Red Carpet Experience

Thursday, April 21, 2011

September 17, 2011 ALL RIGHTS RESERVED, XYZ PRESENTS, INC. 2011

XYZ Presents • oakland • ca • 510.240.2605

THE RED CARPET . . . EXPERIENCED . . .

"e Red Carpet

Expe!ence
TABLE OF CONTENTS
The Red Carpet Experience - Event Synopsis
....................................................... 3
The VIP Experience ................................................................................................ 6
Performing Live! ..................................................................................................... 7
Celebrity Fashion Show by DeanZign .................................................................. 10
XYZ Marketing ..................................................................................................... 11
Sponsorships ....................................................................................................... 13
Patron Based Revenue ........................................................................................ 18
Video Capture Revenue ....................................................................................... 19
Budget Breakdown .............................................................................................. 20
Investment Synopsis
............................................................................................ 22
Company Bios ..................................................................................................... 23

Page 2


XY Z Presents... TH E EXP ERIENC E
The Experience Is
A Journey Not A
Destination . . .
Unlike most entertainment
destination adventures, the Red Carpet
Experience begins, is experienced and
ends as an
opportunity to be
part of a legacy that
promises more in
the making than just
The Red Carpet... Experienced...
the moment.
Situated with the gorgeous San Francisco Skyline as the backdrop
Red Carpet Treatment to this exclusive party atmosphere, the Red Carpet Experience
has all of the ambiance, decor and “Wow Factor” needed to
• Ultra Valet Experience
draw the celebrity “Who’s Who” guest list that will make this
• Catered Food Booths
event unlike anything ever seen in the Bay Area. The event is
• Bottle Service Upon Request
much more than a concert, more than a party, and more than a
• Cabana Service with Concierge ball... It truly is an Experience in decadence, memorable beyond
• The Red Carpet walk imagination. At XYZ, we push the envelope. . . and beyond. . .
• Celebrity V.I.P.
The enjoyment of this exclusive
extravaganza is in the people itself !
From the succession of multi-platinum
recording artists performing their hits XYZ Presents...
Live On Stage, to the world-renowned
fashion show, this experience is always
one step ahead. . . .

The Ultimate party
experience for our
honored guests . . .

Page 3


XY Z Presents... TH E V .I.P .

All Access VIP Card Ultra Lounge Cabanas
The VIP Card is the access pass to The ultimate in luxury, the VIP
the VIP & Celebrity VIP areas. The Cabanas offer luxurious sanctuary
swipe-able card is pre-loaded with all with personal attendants and the most
of the clients VIP Experience info. exclusive experience available.

Sponsored Bars Bottle Services
Several bars will be sponsored by VIP Bottle services are available with a
our alcohol sponsors - each with a choice of premium liquors. Designated
unique theme that will excite and VIP tables will provide exclusive access
entertain the guests. to the best areas in the event.

Page 4


XY Z Presents... TH E V .I.P .

Celebrity VIP Car Entrance Private VIP Bar
Our Celebrity VIPs will be able to drive A private bar, hidden from sight and
their cars directly into the heart of the reserved exclusively for our Cabana
VIP Experience with an exclusive VIP and Celebrity VIPs will ensure ﬁrst
entrance! class service & atmosphere.

Extravagant Decor Premium Sound, Lights & Design
Every Red Carpet Experience guest Where lighting sets the mood and
will be immersed in the specially sound carries it forward, the overall
designed surroundings of the event. design of the party creates sensually
embracing ambiance.

Page 5


XY Z Presents... TH E V .I.P . EXP ERIENC E
This Ultimate VIP Experience artists performing throughout the
begins the moment you night, the DJ will have no problem
keeping the energy of the party going
arrive and leaves with you...
throughout the entire event. Our list
Long before our guests arrive, they of “who’s who” celebrities from the
will have already experienced the VIP silver screen, television, the music
treatment from their initial contact industry and professional sports, the
with us and from their night promises to create
ticket buying memories worthy of a
experience. Each fast-paced reality show
Hosted by Blair Underwood guest will get a clear or documentary! Join us
& Terri J. Vaughn vision of exactly for this exclusive
The Red Carpet Experience will
what they are event and see an
be hosted by none other than
purchasing and much incredible piece of
two of hollywood’s legends of
more. Giving our guests a history in the making!
the silver screen & television.
true Red Carpet Experience means
Evening to Include:
giving more in value than the price of
a concert ticket. From our valet Red Carpet Walk
parking to our ﬁrst-class Wine Tasting & Mixer
accommodations and incredible decor,
Celebrity Fashion Show - 3 Acts
the evening’s events and list of invited
guests will create a night to remember! Janet Jackson - LIVE!
With a world class fashion show Macy Gray - LIVE!
series and a montage of classic, multi-
platinum selling & award winning Kenny Lattimore - LIVE!

