These are the slides from a talk I gave to the Business Association in Opuanke, Taranaki, New Zealand.
They begin with an introduction to China (where I work). Then they provide a theoretical framework to advance discussions about the marketing of towns and small cities in New Zealand. There are stages that locations must go through as they seek to develop their economic base. The final part is about suggestions specifically for Opuanke.
Presentació de proyectos del Colegio Internacional Lope de Vega en el III Encuentro de Alumnado UNESCO de la Comunidad Valenciana (Crevillent, CEMA Los Molinos, 2-3 de mayo de 2016)
The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide
Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession
These are the slides from a talk I gave to the Business Association in Opuanke, Taranaki, New Zealand.
They begin with an introduction to China (where I work). Then they provide a theoretical framework to advance discussions about the marketing of towns and small cities in New Zealand. There are stages that locations must go through as they seek to develop their economic base. The final part is about suggestions specifically for Opuanke.
Presentació de proyectos del Colegio Internacional Lope de Vega en el III Encuentro de Alumnado UNESCO de la Comunidad Valenciana (Crevillent, CEMA Los Molinos, 2-3 de mayo de 2016)
The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide
Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession
Addressing the need for changes to the current marketing strategy of Nestlé L...Marian Amanda Perera
This report addresses the need for changes to the current marketing strategy of Nestlé Lanka and to become more competitive in the industry.
The existing market segments were identified demographically and geographically, where the target markets are separated by different age groups and income levels of consumers. Nestle has taken a step ahead of its rivals by introducing the ready to drink pack of beverages to position themselves in the market more strategically. The challenges are identified in positioning these products in different geographical locations and in extreme weather conditions. The current buying behaviour is critically analysed to predict the possible future changes and as a result the rising health concerns and other environmental factors are identified.
Nestlé Lanka’s product mix is mapped against the product life cycle with the intention of identifying the current business volumes and changes required in order to retain in the market. Products like Milkmaid and Maggi Noodles are claimed as cash generators whereas Maggi Coconut milk and Nespray needed more investment to extend their product life. Present customer experience during the sales process and the promotional techniques used is also identified. Nestlé Lanka is sticking to the traditional advertising methods and not taking the changes in the consumer mind set is highlighted as weaknesses from marketing point of view.
For each of the issues mentioned in the report are given recommendations by critically analysing the current market status and the level of competition. Ways to improve the future market share after scrutinizing the resource capabilities are proposed in addition to the measures need to be taken to match changes in buying behaviour. Innovations in products, growth strategies and solutions like Maggi coconut liquid milk instead of coconut milk powder are suggested to attain higher volumes in market segments. A timely and appropriate digital marketing plan is proposed to reach the next level in the industry by adapting to technological developments and embracing social media to reach substantial consumers.
The report concludes by mentioning the expected outcomes in the future with the recommendations and setting up a goal where Nestlé Lanka will be a 50 billion Sri Lankan Rupees (LKR) worth company by 2018.
Regional and International Organizations Engaged in Accounting HarmonizationSundar B N
Regional and International Organizations Engaged in Accounting Harmonization.
Subscribe to Vision Academy for Video assistance https://www.youtube.com/channel/UCjzpit_cXjdnzER_165mIiw
This workshop was organised with the Supreme AuditInstitution of Albania to help them develop the audit of the Albanian FinalState Budget Execution Account.
¿Qué es EADA Spirit? Es una revista on-line y cuatrimestral dedicada a ti y a la Comunidad Master-MBA.
Entre los diferentes apartados que configuran la revista, para nosotros es muy especial el que se refiere a vuestras novedades tanto personales como profesionales. Por ello, deseamos solicitar vuestra colaboración mediante el envío de las fotos de vuestras bodas, nacimiento de vuestros hijos, cambios laborales, nuevas empresas, etc.
In this edition: Beekeeping Sector: cases AGLH S.A (Las Quinas), Alimentos Naturales Natural Food S.A, SOZ – Design in Fundación – SIAL Middle East – Andina Pack – EDOS S.A – Adelmo Gabbi – Apimondia – Santiago Olivera – Patricio Mac Donagh – Lía Fabiola Bianco – María Martha Oria – Productora Sábado – Training in La Rioja – Export Group of Yerba Mate – Agrifoods Exports – Special Report Misiones.
The magazine of the Exportar Foundation brings notes of interest on national representatives, their talents and outstanding information exporters of Argentine companies have internationalized their products and services.
Overview of the development process for ASAA: Progress to date and timeline riatenorio
Information sharing on the development of a Science Agenda for Agriculture in Africa With inputs for CAADP-CGIAR alignment
April 13, 2013
Dublin, Ireland
Building an Effective Skills Strategy for Spain – Consultation Workshop with ...EduSkills OECD
This presentation was prepared for the Diagnostic Workshop with Regional Governments in Madrid (November 3-4, 2014) in the context of the “Building an Effective Skills Strategy for Spain” project, a collaborative project of the OECD and the Government of Spain. The material was intended as input to the Diagnostic Workshop with Regional Governments and does not aim to provide a comprehensive assessment of Spain’s Skills System.
