The document discusses delivering quick tutorials known as "Just a Minute" to address student needs. It emphasizes making the tutorials pop, snap, stick and flow by engaging students where they are through the learning management system and content management system. Data shown indicates students are most likely to look for help in the "How do I" section rather than tutorials, and prefer text-based or in-person help over other options like videos or chat. The document advocates collaboration, agility, and testing to create stickiness and meet students at the point of need.

1. Just a Minute:
Delivering quick tutorials
at the point of need
Tammi Owens Library Technology Conference
Emerging Services Librarian Macalester College
Winona State University March 20, 2013

2. “Two minutes…
is an eternity on the web.”
Jakob Nielsen, 2011

3. Devices
proliferate.

4. Information
exhaustion
is high.

5. Cut through the NOISE.

6. Make it …
pop
snap
stick
flow

7. Make it …
pop

8. Pop
through
information
streams.

9. Pop through anxiety.
Not me …
Skeered? really … well sort of, yes.

10. Make it …
snap

11. Make it (a) snap.

12. Offer help.

13. At the point of need.
(Because who’s going to see this part, anyway?)

14. Students live
in the LMS.

15. Students live
in the CMS.
From the library
Live there
with them.

16. Students live
in the CMS.
From the library
Change
content
often.

17. Engage first.

18. Engage first.

19. Engage first.

20. Make sure it works.
Everywhere.

21. Make it …
stick

22. Tutorials
can stick
like memes.
But virality
takes effort.

23. And sometimes,
fearlessness.

24. Marketing
creates
ultimate This drives
stickiness. behavior.

25. Work together to present
a common message.
But don’t let it cramp your own style.

26. Make it …
flow

27. Let it
flow.
Stay
agile
.

28. “If you use the
library website 46% =
to get answers
about library “How do I”
resources or
the research
process,
9% =
which section
of the site are
“Online
you likely to tutorials”
look at first?”

29. “Which type of online library help
would you be most likely to use?”
Text (written directions) 33%
Prefer face-to-face 25%
Email 15%
Videos 11%
10% Real-time chat
6% Wouldn’t use
1% Other (Oops.)