TH E V .I.P . EXP ERIENC E
V. I . P. Pac kag e G e n. A dmit Bo t t le S VC . C abanas C e le b VI P
Admission - $75
Valet Parking +
Bottle Service +
V.I.P. Gift Bag
Personal Concierge
Served Hors D'oeuvres
Catered Food Service
Private V.I.P. Bar & Lounge

Page 6


XY Z Presents... P ERF O RM IN G LIV E
Janet Jackson
Entertainer Extraordinaire
Janet Jackson will be appearing as a celebrity guest and will
perform several songs from her extensive catalog to electrify the
crowd at the first Red Carpet Experience!!!
Janet Damita Jo Jackson (born May 16, Poetic Justice; since then she has continued to
1966) is an American recording artist and act in feature films. By the end of the 1990s, she
actress. Known for a series of sonically was named the second most successful
innovative, socially conscious and sexually recording artist of the decade. She has amassed
provocative records, as well as elaborate stage an extensive catalog of hits, with singles such as
shows, television and film roles, she has been a "Nasty", "Rhythm Nation", "That's the Way Love
prominent figure in popular culture for over 25 Goes", "Together Again" and "All for You" among
years. She is ranked by Forbes magazine as her most iconic.
one of the richest women in entertainment. Having sold over 100 million records
In 1982, she became a pop icon following worldwide, she is ranked as one of the best-
the release of her third studio album Control selling artists in the history of contemporary
(1986). In addition to receiving recognition for music. The Recording Industry Association of
the innovation in her records, choreography, America (RIAA) lists her as the eleventh best-
music videos, prominence on radio airplay selling female artist in the United States, with
and MTV, she was acknowledged as 26 million certified albums. In 2008,
a role model for her socially Billboard magazine released its list of
conscious lyrics. the Hot 100 All-Time Top Artists,
In 1991, she signed the ranking her at number seven.
first of two record- In 2010, the magazine
breaking, multi-million announced the "Top 50
dollar contracts with R&B / Hip-Hop
Vi rg i n R e c o rd s , Artists of the Past
establishing her 25 Years", ranking
as one of the her at number
highest paid five. One of the
artists in the world's most
i n d u s t r y. H e r awarded artists,
debut album h e r l o n g e v i t y,
under the label, records and
Janet (1993), saw achievements
her develop a public reflect her influence
image as a sex in shaping and
symbol as she began to redefining the scope of
explore sexuality in her popular music. She has
work. That same year, been cited as an inspiration
she appeared in her among numerous
first starring film role in performers.

Page 7


Macy Gray
An Icon Revisited
Macy Gray has sold 15 million albums, scored two Grammy Awards, two MTV
awards and with “I Try,” had one of the most successful singles of all time...

Macy Gray (born Natalie Renee McIntyre; To date, Gray has released five studio
September 6, 1967), also credited as Natalie albums, one compilation album, and one live
Hinds in her music, is an American R&B and album, with her fifth studio album, The
soul singer-songwriter, record producer, and Sellout, released on June 22, 2010.
actress, famed for her distinctive raspy voice
Gray’s new album The Sellout is a return
and a singing style heavily influenced by Billie
to form for Gray, perhaps her finest album to
Holiday and Betty Davis.
date, but one that propels her sound forward
Macy Gray first burst onto the music rather than looking longingly at the past.The
scene with her debut album “On How Life” Is Sellout is a total triumph and success. It is a
and the massive hit single “I Try" both of testament to Gray’s resolve
which went number 1 all over the world. The
“I just poured my heart out,” she says. “I
album went on to sell 7 million copies
didn’t set out to have a theme, but when I put
worldwide with Gray winning a Grammy for
them all together it was a picture of my life in
Best Female Pop Vocal Performance and an
that time. I’m dying for people to like it.”
MTV Video Music Award for Best New Artist.

Macy Gray has gone on to sell more than
15,000,000 albums worldwide and has been
nominated for 5 Grammy Awards, and 6
MTV Video Music Awards, winning one
Grammy.

She has collaborated on stage
and in the recording studio with some
of music’s greatest artists including
Justin Timberlake, Common, Outkast,
Rick Rubin, Carlos Santana, Erykah
Badu, Fergie, will.i.am, John Frusciante (of
Red Hot Chili Peppers), Nas, Mos Def and
Natalie Cole, among many others.

She has appeared in a number of films
including Training Day, Spider-Man, Scary
Movie 3, Lackawanna Blues, Domino,
Idlewild and the critically acclaimed For
Colored Girls.

Page 8


Kenny Lattimore
Sensational Soul Crooner
International R&B singer, Kenny Lattimore embodies
the elements of traditional R&B with a decidedly
contemporary flare and feel. He has established himself
as a soulful song stylist of the first order receiving the
NAACP Image Award for Best New Artist, and
nominations for Grammy, Soul Train and Stellar Awards.
Whether putting a distinctive stamp on classic songs
recorded by such musical icons as Donny Hathaway (“I
Love You More Than You’ll Ever Know”) and George
Harrison (“While My Guitar Gently Weeps”), or creating his
own legacy of hits such as “Never Too Busy,” and the
wedding ballad “For You”, Kenny’s style combines
passion, sensuality, intensity and subtlety, making him one
of today’s premier male vocalists.