Addressing the need for changes to the current marketing strategy of Nestlé L...Marian Amanda Perera
This report addresses the need for changes to the current marketing strategy of Nestlé Lanka and to become more competitive in the industry.
The existing market segments were identified demographically and geographically, where the target markets are separated by different age groups and income levels of consumers. Nestle has taken a step ahead of its rivals by introducing the ready to drink pack of beverages to position themselves in the market more strategically. The challenges are identified in positioning these products in different geographical locations and in extreme weather conditions. The current buying behaviour is critically analysed to predict the possible future changes and as a result the rising health concerns and other environmental factors are identified.
Nestlé Lanka’s product mix is mapped against the product life cycle with the intention of identifying the current business volumes and changes required in order to retain in the market. Products like Milkmaid and Maggi Noodles are claimed as cash generators whereas Maggi Coconut milk and Nespray needed more investment to extend their product life. Present customer experience during the sales process and the promotional techniques used is also identified. Nestlé Lanka is sticking to the traditional advertising methods and not taking the changes in the consumer mind set is highlighted as weaknesses from marketing point of view.
For each of the issues mentioned in the report are given recommendations by critically analysing the current market status and the level of competition. Ways to improve the future market share after scrutinizing the resource capabilities are proposed in addition to the measures need to be taken to match changes in buying behaviour. Innovations in products, growth strategies and solutions like Maggi coconut liquid milk instead of coconut milk powder are suggested to attain higher volumes in market segments. A timely and appropriate digital marketing plan is proposed to reach the next level in the industry by adapting to technological developments and embracing social media to reach substantial consumers.
The report concludes by mentioning the expected outcomes in the future with the recommendations and setting up a goal where Nestlé Lanka will be a 50 billion Sri Lankan Rupees (LKR) worth company by 2018.
Regional and International Organizations Engaged in Accounting HarmonizationSundar B N
Regional and International Organizations Engaged in Accounting Harmonization.
Subscribe to Vision Academy for Video assistance https://www.youtube.com/channel/UCjzpit_cXjdnzER_165mIiw
This workshop was organised with the Supreme AuditInstitution of Albania to help them develop the audit of the Albanian FinalState Budget Execution Account.
¿Qué es EADA Spirit? Es una revista on-line y cuatrimestral dedicada a ti y a la Comunidad Master-MBA.
Entre los diferentes apartados que configuran la revista, para nosotros es muy especial el que se refiere a vuestras novedades tanto personales como profesionales. Por ello, deseamos solicitar vuestra colaboración mediante el envío de las fotos de vuestras bodas, nacimiento de vuestros hijos, cambios laborales, nuevas empresas, etc.
In this edition: Beekeeping Sector: cases AGLH S.A (Las Quinas), Alimentos Naturales Natural Food S.A, SOZ – Design in Fundación – SIAL Middle East – Andina Pack – EDOS S.A – Adelmo Gabbi – Apimondia – Santiago Olivera – Patricio Mac Donagh – Lía Fabiola Bianco – María Martha Oria – Productora Sábado – Training in La Rioja – Export Group of Yerba Mate – Agrifoods Exports – Special Report Misiones.
The magazine of the Exportar Foundation brings notes of interest on national representatives, their talents and outstanding information exporters of Argentine companies have internationalized their products and services.
Overview of the development process for ASAA: Progress to date and timeline riatenorio
Information sharing on the development of a Science Agenda for Agriculture in Africa With inputs for CAADP-CGIAR alignment
April 13, 2013
Dublin, Ireland
Building an Effective Skills Strategy for Spain – Consultation Workshop with ...EduSkills OECD
This presentation was prepared for the Diagnostic Workshop with Regional Governments in Madrid (November 3-4, 2014) in the context of the “Building an Effective Skills Strategy for Spain” project, a collaborative project of the OECD and the Government of Spain. The material was intended as input to the Diagnostic Workshop with Regional Governments and does not aim to provide a comprehensive assessment of Spain’s Skills System.
1. OYOPOne Year Operational Plan
NATIONAL BOARD
ELSA Spain 2016 | 2017
Eduardo Casamayor Zubeldia
President
Eduard Ariza Ugalde
Secretary General
Jon Olaizola Alberdi
Treasurer
Eulàlia Roca Grau
Vice President for Marketing
María Varela Suárez
Vice President for Academic Activities
Sergio Ávila Testa
Vice President for Seminars and Conferences
elsa-spain.org
14. 13
– –
.
STRATEGIC GOAL 2.
Expansion and ELSA Spain's consolidation
Competences framework: Advertising
brand advertising
recognition of
our association ”
all
.
