Presentation delivered by Ovidiu Doroftei (Vice-Mayor of Suceava) for URBACT Training for Elected Representatives on Integrated and Sustainable Urban Development. Seminar 3 (2-4 December 2013, Brussels, Belgium): Sustainability and change. How can cities tackle the challenges of climate change and assess their progress? And how to intervene in complex energy transitions while improving a city's quality of life? Read more: http://urbact.eu/en/news-and-events/urbact-events/training-for-elected-representatives/

1. SUSTAINABLE URBAN MARKETS
MUNICIPALITY OF SUCEAVA
ROMANIA
PEER REVIEW SESSION
BRUSSELS 2ND – 4TH OF DECEMBER 2013

2. URBACT Programme
URBACT – is a European exchange and learning
programme, promoting urban sustainable development

Territorial Cooperation Objective

European Regional Development Fund

300 cities, 29 countries and 5000 active participants.
URBACT II Inter-regional cooperation programme
Urban development Network programme
Facilitates exchanges of good practices and experiences
between all urban development specialists and experts



3. URBACT Programme
Phases:
1. Development: baseline study, preparation of framework for
next phase - further project development
2. Implementation: strategic analysis and development
measures planning (local action plan)
3. Delivery: initiation of the previously planned actions,
implementation and researching for financing solutions to
put into practice the investments necessary to deliver the
plan

4. PROJECT PARTENERS
Dublin
London
Wroclaw
Maribor
Suceava
Pécs
Toulouse
Torino
BARCELONA
Attica

5. PROJECT OBJECTIVES
General Objective:
 To demonstrate the feasibility of the sustainable local food
and traditional handcrafts market, in order to improve
“Product Made in Bukovina” brand’s businesses
Specific Objectives:
 To draw out a Local Action Plan to support the development
of the local food and the traditional handcrafts market located
on the public space, focusing on “Product Made in Bukovina”
brand
 To raise public awareness about the opportunity
represented by local food market in sustainable job creation
and local economy’s sustainable development
 To promote preservation of local handcrafts, cultural
traditions and the Bukovina Region identity

6. URBACT Local Support Group Suceava
WHO?
1.City Hall of Suceava, Market Administration Direction - Investments,
Maintenance, Administrative Office
2. Suceava County Council, Local and Rural Development Department
3.Promoters of Bukovina Association
4. Payment and Intervention for Agriculture Agency
5. Bukovina Association for Tourism
6. "Product Made in Bukovina" Association
7. Chamber of Commerce and Industry of Suceava
8. SC Relians Corp Suceava
9. Faculty of Food Industry, "Stefan cel Mare" University
10. Faculty of Economic Sciences and Public Administration, "Stefan
cel Mare" Suceava University

7. URBACT Local Support Group Suceava
WHO?
11. Association Ecological Group of Cooperation - GEC Bucovina
12. Monitorul de Suceava
13. National Organization "Romanian Scouts", Suceava branch
14. City Hall of Suceava, Commercial Activities Authorisation and
Cultural Events Organisation Office
15. City Hall of Suceava, Tourism Department
16. Shopping City Suceava
17. Sanitary veterinary and food safety Direction
18. Environment Protection Agency Suceava
19. Tourism Agency Monny Travel
20. Crai Nou

8. “PRODUCT MADE IN BUKOVINA”
brand’s presentation
1. Bukovina Food Producers Association
2. Bukovina Traditional Handcrafts Producers Association
3. Tourism in Bukovina Association

9. PROJECT ACTIVITIES
- Transfer of knowledge and good practices with the project partners during
transnational meetings and study visits
Debates and consultations with the Local Support Group during the group
meetings
Elaboration of the Local Action Plan, with measures devised to promote
and implement the sustainable urban markets and releasing the document
in two languages on hard copy and electronic format
Organisation of the European Day of Markets – October 2014
Dissemination and public information, by means of newsletters, roll-up,
press conferences, press releases (online and written media), leaflets,
flyers, information sheets
Preparation of the main local food recipes and handcraft arts catalogue
Informing and lobbying to Managing Authority for Operational Programme Ministry of Regional Development and Public Administration
Informing and lobbying to European authorities with the purpose to allocate
non-refundable financing for this kind of actions through URBACT
Training and informing URBACT Local Support Group members
Training and informing the decisional factors through URBACT pilot
scheme meetings
-

10. KEY ANALYSIS FIELDS
1. Urban regeneration of the city centers, creating favourable
grounds for intensifying trades with local traditional goods
(handcrafted goods and local food, branded “Made In
Bukovina”, food and non-food goods)
- Considering urban markets located on the public space when planning
urban development, as these markets can be reckoned as a development
pole triggering related services supply and activities generation in the areas
- Estimating the outcomes and results reflected on the local economy, to
create a basis to influence local administration’s decisions
- Involving the main stakeholders in the markets’ regeneration (planning)
- Researching for financing solutions – public-private partnerships, and
setting the intervention and control thresholds, also public vs. private
responsibilities
- Identification of the main communication channels to broadly convey the
message regarding the benefits of developed local markets’, adapted to the
customers’ expectations

11. KEY ANALYSIS FIELDS
2. Low Carbon Economy
- Maintaining the collaboration between the rural and the urban areas, in
order to increase the standard of living in the villages and to set an even and
sustainable territorial development
- Market regarded as a communication platform between the two players
(rural and urban), fair and efficient modes of promotion and regulation
- Local brands development, organic (eco) products and specialization
by type of products
- Decrease the mobility negative effects due to the local markets good
organisation and management
- Efficient wastes management resulted from market activity and
measures of recycling
- Proposing use of the renewable energy equipments, benefits and
investment costs

12. KEY ANALYSIS FIELDS
3. Employment and entrepreneurship, supporting the local
producers’ businesses and a more general stimulation of the
local and regional economy development
- Local tourism development as an outcome of the local markets’
modernisation and of the promotion as a touristic attraction
- any business needs an easy and resonant message and a marketing
and communication strategy, in this case it should enclose the space division,
segments, stalls allocation, all adapted and located properly to answer needs
(after an analysis and not randomly)
- surpassing the stale food-market typology and adjusting a customeroriented business system: products variety, timetable, other
complementary innovative business with high added value
-competitiveness growth to face the market competition challenge
posed by the large supermarket chains
- market as a development pole of market related economic activities

13. EXPECTED RESULTS
-
Local Support Group partnerships’ strengthening, for each city
Strategic and SWOT Analysis of the local markets, in the partner cities:
draft – July 2013, revision – August 2013, Final version –September 2013
3 Thematic Guidelines, elaborated by key analysis fields, September 2013:
- City center regeneration – Barcelona
- Low carbon economy - London
- Employment and entrepreneurship – Torino
European Day of Markets in each city, Suceava - October 2014
Press conferences and press releases, newsletters, throughout the project
lifetime
Local Action Plan for promotion and implementation of a local sustainable
market (enclosing measures, detailed activities, institutions and key people
responsible, periods and estimated values), elaborated by each city in 2
languages, January 2015
Actions to deliver the Local Action Plan, February-April 2015
Project Final Report, April 2015.

14. OVIDIU DOROFTEI
Vice-mayor of Suceava