Kenny’s vocals have graced albums by such diverse
musical colleagues as Musiq Soulchild, Rachelle Ferrell,
Nancy Wilson and Brian Culbertson. He continues to
demonstrate his creative stability as a performer, singer,
songwriter and producer, earmarking him as a
nationally with the hit gospel stage play
leader amongst artists who are keeping the
“What Men Don’t Tell” directed by
tradition of classic R&B, Soul music and
Laterras R. Whitfield. In his most
Gospel very much alive in the 21st
recent theatrical journey, Kenny
century. Lattimore is also known for his
starred along side the talented
dramatic stage shows, vocal agility, and
actress Vanessa Bell Calloway and
romantic ambiance. He has been hailed
TV and stage star, Dorien Wilson in
"modern soul man" on stage by The New York
the hit gospel play, “HEAVENBOUND”
Times.
written and directed by Don B. Welch
Although music is Kenny’s dominate in Los Angeles, CA.
muse, he has loaned his talent to the world of
As the Washington Post has declared
TV, film and theatre appearing as himself in
Kenny Lattimore “a new master of the new
numerous television shows such as, ”The
soul”, Kenny remains committed to making
Young and the Restless”, “Moesha”, “The
expressive and enduring music that gives
Parkers”, “Abby”, the movie “The
him the freedom to be himself.
Seat Filler, and recently TV
One “Holiday Love”
directed by Kim Fields.
In 2004, Kenny toured

Page 9


XY Z Presents... FASHION SHOW
Angela Dean
Designer to the Stars
Celebrity Designer Angela Dean is make suggestions. Color is a very powerful
taking the world by storm. With critically- entity. Woman can express their passion and
acclaimed designs, a loyal following of unique character through the color palettes
Hollywood's top celebrities, this fashion that they choose in their wardrobe. Color
powerhouse has evolved into one of the reflects the spirit of a woman.”
hottest names in the music and
One of Angela’s greatest achievements
entertainment industry. Angela Dean is
— she was asked by Essence magazine to
preparing to let the world know that she is
design gowns for eight of Hollywood’s top
indeed building a global empire.
leading ladies: Halle Berry, Jada Pinkett
Smith, Queen Latifah, Vivica J.
Fox, Michelle Michael, Elise Neal,
Lorretta Devine and Regina King
for the Collector’s Edition of the
30th Anniversary Essence cover.
It was the highest selling issue in
the history of Essence Magazine.

Angela Dean on Women and
Color: COLOR IS POWER! Red is
a powerful color; it takes a certain
kind of woman to wear red; a
woman of strength and
Fashion Designer Angela Dean has confidence. Softer palettes like grey and
worked with celebrities for more than 20 silver can be spiced up with the use of
years! She has a won a loyal following of metallics, which brings a different and more
some of Hollywood’s top celebrities and exciting more powerful dynamic. Black on
designed gowns and outfits for Madonna (the the other hand has a limited range of
famous bullet bra bustier), Oprah Winfrey, possibilities and is safe but—simply boring.
Natale Cole, Patti LaBelle, Mary J Blige,
Angela started designing at the tender
Queen Latifah, Neicy Nash, Priscilla Presley,
age of seven. She attended Fashion Institute
Dyan Cannon, Jill Scott, Jada Pinkett- Smith,
of Design and Merchandising. She is a
Halle Berry, Paula Abdul, Sherri Sheppard,
member of F.I.D.M. Alumni Board of
Katy Perry, Mo’Nique and Nancy Wilson
Directors and Residing President Elect 2004.
among others.
Dean hopes to inspire women through her
Dean’s passion is color and her unique fashion creations to “Reach out and
use of color is the hallmark of her fashion Embrace Color!” to express themselves and
creations. Dean explains her success with to empower themselves to the fullest!
celebrities: “I’ve been successful with
celebrities because I listen and understand a
little about their style. I sit and take notes and

Page 10


XY Z Presents... M AR KE TING
to be known as the dominant radio presence in multiple
First-Class Marketing and Promotions
programming markets. As such, they represent direct access to
XYZ is working in collaboration with a highly sophisticated the number one radio stations, street teams and marketing
network of nationally celebrated publicists, marketing firms and networks in our target markets.
syndications. Print ads in nationally Within each of our target regions we are
recognized magazines, newspapers, working with the number ONE radio
posters and billboards, are at the core of stations, local promoters and internet
our traditional visual marketing strategy. communities. A major part of our
We have teamed with Radio One and strategy is the grass roots campaign.
Clear Channel Communications to Our street teams are involved in every
create a MASSIVE radio and billboard community, making sure that both the
marketing campaign to promote this concert and our peripheral events receive
concert series throughout the USA. specialized attention.
Clear Channel Communications, Inc. We are extremely sensitive to the
(OTCBB:CCMO) is a global media and evolution of the marketing paradigm in
entertainment company specializing in America created by social networking
mobile and on-demand entertainment sites, mobile marketing and our rapidly
and information services for local evolving technologies. All of the artists on
communities and premiere opportunities the tour will be posting notifications on
for advertisers. Based in San Antonio, their twitter, Facebook and Myspace
Texas, the company's more than 80,000 businesses properties accounts. XYZ will also be buying Twitter, Myspace and
include radio stations and outdoor displays. In our countries Facebook ad space to aid in viral marketing campaigns.
major metropolitan centers in particular, Clear Channel has come

