1) Potential Plus is a UK charity established in 1967 that works with families and educators to support children with high learning potential (HLP). 2) The charity provides services to around 10,000 people annually, including an estimated 35,000 HLP children born each year, and aims to discover children's potential, nurture their gifts, and help them succeed. 3) Potential Plus offers resources like an online bookshop, advice line, consultancy, and lobbying to change perceptions of HLP children and support their unique needs and challenges with boredom, underachievement, anxiety, and social issues.