released the next business day.

Return on Investment:
40% return on principal investment in addition to recouping initial $525,000 principal invested.

Purpose of Funds:
To facilitate the Rapid launch of Marketing & Publicists Contracts, Acquisition of Concert Venues, retainer of
Artist to perform per contract:

CONTRACT CONTRACTED EXCLUSIVE MARKET ACCESS

Artists Misc. Expense $434,500 X 1-3 Events

Venue $60,500 X 1-3 Events

Marketing & Promotions $30,000 X 1-3 Events
VIP Meet & Greet Event

Investment Commission $35,000 X 1-3 Events

Project Budget $525,000 X 1 Events = $560,000 USD Total
2 Events = $1,120,000 USD Total
3 Events = $1,680,000 USD Total

The entire financial aspect of the investor funds in the transaction will be handled through the Attorney Trust
Account to be determined as agreed upon by mutual parties.

All invested funds will be distributed according to contract and investor agreements. Because of an exclusive
contract, Ticketmaster guarantees accurate and immediate accounting
of ticket sales and immediate availability of revenues generated by the
concert’s ticket sales.

[16]


C O M P A N Y B I O G RA P H Y

WWW.POSTERITYONE.COM

Thank you for taking the time to review our Investment Opportunity. Please consider this as an invitation to
take a closer look into the strength and positioning of our endeavor.

Posterity One is a firm specializing in creating strategic partnerships with seasoned entrepreneurs – each
with strong connections and expertise in specific arenas that are orchestrated to provide a collaborative synergy
manifesting in turn-key investment opportunities. This team brings strong partnerships in the Entertainment
Industry, Insurance, Securities and Real Estate as well as strategic partnerships with financial institutions.

Posterity One is a business development and financial planning firm that prides itself on unparalleled service
and performance. We are committed to providing unbiased advice and prudent strategies for investing. The
success of our turn-key investment solutions are based on intensive research, risk management, start-to-finish
project analysis and innovative strategies. Our 'out of the box' approach allows us to serve our clients without
compromise or pre-conceived limitations.

As such, we are currently positioned to conduct a number of highly lucrative transactions through the
collaboration of our respective resources in both entertainment and financial services.

However, in order to fully take advantage of our current situation, we are seeking additional qualified,
strategic partners who have the financial fortitude and experience associated with the caliber of transactions we
are conducting.

Please accept this as a formal invitation to engage in an investment opportunity with our very qualified team
of seasoned professionals and take full advantage of our network of Strategic Partners.

We look forward to doing business with you.

[17]

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