Innovative Strategies Equates SUCCE$$ Branding and Sponsorships
The key to much of our success in the inner circles of the Within our Marketing and Branding teams, we believe that
industry has been our innovative strategies and cutting edge creating inspired brands is a matter of taking action when the
business models. Above all else, XYZ is creating a new model for proper opportunity presents itself to do the right thing. At this
A-List Artists and Icons in regard to promotions and tours. By moment, the world wants to hear and experience the message of
creating partnership opportunities with key headlining artists, we wealth, opulence, and posterity that this experience embodies.
have been able to design a model that truly vests the artist in the This opportunity will be strategically managed to enable our
success of the event series as well as generating more revenues corporate sponsors and organizations to recognize benefits
for the Artists as album sales in the US market continue to beyond the immediate exposure to guests and take advantage of
decline. Most impressively, this model actually delivers a higher this limited window in time to create powerful brand associations
Return on Investment for XYZ, our investors and Strategic that deepens relationships with the entire target market audience.
Partners while enjoying a reduced risk of Capital
because of Artist involvement in the production, VIP Meet & Greet Packages
promotion and marketing strategies. For this unique Experience, we are planning to
In essence, we maximize profits for all parties simulcast an exclusive “Meet the Stars” event with hors
while reducing up-front capital expense - thus d’ oeuvres, food and champagne where approximately
revolutionizing the music-performance industry by 200 fans at each event will pay an additional fee to take
establishing a win-win-win scenario.. part in the behind the scenes experience.
THIS WILL GO VIRAL!!!

Page 11


XY Z Presents... INV ES TMENT

First 9 Schedule
The Red Carpet Experience will gain critical mass after the first four (4) events. By event four, our viral
database is expected to exceed 16 Million patrons, while radio will have reached more than 12 Million
listeners in the core markets. Our print campaign includes publications throughout the US, Asia and
Europe. Tsing Tao, with a base exceeding 1 BILLION subscribers will run a series of Cover story
features on XYZ and The Red Carpet Experience for an entire 30 Day cycle following the first event.
With each campaign building upon the previous event, there will be no time throughout the year where
there isn’t an active viral, radio, print and email campaign in full effect. Throughout the year, the
Marketing & Public Relations campaigns will immediately drive traffic and potential clients directly
through our website, from one branded event to the next, while providing constant, evolving material
to keep the target audience coming back to get updates and participate in the evolution of the Red
Carpet Experience itself.

CITY & STATE Date Venue

1. Alameda, CA SEPTEMBER 17, 2011 Area 51

2. Houston, TX NOVEMBER 12, 2011 TBD

3. Phoenix, AZ FEBRUARY 18, 2012 TBD

4. Atlanta, GA APRIL 21, 2012 TBD

5. Chicago, IL JUNE 30, 2012 TBD

6. Las Vegas, NV SEPTEMBER 1, 2012 TBD

7. Denver, CO NOVEMBER 10, 2013 TBD

8. PARIS, FRANCE FEBRUARY 16, 2013 TBD

9. BARCELONA, SPAIN APRIL 20, 2013 TBD

Page 12


Branding Online
Social Media Strategy Development

Building a better customer experience requires the engagement of all market or customer facing
departments. Growing customer advocacy, providing better services, being more approachable as an
organization – all requires a holistic social media strategy, rather than an isolated campaign. Our Social
Media Group uses a methodology based on years of social media strategy development experience to
achieve exceptional results.

Market & Situation Assessment / Audit
Social Media Strategy Development
Organizational Structure Development
Social Engagement Work Flow Development
Distribution Channel Integration
Team Development & Synergy
Financial Plan, Resource Plan & ROI Development
Monitoring, Reporting & Analytics

Our comprehensive social media strategy not only transforms the power
of our relationship with our target audience but creates multiple
opportunities to reach that audience with innovative strategies to create brand
recognition with a massive audience. Done properly, our customers will become virtual extensions of
our sales, support and development team. With an initial direct-marketing network of over 1,500,000
contacts across the US, our viral campaign creates unparalleled opportunities for branding this event and
our primary sponsors.

Page 13


Public Relations
XYZ Has a Powerful Social Media network that is directly relevant to this target audience! Weekly
updates will reach out to our database each week alerting them of Celebrity Attendants, Sponsor
Promotions and special giveaways!

D ATA B A S E N AT I O N - W I D E LOCAL
100 Black Men 350,000 50,000
First Fridays 500,000 50,000
Web-Promoters 700,000 120,000
Magazines 250,000 80,000
1,800,000 300,000
The Multicultural World of Social Media Marketing

Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites on computers
and mobile-phone handsets is increasing rapidly and millions of people now look to social media
websites as their primary source of news, opinion, and entertainment. Who is driving this shift, what are
the cultural factors behind it, and what are the implications for marketers seeking to reach speciﬁc
ethnic/cultural groups via social media? -- Overwhelmingly, it is our target audience!

The Time is NOW! Ethnic minorities are turning to social networks to express themselves, connect with
their culture and communicate with each other. Few marketers are proactively targeting ethnic minorities
online and even fewer are leveraging social media to do so. A ﬁrst mover advantage is available for
those that devote the time and resources to engage these critical audiences. We now have an
unprecedented ability to reach and interact with ethnic minorities; and companies that deliver value to
this segment today will be rewarded with the long term loyalty of this market.

Page 14



Radio Marketing & Promotions
Jamie Foxx will be promoting the Red Carpet Experience
on his show, The FOXX HOLE on Sirius Radio & will simulcast LIVE from the event to
more than 5,000,000 listeners!

