I am an extremely creative and innovative graphics (prepress, press & design) specialist with 27 years of extensive, strong production and managerial experience in print & digital media. I feel confident in all areas of graphics while excelling the last 20 years in CPG (paperboard, shrink, poly, etc.,), labels (dual & extended) and more. Over the years, I have specialized in all print & digital media relating to marketing and design, catalog, technical sales support, production and project management, account management, prepress management, standard operating procedures (SOPs), color theory, color management and color standardization, customer relations, press quality control, ISO quality control, as well as strategic planning within the prepress and printing industry. I am extremely technical and can offer more than basic answers to questions pertaining to prepress, press or print media & digital media. I also excel in public speaking, training, keynote speaking and more. I have major in-depth account experience with companies like Coca-Cola North America, Unilever, Slim-fast, SeaPak, Rich Food Products, Hearst Publications (Good Housekeeping, etc.,), Cabela’s, RJ Reynolds, Kroger, Ingles, McDonalds, Walmart, and much more. I can present to you a very impressive portfolio upon request.
Provides concept overview, business case, market overview, business model overview, screenshots, video links, and more to help the viewer understand Powerline's offering and value.
If you have different cultures in your organization and also if you are interacting or doing business around the world then you know the importance of understanding these differences and truly finding what motivates employees . As we know, understanding what motivates employees and especially in different cultures is essential to success.
Provides concept overview, business case, market overview, business model overview, screenshots, video links, and more to help the viewer understand Powerline's offering and value.
If you have different cultures in your organization and also if you are interacting or doing business around the world then you know the importance of understanding these differences and truly finding what motivates employees . As we know, understanding what motivates employees and especially in different cultures is essential to success.
With over 17 years of senior print and digital design and programming experience for a leading integrated marketing communications firm serving national brand B2C and B2B clients.
Project Management Professional with successful experience in product branding and packaging optimization, with strong organizational and problem-solving skills. Successful manager/supervisor with the ability to guide and motivate teams to get the job done right the first time by providing clear goals and objectives along with the necessary tools to accomplish tasks and meet company and customer deadlines through realistic timelines. Detail-oriented, dedicated and hard-working to ensure accuracy and meeting of labeling requirements. Excellent communication and interpersonal skills with co-workers and management. PMP certification in process.
SKILLS
Outlook, Excel, Word, PowerPoint, CorelDraw, Illustrator, Photoshop, Adobe Acrobat Pro, Visio, Cape Pack, Master Control, Opal. MAC & PC.
CERTIFICATIONS
Six Sigma Greenbelt
PMP Certification – in process
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Ozburn 2015 resume
1. GLENN “OZZIE” OZBURN
85 River Birch • Oxford, Georgia 30054 • (770) 864-0892
ozzieozburn@gmail.com
CAREER SUMMARY
I am an extremely creative and innovative graphics (prepress, press & design) specialist with 27 years of extensive, strong production and
managerial experience in print & digital media. I feel confident in all areas of graphics while excelling the last 20 years in packaging
(paperboard, shrink, poly, etc.,), labels (dual & extended) and more. Over the years, I have specialized in all print & digital media relating
to marketing and design, catalog, technical sales support, production and project management, account management, prepress
management, standard operating procedures (SOPs), color theory, color management and color standardization, customer relations, press
quality control, ISO quality control, as well as strategic planning within the prepress and printing industry. I am extremely technical and
can offer more than basic answers to questions pertaining to prepress, press or print media & digital media. I also excel in public speaking,
training, keynote speaking and more. I have major in-depth account experience with companies like Coca-Cola North America, Unilever,
Slim-fast, SeaPak, Rich Food Products, Hearst Publications (Good Housekeeping, etc.,), Cabela’s, RJ Reynolds, Kroger, Ingles, McDonalds,
Walmart, and much more. I can present to you a very impressive portfolio upon request.