STRATEGIC GOAL 3.
Strengthening the Local Groups’ activity
Competences framework: Support
marketing officers support
a
.
a
a -
.
STRATEGIC GOAL 4.
Strengthening the Organization of Local Groups
Competences framework: Tracking
.
–
15. 14
–
Structure of the strategy
S.G. 1:
Increase the visibility
of the association
SI 1.1 SA 1.1.1
( - )
SA 1.1.2
SI 1.2 SA 1.2.1
SA 1.2.2
SI 1.3 SA 1.3.1 NG
SA 1.3.2
AE 1.3.3
SI 1.4
NG NB
SA 1.4.1
.
SI 1.5 SA 1.5.1
SA 1.5.2
SA 1.5.3
S.G. 2
Expansion and
ELSA Spain's
consolidation
SI 2.1 SA 2.1.1
AE 2.1.2
SI 2.2 SA 2.2.1
SA 2.2.2
SI 2.3
G
SA 2.3.1
SI 2.4
G
SA 2.4.1 ”
16. 15
SI 2.5
in l
R
SA 2.5.1
SA 2.5.2
SI 2.6 SA 2.6.1
A
SA 2.6.2
in
…
S.G. 3
Strengthening the
local groups’ activity
SI 3.1
”
SA 3.1.1
SA 3.1.2
SI 3.2
in
a
SA 3.2.1 -
SA 3.2.2
SA 3.2.2
SI 3.3: SA 3.3.1
SA 3.3.1
SA 3.3.1
SI 3.4: SA 3.4.1
SA 3.4.1
S.G. 4:
Strengthening
the
Organization of
Local Groups
SI 4.1 SA 4.1.1
” ”
SI 4.2 a SA 4.2.1
.
SA 4.2.2
SA 4.2.3
.
SI 4.3 an SA 4.3.1
SI 4.4 SA 4.4.1
AE 4.4.1:
.
17. 16
Introduction
– should
-
by for
Strategic Plan 2013/2017
Strategic Goals
International Focus Programme
Strategic Goals
STRATEGIC GOAL 1.
Increase the visibility of the association
Competences: Moot Court Competitions, Juridical Clinics, Law Review
and LRG.
Vice President for Academic Activities
05
18. 17
Working Group
International Training Pool.
F
1º. ELSA Spain Law Review
2º. National Moot Court
-
3º. National Legal Research Group
4º. – – an ELSA Summer Legal Clinic
STRATEGIC GOAL 3.
Strengthening the Local Groups’ activity
Competences: Coordination of the Local officers.
AAers
-
-
-
19. 18
- Handbook
-
Structure of the strategy
SG 1 Increase the
visibility of the
association
SI 1.1
2.
SI 1.2.
2.
SG 3
Strengthening the
local groups’
activity
SI 3.2 AA
2.
ELSA International
i.e. Strategic Plan’18 Decision Book.
ELSA International Network.
20. 19
S.G. 1:
Internal
Structure
S.I. 1.1. 1.
2.
S.I. 1.2 Handbooks
S.G. 2
Professional and
academic
development of
law students and
young lawyers
S.I. 2.2
S.I. 2.3.
IFP
S.I. 2.4.
S.G. 3
Internationality
S.I. 3.1. 2
2.
S.G. 6: Profile
of ELSA
S.I. 6.1.
Means
in
bring
the theory into practice (‘General Policies in AA’ Decision Book
quality standards
AA Quality Standards’
Decision Book
21. 20
Working Group
International Training Pool Strategic Plan
Handbooks (Strategic Plan
Fluent Communication coachees Strategic
Plan
Strategic Plan International Focus Programme (Strategic
Plan
Strategic Plan
Strategic Plan
23. 22
STRATEGIC GOAL 3.
Strengthening the Local Groups’ activity
Competences: Seminars and Conferences
STRATEGIC GOAL 4.
Strengthening the organization of our Local Groups
Competences: Seminars and Conferences
24. 23
Structure of the strategy
OE 1: Raise
notoriety of our
Association
IE 1.1: AC 1.1.1:
IE 1.2: n AC 1.2.1:
IE 1.3: AC 1.3.1
IE 1.4: AC 1.4.1:
IE 1.5: AC 1.5.1:
IE 1.6: AC 1.6.1:
IE 1.7: AC 1.7.1:
IE 1.8: AC 1.8.1: n
IE 1.9: AC 1.9.1:
25. 24
OE 3:
Stregthnening
the activity of
our Local
Groups
IE 3.1: AE 3.1.1: n
AC 3.1.2:
AC 3.1.3 n
AC 3.1.4:
AC 3.1.5:
IE 3.2: AC 3.2.1:
AC 3.2.2: n
AC 3.2.3:
OE 4
Strengthening
the
Organization of
Local Groups
IE 4.1: AC 4.1.1:
AC 4.1.2:
N