The Major radio station for San Francisco Bay Area will be KBLX

Concert Announcement On-Air Ticket Giveaway Promotion: Week 1

We will do a Standard On-Air Giveaway Promotion to announce the concert. As a standard
giveaway, you will receive:

– (60) live on-air mentions

T1 Weekend On-Air Ticket Giveaway Promotion: Week 2*

We will do a T1 Weekend Giveaway Promotion during the slated weekend dates starting at 3PM,
Friday to Sunday for The Red Carpet Experience. This will be the only on-air giveaway going on
over the weekend. As a Weekend Giveaway feature, the concert will receive:
– (60) recorded promos per weekend

– (250) live on-air mentions per weekend

Weekday On-Air Ticket Giveaway Promotion: Week 2-6

We will do an on-air ticket giveaway promotion starting at Monday to Friday afternoon during the
above weekday dates for The Red Carpet Experience. As a Weekday Giveaway feature, the
concert will receive:

– (60) recorded promos per week (300 total)

– (250) live on-air mentions per week (1,250 total)

TOTAL PROMOTIONAL VALUE PROVIDED BY STATION:
$188,000*
XYZ to provide $20,000.00 retainer AND (75) pairs (150 total) tickets MINIMUM to execute the above
promotions for The Red Carpet Experience. Promotional dates subject to change.

TOTAL PROMOTIONAL VALUE PROVIDED BY ALL 6 MARKETS:
$1,128,000*

Page 15


XY Z Presents... S P O N S O RS

Sponsors Receive Incredible Targeted Market Exposure
Sponsors will receive weekly exposure to our nation-wide database of more than
1,000,000 patrons, consisting of a primarily 30+ age-group, with average incomes
in excess of $60,000 per year. With a 17-week, campaign, our core sponsors can
potentially have in excess of 17 million mentions to a targeted audience that is the
core of each demographic’s middle class and social elite.

Our Viral Campaign will drive traffic to our landing page where key Sponsors will
have prime product placement and product descriptions. Our Primary sponsors will
even have the option to commission flash banner ads and commercials.

Multi-Faceted Engagement
• 1 BILLION Magazine Subscribers
• 1,800,000 E-Marketing Contacts
• 20,000,000 Radio Patrons per year
• Ads designed to inspire Viral results

Sponsoring The Red Carpet
Experience Adds To The
Bottom Line!!!

Social Networking Web Promotions Radio Campaign
Our Social Networking campaign drives Our Social Networking and Radio Because our Radio Campaigns will run on
our targeted audience directly to a custom Campaigns will drive all trafﬁc to the 8-week cycles, The Red Carpet Experience
splash page where our concerted message Landing Page where our Sponsors will will receive 12 MONTHS of constant
creates a destination location on the web.! receive their greatest exposure. exposure across the country!

Page 16


XY Z Presents... S P O N S O RS H IP S

Page 17


XY Z Presents... REV ENUE

Patron-Based Revenue Streams

Conservative Revenue Projections

Available Average $/ Gross XYZ Net 25% Share
25%
Tickets Ticket Revenue♣ Revenue To Investor
Gen Admission 2,500 $75.00 $187,500 $187,500 $46,875
VIP Admission 2,000 $125.00 $250,000 $250,000 $62,500
Celeb VIP 50 $500.00 $25,000 $25,000 $6,250
GA Cabanas 20 $1,000.00 $20,000 $20,000 $5,000
VIP Cabanas 25 $1,500.00 $37,500 $37,500 $9,375
Bottle Service 500 $300.00 $150,000 $75,000 $18,750
Alcohol - Bar 4,000 $30.00 $120,000 $60,000 $15,000
Vendors 50 $500.00 $25,000 $12,500 $3,125
Parking 1,350 $20.00 $27,000 $13,500 $3,375
Photography 1,000 $20.00 $20,000 $10,000 $2,500
Sponsors 5 $50,000.00 $250,000 $187,500 $46,875
VIP** 100 -$100.00 -$10,000 -$5,000 -$1,250
GRAND TOTAL $144.44 $1,102,000 $873,500 $218,375

Page 18


XY Z Presents... REV ENUE

Performance Revenue Options
$ Per Unit Units Potential Profit

I.               POLLSTAR DRAW $945,296
a. Janet Jackson $93.00 8,272 $769,296.00
b. Macy Gray $56.00 2,500 $140,000.00
c. Kenny Lattimore $45.00 800 $36,000.00
d. Angela Dean - Celebrity Draw $0

I.               STREAMING $408,500.00
a. Subscription based proprietary content for
$5.00 25,000 $125,000.00
website (worldwide)
b. Mobile & Smartphone/IPhone format $1.99 100,000 $199,000.00
c. On-deck promo’s @ Mobile Carriers $0.99 50,000 $49,500.00
d. Netflix $35,000.00 1 $35,000.00

II.             DVD (STANDARD/HD FORMAT) $334,500.00
a.     Sales to traditional Brick & Mortar $5.00 25,000 $125,000.00
b.     License to cable outlets for broadcast $35,000.00 1 $35,000.00
c.     VOD (video on demand) $2.99 25,000 $74,750.00
d.     PPV (pay per view) $3.00 25,000 $75,000.00
e.     AXE Music (one night only) $0.99 25,000 $24,750.00
f.      Rentals (Blockbuster, Nexflix, Redbox, etc) $0.99 25,000 $24,750.00

IV.           DOCUDRAMA $425,000.00
a.     Concert capture/B-Roll/Interviews $0.00
b.     Theatrical releases (domestic/international) $5,000.00 50 $250,000.00
c.     License to cable outlets (BET, MTV, VH1, Fuse) $35,000.00 5 $175,000.00