PRESENT
RETAIL MARKETING GRAPHICS, LLC. (RMG)- Oxford, Georgia
OWNER/GENERAL MANAGER - January, 2015-Present
RMG is a total “turn-key” solution for your consumer branding, design, and marketing needs integrated with prepress, printing (print &
digital media) and shelf fulfillment. I specialize in all forms of print & digital media. I have over 20 years of intense Packaging (CPG) and Label
Design (design, prepress and printing) but excel in other areas as well. I have had success at helping customers from conceptual packaging
design and testing all the way through shelf deployment. I enjoy working with the customer to produce or enhance their brand by pleasing
design utilizing press friendly standards. My areas of expertise include, but not limited to, prepress & printing, graphic design, web design,
eCommerce, SEO, catalogs, marketing, B2B, B2C, promotional & collateral marketing, sales brochures & flyers, company branding, logos,
environmental & sustainable packaging, labels (dual and extended), large & small format printing, 3D mockups, narrow & wide web printing,
offset, flexo, whiteboard videos, promotional videos & more! See more at www.retailmarketinggraphics.com
PAST EXPERIENCE
GT LABELS & PACKAGING - Norcross, Georgia
PREPRESS & CREATIVE DIRECTOR/OWNER - September, 2013-January, 2015
I was charged with and successfully created a full in-house facility for the manufacturing of labels on a new narrow web 13” 8/C
Nilpeter Press which allowed in-house printing of up to 8 colors (4 UV and 4 Water Base) while also applying custom laminate, UV
printing & in-line foil stamping. Capabilities included extended and dual labels (silicon, deadeners, adhesives, etc.,) among other print
methods. I utilize precision proofing & G7 color management (GraCol) from inception through delivery. I was also in charge of selling
to the customer, branding their image and creating eye-appealing designs. I did all of the digital design and testing, prepress, plating
and more. I am extremely familiar with prepress, plating and pressroom facilities, materials, standardizations, testing and more.
SOUTHERN GRAPHIC SYSTEMS (SGS) - Kennesaw, Georgia
Sr. Lead Electronic Assembly Operator – Packaging/Labels February, 2013-September, 2013
Provided unsupervised electronic execution/approach upon receipt of raw packaging files from customers and within hours provided
press-ready digital packaging files for plating to be presented to printer for converting. Charged with completion of job following
receipt of printer’s specifications, from raw design into finished product, from paperboard, shrink-wrap, poly, and more to potato chip
bags to cookies and candies. Worked files for extended gamut color printing and traditional Flexo and Offset print.
SCHAWK - Atlanta, Georgia
Sr. Lead Electronic Assembly Operator /Packaging - 2001-January, 2013
Provided turnkey unsupervised electronic execution/approach upon receipt of raw files from Design Agency and within hours provided
press-ready digital file for printing, fulfillment and market shelf. I also had to work directly with customers to create conceptual packaging
designs and more while also considering the printer’s specifications. I am able to complete jobs from raw design into finished product,
from paperboard to shrink wrap to potato chip bags to cookies and candies. Sharpened knowledge in areas of prepress, including
2. Trapping, Proper Anilox usage, ink coverage, color curves, deadlines. Completed catalog work and medical supplies, adhering to strict
ISO 9001 codes, nutritional facts, as well as ingredient information. Instituted (SOP) programs for new as well as seasoned employees to
simplify work while keeping jobs consistent from employee to employee. Worked files from simple business cards to covers of major
magazines to private work for music stars. Troubleshoots hardware and software problems.
• Served instrumental in winning Coca-Cola account, leading to ten-year multimillion-dollar contract.
• ServedastheSrPackagingGraphics“GoTo”guy forCoca-Cola,Slim-Fast,SeaPak,FarmRich,andmore up tomyfinalday,duetocutbacks.
• I was selected personally by General Manager to turned around failing account, SeaPak, in two days. Designed, branded and created
packages for customers and company, earning multimillion-dollar account.
