Owela is an online innovation space which helps companies to develop products and services together with their users. Owelasupports active user involvement in the innovation process fromthe early ideas to piloting and actual use.

1. http://owela.fi
Preference mapping
Additional information
Kaisa Vehmas Timo Hintsa
Senior Scientist Research Scientist
Tel. +358 400 127 116 Tel. +358 40 837 2723
kaisa.vehmas@vtt.fi timo.hintsa@vtt.fi
BRAND OWNER
USER
Identification of relevant experience dimensions
versatile
uninteresting
pleasant
cheap
useful
interesting
useless
ecological
high quality
modern
The statement pairs consist of two opposing statements. The statements are at the opposite ends of a slider bar, and the participants are asked to move the evaluated products or services to a position that would correspond best with their opinion.
Rapid prototyping
QR voting
Which one do you prefer, volleyball or basketball? Vote by reading the QR code by your mobile phone.
Search with hashtag from Twitter and Instagram
Content for Owela discussion from social media
Somewall
Example of preference map. The map shows differences in attributes associated with the concepts, with straightforward and meaningful interpretations.