Grand Total $2,113,296

Page 19


XY Z Presents... BUD GET
THE RED CARPET EXPERIENCE

Artist/ Cost Total Cost Deposits Deposit % Date 1 Due Final Due
JANET JACKSON $50,000.00 $25,000.00 50.0% 7/15/11 9/17/2011

MACIE GRAY $5,000.00 $1,000.00 20.0% 7/15/11 9/17/2011

KENNY LATTIMORE $3,500.00 $350.00 10.0% 7/15/11 9/17/2011

SUB-LINER $0.00 $0.00 10.0% 7/15/11 9/17/2011

ANGELA DEAN $35,000.00 $17,500.00 50.0% 7/15/11 9/17/2011

Booking Total $93,500.0000 $43,850.00 28.0% $43,850.00 $49,650.00
Production Cost Total Cost Deposits Deposit % Date 1 Due Final Due
Backline $1,000.00 $500.00 50.0% 7/22/11 8/19/11
Lighting/Sound $10,000.00 $5,000.00 50% 7/15/11 8/19/11
Stage $10,000.00 $5,000.00 50.0% 7/22/11 8/19/11
Stage Props $0.00 $0.00 50.0% 7/22/11 8/19/11
Decoration $55,000.00 $27,500.00 50.0% 7/22/11 8/19/11
Design $16,000.00 $8,000.00 50.0% 7/22/11 8/19/11
Production Total $92,000.00 $46,000.00 50% $46,000.00 $46,000.00
Artist Trans/Lodging Total Cost Deposits Deposit % Date 1 Due Final Due
Hotel $7,500.00 $0.00 100% N/A 8/19/11
Local Transportation $1,500.00 $0.00 100% N/A 8/19/11
Airfare $8,000.00 $0.00 100% N/A 8/19/11
Food $0.00 $0.00 100% N/A 8/19/11
Catering $1,500.00 $0.00 100% N/A 8/19/11
Entertainment $0.00 $0.00 100% N/A 8/19/11
Trans/Lodge Total $18,500.00 $0.00 100% $18,500.00
Staffing Total Cost Deposits Deposit % Date 1 Due Final Due
Production Manager $1,000.00 $250.00 25.0% 8/19/11 9/17/2011
Marketing Manager $0.00 25.0%
Artist Manager $0.00 25.0%
Office Manager $0.00 25.0%
Assistant $0.00 25.0%
Security Manager $1,300.00 $325.00 25.0% 8/19/11 9/17/2011
Staffing Total $2,300.00 $575.00 25.0% $575.00 $1,725.00

Page 20


XY Z Presents... BUD GET
Advertisement/Marketing Total Cost Deposits Deposit % Date 1 Due Final Due
PUBLICIST $6,500.00 $3,250.00 50.0% 7/15/11 8/19/11
Magazines $3,000.00 $3,000.00 100.0% 7/15/11 8/19/11
Flyers/Posters $1,500.00 $750.00 50.0% 7/15/11 8/19/11
Radio - KBLX $20,000.00 $10,000.00 50.0% 7/15/11 8/19/11
Street Team $2,500.00 $1,250.00 50.0% 7/15/11 8/19/11
Host $0.00 $0.00 50.0% 7/15/11 8/19/11
Giveaways $500.00 0.0% 7/15/11 8/19/11
Mobile Campaign - Setup $1,500.00 $1,500.00 100.0% 7/15/11 8/19/11
Mobile Database $0.00 $0.00 100.0% 7/15/11 8/19/11
Mobile Media Production $1,000.00 $1,000.00 100.0% 7/15/11 8/19/11
Mobile Distribution $1,500.00 $1,500.00 100.0% 7/15/11 8/19/11

Marketing Total $38,000.00 $22,250.00 68.2% $22,250.00 $15,750.00
VENUE Total Cost Deposits Deposit % Date 1 Due Final Due
Venue CAP $15,000.00 $7,500.00 50% 7/15/11 8/19/11
Security Deposit $10,000.00 $5,000.00 50% 7/15/11 8/19/11
Maintenance Fee $500.00 $250.00 50% 7/15/11 8/19/11

Tech Director $0.00 $0.00 50% 7/15/11 8/19/11
Police/Security $9,680.00 $0.00 0% 7/15/11 8/19/11
Bar Tenders $0.00 $0.00 50% 7/15/11 8/19/11
Ushers $0.00 $0.00 50% 7/15/11 8/19/11
Sound Man $0.00 $0.00 50% 7/15/11 8/19/11
Box Ofﬁce $0.00 $0.00 50% 7/15/11 8/19/11
Ticket Print Charge $0.00 $0.00 50% 7/15/11 8/19/11
Insurance $520.00 $260.00 50% 7/15/11 8/19/11
Union $0.00 $0.00 50% 7/15/11 8/19/11
Venue Total $35,700.00 $13,010.00 50% $13,010.00 $22,690.00
Total Cost Pre Sponsors $280,000.00 $125,685.00 53.5% $125,685 $154,315
With Sponsors @ $100K $180,000.00 $

TO BREAK EVEN W/O SPONSORS . WITH SPONSORS
Presale Tix - 500 Ultra VIP $500.00 $25,000.00
Average Price Tickets $97.22
TICKETS SOLD 2,622.86 1,594.29

Page 21


XY Z Presents... INV ES TMENT

Per Date Investment Term Sheet
Amount Requested:
$280,000 For venues, production & marketing plus and Performing Artists, per Concert

Term of Use:
XYZ will engage scheduled artists for the slated dates and venues. XYZ will order an Irrevocable Pay
Order for the negotiated fees associated with the venues, transportation, marketing, misc., etc..
Contracts will be executed and agreed upon funds will be released on a negotiated schedule by
contract.