• Served instrumental in reviving struggling Unilever products including the SlimFast account, increasing profitability for all involved parties.
• Worked as an account coordinator, production worker, quality control and account administrator. Handed over accounts to other
operators to concentrate on lead operations for the Coca-Cola account.
• Trained employees, one-on-one and in groups using time tested teaching methods and proven standard operating procedures (SOP).
This allowed me to eventually delegate work to other employees. I work extremely well with others.
• Set up and managed ICC color curve profiles for imaging device and Esko CDI platemakers in adherence to stringent customer
requirements including ColorCert and G7 (GraCol) Standards.
GRAPHIC ART SERVICE - Marietta, Georgia
Electronic Assembly Operator-Lead Mac Operator - 1997-2001
Digitally stripped packages, catalogs, color work while also providing technical training. I worked with Adobe software, Hell Scanners,
Diapinnon Screen equipment, Artpro, Esko Packedge, as well as almost all output devices, UPC verification readers, Barco Megasetters. ISO
9001. My direct customers were Cabelas Outfitters, Ross-Simons Jewelers, Ingles, RJ Reynolds, Hearts Publications, and more.
ACCURATE GRAPHICS - Norcross, Georgia
Prepress Department Manager - 1993-1997
Managed two shifts (am/pm) in day-to-day operations. Accurate’s main focus was to provide prepress for packaging via electronically (analog film)
andmechanicallystepped(Misomex).AccuratealsoprovideotherprepressforCatalogs,SalesFlyers,Brochures,CorporateReports,andmore.
AMERICAN COLOR GRAPHICS, INC. - Decatur, Georgia (Panola & Snapfinger)
Electronic Assembly, Scanner Operator, 2nd Shift Department Manager - 1988-1997
ACGproducedprepressandprintingofadvertisinginsertsandnewspaperproducts.Imanaged/workedthenightshiftElectronicAssemblydepartment
ofScannerOperators,Paginating(buildingpresspageselectronically)andfilmoutput.CrosfieldScanners,Pagination,Filmoutputdevicesandmore.
PROFESSIONAL DEVELOPMENT
Newton County High School, University of Georgia (working on obtaining my BFA), Esko CDI Training, 2013-2014, Kelleigh Plate Processor
Training, 2013-2014, Nilpeter Press Training, 2013, Esko Deskpack Training, 2013-2014, Esko Training, 2000, 2003, 2012, 2013, 2014, Artpro
Training,2000,RampageTraining,1999,AgfaBetatestingpartnerfortestmarketscanners,1994,DainipponScreenScannerTraining,1994,Crosfield
Pagination860,880,9500paginationtables,1990-1992,CrosfieldTraining645i,640DrumScanners,1991,DicomedImaginator,1990
COMPUTER SKILLS
Adobe CS, Esko, Rampage, Artpro, Backstage Pilot, Curve Pilot, Dotspy, CopyDot, Microsoft Office Suite, WordPress, VideoScribe,
Social Mobile Suite, Video App Pro, GoMobi, iMovie, Vicon Lead, and many more.
SOCIAL / MOBILE
LinkedIn, Twitter and Professional Blogs for the industry (search - “Glenn Ozzie Ozburn”)
I encourage you to read more about me on LinkedIn at: https://www.linkedin.com/pub/glenn-%22ozzie%22-ozburn/3a/46a/596 or go
to www.retailmarketinggraphics.com for more information.
TRAVEL
I don’t mind limited travel and have been able to incorporate into work in past. I will be more than happy to accommodate travel.
VOLUNTEER WORK
3. I served on the successful 2014 David Perdue for Senate campaign as the Chair for Newton County, Georgia and assisted
with the East Metro Atlanta area. I am still actively involved in helping my friend, Senator Perdue, in Georgia. I have also
volunteer freely to assist the “Fish” food bank (Monroe, GA) in the past.
REFERENCES
I will be more than happy to provide many references upon request.