Return on Investment Per Date:
Investor will receive the first $280,000 of gross receipts, plus 35% of net profits due to XYZ as
detailed on page 18.

Purpose of Funds:
To facilitate the Rapid launch of Marketing & Publicists Contracts, Acquisition of Concert Venues,
retainer of Artist to perform per contract:

CONTRACT CONTRACTED EXCLUSIVE MARKET ACCESS

Artists Misc. Expense $117,000 X 1-6 Events

Venue $132,000 X 1-6 Events

Marketing & Promotions
$38,000
X
1-6 Events
VIP Meet & Greet Event

Project Budget $287,000 X 2 Events = $560,000 USD Total
3 Events = $840,000 USD Total
4 Events = $1,120,000 USD Total

The entire financial aspect of the investor funds in the transaction will be handled through the Attorney
Trust Account to be determined as agreed upon by mutual parties.
All invested funds will be distributed according to contract and investor agreements.

Page 22


XY Z Presents... COMPANY BIO

XYZ Presents...

Thank you for taking the time to review our Investment Opportunity. Please consider this as an
invitation to take a closer look into the strength and positioning of our endeavor.

XYZ is a firm specializing in creating strategic partnerships with seasoned entrepreneurs – each
with strong connections and expertise in specific arenas that are orchestrated to provide a
collaborative synergy manifesting in turn-key investment opportunities. This team brings strong
partnerships in the Entertainment Industry, Marketing, Public Relations and E-Commerce as well as
strategic partnerships with financial institutions.

XYZ is a business development and financial planning firm that prides itself on unparalleled
service and performance. We are committed to providing unbiased advice and prudent strategies for
investing. The success of our turn-key investment solutions are based on intensive research, risk
management, start-to-finish project analysis and innovative strategies. Our 'out of the box' approach
allows us to serve our clients without compromise or pre-conceived limitations.

As such, we are currently positioned to conduct a number of highly lucrative transactions through
the collaboration of our respective resources in both entertainment and financial services.

However, in order to fully take advantage of our current situation, we are seeking additional
qualified, strategic partners who have the financial fortitude and experience associated with the
caliber of transactions we are conducting.

Please accept this as a formal invitation to engage in an investment opportunity with our very
qualified team of seasoned professionals and take full advantage of our network of Strategic
Partners.

We look forward to doing business with you.

Page 23


XY Z Presents... TEA M BIO S

Jacques Pryor - Founder Tribal Gaming industry, the conversion of the General
Jacques Pryor is one of the Bay Area’s best and most Dynamics plants in San Diego into private sector
diversified concert promoters. He has worked with the endeavors and the infusion of billions of dollars in
best there is in concert promotions, publicists, artist economic development spurring massive growth
agencies, managers, and record labels nation wide. throughout the Inland Empire in Southern California.
Jacques has worked with most Bay Area media The networks developed through high-end clientele
including the CW, Channel 7 News, Channel 2, KBLX, created demand for a diversification of Strategic
KMEL, and KKSF Bay Area Radio Management. As such, Dominic created strategic
As a club, concert hall, and major venue promoter, Mr. partnerships with powerful allies and Strategic
Pryor has had his hand in every aspect of Bay Area Management platforms that have created opportunities to
entertainment and the venues in which they perform. He leverage and create synergy between Strategic Partners.
has managed events for such greats as Tyler Perry, Usher
SO FINE EVENT DESIGN - Dalton Fine
Raymond, Beyonce, Mary J Blige, R Kelly, and Alicia Keys, With more than fifteen years of experience, we offer
Maxwell, Jamie Foxx, Brian Culbertson, Bobby Womack, comprehensive event design and production services
Bobby Blue bland, Lou Rawls, Nancy Wilson & many more. including décor, theatrical lighting, audiovisual and
Daryle White - Managing Partner multimedia production, entertainment, and food and
Since 1992, Daryle has been a managing partner and beverage management for the most discerning corporate
promoter of First Fridays of the Bay Area (www. and private clientele.
1stfriday.com) which is the long-standing networking We have created world-class events in twelve countries
organization in the Bay Area for African American on four continents. From Bangkok, Thailand to Vancouver,
Professionals. He is also Co-founder of the national entity British Columbia, from Rio de Janeiro, Brazil to Paris,
First Fridays United, LLC. Daryle co-founded France, and from Barcelona, Spain to San Francisco,
1stFriday.com, a community web portal that combines the California, and from Sydney, Australia to Venice, Italy, it has
offline brand recognition and international presence of been our pleasure to manifest our signature design
“First Fridays” chapters in 35 cities. aesthetic in each and every destination.
Daryle is also the outgoing Chairman of the Board to
SPONSORSHIPS & MARKETING - Jamie Young-Eke
100 Black Men of the Bay Area, Inc. where he led the Jamie Young-Eke has been a successful Account
charge of their membership of “Real Men Giving Real Executive in Advertising Sales & Marketing in the Radio
Time” by way of Mentoring, Education, Leadership Industry for over 25 years. During her career, she has been
Development, Health & Wellness and Economic very successful in developing strategic marketing plans
Development in the Oakland and San Francisco and programs for clients that have resulted in millions of
Communities for 4 consecutive 1-Year Terms. He is still an dollars of revenue for both the radio station and her clients.
active Board Member and now serving as the Chapter Her expertise is in entertainment marketing working with
Chair of the National Convention of 100 Black Men of musicians, night clubs, restaurants and entertainment
America which will convene on the Bay Area in June 2011. venues to establish events that attract an adult, upscale
Dominic Walker - Managing Partner clientele and matching these events with potential
Dominic began his career as a political consultant with sponsors that are interested in reaching this target
a Public Relations firm (Pacific Research & Strategies, Inc.) demographic. She started her career at an Urban oldies
rose to the position of Director of Public Relations 1996. Radio Station in Los Angeles called KGFJ 1230-AM and
During his time as PR Director, PRSI was responsible for has worked for CBS Radio Station 94.7 The Wave-FM for
initiating the political groundwork for the legalization of the the past 17 years.

Page 24


XY Z Presents... TEA M BIO S
PUBLICIST & PUBLIC RELATIONS - Laura Wright Commissioned projects:
Laura Wright is a highly efficient and multi-talented Oakland’s Mayor Ron Dellums Inaugural Celebration.
consulting professional with experience in full-service The San Francisco International Airport Brochure
Event Management, Marketing, Public Relations, Graphic He has photographed some of the most iconic people
Design and Business Development. She is the founder of of our generation: Maya Angelou, Magic Johnson, Barbara
Avid Exposure LLC, a California-based Public Relations Lee, Ted Kennedy, and Vanessa Williams.
and Marketing Company, since 2004. Avid Exposure has
NON-PROFIT PARTNERING - Tracy Ward
grown exponentially in the past several years; however, still Tracy Ward is the Executive Director for Take Wings
operates with a "boutique" sized firm mindset, because Foundation, an organization founded by her “Big Sister”
Laura believes the business emphasis should be on close, Terri J. Vaughn, which serves at risk youth in the greater
almost familial, relationships between clients and San Francisco Bay Area. Although the title “Executive
personnel. Director” carries with it a degree of prestige; Tracy’s
As a publicist, she has been most recently recognized responsibilities include developing curriculum, meeting with
for establishing the annual BET Awards Dinner “Crème Of potential sponsors, finding facilitators, keeping track of the
The Crop,” for spearheading the PR efforts for the NAACP organizations financial records, maintaining contact with
Theatre Awards and for overseeing the campaigns for the youth, as well as consulting with event planners and
Roberto Cavalli Vodka and Frida Kahlo Tequila. She has other community liaisons.
been featured in Rolling Out Magazine, Crème Magazine,
PROJECT ADMINISTRATOR - Uilani Gray
Orange County Times, and on NBC. Uilani has worked in many capacities of the
Prior to launching Avid Exposure, Laura worked among
entertainment business for over sixteen years. She was a
Forbes Top 100 Companies, which include being a Partner
performer first and understands the dynamic of being in
Account Manager at Microsoft Corporation. At Microsoft, front and behind the camera. She gained her project
she led the technical and marketing analysis of the
management experience by working with Steinberg
Southern California region to determine the most effective Management at which time housed such artists as Tupac,
sales engagement methodologies and identify key
Mac Mall and Ray Luv. From that job she went on to work
opportunities for Microsoft and their partners/clients.
for YBBR/ Atlantic Records under the guidance of world
PHOTOGRAPHY & VIDEO - Auintard Henderson renowned producer Khayree Shaheed; she utilized her
Photographers@Large is owned and operated by marketing and promotion skills along with an array of other
Auintard Henderson. Auintard has over 20 years of job duties. She knew her passion was in theater, and went
experience photographing large size events ranging from on to became an instrumental part of The Black Repertory
Concerts to Conventions. Event photography is his Group Theater where she was the marketing and public
specialty. 20+ yrs of experience with onsite studios with relations coordinator. This job enabled her to be in touch
instant printing has been a staple of Photographers@Large. with her creative side; allowing her to stage manage, direct
His knowledge of on location photography is unparalleled and set design. Taking her knowledge and experience of
among his peers. Onsite shooting/posing/lighting and the industry, she and a friend, began their own production
printing are his areas of expertise. and event management company; Look out World
Official photographer: Entertainment handles the production division and Dream
Oakland’s Art & Soul Craft Fair Team Events handles the event management division. They
Bay Area Black Comedy Competition have produced such shows as All Star Mornings, Behind
KBLX FM Radio Station Closed Doors, the Pheleta Show and the Sunset
Charles Houston Bar Association Champagne Reception for Kamala Harris. She is also an
Bill Russell Tribute active member of the National Coalition of One Hundred
NAACP CA State Convention Black Women, Bay Area Chapter.

Page 25

Red Carpet Experience

Recommended

Recommended

More Related Content

Similar to Red Carpet Experience

Similar to Red Carpet Experience (19)

More from Norcal Holding Company, Inc

More from Norcal Holding Company, Inc (12)

Red Carpet Experience